Moneo

What Moneo does

Moneo, operated by Mexican private limited company Yulah Ventures, S.A. de C.V., is a two-sided cashback and shopper-data platform built for the Mexican physical-retail market. On the consumer side, a free mobile and web app lets users — including cash payers and underbanked individuals — scan purchase receipts from participating retailers such as Walmart, OXXO, and City Market and receive cashback in Mexican pesos (not points) that can be transferred to a bank account (minimum MXN $25) or redeemed as AT&T México mobile airtime (minimum MXN $10). The underlying technology stack is centered on computer-vision-based AI receipt/ticket processing that delivers rewards instantly, supported by a recommendation engine for offer personalization and anomaly detection for fraud/eligibility validation.

On the B2B side, Moneo sells a performance-marketing platform to consumer brands, charging only on a pay-per-sale basis for verified in-store purchases and providing closed-loop measurement plus audience-building feeds for Google, Meta, and TikTok advertising. A separate Google Cloud partnership is being developed into a SKU-level retail analytics layer for LTV and segmentation. Distribution is anchored by strategic alliances with AT&T México and Unefon for prepaid-mobile reach, retailer partnerships for in-store data capture, and a brand ambassador network that includes chef Alfredo 'Chef Oropeza' as a strategic investor.

The company is headquartered in Mexico City, operates exclusively for residents of Mexico, was founded around 2020–2021, runs with a stated 1–10 employee leadership team led by Co-founder & CEO Sam Carter, and is backed by Techstars ($120,000 round, January 2023) and 165 Global. It has been recognized as a KPMG GlobalTechInnovator 2024 finalist in Mexico, a Google for Startups Cloud member, and an AI4Good coalition member, and holds ISO 9001, 27001, 14001, and 45001 certifications on its hosting infrastructure.

Name

Moneo

Legal name

Yulah Ventures, S.A. de C.V.

Website

https://moneo.cash

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Moneo is a Mexico-based two-sided platform that pays consumers in pesos for scanning physical-retail receipts and sells pay-per-sale performance marketing plus SKU-level analytics to consumer brands. Its AI-powered receipt-scanning app serves cash and card payers, with AT&T México, Unefon, Walmart, and OXXO as key distribution and retailer partners.

Ownership category

akta.pro rank

Product category

Cashback & Shopper Analytics Platform

SIC

Finance Services (6199)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Cashback rewards platform
• Receipt scanning app
• Shopper data analytics
• Performance marketing platform
• Mobile loyalty rewards

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance marketing fees: Moneo charges brands on a pay-per-sale basis only. No fees for clicks or impressions. Brands pay only when promotions generate verified sales in physical stores.
2. Mobile airtime recharge processing: Users can redeem cashback rewards for AT&T Mexico mobile airtime recharges. Processing handled through MTCENTER, S.A. de C.V.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Moneo operates a two-sided platform. On the consumer side, Mexican shoppers scan purchase receipts from physical retail stores (cash or card) via a mobile/web app and earn cashback in pesos, redeemable as bank transfers or AT&T Mexico mobile airtime recharges. On the brand side, Moneo sells a performance marketing solution that captures SKU-level in-store purchase signals and converts them into measurable sales data, audience segments, and closed-loop retail analytics for consumer brands.

Product overview

Moneo operates a dual-sided platform consisting of a consumer-facing mobile/web application and a B2B performance marketing solution for brands. The core consumer product is the Moneo App, which allows users to earn cashback in pesos by scanning purchase tickets from physical retail stores, with rewards deliverable as bank transfers or AT&T mobile recharges. The AI-powered ticket processing system distinguishes the platform, enabling instant reward calculation. On the brand side, Moneo offers a performance marketing platform that captures physical retail purchase signals and transforms them into measurable sales data, high-performance audiences for digital advertising, and retail analytics. The Google Cloud partnership extends analytics capabilities, while the Moneo Network connects brands with retailers and consumers. The platform operates exclusively for residents of Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Moneo Consumer Cashback App Free mobile and web (PWA) application for Mexican residents that uses AI to process scanned purchase receipts from physical stores (Walmart, OXXO, City Market, and others) and delivers instant cashback in pesos, redeemable as bank transfers or AT&T Mexico mobile airtime recharges.
• Moneo Performance Marketing for Brands B2B performance marketing service for consumer brands and retailers that links SKU-level physical store purchase signals to shopper profiles, providing closed-loop sales measurement, audience building for Google/Meta/TikTok, and SKU-level analytics (in partnership with Google Cloud) on a 100% pay-per-sale basis.
• Paid Surveys via Moneo Voluntary paid survey service operated through external providers CPX Research and Cint AB, channeled through the Moneo app so users can earn additional rewards on top of receipt-based cashback.

