Boataffair
Boataffair is a Swiss-based luxury yacht charter broker serving ultra-high-net-worth individuals, family offices, and corporate clients with bespoke, advisor-led crewed yacht charters across 36+ countries worldwide.
- Company typePrivate
- Founded2016
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Boataffair does
Boataffair AG is a Swiss-based luxury yacht charter broker founded in 2016 and headquartered in Bellikon, Switzerland. The company operates as a family-owned intermediary between Charterers (clients) and professional Yacht Operators, earning a commission on each booking without owning the vessels it brokers. It serves ultra-high-net-worth individuals, family offices, corporate clients, elite athletes, and celebrities seeking crewed luxury yacht charters across more than 36 countries spanning the Mediterranean, Caribbean, Asia Pacific, Latin America, and the South Pacific. The fleet offering spans motor yachts, sailing yachts, catamarans, and superyachts (30m+), with weekly charter rates ranging from approximately €13,000 to €780,000 per vessel per week, plus APA, VAT, and optional crew gratuities.
The business model is fundamentally high-touch and consultative. There is no proprietary technology platform or self-service online booking system; clients initiate contact via website enquiry, email, or phone, and dedicated travel advisors conduct personal consultations (in person or online) to design bespoke itineraries. Direct relationships with yacht operators and captains, maintained through industry event presence (e.g., Cannes Yachting Festival) and personal outreach, provide access to vessels including those not listed on the public website. The Asia Pacific branch, opened in Singapore in 2024 under Managing Director Andrew Sutherland, extends the model into Pacific and Asian destinations with marine-science-informed itinerary planning. Marketing relies on content (blog), email newsletters, earned media in Forbes, Travel + Leisure, Tagesanzeiger, Metro, and Agefi, and organic social media presence.
Revenue mechanics are commission-based on charter fees, with pricing primarily quote-based and generated post-enquiry rather than displayed as fixed online rates. There is no disclosed revenue, no headcount figure, no external funding, and no institutional investment. The company self-describes as family-owned, with core brand values of Trust, Quality, Precision, and Discretion, positioning itself as a Swiss-quality concierge service in a fragmented global yacht charter brokerage market.
Boataffair firmographics
Firmographics- Name
- Boataffair
- Legal name
- Boataffair AG
- Website
- https://boataffair.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Boataffair is a Swiss-based luxury yacht charter broker serving ultra-high-net-worth individuals, family offices, and corporate clients with bespoke, advisor-led crewed yacht charters across 36+ countries worldwide.
- Ownership category
- akta.pro rank
Boataffair industry classification
Industry- Product category
- Luxury Yacht Charter Brokerage
- NAICS
- Support Activities for Water Transportation (4883)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Ocean Cruise Specialists (Mainstream/Contemporary) (THAKAKAG)
- akta.pro secondary industry
- Catamaran & Sailing Cat Cruise Operators (THAEADAD)
Keywords
Where Boataffair is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Boataffair business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Yacht Charter Commission: BoatAffair AG acts as a yacht charter broker, facilitating bookings between Charterers (clients) and Yacht Operators. The company earns a commission on each charter booking. Charterers pay a Charter Fee plus additional expenses including APA (Advance Provisioning Allowance) to cover fuel, provisioning, port fees, and crew costs, plus VAT where applicable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Weekly yacht charter rates — typically from €13,000 to €780,000 per week depending on yacht type, size, and season |
| Unit Pricing | Pay-as-you-go | Day and half-day charters — starting from €2,700 for 2-hour Venice-style vessels on the Thames, London |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Boataffair product offering
Product offeringCore offering
BoatAffair AG is a luxury yacht charter broker that facilitates crewed yacht charter bookings between clients (Charterers) and yacht operators worldwide. The company provides access to a curated global fleet of motor yachts, catamarans, sailing yachts, and superyachts (over 30m), offering personalized consultation, bespoke itinerary design, and end-to-end charter support. BoatAffair earns a commission on each booking and serves destinations across the Mediterranean, Caribbean, Asia Pacific, and South Pacific.
Product overview
Boataffair is a Swiss-based luxury yacht charter broker offering crewed yacht charters globally through three core service lines: Luxury Yacht Charter (motor yachts, catamarans, sailing yachts), Superyacht Charter (vessels over 30m), and BoatAffair Asia Pacific (regional Pacific operations). The company specializes in hyper-personalized charter experiences with travel advisors who design bespoke itineraries. The fleet includes featured superyachts such as MARQUISE (236ft Austal, 30 guests), FREEDOM (48.2m, 24 guests), CRISTAL (48.9m, 30 guests), and ANTHEA (52m, 20 guests). Specialized services include Large Group Charters accommodating 12-36 guests across Mediterranean, Caribbean, and Asia Pacific destinations.
