MyHome.ie

What MyHome.ie does

MyHome.ie is an Irish online property marketplace founded in 2001 and headquartered in Dublin. The company operates a two-sided portal connecting property buyers, renters, and sellers with estate agents and property developers across Ireland. It was originally co-founded by three of Ireland's most established estate agency brands — Douglas Newman, Gunne Residential, and Sherry FitzGerald — which underpins its credibility on the supply side of the marketplace.

The platform's core offering is a comprehensive property search covering residential sales and rentals, new homes, commercial property, auctions, residential and commercial land, farms, sites, shared accommodation, and a narrow overseas holiday homes segment. Surrounding the marketplace are several adjacent products and tools: a Property Price Register providing historical transaction data, a Price Changes tracker, an Advice Hub with specialised sub-sections for buyers, sellers, retrofit/renovation, and lifestyle ("MyHome Living"), Property Reports, a Professional Services Directory (BER Assessors, Conveyancing Solicitors, Pre Purchase Surveyors), an Estate Agent Finder, an Auction Properties module, and an email-alert service for saved searches. Technology is described as a conventional online marketplace with property search, filtering, and listing management; no APIs, SDKs, or AI/ML features are disclosed.

MyHome.ie monetises primarily through recurring listing fees paid by estate agents and property developers to advertise properties on the platform, with categories spanning residential, rental, commercial, and new homes. The company is privately held with no disclosed funding rounds, ownership structure, or parent entity, and operates exclusively within Ireland (plus a narrow overseas holiday homes offering). Headcount is stated as 11–50 employees, and the most recent publicly visible leadership change is the appointment of April Geraghty as Head of Marketing.

Name

MyHome.ie

Legal name

MyHome

Website

https://myhome.ie

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

MyHome.ie is Ireland's leading online property marketplace, founded in 2001, connecting buyers, renters, and sellers with estate agents and developers across residential, rental, commercial, new homes, and auction listings. It monetises via recurring agent listing fees and supports adjacent tools including a price register, advice hubs, and a professional services directory.

Ownership category

akta.pro rank

Product category

Online Property Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312), Web Search Portals and All Other Information Services (51929)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Online property marketplace
• Real estate listings
• Property search platform
• Residential property portal
• Rental property listings

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Property Listing Fees: Estate agents and property developers pay to list properties on the MyHome.ie platform, generating revenue through listing fees for residential, rental, commercial, and new home properties.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MyHome.ie operates an online property marketplace portal that aggregates residential, rental, commercial, new homes, land, and farm property listings across Ireland. Estate agents and property developers pay to list properties on the platform, while property seekers use search, filtering, and alert tools to discover available homes. The platform also offers a Property Price Register, Price Changes tracker, Property Reports, an advice hub, and a Professional Services Directory connecting users with BER Assessors, conveyancing solicitors, and pre-purchase surveyors.

Product overview

MyHome.ie operates as a comprehensive property marketplace platform offering Ireland's leading property portal. The core product is the MyHome.ie Property Marketplace, a unified portal featuring residential and commercial property listings for sale and rent across Ireland. The platform integrates additional modules including the Property Price Register, Price Changes tracker, Advice Hub (with MyHome Living, Retrofit Hub, Buyer Advice Hub, and Sellers Advice Hub sub-modules), Property Report analytics, and a Professional Services Directory. Users can also access auction properties, estate agent finder tools, and create custom property search alerts. The platform covers all major Irish counties and property types including houses, apartments, new homes, commercial property, land, farms, and overseas holiday homes.

Differentiator

Problem solved

Functional benefit

Products and services

• MyHome.ie Property Marketplace Ireland's leading online property marketplace portal featuring thousands of houses, apartments, new homes, rentals, shared accommodation, holiday homes, overseas properties, commercial properties, land, and farms listed by estate agents and developers.
• Property Price Register

Quantifiable outcome

• Average house prices in Ireland are eight times higher than average earnings (per MyHome.ie report)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Idealista: Leading property portal in Spain, Portugal, and Italy with a similar agent-listing marketplace model and country-focused footprint. Comparable in single-market leadership dynamics versus MyHome.ie's Irish focus.
• Otodom: Leading Polish property portal (owned by OLX Group) operating an agent listing-fee marketplace. Comparable as a single-market leader with similar breadth of property verticals (sale, rent, commercial).

Direct peers

• Daft.ie: Ireland's other leading property portal and the primary direct competitor to MyHome.ie. Both operate online marketplaces where Irish estate agents and developers list residential, rental, and commercial properties for buyers and renters.

Broad incumbents

• Zillow: Largest US property portal with marketplace, data, and now agent services businesses. Highly comparable on the data + marketplace flywheel, though with a much broader geographic and product footprint.
• Immobilienscout24: Germany's largest property portal, operating an agent listing-fee marketplace with property valuation tools. Directly comparable marketplace mechanics, though in a much larger market.
• Domain Group: Australian property portal (owned by CoStar) operating a listing-fee marketplace model similar to MyHome.ie, with adjacent products in agent SaaS and price data.
• Rightmove: The UK's largest property portal, operating the same listing-fee marketplace model as MyHome.ie but at materially greater scale. Highly comparable in business model (agent subscription revenue, portal-led discovery) and useful as a public-market proxy for valuation and unit economics.
• Realtor.com: US property portal operated by Move Inc. (News Corp) using a listing-fee marketplace model. Comparable in marketplace mechanics and adjacent data products.
• Zoopla: UK property portal owned by Silver Lake/Perion. Operates a near-identical agent listing-fee marketplace model with added data/valuation products, making it a strong comparable for MyHome.ie's marketplace + data monetization trajectory.

Emerging players

• PropertyFinder: Property marketplace serving MENA markets (UAE, Egypt, etc.) with a listing-fee model and growing data products. Comparable as a regional portal scaling monetization beyond listings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/myhomeproperty
• Facebookfacebook.com/MyHome.ie
• LinkedInlinkedin.com/company/314025

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyHome.ie