Yoma Strategic Holdings

Name

Yoma Strategic Holdings

Legal name

Yoma Strategic Holdings Ltd.

Website

https://yomastrategic.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Development: Yoma Land develops residential and commercial properties including Pun Hlaing Estate, StarCity, and Yoma Central mixed-use development. Revenue from property sales, development fees, and rental income from commercial spaces.
2. Financial Services: Wave Money provides mobile financial services with over 68,000 agents across 299 townships. Revenue from transaction fees, mobile wallet services, and financial inclusion products serving the unbanked population.
3. Food & Beverage: Yoma F&B operates KFC franchise restaurants, YKKO local noodle chain, Auntie Anne's pretzels, and Little Sheep Hotpot. Revenue from restaurant sales, franchise fees, and royalty income.
4. Automotive & Heavy Equipment: Distribution of Volkswagen, Mitsubishi, Hino trucks, New Holland Agriculture, JCB construction equipment, and Ducati motorcycles. Also provides aftersales service and parts. Revenue from vehicle/equipment sales, service, and parts.
5. Vehicle Leasing & Rental: Yoma Fleet is the largest vehicle lease and rental operator in Myanmar, with operations including fleet management for corporate clients and vehicle rental services.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Yoma Strategic Holdings is a Singapore-listed diversified conglomerate operating primarily in Myanmar. The group operates through five core business verticals: real estate development (Yoma Land), mobile financial services (Wave Money), food and beverage franchise operations (KFC and YKKO), automotive and heavy equipment distribution (Yoma Motors), and vehicle leasing and rental (Yoma Fleet). Its real estate portfolio includes master-planned townships, mixed-use developments, and affordable housing projects, while Wave Money provides mobile money and digital payments via a large nationwide agent network.

Product overview

Yoma Strategic Holdings is a Singapore-listed diversified conglomerate operating in Myanmar across six core business divisions: Yoma Land (real estate development), Yoma Financial Services/Wave Money (mobile financial services), Leasing (vehicle leasing and rental), Yoma F&B (food and beverage franchises including KFC, YKKO, Auntie Anne's, Little Sheep), Yoma Motors (agricultural and construction equipment distribution), and Portfolio of Investment (tourism). The company also offers sub-products such as Wave Pay mobile payments, City Loft affordable housing, Yoma Central mixed-use development, and manages flagship townships Pun Hlaing Estate and StarCity.

Differentiator

Problem solved

Functional benefit

Brands

• Yoma Land: Real estate development and township projects including Pun Hlaing Estate, StarCity, Yoma Central, and affordable housing initiatives
• Wave Money
• Yoma F&B
• Yoma Motors
• Yoma Heavy Equipment
• Yoma Fleet
• Yoma Micro Power
• KFC Myanmar
• YKKO
• Pun Hlaing Estate
• StarCity
• Yoma Central
• City Loft
• Estella
• The Peninsula Yangon

Products and services

• Yoma Land

Quantifiable outcome

• 5,238 direct jobs provided in Myanmar
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

21 partnerships are on record, tiered core and minor.

