What Gengmei does

Gengmei (更美), operated by Beijing Perfect Creative Technology Co., Ltd., is a Chinese two-sided marketplace for medical aesthetics services founded in 2013 by Di Liu and headquartered in Beijing's Chaoyang District. The platform connects individual consumers seeking cosmetic procedures - including plastic surgery, micro-plastic surgery, dental, ophthalmology, and anti-aging treatments - with verified medical institutions, clinics, and independent doctors operating across hundreds of Chinese cities. Gengmei operates as both a discovery and transaction layer, with its core revenue model based on transaction fees generated through group purchasing (美购/团购) arrangements that enable consumers to buy discounted medical aesthetic services from partner providers.

The platform's product surface spans the native Gengmei mobile app (iOS and Android), WeChat mini-programs, and the igengmei.com web portal, encompassing group purchasing listings, video consultation, expert and hospital directories, community diaries for before/after experience sharing, Q&A, and a medical aesthetics encyclopedia. In 2024 the company launched 更美AI (Gengmei AI), a computer-vision-based facial analysis feature that matches users to suitable treatment categories. The company has also listed provider coverage for select international destinations including Sydney, Seoul, Tokyo, and Bangkok, though its primary operating geography remains domestic China.

Gengmei has raised four disclosed funding rounds between 2014 and 2018, the largest being a 2018 Series 3 of $50 million led by Meituan and FOFs DH Fund, with prior participation from Tencent, Suning.com, HSG, and Vivo Capital. The company has accumulated brand recognition through the 2016 Tencent Global Partner Conference 'Flying Up Award' and 2017 industry awards from Chuangye Heima and Yiou Network. As of the available data, Gengmei is privately held by Beijing Perfect Creative Technology Co., Ltd. with a Hong Kong affiliated entity (WANMEI INTERACTIVE HONGKONG LIMITED), employs 101-250 staff across product, operations, marketing, and business development functions, and operates without disclosed revenue, ARR, or ownership structure.

Name

Gengmei

Legal name

Beijing Perfect Creative Technology Co., Ltd. (北京完美创意科技有限公司)

Website

https://igengmei.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Gengmei (更美) is a Beijing-based Chinese two-sided marketplace, founded in 2013, that connects individual consumers seeking cosmetic and medical aesthetic procedures with verified hospitals, clinics, and doctors across hundreds of Chinese cities, generating revenue through transaction fees on group-purchased aesthetic services via its mobile app, WeChat mini-program, and web platform.

Ownership category

akta.pro rank

Product category

Medical Aesthetics Marketplace

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Direct-to-Consumer Telehealth Marketplaces (Multi-Provider Aggregators) (HLALAAAJ)

Keywords

• Medical aesthetics marketplace
• Cosmetic surgery platform
• Group purchasing services
• AI facial analysis
• Doctor consultation platform

Headquarters

HQ city

Wangjing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fees from Group Purchasing: Gengmei generates revenue through transaction fees on group purchasing arrangements where consumers buy medical aesthetics services at discounted rates through the platform. The marketplace model takes a commission on each completed transaction between consumers and service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gengmei operates a two-sided mobile marketplace that connects individual consumers seeking medical aesthetic procedures (plastic surgery, micro-plastic surgery, dental, ophthalmology, anti-aging treatments) with verified hospitals, clinics, and independent doctors. The platform facilitates discovery through AI-powered facial matching, enables discounted group purchases of procedures, hosts video consultations between consumers and providers, and includes a community for sharing before/after diaries. Revenue is generated via transaction fees on group purchasing arrangements.

