Children of Promise, NYC

What Children of Promise, NYC does

Children of Promise, NYC (CPNYC) is a 501(c)(3) nonprofit organization founded in 2009 by Sharon Content that serves children and families impacted by parental incarceration in New York City. It operates two physical sites — a headquarters at 54 MacDonough Street in Bedford-Stuyvesant, Brooklyn and a second location at 1842 Webster Avenue in the South Bronx (opened 2021) — delivering after-school programming, summer day camp, one-to-one mentoring through Project D.R.E.A.M., family engagement services, and a Mental Health Outpatient Treatment and Rehabilitative Services (MHOTRS) Wellness Center with on-site psychiatrists, social workers, and creative arts therapists. The organization serves approximately 350 children aged 6-18 annually and has served over 1,500 young people from 26 partner schools across Brooklyn since inception, at a disclosed programmatic cost of roughly $6,000 per child per year versus an $88,000 annual cost of juvenile incarceration in New York. CPNYC is the only NYC afterschool and summer day camp that co-locates clinical therapeutic services with youth development under one roof, and it operates as an official NYC Department of Education Learning Lab.

The business model is a philanthropic nonprofit funding stack with no fees charged to beneficiaries: services are entirely free to children of incarcerated parents. Revenue streams comprise institutional philanthropic grants (notably a $2 million award from MacKenzie Scott's Yield Giving Open Call in March 2024 and a $250,000 MetLife Foundation grant in December 2023), individual donations through the website and fundraising campaigns, and corporate partnerships delivered as Day-of-Service volunteer programs, in-kind contributions, and event sponsorships with partners including Deloitte, Dechert, Morgan Stanley, Barclays Center, Fanatics/Michael Rubin, KITH, and T.J. Maxx. The organization maintains an active earned-media presence (NYT, PBS NewsHour, Today Show, Financial Times) and organic social channels (Instagram, TikTok, YouTube) that feed donor and volunteer pipelines. Supporting programs include Bond Beyond Bars (prison-visit family connection), Saturday Resource Center, Youth Action leadership development, the Clinical Training Institute (professional training for clinicians), and Rooted in Her (holistic wellbeing for women and girls impacted by incarceration), collectively broadening both the served population and the surface area for institutional fundraising.

Name

Children of Promise, NYC

Legal name

Children of Promise, NYC

Website

https://cpnyc.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Children of Promise, NYC is a 501(c)(3) nonprofit founded in 2009 that provides free after-school programming, summer day camp, and co-located mental health services to approximately 350 children aged 6-18 impacted by parental incarceration each year, operating from sites in Brooklyn and the Bronx.

Ownership category

akta.pro rank

Product category

Youth and Family Social Services

NAICS

Child and Youth Services (62411), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Court/Community School Programs (Diversion, Probation-Linked, Community Day Schools) (EDAJAEAI)

Keywords

• Youth development services
• After-school programming
• Child mental health services
• Youth mentoring programs
• Family engagement services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Philanthropic Grants: Primary funding source from institutional donors and foundations including MacKenzie Scott's Yield Giving ($2 million gift in 2024), government grants, and corporate partnerships.
2. Individual Donations: Charitable contributions from individuals through the organization's donation portal, fundraising campaigns, and events.
3. Corporate Partnerships: Support from corporate partners through Day of Service programs, in-kind donations, volunteer engagement, and event sponsorships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Children of Promise, NYC operates free after-school programming, summer day camp, and on-site mental health services for children aged 6-18 with incarcerated parents across two physical locations in Brooklyn and the Bronx. The organization co-locates therapeutic empowerment services (MHOTRS Wellness Center) with youth development programming under one roof, complemented by one-to-one mentoring, family engagement, and supplementary programs such as Bond Beyond Bars and Youth Action.

