Emotion Mobility

What Emotion Mobility does

Emotion Mobility is a Portugal-headquartered SaaS company that delivers cloud-based fleet management software to the global mobility industry, serving vehicle rental, subscription, leasing, and chauffeur operators. The product lineage traces to Rentway, founded in 1989 and described as a world-renowned platform with over 35 years of continuous development; Carpro is a parallel legacy product now operating under the unified Emotion Mobility brand, which was consolidated in 2024. The solution is organized as a modular platform: Rentway Pro handles core operations (reservations, rate engine, billing, fleet lifecycle, maintenance, system administration); Rentway Connect provides connectivity to 100+ brokers and GDS partners including Amadeus, Booking.com, Cartrawler, Expedia, and Rentalcars.com via Broker API, Website API, and GDS Connector; and Rentway Digital delivers self-service experiences through a Mobile App, Express Checkout, Signature Pad, and Kiosk for airports and railway stations. The platform is browser-based, multilingual (English, Spanish, French, Portuguese), and integrates with payment gateways, accounting systems, telematics, CRM, yield management, document scanners, key dispensers, and franchise management systems.

Name

Emotion Mobility

Legal name

EMOTION MOBILITY GROUP, S.A

Website

https://emotionmobility.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Emotion Mobility is a Portuguese SaaS provider of cloud-based fleet management software for vehicle rental, subscription, leasing, and chauffeur operators worldwide. Its Rentway and Carpro platforms manage 1M+ vehicles across 500+ partners in 90+ countries and serve global enterprise customers including Avis, Enterprise, Europcar, Hertz, Sixt, and Volkswagen.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Transportation Services (4700)

akta.pro primary industry

Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)

akta.pro secondary industries

Mobility-as-a-Service / Car Sharing & Pool Fleet (Passenger Vehicles) (TLABAAAI), Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF)

Keywords

• Fleet management software
• Car rental software
• Mobility platform
• Vehicle subscription software
• Leasing management software

Headquarters

HQ city

Oeiras

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Cloud-based mobility software delivered as subscription service, providing fleet management capabilities for rental, subscription, leasing, and chauffeur operations across global mobility operators.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Emotion Mobility provides cloud-based SaaS fleet management software for mobility operators under the Rentway and Carpro product families. The platform supports rental, subscription, leasing, and chauffeur operations for car, truck, and motorcycle fleets, with add-on modules for operations management (Rentway Pro), broker/GDS connectivity (Rentway Connect), and digital self-service (Rentway Digital).

Product overview

Emotion Mobility offers a unified platform-plus-modules architecture under the Emotion parent brand, encompassing two core product families: Rentway (a world-class SaaS mobility platform providing fleet management software for over 35 years) and Carpro (a legacy mobility product brand). The product portfolio is organized into three main modules within Rentway: Rentway Pro serves as the core operations platform handling end-to-end fleet and operations management including reservations, rental types, rate management, billing, fleet lifecycle, maintenance, and system administration; Rentway Connect provides connectivity capabilities with 100+ broker and GDS integrations including Amadeus, Booking, Cartrawler, Expedia, and others via Broker API, Website API, GDS Connector, and Website Template; and Rentway Digital delivers digital self-service experiences through Mobile App, Express Checkout, Signature Pad, and Kiosk. Together, these modules enable mobility operators to manage rental, subscription, leasing, and chauffeur operations across car, truck, and motorcycle fleets.

Differentiator

Problem solved

Functional benefit

Brands

• Rentway: World-renowned fleet management and mobility software platform providing end-to-end rental, subscription, leasing and chauffeur management capabilities for vehicle, motorcycle and truck rental businesses. Includes Rentway Pro, Rentway Connect, and Rentway Digital.
• Carpro

Products and services

• Rentway World-class SaaS platform providing fleet management and mobility software for over 35 years, specializing in rental, subscription, leasing, and chauffeur operations for vehicle, motorcycle, and truck rental businesses globally. Accessible via any browser on any connected device with multi-language support.
• Carpro World-renowned mobility product brand offering fleet management solutions, now operated as a sub-brand within the Emotion Mobility product ecosystem alongside Rentway.
• Rentway Pro Core operations module providing end-to-end fleet and operations management including Operations Management (reservations, rental types, rate engine, extras pricing, billing), Fleet Management (purchase orders, maintenance, documentation), and System Management (user access, audit tools, configurable parameters).
• Rentway Connect Connectivity module providing real-time integration with reservation channels including a Broker API (connecting 100+ brokers such as Booking.com, Cartrawler, Expedia, Rentalcars.com, Auto Europe, Doyouspain), Website API (connecting customer websites directly to Rentway), GDS Connector (Amadeus) for business travel market connectivity, and a Website Template for online experience.
• Rentway Digital Digital self-service module including a Mobile App for internal employee operations (contract closure, check-in/out, damage documentation), Express Checkout for customer pre-arrival verification (reducing checkout time by 50%), Signature Pad for paperless contracts, and Kiosk for self-service rentals at airports and railway stations.

Quantifiable outcome

• Reduces driver pickup/checkout time by 50% with Express Checkout

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and major.

• AmadeuscoreTechnology or IntegrationGDS (Global Distribution System) connector partnership enabling connection to the business travel market through Amadeus platform, allowing mobility operators to access corporate travel distribution channels.
• Booking.commajorTechnology or IntegrationBroker API integration connecting to Booking.com's vehicle rental reservation channel, enabling real-time availability and booking capabilities.
• CartrawlermajorTechnology or IntegrationBroker API integration with Cartrawler providing connectivity to global vehicle rental distribution network.
• ExpediamajorTechnology or IntegrationBroker API integration with Expedia's travel platform enabling vehicle rental bookings through Expedia's consumer and business travel channels.
• Rentalcars.commajorTechnology or IntegrationBroker API integration with Rentalcars.com connecting to one of the largest online car rental reservation platforms.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• EasyRentCars / CarTrawler: CarTrawler connects Emotion's customers via Rentway Connect and is also a distribution/aggregation layer in the same ecosystem — not a software competitor but a key channel partner.

Emerging players

• LimoSys Software: Chauffeur and limousine management software — overlaps directly with Emotion's chauffeur services vertical within Rentway Pro.
• Fleetio: Modern fleet management SaaS focused on fleet maintenance and operations — overlaps with parts of Rentway Pro (fleet management, maintenance) but is more fleet-maintenance-led than rental-led.

Direct peers

• TSD Mobility Solutions: Provides car rental and fleet management software (TSDRenter, TSDConnect) to global rental operators — direct head-to-head competitor to Emotion's Rentway Pro/Connect platform for the same enterprise customer base.
• Navotar: Cloud-based car rental management software serving rental operators worldwide — competes directly with Rentway Pro for mid-market and enterprise car rental customers.
• Bluebird Auto Rental Systems: Car rental software platform with rate management, reservations, and fleet modules — overlaps directly with Rentway's core rental operations feature set.
• Master Rental Software: Specialized rental management software for vehicle rental companies — competes with Rentway in the rental operations and billing workflow layer.

Broad incumbents

• Samsara: Large-scale IoT/fleet management platform with telematics, safety, and asset tracking — broader than Emotion but increasingly competes for the same enterprise fleet operations budget.
• Geotab: Global telematics and fleet management platform — adjacent to Rentway's telematics integration partner ecosystem and competes for fleet operations spend at large enterprises.
• Verizon Connect: Telematics-led fleet management suite from a major telecom — competes for the broader fleet operations wallet, though less specialized than Emotion in car rental workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emotion Mobility