Quantifiable outcome

• Users can earn over $500 in cashback rewards
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Chef Oropeza (Alfredo Oropeza)flagshipGTM or Marketing Partner · 2 August 2025Chef Oropeza, one of Mexico's most recognized chefs and media figures, joined Moneo as a strategic investor and marketing partner. He is also part of 'Red Moneo,' a network of retailers, banks, and opinion leaders. Chef Oropeza has collaborated with FAO for 12+ years and was nominated for a UN SDG Action Award in 2022.
• AT&T MéxicocoreStrategic or Co-development Partner · 10 July 2025AT&T México and Moneo launched an innovative rewards service for AT&T Prepago customers. Users who register with Moneo can earn digital money by sharing purchase data from physical stores, redeemable for airtime credits directly through the app. This partnership extends Moneo's reach to millions of AT&T's prepaid mobile customers across Mexico.
• Google CloudcoreTechnology or Integration · 22 April 2025Moneo was invited to join Google's for Startups Cloud program and together they are developing a retail analytics solution that integrates Moneo's SKU-level transactional data from physical stores with Google's world-class analytics and reporting tools. This enables consumer brands in Mexico to gain deeper shopper behavior insights.
• UnefoncoreStrategic or Co-development PartnerUnefon is part of the Moneo ecosystem alongside AT&T, forming part of the telecom network that Moneo operates to reach mobile-first consumers in Mexico.
• CPX ResearchminorOthersCPX Research is a survey provider that operates paid surveys for Moneo users. Moneo facilitates access to these surveys, but CPX Research is responsible for survey content and data handling.
• Cint ABminorOthersCint AB is a survey provider that operates paid surveys for Moneo users. Participation is voluntary and governed by Cint's own privacy policies.
• Walmart MexicocoreChannel Partner/ Reseller/ DistributorWalmart Mexico is a partner retailer where Moneo users can scan purchase receipts to earn cashback rewards. Part of the merchant network enabling in-store purchase data capture.
• OXXOcoreChannel Partner/ Reseller/ DistributorOXXO convenience store chain is a partner retailer where Moneo users can earn cashback by scanning receipts from purchases.
• AI4Good CoalitionminorOthersMoneo is a member of the AI4Good coalition, a group of leading AI companies working to achieve UN Sustainable Development Goals.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Méliuz: Brazilian cashback platform that returns a share of online and in-store purchase spending to consumers and sells performance-marketing services to brands. Moneo is the closest functional analog in Mexico, applying the same dual-sided cashback + brand-services model.
• Ibotta: US-listed cashback app where users earn rewards by scanning grocery and retail receipts, with a B2B performance-marketing platform for CPG brands. Directly comparable to Moneo on receipt-scan cashback mechanics and brand-side monetisation.
• Picodi: Global cashback and coupon platform operating across multiple countries including Mexico, with a similar consumer cashback app and brand/retailer partnerships. Comparable on cross-market cashback competition.
• Cuponomia: Latin American cashback and coupon platform with a strong Mexico presence, offering consumers cashback from online and in-store purchases at partner merchants. Direct competitor in the Mexican cashback category.

Broad incumbents

• Rakuten (Cash Back): Global cashback pioneer operating in the US and multiple markets, offering receipt and online cashback plus brand performance marketing. Comparable on cashback mechanics and brand monetisation, but a much larger, established incumbent.
• Mercado Libre (Mercado Pago): Dominant LATAM e-commerce and fintech super-app with embedded cashback, discounts, and Mercado Pago rewards. Competes for Mexican consumer attention and brand promotional spend, and could bundle competing cashback features.
• Rappi: LATAM super-app operating in Mexico with delivery, payments, and embedded loyalty/cashback mechanics for partner brands. A broad incumbent that competes for the same brand promotional budgets and consumer engagement.

Emerging players

• Swagbucks / Prodege: Rewards and cashback platform combining shopping, surveys, and other consumer activities, with a B2B insights business. Overlaps with Moneo on cashback-plus-survey reward mechanics (Moneo also runs paid surveys via CPX Research and Cint).
• Receipt Hero: Finnish receipt-scanning and cashback app with API-based monetisation of receipt data to brands. Highly comparable on the receipt-scan technology and data-to-brands monetisation layer, even though it operates in Europe rather than Mexico.
• SnapCommerce: Mobile commerce and cashback platform that uses AI to match consumers with offers and provides closed-loop performance data to brands. Comparable on the AI-driven offer-matching and performance-marketing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moneo-cash

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moneo