Ours Privacy
Ours Privacy provides a HIPAA-compliant, BAA-backed Customer Data Platform and privacy infrastructure for healthcare marketers, sitting between digital properties and ad/analytics tools to strip PHI and enable compliant performance marketing. It serves digital health startups, health systems, pharma, and DSOs via a SaaS subscription model.
- Company typePrivate
- Founded2024
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ours Privacy does
Ours Privacy (legal entity: Ours Wellness, Inc., a Delaware corporation) is a healthcare-focused Customer Data Platform (CDP) and privacy infrastructure company headquartered in Houston, Texas. Founded in 2024 by former healthcare operators, the company provides a HIPAA-compliant, BAA-backed platform that sits between healthcare organizations' digital properties and every tag, pixel, or API, stripping protected health information (PHI) before it reaches non-compliant ad and analytics destinations such as Google Ads, Meta, StackAdapt, and GA4. The platform integrates a Consent Management Platform (CMP), server-side tag management, identity stitching, multi-touch attribution, session replay, A/B testing and personalization, heatmaps, and web scanning into a single system certified under SOC 2 Type II and hosted in the United States, with a stated no-AI-data-training policy. In June 2026 it extended into AI-native workflows via MCP server connectivity, enabling HIPAA-compliant A/B testing inside AI assistants such as Claude and ChatGPT.
The company sells primarily through a consultative, sales-led motion targeting mid-market and enterprise healthcare organizations, supplemented by a strategic channel partnership with WebMD Ignite. Pricing is quote-based SaaS subscription, sold per account, with implementation and onboarding included. Named customers include Virta Health, Elektra, Allara, MyWellBeing, and a pediatric behavioral health platform, spanning digital health startups, multi-location provider groups, hospitals and health systems, pharmaceutical companies, and Dental Support Organizations. Customer-reported outcomes include scaling ad spend by 15% while maintaining acquisition costs and approximately a 2x reduction in CAC compared to operating without proper compliance infrastructure.
The company is venture-backed, having raised a seed round in July 2025 from Rock Health with participation from GreyMatter, Switch Ventures, and TMV (amount undisclosed). Strategic partnerships include WebMD Ignite (April 2026), Vault/Infra.tv for HIPAA-compliant CTV measurement (May 2026), and Vibe.co for streaming TV conversion tracking (March 2026). The company operates remotely across the United States with a team of 11–50 employees.
Ours Privacy firmographics
Firmographics- Name
- Ours Privacy
- Legal name
- Ours Wellness, Inc.
- Website
- https://oursprivacy.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ours Privacy provides a HIPAA-compliant, BAA-backed Customer Data Platform and privacy infrastructure for healthcare marketers, sitting between digital properties and ad/analytics tools to strip PHI and enable compliant performance marketing. It serves digital health startups, health systems, pharma, and DSOs via a SaaS subscription model.
- Ownership category
- akta.pro rank
Ours Privacy industry classification
Industry- Product category
- Healthcare Customer Data Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
- akta.pro secondary industries
- Consent, Preference & Privacy Management (CMP) (BPAFAFAL), Data Privacy, Consent & Compliance Management (HDAEADAG), Data Loss Prevention (DLP) & Sensitive Data Discovery (PHI/PII) (HLACAJAC), Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)
Keywords
Where Ours Privacy is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ours Privacy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS model providing access to the Ours Privacy HIPAA-compliant CDP and CMP platform. The platform is sold on a per-account basis targeting healthcare organizations, with implementation, onboarding, and support included. Pricing is quote-based and not publicly disclosed.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Ours Privacy product offering
Product offeringCore offering
Ours Privacy provides a HIPAA-compliant Customer Data Platform (CDP) integrated with a Consent Management Platform (CMP) that acts as a privacy shield between healthcare organizations' digital properties and every third-party tag, pixel, or API. The platform server-side strips PHI before data reaches ad platforms such as Google Ads, Meta, and StackAdapt, while preserving de-identified conversion signals for campaign optimization and analytics.
