Easy Lms
Easy LMS is a Netherlands-based, cloud-hosted Learning Management System for independent trainers, training providers, franchises, and organizations delivering branded training to external audiences. It offers white-label academies, a course and exam builder, automated certification, and flat-fee SaaS pricing with unlimited participants.
- Company typePrivate
- Founded2013
- HeadquartersDelft, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Easy Lms does
Easy LMS B.V. is a Netherlands-based, cloud-hosted Learning Management System (LMS) built for independent trainers, training service providers, franchise organizations, and companies that deliver training to external audiences. Founded in 2013 and rebranded from Quizworks to Easy LMS in January 2022, the company is headquartered in Delft and operates with 11–50 employees as a privately held, bootstrapped entity (Easy LMS B.V., private limited company). The platform is offered in 12 languages and serves a globally distributed, primarily SMB customer base.
The core platform is a single SaaS product composed of branded learning portals called Academies, a course and exam builder with SCORM support, automated grading and certificate generation, and a reporting module that categorizes exam questions to surface knowledge gaps. The technology stack includes cloud hosting on AWS (EU), an API with OAuth2 and webhooks (Zapier-compatible), SSO and 2FA add-ons, React-based admin surfaces, and integrations with SCORM, Intercom (support), MailerSend, and Verifalia. Security and privacy posture is anchored by ISO 27001 certification and GDPR compliance.
The business model is a flat-fee SaaS subscription (Basic at €70/month or €800/year; Advanced at €200/month or €2,300/year) with unlimited participants and modular add-on revenue from extra academies (€20/mo), extra administrators (€8/mo), SSO (€50/mo), and additional simultaneous participant capacity. Go-to-market is product-led: 14-day free trial with no credit card, self-serve dashboard upgrades, a Plan Advisor questionnaire, and inside-sales support for pricing and enterprise inquiries. Marketing spans a multilingual SEO-optimized website, content marketing, email newsletters, YouTube/LinkedIn presence, and demo bookings.
Easy Lms firmographics
Firmographics- Name
- Easy Lms
- Legal name
- Easy LMS B.V.
- Website
- https://easy-lms.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Easy LMS is a Netherlands-based, cloud-hosted Learning Management System for independent trainers, training providers, franchises, and organizations delivering branded training to external audiences. It offers white-label academies, a course and exam builder, automated certification, and flat-fee SaaS pricing with unlimited participants.
- Ownership category
- akta.pro rank
Easy Lms industry classification
Industry- Product category
- Learning Management System (LMS)
- NAICS
- Computer Training (611420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA)
- akta.pro secondary industries
- Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), LMS Analytics, Insights & Learning Record Stores (LRS) (EDAFAAAJ)
Keywords
Where Easy Lms is headquartered
LocationHeadquarters
- HQ city
- Delft
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Easy Lms business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Basic Plan): Monthly or annual subscription with flat fee pricing. Includes unlimited participants with 3,000 completed exams/courses per month limit, 1 Academy, 1 admin, 500 simultaneous participants, custom branding, and 1GB storage.
- SaaS Subscription (Advanced Plan): Higher-tier monthly or annual subscription with flat fee pricing. Includes unlimited participants with 10,000 completed exams/courses per month limit, 1 Academy, 1 admin, 1,000 simultaneous participants, custom certificates, custom Academy URL, API access, webhooks, SCORM upload, and 5GB storage.
- Add-on Services: Additional revenue from extra academies (€20/month), extra administrators (€8/month), SSO integration (€50/month), additional simultaneous participant capacity in batches of 500, and additional started exams/courses beyond plan limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan - Entry-level LMS for getting started |
| Subscription | Monthly | Advanced Plan - Full-featured LMS for scaling training |
| Subscription | Monthly | Extra Academy Add-on |
| Subscription | Monthly | Extra Administrator Add-on |
| Subscription | Monthly | SSO Add-on |
| Unit Pricing | Pay-as-you-go | Additional Simultaneous Participants |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Easy Lms product offering
Product offeringCore offering
Easy LMS is a cloud-based learning management system that enables organizations to create, deliver, and track online training through branded learning portals (Academy), course authoring tools, exams/assessments, and reporting dashboards. The platform targets trainers, training providers, franchise networks, and corporate training departments that need to deliver and certify learning to internal or external audiences.
Product overview
Easy LMS is a single unified cloud-based Learning Management System (LMS) built for trainers and organizations to scale their training services. The platform centers on three core components: the Academy feature (branded learning portals for each customer/organization), Courses (content creation with SCORM support), and Exams (automated assessment and certification). Analytics are delivered through Reports. The system operates on two subscription tiers—Basic and Advanced—with add-on modules available for Single Sign-On, additional academies, and extra administrators.
Differentiator
Problem solved
Functional benefit
Products and services
- Easy LMS (Core Platform) Cloud-based learning management system that allows organizations to build, deliver, and track online courses, exams, and certifications. Targeted at trainers, franchise operators, and corporate L&D departments that need an all-in-one training platform.
- Academy (Branded Learning Portal) White-label branded learning portal that lets customers deliver training under their own domain and brand identity. Designed for organizations and trainers offering courses to external learners, members, or franchisees.
- Courses Online course authoring and delivery module that lets administrators build, publish, and assign training courses to learners. Supports SCORM content for importing existing e-learning material.