Differentiator
Problem solved
Functional benefit
Brands
- BoatAffair Asia Pacific: Regional operation focusing on luxury yacht charters in the Asia Pacific region including Australia, Fiji, French Polynesia, Indonesia, New Zealand, and Southeast Asian destinations.
Products and services
- Luxury Yacht Charter
- Superyacht Charter
- Catamaran Charter
- Motor Yacht Charter
- BoatAffair Asia Pacific
- Large Group Yacht Charters
Quantifiable outcome
- BoatAffair offers yachts accommodating up to 36 guests for large group charters
- +1 more outcomes
Companies that use Boataffair
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Boataffair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Boataffair partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Boataffair competitors and assessment
Company assessmentDirect peers
- Burgess: Global luxury yacht broker and charter specialist with deep superyacht inventory and UHNWI client base. Closest direct competitor to BoatAffair in crewed luxury yacht charter brokerage.
- Y.CO: Modern superyacht broker offering charter, sales, and management with a strong digital brand. Competes for the same UHNWI clients as BoatAffair, particularly in the Mediterranean and Caribbean.
- Imperial Yachts: Monaco-based luxury yacht broker and charter specialist. Comparable in targeting ultra-high-net-worth clients and large-vessel charters.
- Fraser Yachts: Large international yacht broker with charter, sales, and management services. Comparable global presence and UHNWI focus.
- Edmiston: London-based superyacht broker specializing in crewed charter and yacht sales. Overlaps directly with BoatAffair in premium Mediterranean and Caribbean markets.
- Northrop & Johnson: Global yacht brokerage with extensive charter and sales operations. Comparable customer base of HNW individuals and family offices.
- IYC (International Yacht Collection): International yacht broker with charter, sales, and management. Overlaps with BoatAffair in superyacht and motor yacht charters across multiple regions.
- Camper & Nicholsons: Historic yacht broker offering crewed charter, yacht sales, and management worldwide. Directly comparable in the luxury brokerage category with similar global reach.
Emerging players
- SamBoat: Online boat rental marketplace offering both bareboat and crewed charters. Represents a digital-first threat model that contrasts with BoatAffair's advisor-led approach.
- MedSailors: Yacht charter operator focused on flotilla sailing experiences in the Mediterranean and Caribbean. Adjacent competitor, particularly in the catamaran and group charter segment where BoatAffair also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Boataffair social profiles
Digital presenceBoataffair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boataffair leadership team
Management profileNumber of profiles
Profiles1 record
Boataffair subsidiaries and ownership
Company hierarchySubsidiaries1 record
Boataffair funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boataffair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boataffair
What does Boataffair do?
BoatAffair AG is a luxury yacht charter broker that facilitates crewed yacht charter bookings between clients (Charterers) and yacht operators worldwide. The company provides access to a curated global fleet of motor yachts, catamarans, sailing yachts, and superyachts (over 30m), offering personalized consultation, bespoke itinerary design, and end-to-end charter support. BoatAffair earns a commission on each booking and serves destinations across the Mediterranean, Caribbean, Asia Pacific, and South Pacific.
Is Boataffair a public or private company?
Boataffair is a private company. It is classified as family owned and is currently operating.
When was Boataffair founded?
Boataffair was founded in 2016. It employs 1 to 10 people.
Where is Boataffair based?
Boataffair is headquartered in Zürich, Switzerland, in the Europe region.
How does Boataffair make money?
One revenue line is on record: yacht Charter Commission.
Who are Boataffair's main competitors?
Direct peers on record are Burgess, Y.CO, Imperial Yachts, Fraser Yachts, Edmiston, Northrop & Johnson, IYC (International Yacht Collection) and Camper & Nicholsons. Emerging players are SamBoat and MedSailors.
Does Boataffair have an API?
No public API is recorded for Boataffair.
What industry is Boataffair in?
Boataffair's product category is Luxury Yacht Charter Brokerage. Its primary akta.pro industry code is THAKAKAG, Ocean Cruise Specialists (Mainstream/Contemporary), with a secondary code of THAEADAD, Catamaran & Sailing Cat Cruise Operators. Its NAICS code is 4883 and its SIC code is 4400.