Product overview
Ours Privacy is a full-stack privacy platform built specifically for healthcare marketing, combining a healthcare-focused Customer Data Platform (CDP) and Consent Management Platform (CMP) in one integrated solution. The core CDP acts as a BAA-backed privacy shield between digital properties and every tag, pixel, or API, enabling healthcare organizations to control exactly which fields stay in-house and which de-identified signals reach destinations like Google Ads, Meta, StackAdapt, and GA4. The integrated Analytics Suite provides multi-touch attribution, web analytics, session replay, and user funnels. Additional modules include Tag Manager (server-side tag management), A/B Testing & Personalization, Session Replay, Heatmaps, Audience Builder, Custom Domains, Web Scanner, and HIPAA-compliant embedded content solutions (Maps, Videos, Translations). All products are covered under a signed BAA and SOC 2 Type II certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Healthcare Customer Data Platform (CDP) HIPAA-compliant customer data platform that acts as a privacy shield between digital properties and third-party tools, enabling healthcare marketers to control which data fields stay in-house and which de-identified signals reach ad platforms like Google Ads, Meta, StackAdapt, and analytics tools like GA4.
- Consent Management Platform (CMP) Integrated cookie consent management platform that automatically respects consent banners and enables healthcare organizations to manage user permissions across all marketing channels, native within the CDP.
- HIPAA-Compliant Analytics Suite HIPAA-compliant analytics suite for healthcare marketers including multi-touch attribution, web analytics, session replay, and user funnels for measuring campaign performance while maintaining compliance.
- Server-Side Tag Manager Server-side tag management system that replaces third-party pixels with server-side connections, allowing healthcare marketers to control exactly which data fields are sent to each destination while stripping PHI.
- A/B Testing and Personalization HIPAA-compliant A/B testing and personalization capabilities that enable healthcare marketers to test, optimize, and personalize digital patient experiences without compromising regulatory compliance.
- HIPAA-Compliant Session Replay HIPAA-compliant session replay feature that allows healthcare marketers to observe patient interactions on websites safely within a compliant environment for UX optimization.
- HIPAA-Compliant Heatmaps HIPAA-compliant heatmap visualization tool for understanding user engagement and behavior patterns on healthcare websites.
- Audience Builder Tool for safely creating custom audience lists from healthcare consumer data while maintaining HIPAA compliance and privacy-by-design principles.
- Custom Domains First-party custom domain capabilities that enable better privacy control and data integrity for healthcare marketing operations.
- Web Scanner Automated tool to detect third-party scripts and tags on healthcare websites, identifying potential PHI exposure risks.
- HIPAA-Compliant Embedded Maps HIPAA-compliant interactive map embedding solution for healthcare provider locations and facilities.
- HIPAA-Compliant Embedded Videos HIPAA-compliant video content embedding solution for delivering rich media healthcare content.
- HIPAA-Compliant Translations HIPAA-compliant translation services enabling healthcare organizations to reach patients in their own language while maintaining compliance.
- AI-Driven A/B Testing inside AI Assistants First-of-its-kind HIPAA-compliant A/B testing natively available inside AI assistants such as Claude and ChatGPT via MCP server connection, allowing healthcare marketers to create, launch, and analyze experiments directly in AI assistants without additional BAA contracts or developer involvement.
Quantifiable outcome
- ~2x reduction in CAC compared to flying blind
- +2 more outcomes
Companies that use Ours Privacy
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Ours Privacy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature11 records
Ours Privacy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Infra.tv (Vault)coreInfra.tv, the holding company behind Vault (data clean room for TV advertising), partnered with Ours Privacy to enable HIPAA-compliant connected TV (CTV) measurement for healthcare brands. The partnership allows healthcare advertisers to measure CTV campaign performance using Vault's privacy-enhancing tokenization infrastructure while Ours Privacy provides HIPAA compliance through its BAA-backed CDP. Vault won the Identity & Privacy Innovation Award at the 2026 Convergent TV Awards, defeating finalists including LiveRamp and The Trade Desk.
- Vault (by Infra.tv)coreVault is a data clean room built specifically for TV advertising, enabling privacy-compliant full-funnel measurement across major publishers in regulated verticals including healthcare. Its partnership with Ours Privacy enables HIPAA-compliant CTV measurement, supporting live campaigns across compliance-sensitive categories with growing adoption among brands like Gusto and Midi Health.
- WebMD IgnitecoreStrategic partnership combining WebMD Ignite's audience activation capabilities with Ours Privacy's HIPAA-compliant CDP. The partnership addresses the growing pressure on healthcare organizations to modernize their data infrastructure as state privacy laws expand. Together, the companies aim to enable marketing teams to connect audience intelligence with activation and patient engagement to improve performance across the full customer journey.