• Ant Financial Services GroupcoreStrategic or Co-development Partner · 18 May 2020Strategic partnership with Ant Financial Services Group for Wave Money, forming a strategic alliance in Myanmar's mobile financial services sector.
• Tokyo CenturycoreStrategic or Co-development Partner · 22 April 2019Partnership with Tokyo Century to expand Yoma Fleet's vehicle leasing business.
• Pernod RicardminorStrategic or Co-development Partner · 25 May 2018Joint venture with Pernod Ricard targeting leadership in Myanmar's whisky industry.
• GrabminorStrategic or Co-development Partner · 12 March 2018Strategic partnership in Myanmar's transportation sector with Grab.
• Yum! BrandscoreStrategic or Co-development PartnerMaster franchise partner for KFC operations in Myanmar. Yoma operates KFC restaurants under Yum! Brands franchise agreement.
• Mitsubishi CorporationcoreStrategic or Co-development PartnerKey strategic partner for various business ventures including tire business, automobile distribution (Mitsubishi Motors), and other initiatives. Mr. Melvyn Pun has been extensively involved in developing this relationship.
• New Holland AgriculturecoreChannel Partner/ Reseller/ DistributorExclusive distributor for New Holland Agriculture tractors in Myanmar. Yoma Heavy Equipment has sold approximately 4,200 tractors via self-managed locations, over 300 independent business associates, and 30 independent parts distributors.
• JCBcoreChannel Partner/ Reseller/ DistributorExclusive distributor for JCB construction and heavy equipment in Myanmar since 2016.
• VolkswagencoreChannel Partner/ Reseller/ DistributorAppointed as Volkswagen importer and distributor for Myanmar. Secured Volkswagen brand for the Group with showrooms and service centres.
• Mitsubishi MotorscoreChannel Partner/ Reseller/ DistributorJoint venture to distribute Mitsubishi automobiles in Myanmar with aftersales service centers.
• Hino TruckscoreChannel Partner/ Reseller/ DistributorPartnership with Sumitomo Corporation to distribute Hino brand trucks in Myanmar. Yoma manages relationships with major OEMs including Hino for trucks and FPT Power Generation.
• DucatiminorChannel Partner/ Reseller/ DistributorSecured Ducati brand for the Group. Opened Myanmar's first Ducati motorcycle showroom and service centre.
• Dulwich College InternationalminorStrategic or Co-development PartnerPartnership for international education at Pun Hlaing Estate and StarCity with two Yangon campuses.
• edotcominorStrategic or Co-development PartnerPartnership with edotco on telecom tower business in Myanmar.
• KokubuminorStrategic or Co-development PartnerJoint venture with Kokubu (Japan) for KOSPA logistics operations. Opened US$5 million multi-temperature 3PL storage facility in Yangon.
• SF Holding (China)minorStrategic or Co-development PartnerSF Holding joined Yoma Strategic and Kokubu in KOSPA joint venture for logistics operations.
• METRO GROUPminorStrategic or Co-development PartnerJoint venture with METRO GROUP to build a one-stop food distribution platform in Myanmar.
• Hong Kong and Shanghai HotelscoreStrategic or Co-development PartnerPartnership to develop The Peninsula Yangon at the former headquarters of the Burma Railway Company.
• First Myanmar InvestmentminorStrategic or Co-development PartnerLandmark partnership with First Myanmar Investment, a public listed company on the Yangon Stock Exchange.
• FMIminorStrategic or Co-development PartnerPartnership with FMI on Yoma Central development project.
• SPA GroupminorStrategic or Co-development PartnerSPA Group affiliation and relief efforts in Myanmar.

Scale indicators16 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Jubilant FoodWorks Limited: Master franchisee of KFC India and operator of Domino's Pizza and other QSR brands in South Asia. Comparable franchise-led F&B operating model to Yoma F&B's KFC and YKKO platform.
• Ayala Corporation: Philippine diversified conglomerate and Yoma Strategic's largest strategic shareholder. Provides a directly comparable diversified-holding model across real estate, telecom, banking, energy, and healthcare in emerging Asia.
• M-Pesa (Safaricom / Vodacom): Africa's largest mobile money platform serving the unbanked, comparable in mission and architecture (agent-based financial inclusion) to Wave Money in Myanmar.
• Metro Pacific Investments Corporation: Philippine-listed infrastructure and conglomerate holding with similar management pedigree to Yoma and exposure to Philippines/Southeast Asia emerging-market growth themes.
• CG Corp Global (Chaudhary Group): Diversified emerging-Asia conglomerate spanning financial services, telecom, real estate, hospitality, and consumer goods. Comparable holding-company structure and focus on building consumer ecosystems in frontier markets.
• SIAM KUBOTA Industry Co., Ltd. Leading agricultural and construction equipment distributor in Thailand via the Kubota brand. Highly comparable to Yoma Heavy Equipment's New Holland, JCB, and Hino distribution franchise across Myanmar.

Direct peers

• First Myanmar Investment Public Company Limited (FMI): Yangon Stock Exchange-listed Myanmar conglomerate and direct partner with Yoma on Yoma Central. Operates across real estate, banking, insurance, and tourism in Myanmar, making it the closest head-to-head diversified peer to Yoma Strategic.
• OK Dollar (MPT Money / Myanmar Posts and Telecommunications): One of Wave Money's principal competitors in Myanmar's mobile money and digital payments space. Directly comparable to Wave Money's mobile financial services business in scope, customer base, and regulatory environment.

Emerging players

• Grab Holdings Limited: Southeast Asia super-app with a strategic partnership with Yoma in Myanmar transportation. Comparable fintech and mobility overlap (Grab Financial, digital wallet) with Wave Money's mobile financial services.

Regional players

• City Mart Holdings Company Limited: Largest Myanmar-based retail and consumer conglomerate, operating supermarkets, departmental stores, and consumer brands. Comparable as another diversified Myanmar platform serving middle-income consumers, though regionally contained.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YomaStrategicHoldings
• LinkedInlinkedin.com/company/yoma-strategic-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries9 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoma Strategic Holdings