What Pool Supply Delivery does

Pool Supply Delivery is a family-owned, US-based direct-to-consumer e-commerce retailer specializing in discounted brand-name swimming pool and spa supplies. Founded in 2003 and headquartered in Sarasota, Florida, the company operates through its own online storefront at poolsupplydelivery.com with national shipping, supplemented by in-store pickup for the Sarasota market where it also offers weekly pool cleaning and repair services. The firm targets three primary customer segments: residential pool owners (DIY maintenance), commercial pool operators (volume chemical/equipment procurement), and pool service professionals (discount and parts access), with residential as the largest segment.

Its product catalog is unusually broad for a sub-50-employee specialist, covering pool equipment (pumps, motors, filters, heaters, salt systems, automation, lights), chemicals and chlorine (sanitizers, shock, balancing, test kits), cleaning and maintenance supplies, recreational accessories (slides, diving boards, floats), liners and covers, spa equipment and parts, and complementary water-softener and well-pump products. Public pricing spans roughly $19 to $319 across individual SKUs with no subscription or recurring billing model, and the company markets same-to-next-day shipping and a 30-day money-back guarantee.

The business operates on a hardware-resale revenue model with pay-as-you-go unit pricing, supported by a multi-channel marketing footprint spanning Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest, email coupons, a content blog, and Google Business Profile. The firm claims 'award-winning national' status and over 2 million cumulative orders shipped, but revenue is not publicly disclosed and the company remains privately held with only two small disclosed funding rounds totaling approximately $500,000 across its history.

Name

Pool Supply Delivery

Legal name

Pool Supply Delivery

Website

https://PoolSupplyDelivery.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Pool Supply Delivery is a family-owned, Sarasota-based e-commerce retailer selling discounted brand-name swimming pool equipment, chemicals, accessories, and spa supplies to residential pool owners, commercial operators, and service professionals across the United States.

Ownership category

akta.pro rank

Product category

Pool Supplies Retail

akta.pro primary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Pool supplies retail
• Swimming pool equipment
• Pool chemicals
• Spa supplies
• Pool maintenance

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Revenue is generated through direct product sales of swimming pool equipment, chemicals, accessories, and supplies via their e-commerce website. Products are sold at discounted prices compared to typical retail, with customers purchasing individual items such as pumps, filters, chlorine, and maintenance supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Pool Supply Delivery is a family-owned national online retailer that sells discounted brand-name swimming pool and spa equipment, chemicals, accessories, cleaning/maintenance products, liners/covers, and above-ground pools through its own e-commerce storefront at poolsupplydelivery.com. The company also offers regional in-store pickup in Sarasota, Florida and a local weekly pool cleaning and service operation staffed by certified and licensed pool professionals.

Product overview

Pool Supply Delivery is an award-winning national discount swimming pool supply superstore and family-owned e-commerce retailer. The company offers a comprehensive portfolio of pool and spa products across multiple categories: Pool Equipment (pumps, filters, heaters, cleaners, automation, salt systems, lights), Chemicals & Chlorine (sanitizers, shock treatments, test kits, balancing chemicals), Cleaning & Maintenance (vacuums, brushes, nets, maintenance kits), Accessories (steps, ladders, slides, diving boards, fountains, handrails, safety equipment, covers, liners), Spas (equipment, accessories, chemicals, parts), and Fun items (floats, loungers, games). They provide brand-name and discount swimming pool supplies with fast shipping and expert support from certified pool professionals. The company celebrates over 20 years in business.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Equipment Equipment category covering pool pumps, replacement pool pump motors, filters, pool lights, salt systems and replacement salt cells, pool heaters, automatic pool cleaners, pool/spa automation controls, and valves/PVC pool equipment accessories. For residential DIY pool owners and pool service professionals maintaining circulation, filtration, heating, sanitation, and automated control of pools and spas.
• Pool Chemicals & Chlorine Pool water treatment chemicals including liquid chlorine, chlorine & shock treatments, water test kits, specialty chemicals, pre-packaged chemical kits, natural/alternative chemical treatments, and pool balancing chemicals (pH, alkalinity, calcium hardness). For residential pool owners and commercial operators performing routine sanitation and water balancing.
• Pool Accessories General pool accessories including pool steps and ladders, slides, diving boards, general pool accessories, pool fountains, handrails (including ADA-compliant options), pool and deck paint, and pool safety equipment such as rescue tubes and alarms. For residential pool owners and commercial facilities outfitting entry, recreation, and safety features.
• Pool Liners & Covers Pool liners and protective covers including vinyl liners and liner accessories, pool solar blankets, winter covers, safety covers, and associated cover accessories (anchors, reels, cover pumps). For above-ground and in-ground pool owners managing seasonal protection, heat retention, evaporation reduction, and safety.
• Cleaning & Maintenance Supplies Cleaning and routine maintenance equipment and supplies including floating chlorine tablet feeders, pool brushes, pool leaf nets and pool nets, pool maintenance kits, and pool vacuums and vacuum hoses. For DIY residential pool maintenance and pool service professionals performing recurring cleanings.
• Spa Equipment & Supplies Spa and hot tub equipment, accessories, water-treatment chemicals, and replacement parts (including circuit boards). For spa and hot tub owners and service technicians maintaining residential or commercial spa operations.
• Above-Ground Pools Complete above-ground pool units, including galvanized steel models, available for residential installation purchase. For households seeking turnkey above-ground pool installations.
• Water Softener & Well Pumps Water treatment equipment for well water systems, including water softeners and well pumps, sold alongside pool-related water equipment. For residential property owners on private well systems needing water treatment before pool or household use.
• Weekly Pool Cleaning & Service Local weekly pool cleaning and pool service offered in the Sarasota, Florida service area by certified and licensed pool professionals. For residential pool owners in the Sarasota region preferring recurring professional maintenance over DIY care.