Product overview

Children of Promise, NYC operates as a single integrated service delivery model offering multiple interconnected programs under one roof. The core offering consists of an After-School Programming and Summer Day Camp (the first and only in NYC specifically for children of incarcerated parents), which seamlessly integrates with their Therapeutic Empowerment (Mental Health & Wellness Center) providing clinical services five days a week. Supporting programs include Project D.R.E.A.M. one-to-one mentoring, Family Engagement, Bond Beyond Bars prison visits, Saturday Resource Center, Youth Action leadership development, the Clinical Training Institute for professional development, and Rooted in Her for women and girls. The organization serves children aged 6-18 annually in Bedford-Stuyvesant, Brooklyn and the South Bronx, operating 323 students in their after-school program at two locations (Brooklyn and Bronx).

Differentiator

Problem solved

Functional benefit

Brands

• Project D.R.E.A.M. Project D.R.E.A.M. (Developing Responsible, Excellent, and Awesome Minds) is the organization's one-to-one mentoring program that provides mentorship to children of incarcerated parents.
• Mental Health Outpatient Treatment and Rehabilitative Services (MHOTRS)

Products and services

• After-School Programming & Summer Day Camp

Quantifiable outcome

• Served 350 children annually aged 6-18
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

45 partnerships are on record, tiered minor and core.

