What KptnCook does

KptnCook is a Berlin-based mobile application company founded in 2013 that operates a recipe, meal-planning, and grocery-shopping app under a freemium consumer model. The product provides three new, professionally tested 30-minute recipes daily, with a library of more than 4,000 recipes, dietary personalization (9+ diet types), ingredient exclusion for allergies and intolerances, a weekly meal planner, and shopping lists with images, packaging, and pricing drawn from partner supermarkets. The application is distributed globally through Apple App Store and Google Play Store and is rated 4.8 stars, with featured promotion as Apple's App of the Day in 2025.

Name

KptnCook

Legal name

KptnCook GmbH

Website

https://kptncook.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

KptnCook is a Berlin-based mobile recipe and meal-planning app serving health-conscious home cooks with daily tested 30-minute recipes, dietary personalization, AI cooking assistance (Skippi), and grocery shopping list integration, monetized via freemium subscriptions and CPG brand partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue (Premium/Pro): Freemium model with Premium tier offering unlimited recipes, diet filters, and meal planning; Pro tier adds unlimited AI chatbot access. Subscriptions are billed monthly or annually via iOS/Android app stores.
2. Brand Partnerships & Sponsored Content: Food brands sponsor daily recipes, weekly specials, and receive exclusive product placement in shopping lists. Partners include Rügenwalder Mühle, Barilla, Aldi, Kaufland, Miele, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

KptnCook builds and operates a freemium mobile recipe and meal-planning application (iOS/Android) that delivers 3 new tested 30-minute recipes daily from a library of 3,500+ to 4,000+ recipes, with personalized dietary filtering, meal planning, auto-generated shopping lists with retail product integration, and an AI Cooking Assistant (Skippi). Revenue comes from Premium/Pro subscriptions (€5.99/month or €59.90/year) plus a B2B brand-partnership platform for sponsored recipe and shopping-list integrations.

Product overview

KptnCook is a recipe and meal planning mobile application structured as a freemium consumer app with two paid subscription tiers (Premium and Pro) plus a B2B brand partnership platform. The core KptnCook App provides 3 new 30-minute recipes daily across a library of 3,500+ recipes, with free tier limited to 25 saved favorites. KptnCook Premium adds unlimited recipes (4,000+), diet/intolerance filters, weekly meal planner, and recipe collections. KptnCook Pro includes all Premium features plus the AI Cooking Assistant (Skippi) with unlimited questions. A separate B2B platform called 'KptnCook for Brands' enables CPG brands to sponsor recipes and shopping list placements. Gift cards for 12-month subscriptions are also offered as a separate product.

Differentiator

Problem solved

Functional benefit

Brands

• KptnCook Premium: Premium subscription tier offering extended recipe library, dietary filters, meal planning, and personalization features.
• KptnCook Pro

Products and services

• KptnCook App Freemium iOS and Android mobile application providing 3 new tested 30-minute recipes daily, over 3,500 total recipes, step-by-step cooking guides, dietary filters, meal planning, and grocery shopping lists for individual consumers who cook at home.
• KptnCook Premium Paid subscription tier unlocking 4,000+ recipes, diet and intolerance filters (vegan, low carb, high protein, etc.), weekly meal planner, ability to follow favorite chefs, pantry-based recipe search, unlimited favorites, and up to 25 custom collections for individual consumers.
• KptnCook Pro Top subscription tier for individual consumers that includes all Premium features plus unlimited access to the Skippi AI Cooking Assistant, providing real-time cooking tips, ingredient substitutions, and answers to culinary questions.
• KptnCook for Brands B2B platform offering CPG brands sponsored recipe placement (Daily Recipe, Weekly Special), exclusive Shopping List category partnerships, and full-screen Kitchen Hack product tutorials to drive product visibility at the point of meal decision-making.
• KptnCook Gift Cards Digital gift cards redeemable for a 12-month KptnCook Premium or Pro subscription, purchased via the website and redeemable on kptncook.com.