Quantifiable outcome

• Most orders ship same to next day
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• PoolSupplyWorld: PoolSupplyWorld is an online pool equipment and supplies retailer selling pumps, filters, heaters, and chemicals at competitive prices — directly comparable in product breadth, channel, and target customer.
• Leslie's Pool Supplies: Leslie's is the largest U.S. specialty pool supplies retailer, offering pool equipment, chemicals, accessories, and in-store service across hundreds of locations with a strong e-commerce site — directly overlapping PSD's product categories, customer segments, and discount-plus-service value proposition.
• Pool Warehouse: Pool Warehouse is an online pool supplies superstore offering discounted equipment, chemicals, and parts with nationwide shipping — overlapping PSD's e-commerce channel, product mix, and discount pricing model.
• In The Swim: In The Swim is a long-established online pool supplies retailer offering pool chemicals, equipment, and accessories at discounted prices with direct-to-consumer shipping — a close product-line and channel analog to Pool Supply Delivery.
• Doheny's Water Warehouse: Doheny's is a family-owned pool and spa supplies retailer (online + select locations) competing on selection, discount pricing, and customer service — directly comparable to PSD's family-operated, discount-superstore positioning.

Broad incumbents

• Amazon: Amazon sells a wide assortment of pool chemicals, equipment, and accessories via third-party sellers with fast Prime shipping. While not a pool specialist, it overlaps substantially on product catalog and competes for the same residential and professional customers.
• The Home Depot: Home Depot carries pool equipment, chemicals, and accessories across its stores and online, leveraging broad assortment, frequent promotions, and nationwide fulfillment — competing with PSD on price, convenience, and selection.
• SCP Distributors (Pool Corporation): SCP/PoolCorp is the largest U.S. wholesale distributor of pool products, serving pool service professionals and builders. It overlaps with PSD's professional customer segment and overall product lines, though as a B2B wholesaler rather than a DTC retailer.

Others

• Hayward Industries: Hayward is a major manufacturer of pool equipment, including pumps, filters, heaters, and automation, whose branded products form a core part of PSD's catalog. As a key upstream supplier, Hayward is an ecosystem partner rather than a direct retail competitor.
• Pentair: Pentair is a leading manufacturer of pool and spa equipment (pumps, filters, heaters, automation) whose products are prominently stocked by PSD. As a brand supplier and occasional direct seller, Pentair is an ecosystem participant adjacent to PSD rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PoolDeliverySRQ
• YouTubeyoutube.com/channel/UCCRzcGLv3AIzeiyAzpGnGkg
• Facebookfacebook.com/PoolSupplyDeliveryUSA
• LinkedInlinkedin.com/company/poolsupplydelivery
• Instagraminstagram.com/poolsupplydelivery
• Pinterestpinterest.com/poolsupplydelivery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pool Supply Delivery