• TargetminorGTM or Marketing Partner · 1 September 2025Back-to-school shopping event partnership with Champion to support children of incarcerated parents.
• ChampionminorGTM or Marketing Partner · 1 September 2025Back-to-school shopping event partnership with Target.
• KITHminorGTM or Marketing Partner · 14 August 2024Back 2 School Event partnership supporting children served by CPNYC.
• Second Annual Brooklyn Bridge MarathonminorGTM or Marketing Partner · 1 August 2024Fundraiser event hosted at Brooklyn Bridge with CPNYC participation.
• Dechert LLPcoreStrategic or Co-development Partner · 5 June 2024Global law firm partnership launched on CPNYC's Annual Day of Service featuring a pop-culture themed mock trial that provided an educational experience to scholars about the legal system. Children immersed themselves in roles of judges, attorneys, witnesses, jury members with guidance from Dechert's legal professionals. Dechert has received ABA National Public Service Award and #1 ranking for international pro bono work.
• Fanatics & Michael RubinminorGTM or Marketing Partner · 15 May 2024Event partnership with Fanatics and Michael Rubin benefiting CPNYC.
• Morgan StanleyminorGTM or Marketing Partner · 30 March 2024SRC Day of Service at CPNYC headquarters with Morgan Stanley volunteers.
• Barclays CenterminorGTM or Marketing Partner · 15 February 2024Valentine's Day celebration event hosted at Barclays Center for CPNYC scholars.
• Grace Church School & The Service CollectiveminorGTM or Marketing Partner · 19 January 2024Day of Service partnership bringing Grace Church School students and Service Collective volunteers to support CPNYC programs.
• Laptops For KidsminorGTM or Marketing Partner · 1 May 2022Donation of 100 laptop computers distributed to students in need in both Brooklyn and the Bronx, helping bridge the digital divide exacerbated by the COVID-19 pandemic.
• Brooklyn NetsminorGTM or Marketing Partner · 4 April 2022Partnership during NBA FIT Week to create an urban farm experience with The Campaign Against Hunger, providing local kids a hands-on experience around healthy choices for the mind, body and spirit.
• The Campaign Against HungerminorStrategic or Co-development Partner · 4 April 202223-year-old anti-hunger organization that partnered with Brooklyn Nets and CPNYC for urban farm experience during NBA FIT Week, providing healthy cooking workshop and social services.
• Food Bank for New York CityminorGTM or Marketing Partner · 1 December 2021Delivery of boxes of dried goods, fresh produce, and frozen protein to CPNYC children and families with an incarcerated parent, distributed to 150 families.
• Fivio ForeignminorGTM or Marketing Partner · 1 November 2021Annual Thanksgiving dinner and giveaway for children with incarcerated parents, partnering with Million Dollar Drive By and Foreignside Foundation. Daniel's Leather donated 100 jackets; estimated 100-200 kids attended.
• Awake NY & Vans (Foot Locker)minorGTM or Marketing Partner · 1 October 2021Collaboration where Awake NY and Foot Locker made donations to CPNYC as part of a 16-month partnership. Awake NY designer previously worked with Nike and Timberland through Social Studies platform and donated extra shoes to CPNYC children.
• Miss USA 2020 Asya BranchminorGTM or Marketing Partner · 1 July 2021Miss USA 2020 visited Bed-Stuy Brooklyn location to share her story about growing up with an incarcerated father and raise awareness about impact of mass incarceration on youth.
• New York YankeesminorGTM or Marketing Partner · 1 January 2021Partnership with Food Bank For New York City distributing over 150,000 meals to more than 21,338 New Yorkers in the Bronx.
• DeloitteminorGTM or Marketing Partner · 10 June 2020Professional development workshop facilitated for Impact Day, Deloitte's annual day recognizing corporate citizenship. Workshop held at CPNYC with participants including former program participants and Restoration (community-based organization).
• TBS's The Last O.G. & UpworthyminorGTM or Marketing Partner · 1 January 2020Share-to-donate campaign partnership with TBS's The Last O.G. and Upworthy to Give Back Like an O.G., supporting CPNYC during the COVID-19 pandemic when children and families served were among the most vulnerable.
• Young Professionals CouncilminorGTM or Marketing Partner · 1 January 2020YPC organized 5K Run + Brunch fundraiser in Prospect Park supporting CPNYC.
• Jack & Jill Inc. & Jack & Jill Metropolitan ClusterminorGTM or Marketing Partner · 1 January 2020MLK Day of Service Pop-Up Shop co-organized, distributing donated items (laundry detergent, diapers, sanitary products) not available through public assistance programs. Over 150 volunteers participated.
• Questex, American Salon & Davide LanutominorGTM or Marketing Partner · 1 December 2019Hair for the Holidays event providing fresh haircuts to all children before the holidays.
• NFLminorGTM or Marketing Partner · 24 July 2019NFL Day with former NFL players and corporate team members playing games, painting murals, and providing popcorn and cotton candy.
• Madison International RealtyminorGTM or Marketing Partner · 1 January 2019Annual Holiday Celebration partner, providing new coats to all program participants. Also provided Halloween costumes for children.
• T.J. MaxxminorGTM or Marketing Partner · 26 October 2017District 8 employees volunteered in after-school program and decorated balcony doors for Halloween.