- Exams Online assessment module that enables creation, distribution, and automatic grading of exams with certification upon passing. Used by trainers and compliance-driven organizations to certify learner knowledge.
- Reports Analytics dashboard that provides visibility into learner progress, exam scores, course completion rates, and certification status. Used by training managers and administrators to monitor training effectiveness.
Quantifiable outcome
- 802 trees planted for sustainability commitments as of January 2025
- +1 more outcomes
Companies that use Easy Lms
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Easy Lms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Easy Lms partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreCloud hosting and email services provider. Located in Germany. Part of the core infrastructure for Easy LMS platform delivery.
- IntercomcoreSupport chat provider for customer service and help desk functionality. Located in Ireland. Used for real-time customer support and help center.
- Climate Neutral GroupcoreExpert partner for CO2 footprint calculation and certification. Certifies Easy LMS for fully offsetting emissions since 2020 through Gold Standard renewable energy projects.
- SmartTrackerscoreExpert guidance partner for annual CO2 footprint tracking and calculation methodology.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Easy Lms competitors and assessment
Company assessmentDirect peers
- Litmos: SaaS LMS with course builder, assessment, SCORM support, and compliance tracking. Comparable to Easy LMS in core LMS functionality, though Litmos skews more enterprise while Easy LMS remains SMB-anchored.
- iSpring Learn: LMS with strong authoring tool integration, SCORM support, and SMB/mid-market focus. Comparable to Easy LMS in ease-of-use positioning, course-and-exam functionality, and flat-fee pricing model.
- LearnWorlds: SMB-focused online course and training platform with white-label sites, course builder, and assessment tools. Closely comparable to Easy LMS in target customer (individual trainers and small training businesses) and product scope (courses + exams + certificates).
- LearnDash: WordPress-based LMS plugin widely used by SMB trainers and course creators with course builder, quizzes, and certificates. Comparable to Easy LMS in trainer/SMB target market though delivered as a self-hosted plugin rather than SaaS.
- TalentLMS: Cloud-based LMS targeting SMBs and training providers with similar flat-fee tiered pricing, course/exam builder, and white-label branding. Direct overlap with Easy LMS in customer segment (trainers, small businesses) and go-to-market (PLG with free trial).
- Thinkific: Course platform for individual creators and SMB trainers with branded sites and assessment tools. Overlaps with Easy LMS in the trainer-as-customer use case but is more creator-economy oriented versus Easy LMS's extended-enterprise positioning.
- LearnUpon: Cloud LMS designed for SMB and mid-market training delivery with course authoring, exams, and branded portals. Comparable to Easy LMS in target buyer (training administrators in mid-sized organizations) and feature set (SCORM, SSO, certificates, reporting).
Broad incumbents
- Docebo: Enterprise-grade LMS with AI-powered learning, extended enterprise modules, and white-label academies — directly overlapping Easy LMS's multi-academy white-label use case but at much larger scale, public-company scale, and broader feature breadth.
- Moodle: Open-source LMS with the largest global install base in education and corporate training. Comparable to Easy LMS in target use cases (course delivery, exams, certification) but distributed under a self-hosted/open-source model versus Easy LMS's pure SaaS delivery.
- Absorb LMS: Mid-market and enterprise LMS with course management, e-commerce, and reporting. Comparable to Easy LMS in core LMS functionality (courses, exams, certificates, reporting) but serves larger customers with heavier compliance needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Easy Lms social profiles
Digital presenceEasy Lms compliance and trust
Trust signalCompliance2 records
Easy Lms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Lms leadership team
Management profileNumber of profiles
Profiles2 records
Easy Lms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Lms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Lms
What does Easy Lms do?
Easy LMS is a cloud-based learning management system that enables organizations to create, deliver, and track online training through branded learning portals (Academy), course authoring tools, exams/assessments, and reporting dashboards. The platform targets trainers, training providers, franchise networks, and corporate training departments that need to deliver and certify learning to internal or external audiences.
Is Easy Lms a public or private company?
Easy Lms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easy Lms founded?
Easy Lms was founded in 2013. It employs 11 to 50 people.
Where is Easy Lms based?
Easy Lms is headquartered in Delft, Netherlands, in the Europe region.
How does Easy Lms make money?
Three revenue lines are on record. SaaS Subscription (Basic Plan) is the primary driver. The others are saaS Subscription (Advanced Plan) and add-on Services.
Who are Easy Lms's main competitors?
Direct peers on record are Litmos, iSpring Learn, LearnWorlds, LearnDash, TalentLMS, Thinkific and LearnUpon. Broad incumbents are Docebo, Moodle and Absorb LMS.
Does Easy Lms have an API?
Yes. Easy LMS offers an API for adding participants to the platform. The API supports calls to invite participants to an academy and add them to groups, available for multiple academies with or without notifying participants. The academy API call without notification is useful in combination with SSO and/or when adding existing participants to more groups. The API also supports SCORM module integration with courses. Developer documentation is at helpcenter.easy-lms.com/en/collections/1429794-api.
What industry is Easy Lms in?
Easy Lms's product category is Learning Management System (LMS). Its primary akta.pro industry code is EDAFAAAA, Core LMS Platforms (Academic & Corporate), with a secondary code of EDAFAAAC, Extended Enterprise LMS (Customer/Partner/Franchise Training). Its NAICS code is 611420 and its SIC code is 7372.