Foody

What Foody does

Foody (legally Todos Comemos S.A.S.) is a Bogotá-based, privately held meal-preparation and delivery company founded in 2017, operating across five municipalities in the Bogotá metropolitan area (Bogotá, Guaymaral, Cajicá, Chía, Fontanar). The company produces pre-elaborated meals using 100% natural ingredients with zero preservatives, delivered ready-to-eat and requiring only two minutes of microwave heating before consumption. Its distribution is built on a proprietary digital platform comprising a web application (app.foody.com.co), native iOS and Android mobile apps, and phone ordering, with last-mile fulfillment handled by bicycle messengers.

The business operates a hybrid go-to-market model. On the consumer side, customers can purchase individual ready-to-eat plates at list prices (e.g., Salmón Toscana at COP $27,900, Ropa Vieja at COP $19,900) or subscribe to tiered 28-day "Foody Members" plans (10 plates for COP $199,000, 25 plates for COP $485,000, or 45 plates for COP $850,500) with auto-renewal via credit card debit. An internal FoodyCredits stored-value system (minimum top-up COP $20,000) is used for purchases, delivery fees, and premium-plate surcharges. Delivery fees of COP $2,500 are charged per delivery. New customers receive 50% cashback on first orders and a referral program awards both parties COP $20,000 in FoodyCredits. On the B2B side, "Foody para Empresas" offers corporate meal packages, team FoodyCréditos reloads, and branded discount coupons for employee benefits, complemented by a "Foody para Eventos" catering service; disclosed enterprise logos include WeWork, Netflix, Pragma, Quadi, GHL, Leal, Alley Corp, Munily, and Valentech.

Underlying technology is conventional e-commerce infrastructure: a Wix-hosted marketing site, a custom web app, and native mobile apps integrated with PayU and PSE payment gateways. No AI/ML features, proprietary algorithms, or patents are disclosed. The company is independently owned with no disclosed institutional investors beyond early angel/seed rounds totaling roughly $459,000 across 2018–2020 (latest disclosed round: $150,000 from Innogen Capital and Monserrate Ventures BV in June 2020). Foody is Plastic Neutral certified and was recognized by Forbes Colombia in 2022 as one of 30 promising businesses. Headcount is 11–50 employees, and no revenue or GMV figures are publicly disclosed.

Name

Foody

Legal name

Todos Comemos S.A.S

Website

https://foody.com.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Healthy Meal Delivery Services

NAICS

Caterers (72232), Food Service Contractors (72231), Special Food Services (7223)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industry

Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)

Keywords

• Healthy meal delivery
• Meal subscription service
• Prepared food delivery
• Corporate meal programs
• Ready-to-eat meals

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Individual plate sales: Customers purchase individual ready-to-eat meals at regular prices, with subscriber-exclusive pricing for members
2. Subscription meal packages: 28-day subscription plans with automatic renewal via credit card debit. Volume-based pricing: 10 plates ($199,000), 25 plates ($485,000), 45 plates ($850,500). Unconsumed plates credited as FoodyCredits.
3. FoodyCredits: Stored value system where customers preload credits (minimum $20,000) for purchasing plates, pre-made items, delivery fees, and premium plate surcharges
4. Corporate meal programs: B2B enterprise solutions offering meal packages, FoodyCredits for employees, and branded discount coupons for corporate clients
5. Delivery fees: Separate delivery fee charged per delivery ($2,500 in Bogotá area). Premium plates have additional surcharges of $1,000-$3,000

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Foody sells and delivers pre-elaborated, healthy ready-to-eat meals (100% natural ingredients, zero preservatives, 2-minute microwave heating) to consumers and corporate clients in Bogotá and four surrounding municipalities. Customers order via a proprietary web app and native iOS/Android apps, choosing individual plates or 28-day subscription packages (10, 25, or 45 plates) with automatic renewal and stored-value FoodyCréditos. The company also runs Foody para Empresas, offering B2B corporate meal programs, employee benefits, and event catering delivered by bicycle messengers.

Product overview

Foody is a healthy food delivery platform offering pre-made meals prepared with 100% natural ingredients and zero preservatives. The core platform provides individual meal ordering via a web application and mobile apps (iOS/Android), while the Foody Members subscription service adds tiered pricing (10, 25, or 45 plates per 28-day cycle), automatic renewal, premium support, and cashback on frozen products. The Foody Créditos internal payment system enables account preloading for purchases. Foody para Empresas extends the offering with corporate meal packages, team credit reloads, and branded discount coupons for employee benefits and event catering. All services are delivered via bicycle messengers across Bogotá and surrounding areas (Chía, Cajicá, Guaymaral, Fontanar).

Differentiator

Problem solved

Functional benefit

Products and services

• Foody Healthy Meal Delivery

Quantifiable outcome

• Up to 5% savings on per-plate cost with volume subscription (from $19,900 to $18,900 per plate)
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Bank of CyprusminorGTM or Marketing Partner · 1 March 2026Joint promotional offer from March 1-31, 2026 where Bank of Cyprus cardholders making purchases of at least €100 receive six months of free Foody Pro subscription. The promotion includes €0 delivery fee from selected stores and access to exclusive subscriber-only offers. Aims to incentivize electronic payments and combine Bank of Cyprus card convenience with Foody's delivery services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HelloFresh: Global subscription meal kit and prepared meal company; it operates the DACH/EU model of recurring home delivery that mirrors Foody's subscription meal framework, even though Foody's offering is prepared (microwave-ready) rather than kit-based.
• Nestlé (Freshly): Global packaged-food incumbent that owns the Freshly prepared-meal subscription brand; represents the kind of large incumbent and acquisition-driven competitor that both validates Foody's category and could squeeze it via distribution and capital advantages.

Direct peers

• Factor: US prepared-meal subscription brand offering chef-cooked, ready-to-heat meals on a weekly recurring plan; closest direct analog to Foody's 28-day auto-debit prepared-meal subscription, differentiated by Factor's larger scale and US footprint.
• CookUnity: Chef-prepared, ready-to-heat meal subscription with rotating menus from independent chefs; mirrors Foody's curated-menu approach with subscription recurring billing and per-meal pricing.
• Daily Harvest: Subscription-based, pre-prepared health-forward food (bowls, meals, snacks) shipped/delivered on a recurring cadence; very similar positioning to Foody in the healthy pre-prepared meal subscription category, just at much larger scale in the US.
• Territory Foods: Chef-prepared, ready-to-eat meal subscription focusing on healthy menus and corporate meal programs (B2B benefits); the B2B employee-meal benefit angle closely parallels Foody's 'Foody para Empresas' offering.
• Splendid Spoon: Plant-forward, pre-prepared meal subscription delivered weekly/bi-weekly; same subscription-meal-kit-adjacent prepared-meal business model as Foody, with a wellness/plant-based angle.

Regional players

• Rappi: LatAm on-demand delivery super-app headquartered in Colombia, with strong presence in Bogotá; competes with Foody for the same lunch-ordering wallet share via its restaurant aggregator and dark-kitchen push.
• iFood: Latin America's largest food delivery aggregator (Brazil-led with LatAm expansion); the regional incumbent that Foody competes against in corporate lunch programs and everyday meal occasions.
• DiDi Food: Latin American on-demand food delivery arm of DiDi; operates in Colombia and directly competes with Foody for delivery-meal demand in Bogotá.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/foodycolombia
• LinkedInlinkedin.com/company/foodyco
• Instagraminstagram.com/foodycolombia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foody