Velpic Limited

What Velpic Limited does

Velpic Limited is a cloud-based Learning Management System (LMS) provider founded in 2014 and headquartered in Subiaco, Perth, Western Australia. The company has been absorbed into Damstra Technology and now operates as an embedded module within Damstra's Enterprise Protection Platform (EPP), commercially marketed under the Ideagen brand. Its core product enables organizations to create, modify, and schedule employee training modules, digitize inductions and compliance training, and manage certifications and renewals by systematically attaching documents to individual worker records.

The platform supports multi-lingual content delivery and multi-device access, and includes components such as a Course Content Editor (with Word, PowerPoint, and video import), Virtual Reality support, automated scheduling, learner profiles, reporting and alerts dashboards, skills assessments and gap analysis, QR codes, completion certificates, and approval workflows. Velpic also offers access to Damstra's team of instructional designers for building custom eLearning modules.

Velpic generates revenue through SaaS subscription licensing (seat-based or tier-based) distributed via Damstra Technology's enterprise field sales organization and a self-serve free trial funnel at signup.velpic.com. The primary customer segments are enterprise organizations with distributed field workforces and contractor-heavy industries requiring digital compliance training, certification tracking, and multi-site coordination. Named enterprise customers include AHG (Automotive Holdings Group) and Tetra Tech Coffey. Prior to its acquisition by Damstra, Velpic raised approximately A$11 million across three funding rounds in 2015-2016.

Name

Velpic Limited

Website

https://velpic.com

Company type

Private

Founded year

2014

Headcount range

11–50 employees

Short description

Velpic Limited, founded in 2014 and headquartered in Perth, Australia, provides a cloud-based Learning Management System for enterprise workforce compliance training. Now operating as a module within Damstra Technology's Enterprise Protection Platform (marketed as Ideagen), it serves field-worker-heavy industries with multi-lingual, multi-device training, certification tracking, and automated renewal management.

Ownership category

akta.pro rank

Product category

Learning Management System

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

akta.pro secondary industries

Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC), Vertical/Industry-Specific LMS (e.g., Healthcare, Safety, Aviation, Government) (EDAFAAAM)

Keywords

• Learning management system
• ELearning platform
• Compliance training software
• Workforce training solutions
• Enterprise LMS

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based Learning Management System delivered as a subscription service within Damstra's Enterprise Protection Platform, with licensing based on seat count or organizational tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Velpic Limited provides a cloud-based Learning Management System (LMS) that enables organizations to create, modify, schedule, and deliver employee training modules, digitize inductions and compliance training, and systematically manage certifications and renewals tied to worker records. The platform supports multi-lingual content, mobile/device-agnostic access, and integrates as a foundational module within Damstra Technology's Enterprise Protection Platform (EPP). The product is commercially branded as Ideagen and offered via subscription with a self-serve free trial.

Product overview

Velpic Limited offers a unified eLearning/Learning Management System product that digitizes employee training initiatives. The core Velpic eLearning platform serves as a foundational module within Damstra's Enterprise Protection Platform (EPP), enabling organizations to create, modify, and schedule engaging employee training modules. The system digitizes inductions, compliance training, and certification management by attaching documents and certifications to each worker record and managing renewals. The eLearning solution is complemented by several integrated modules including a Course Content Editor (with Word, PowerPoint, video import), Virtual Reality Support, Learner Profiles, Reporting and Alerts Dashboard, Skills Assessments and Gap Analysis, QR Codes, Completion Certificates, and Approval Workflows—all accessible on any device, anywhere at any time with multi-lingual support.

Differentiator

Problem solved

Functional benefit

Brands

• Ideagen: Brand name under which the eLearning/learning management system product is marketed and sold by Damstra Technology.

Products and services

• Velpic eLearning / Learning Management System

Quantifiable outcome

• Reduces administrative work associated with manual training management processes
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• SAP Litmos: Enterprise LMS sold as part of SAP's broader HCM portfolio. Targets similar corporate compliance and extended enterprise training use cases with greater scale and incumbent positioning.
• Workday Learning: Learning module within the Workday HCM suite targeting large enterprises. Represents incumbent bundled competition for any corporate compliance training deal.
• Cornerstone OnDemand: Large enterprise talent and learning management suite with broad HR ecosystem integrations. Competes for the same enterprise compliance and workforce training budget as Velpic.

Emerging players

• Easy LMS: Lightweight, easy-to-deploy LMS targeting SMB compliance and onboarding use cases. Comparable ease-of-use positioning to Velpic but with smaller footprint.

Direct peers

• iSpring: Authoring tool plus LMS platform with strong PowerPoint/Word import workflows — directly overlapping Velpic's content editor capabilities and corporate training focus.
• LearnDash: WordPress-based LMS widely used for corporate and extended enterprise training delivery. Comparable self-serve, subscription-based model for course authoring and delivery.
• TalentLMS: Cloud-based LMS with strong SMB-to-mid-market positioning and similar ease-of-use emphasis. Competes for the same self-serve and small enterprise buyer as Velpic.
• 360Learning: Collaborative LMS with built-in authoring for corporate training. Competes for similar mid-market and enterprise upskilling/compliance training buyers.
• Docebo: AI-powered cloud LMS platform serving enterprise and extended enterprise training needs. Direct overlap with Velpic's corporate LMS functionality and SaaS delivery model.

Others

• Articulate 360: Dominant eLearning authoring suite (Storyline, Rise) frequently paired with LMS platforms. Adjacent competitive overlap on content creation that Velpic's content editor addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/velpic
• Xx.com/velpic
• Facebookfacebook.com/velpic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velpic Limited