Quantifiable outcome

• 3 new recipes delivered daily, each tested by nutritionists and food experts

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• MielecoreGTM or Marketing PartnerMiele, a premium German kitchen appliance manufacturer, is listed as a brand partner. KptnCook is displayed as a 'Miele Group Member' on the website footer, indicating a co-marketing relationship for kitchen and cooking content.
• BarillacoreGTM or Marketing PartnerItalian pasta and sauce manufacturer Barilla sponsors recipe content on KptnCook, with products featured in daily recipes and shopping lists.
• Aldi (Nord and Süd)coreGTM or Marketing PartnerGerman discount supermarket chain Aldi partners with KptnCook to feature products in recipes and shopping lists, driving brand visibility at point of purchase.
• KauflandcoreGTM or Marketing PartnerGerman hypermarket chain Kaufland collaborates with KptnCook for product integration in shopping lists and recipe content.
• Rügenwalder MühlecoreGTM or Marketing PartnerGerman meat substitute and plant-based products company Rügenwalder Mühle sponsors recipe content featuring their products.
• ArlaminorGTM or Marketing PartnerScandinavian dairy co-operative Arla provides products featured in recipes and shopping lists on the platform.
• VeganzminorGTM or Marketing PartnerGerman vegan food company Veganz partners with KptnCook for plant-based recipe content.
• Thomas HenryminorGTM or Marketing PartnerGerman premium mixer and beverage brand Thomas Henry sponsors cocktail and beverage recipes.
• fritzz-kolaminorGTM or Marketing PartnerGerman cola brand fritzz-kola partners for beverage-related recipe content.
• GalbaniminorGTM or Marketing PartnerItalian dairy and cheese company Galbani sponsors Italian recipe content.
• follow foodminorGTM or Marketing PartnerGerman sustainable food brand follow food partners for eco-conscious recipe content.
• Rewe RegionalminorGTM or Marketing PartnerRegional brand of German supermarket chain Rewe focusing on local products, partners for regional recipe content.
• TK (Techniker Krankenkasse)coreGTM or Marketing PartnerTechniker Krankenkasse, Germany's largest health insurance fund, offers KptnCook Premium subscriptions as a wellness benefit to members via voucher codes, driving user acquisition through healthcare channels.
• Google Cloud (Gemini AI)coreTechnology or IntegrationProvides AI infrastructure powering the Skippi chatbot (AI Cooking Assistant) using the Gemini model. Critical technology partnership for AI features.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SideChef: SideChef is a direct peer providing guided step-by-step recipes, smart grocery lists and integration with grocery retailers on mobile — closely comparable product surface to KptnCook including CPG brand-partner monetization.
• Yummly: Yummly is a direct competitor offering personalized recipe discovery, smart shopping lists and meal planning on iOS/Android with a freemium subscription model — the closest functional analogue to KptnCook in the recipe-app category.
• Mealime: Mealime is a direct peer offering weekly meal plans, grocery lists and personalization filters on mobile, targeting the same health-conscious home cook segment as KptnCook with a similar freemium-to-premium motion.
• Samsung Food (formerly Whisk): Samsung Food (formerly Whisk) is a direct competitor in smart meal planning and grocery list integration, offering similar recipe-to-cart workflows with a wider appliance-maker distribution footprint.

Broad incumbents

• Cookpad: Cookpad is a broader incumbent recipe platform with millions of user-submitted recipes and a freemium model; comparable to KptnCook as a recipe-discovery destination but with a much larger scale and crowdsourced content model.
• Tasty (BuzzFeed): Tasty is a broad food-content incumbent with massive short-form video reach; competes for the same cooking-inspiration attention as KptnCook but monetizes primarily through ads rather than subscription.
• Allrecipes: Allrecipes is a broad incumbent in the recipe space, monetizing through advertising rather than subscriptions; comparable as a competing recipe destination but with a different business model and US-centric scale.

Emerging players

• Paprika Recipe Manager: Paprika is an emerging recipe management and meal-planning app with cross-device sync, targeting enthusiast home cooks; comparable to KptnCook's meal-planning and shopping-list functionality though with a one-time purchase model.
• Eat This Much: Eat This Much is an emerging meal-planning app that auto-generates meal plans from dietary preferences and budget constraints; comparable to KptnCook's meal planner and personalization layer with a stronger automation emphasis.
• SuperCook: SuperCook is an emerging recipe app that surfaces recipes based on ingredients the user already has — directly comparable to KptnCook's 'Fridge Finds' feature and pantry-based personalization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/3511548
• Instagraminstagram.com/kptncookapp
• Pinterestpinterest.de/kptncookapp
• TikToktiktok.com/@kptncook
• Xx.com/KptnCookApp
• Facebookfacebook.com/kptncook

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KptnCook