- Vibe.cosupportingOurs Privacy's integration with Vibe.co gives healthcare brands a secure, server-to-server way to measure installs, signups, leads, and purchases from streaming TV campaigns, all while staying fully HIPAA compliant. The integration enables healthcare advertisers to track CTV performance metrics through Ours Privacy's compliant data pipeline.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Ours Privacy competitors and assessment
Company assessmentBroad incumbents
- Tealium: Tealium provides a CDP, tag management, and consent management platform widely used in regulated industries, competing with Ours Privacy on the integrated CDP+CMP+tag manager positioning.
- OneTrust: OneTrust is a leading consent and privacy management platform with broad GRC capabilities; competes with Ours Privacy's integrated CMP and consent management features for healthcare organizations.
- Treasure Data: Treasure Data is an enterprise CDP with strong identity resolution and data governance capabilities, used by healthcare and other regulated industries to unify customer data for marketing and analytics.
- mParticle: mParticle is a large-scale general-purpose CDP that supports server-side data pipelines, identity resolution, and integrations with ad/analytics destinations, overlapping with Ours Privacy's core CDP capabilities.
- Segment (Twilio): Segment is a leading general-purpose CDP with broad integrations, often used as a HIPAA-compliant solution when paired with BAAs; competes with Ours Privacy for healthcare marketing data infrastructure budgets.
- LiveRamp: LiveRamp provides identity resolution and data collaboration infrastructure used in healthcare advertising; the Infra.tv/Vault partnership positioning overlaps with LiveRamp's data clean room offerings.
- Salesforce Marketing Cloud / Health Cloud: Salesforce offers enterprise CDP and marketing automation capabilities via Marketing Cloud and Health Cloud, with HIPAA-compliant offerings targeting large healthcare organizations and competing for enterprise CDP budgets.
Direct peers
- Freshpaint: Freshpaint offers a HIPAA-compliant CDP and marketing analytics platform for healthcare, very similar to Ours Privacy's core positioning around server-side tracking and PHI stripping for ad platforms.
- Vault (by Infra.tv): Vault is a data clean room for TV advertising with healthcare measurement capabilities, partnered with Ours Privacy for HIPAA-compliant CTV measurement; also a partial competitor on privacy-enhancing identity and measurement.
Emerging players
- Ruler Analytics: Ruler Analytics provides marketing attribution and analytics tools with healthcare marketing use cases, overlapping with Ours Privacy's multi-touch attribution and analytics suite offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ours Privacy social profiles
Digital presenceOurs Privacy compliance and trust
Trust signalCompliance3 records
Ours Privacy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ours Privacy leadership team
Management profileNumber of profiles
Profiles3 records
Ours Privacy funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ours Privacy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ours Privacy
What does Ours Privacy do?
Ours Privacy provides a HIPAA-compliant Customer Data Platform (CDP) integrated with a Consent Management Platform (CMP) that acts as a privacy shield between healthcare organizations' digital properties and every third-party tag, pixel, or API. The platform server-side strips PHI before data reaches ad platforms such as Google Ads, Meta, and StackAdapt, while preserving de-identified conversion signals for campaign optimization and analytics.
Is Ours Privacy a public or private company?
Ours Privacy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ours Privacy founded?
Ours Privacy was founded in 2024. It employs 11 to 50 people.
Where is Ours Privacy based?
Ours Privacy is headquartered in Houston, United States, in the North America region.
How does Ours Privacy make money?
One revenue line is on record: saaS Platform Subscription.
Who are Ours Privacy's main competitors?
Broad incumbents on record are Tealium, OneTrust, Treasure Data, mParticle, Segment (Twilio), LiveRamp and Salesforce Marketing Cloud / Health Cloud. Direct peers are Freshpaint and Vault (by Infra.tv). Ruler Analytics is listed as an emerging player.
Does Ours Privacy have an API?
No public API is recorded for Ours Privacy.
What industry is Ours Privacy in?
Ours Privacy's product category is Healthcare Customer Data Platform. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution, with a secondary code of BPAFAFAL, Consent, Preference & Privacy Management (CMP). Its NAICS code is 5182 and its SIC code is 7370.