Product overview

Gengmei (更美APP) is a professional medical aesthetics platform operated by Beijing Perfect Creative Technology Co., Ltd., founded in 2013. The platform operates as a unified ecosystem combining multiple services: the core Gengmei App mobile application, the Meigou (美购) group purchasing marketplace for discounted medical aesthetics services, the Gengmei AI feature for intelligent face measurement, video consultation services, an expert/doctor matching service, and a community experience sharing platform. The service portfolio covers major medical aesthetics categories including eye plastic surgery, nose surgery, facial contouring, body slimming, skin care, and chest/body shaping procedures. Users can browse procedures, purchase group deals, consult with certified doctors, and share treatment experiences through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Gengmei App (更美APP) Primary mobile application platform providing medical aesthetics information, doctor consultations, group purchasing of cosmetic procedures, and community features for aesthetic medicine consumers in China.
• Meigou (美购) Group Purchasing Group purchasing feature where consumers can purchase medical aesthetics services at discounted prices through collective buying arrangements with partnered hospitals and clinics.
• Gengmei AI (更美AI) AI-powered intelligent face measurement feature that analyzes users' facial features to match them with suitable aesthetic treatments and recommend appropriate beauty service categories.
• Expert/Doctor Services Platform service connecting users with certified medical aesthetics doctors and hospitals, featuring doctor profiles, expertise areas, service reviews, and online appointment booking.
• Video Consultation Service Video-based consultation service allowing users to connect with certified medical aesthetics doctors remotely for professional advice and treatment planning.
• Community Experience Sharing User community section featuring before/after experiences, treatment reviews, and shared diaries of cosmetic procedures to help others make informed decisions.
• Encyclopedia (百科) Educational knowledge base providing detailed information about various medical aesthetics procedures, treatment options, recovery guidance, and pricing references.
• Eye Plastic Surgery Services Category of cosmetic procedures including double eyelid surgery, canthoplasty, dark circle removal, and eye bag treatments offered through the Gengmei marketplace.
• Nose Plastic Surgery Services Category of nasal cosmetic procedures including rhinoplasty, nasal wing reduction, nose reshaping correction, and nasal repair surgeries offered through the Gengmei marketplace.
• Facial Contouring Services Category of facial contouring procedures including cheekbone reduction, chin augmentation, jawline modification, and facial asymmetry correction offered through the Gengmei marketplace.
• Skin Care Aesthetic Services Category of skin care and aesthetic treatments including acne/scar removal, pigmentation treatment, skin rejuvenation, facial lifting, and cleaning/hydrating procedures offered through the Gengmei marketplace.
• Body Slimming Services Category of body contouring and slimming procedures including liposuction, ultrasound lipolysis, radiofrequency lipolysis, and fat freezing treatments offered through the Gengmei marketplace.
• Chest and Body Shaping Services Category of chest and body shaping procedures including breast augmentation, nipple/areola surgery, auxiliary breast removal, and chest lift surgeries offered through the Gengmei marketplace.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• Industry Self-Regulation Initiative (新氧, 美团, 京东, 悦美)minorOthers · 1 January 2017Gengmei participates in industry self-regulation initiatives alongside other major medical aesthetics platforms including 新氧, 美团, 京东, and 悦美. This represents cooperative engagement on industry standards and best practices rather than formal commercial partnerships.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JD Health (京东健康): Healthcare arm of JD.com providing online consultations, prescription services, and consumer medical offerings including aesthetic services. Operates as part of a much broader healthcare ecosystem but competes for the same aesthetic-procedure demand in China.
• Meituan (美团): China's leading local services super-app with a dedicated medical and aesthetic services vertical; also an investor in Gengmei. Competes head-on in aesthetic provider listings while bringing unmatched consumer traffic and category breadth.
• Tencent Health (腾讯健康): Healthcare initiative within Tencent's ecosystem offering online consultations, medical content, and health services. Indirect overlap with Gengmei's video-consultation and discovery use cases; Tencent is also a Gengmei investor.

Direct peers

• Meibei (美呗): Chinese medical aesthetics service platform focused on connecting consumers with cosmetic surgery providers through consultations and reservations. Targets the same individual consumer and clinic customer segments as Gengmei.
• Yuemei (悦美): Chinese medical aesthetics platform offering online booking, community reviews, and provider matching for cosmetic procedures. Joint participant with Gengmei in industry self-regulation initiatives, indicating similar target customer and provider base.
• RealSelf: US-based medical aesthetics marketplace combining provider directories, before/after galleries, consumer reviews, and treatment information. Same two-sided marketplace model with content-driven discovery that Gengmei operates in China.
• SoYoung International (新氧): NASDAQ-listed Chinese medical aesthetics marketplace offering provider listings, consumer content, and reservations for cosmetic procedures. Closest direct competitor to Gengmei, operating the same two-sided aesthetic-services aggregator model in China.

Emerging players

• Zwivel: US telehealth platform enabling online aesthetic consultations between consumers and cosmetic providers. Closest international analog to Gengmei's video-consultation and provider-matching flow.
• Meidailar (美黛拉): Earlier Chinese medical aesthetics community platform featuring doctor Q&A and procedure content. Smaller-scale competitor with overlapping content-and-community discovery model, focused on the consumer side of the marketplace.

Regional players

• Practo: India-headquartered healthcare platform connecting patients with doctors for consultations and bookings across multiple specialties including cosmetic procedures. Comparable marketplace-and-booking model in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gengmei