• NYC Department of CorrectionsminorGTM or Marketing Partner · 10 July 2017Day of Service where employees spent one-on-one time with students reading books, playing basketball, completing art projects and sharing boxing techniques.
• Michael Ann & Saquon Barkley Hope FoundationminorGTM or Marketing PartnerAnnual coat drive hosting event for Children of Promise, NYC, providing winter coats to children in need.
• DreamDollminorGTM or Marketing PartnerPartnered with Fivio Foreign and Million Dollar Drive By to serve Thanksgiving meals to children affected by mass incarceration.
• Million Dollar Drive ByminorGTM or Marketing PartnerCharity organization overseen by Hot 97's Melissa Gabriel and Foreignside Foundation, partnering with CPNYC for Thanksgiving charity drives.
• New Heights Youth, Inc.minorOthersCrown Heights organization using sports for youth development, also received $1 million from Yield Giving initiative.
• Youth Empowerment Program (Rowan University)minorGTM or Marketing PartnerUniversity program partnered with YPC for 5K Run + Brunch fundraiser.
• BSE GlobalminorGTM or Marketing PartnerPartner for MLK Day of Service Pop-Up Shop event.
• Delivering GoodminorGTM or Marketing PartnerPartner for MLK Day of Service Pop-Up Shop, donating linens, toiletries, clothes, jackets, hats, gloves, detergents.
• United Legwear & Apparel Co.minorGTM or Marketing PartnerVolunteered time and donated additional items for MLK Day of Service Pop-Up Shop.
• Delta Alpha Zeta Chapter of Zeta Phi Beta Sorority IncminorGTM or Marketing PartnerVolunteered time for MLK Day of Service Pop-Up Shop.
• Kappa Beta Sigma Chapter of Phi Beta Sigma Fraternity IncminorGTM or Marketing PartnerVolunteered time for MLK Day of Service Pop-Up Shop.
• WGirlsminorGTM or Marketing PartnerHoliday Celebration partner for annual event distributing personalized gifts to over 180 children and families.
• FPWAminorGTM or Marketing PartnerHoliday Celebration partner distributing gifts to families.
• Young Black & BrooklynminorGTM or Marketing PartnerHoliday Celebration partner.
• KidboxminorGTM or Marketing PartnerCPNYC participant Legasii Fox selected to serve on Kidbox Kids Board of Directors. Kidbox delivers one item of clothing to a child in need for every full box ordered.
• Familiars Vegan Coffee Shop & RedBullminorGTM or Marketing PartnerSponsors for YPC Dodgeball Tournament fundraiser.
• Rapper Styles PminorGTM or Marketing PartnerFocus on health and wellness in underserved communities.
• QuavominorGTM or Marketing PartnerTurkey drive partnership with Gopuff and Feeding America during Thanksgiving.
• R.L. Stine (Goosebumps author)minorGTM or Marketing PartnerVisited CPNYC headquarters in Bed-Stuy to meet children of incarcerated parents.
• NYC Department of EducationcoreStrategic or Co-development PartnerCPNYC operates as an official NYC Department of Education Learning Lab.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Osborne Association: NYC-based nonprofit providing services to people affected by incarceration, including programs for children and families of incarcerated parents — directly comparable mission, geography, and beneficiary population to Children of Promise, NYC.
• Hour Children: NYC nonprofit supporting children of incarcerated mothers and their families through residential programs, mentoring, and reentry support. Highly comparable mission and target population in the same NYC metro.
• The Fortune Society: NYC nonprofit serving formerly incarcerated individuals and their families, with education, mentoring, and family-centered programming. Operates adjacent to CPNYC in the NYC justice-impacted services ecosystem.
• New Heights Youth, Inc. Crown Heights (Brooklyn) youth-development nonprofit mentioned in the source data as a peer and fellow Yield Giving $1M recipient. Comparable youth-development model in the same geography.
• Exodus Transitional Community: NYC-based nonprofit providing reentry, mentoring, and family services to people impacted by the criminal justice system — direct adjacency to CPNYC's family-centered model.
• CASES (Center for Alternative Sentencing and Employment Services): NYC nonprofit providing alternatives to incarceration, reentry support, and youth/family services — comparable mission serving justice-impacted populations in the same city.

Broad incumbents

• Children's Aid Society: Large NYC youth and family services nonprofit with after-school, mental health, and community-based programming. Broader portfolio than CPNYC but overlapping service categories (after-school, clinical) in the same geography.
• Good Shepherd Services: Major NYC youth and family services organization running after-school, mental health, and family support programs across multiple boroughs. Wider scope but directly comparable program categories.
• Rising Ground: Large NYC nonprofit providing youth development, mental health, and family services with borough-wide reach — overlapping with CPNYC's programming mix on a broader scale.
• Sheltering Arms Children and Family Services: NYC nonprofit providing early childhood, youth development, and family services, including community-based programming that overlaps with CPNYC's after-school and family engagement offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ChildrenofPromiseNYC_
• Instagraminstagram.com/childrenofpromisenyc
• TikToktiktok.com/@childrenofpromisenyc_
• Xx.com/childrenofcpnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Children of Promise, NYC