What MedSailors Ltd does

MedSailors Ltd (legally EU Tours Limited, UK company number 07422733) is a London-headquartered direct-to-consumer sailing holiday operator founded in 2010. The company runs 7-day skippered yacht and catamaran charters across 11 routes in Croatia and Greece, serving a primary segment of 18-35 year-old travellers with Island Hopping flotilla tours and an extended Premium Catamaran Cruises line for all ages. It has served over 35,000 lifetime customers and reports a 4.8/5 rating across 1,200+ reviews, with earned-media coverage in The Guardian, Daily Hive and Stylist.

The business operates a dual-product platform: a budget-conscious Island Hopping tier (Economy and Superior yachts, 45-52 feet) priced from €949 per person, and a Premium Catamaran tier (Economy, Superior, Superior Plus catamarans, 38-52 feet) priced from €1,997 per person. Bookings are transacted through the company's own website with deposits from €349, supplemented by Early Bird discounts up to 25%, plus a 5% group and 5% returning-guest discount stack. Ground operations are shared with sister company Yacht Getaways, while MedSailors owns marketing, booking and customer relationship management.

The company is B Corp certified, ATAS accredited, and a member of ETOA and WYSE Travel Confederation; it holds a 2025 World Luxury Travel Awards 'Global Winner for Best Yacht Cruises' and was a 2024 Global Youth Travel Awards finalist. Distribution is primarily DTC via SEO-optimised destination landing pages, content marketing, email, and an exclusive Ultra Europe Festival Route partnership. The technology stack is intentionally lightweight (Stripe, Google Analytics, WhatsApp, Calendly) with no proprietary software or AI/ML components. The business is privately held with no disclosed outside investors and operates with 11-50 employees.

Name

MedSailors Ltd

Legal name

EU Tours Limited

Website

https://medsailors.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

MedSailors Ltd operates a UK-based direct-to-consumer sailing holiday platform running 7-day skippered yacht and catamaran tours across 11 routes in Croatia and Greece for solo travellers, groups and festival-goers aged 18-35, plus a Premium Catamaran line for all ages.

Ownership category

akta.pro rank

Product category

Sailing Holiday Tours

NAICS

Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation (487)

SIC

Water Transportation (4400), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Small-Ship Expedition Cruises (Under ~500 Guests) (THAEADAC)

akta.pro secondary industries

Catamaran & Sailing Cat Cruise Operators (THAEADAD), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

Keywords

• Sailing holidays
• Island hopping tours
• Catamaran cruises
• Mediterranean sailing tours
• Adventure travel packages

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Sailing Holiday Packages: Full package sailing holidays in Croatia and Greece including yacht accommodation, skipper, meals (breakfast and/or lunch depending on tier), activities, and itinerary. Customers pay deposits (€349 for Island Hopping, €449 for Premium Catamaran) followed by balance 90 days before departure.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

MedSailors Ltd operates sailing holiday tours in the Mediterranean, primarily targeting adults aged 18-35. The company offers two distinct products: Island Hopping Tours using 45-52 foot sailing yachts for the 18-35 segment, and Premium Catamaran Cruises using 38-52 foot catamarans open to all ages. Tours run across multiple routes in Croatia and Greece, with the company historically covering Turkey as well.

Product overview

MedSailors Ltd operates a dual-product sailing holiday platform centered around two distinct experiences: Island Hopping Tours for 18-35 year olds (Economy Yacht, Superior Yacht, Economy Catamaran) and Premium Catamaran Cruises for all ages (Superior Catamaran, Superior Plus Catamaran). Both product lines offer 7-day sailing experiences around Croatia and Greece, with routes including Split, Dubrovnik, Athens, Corfu, Lefkada, Paros, and the Ultra Festival Route. The Island Hopping product features a flotilla format with skipper and Guest Experience Leader, self-catering with continental breakfast supplies, while Premium Catamaran Cruises include half-board meals with professional host, air-conditioning, and higher-end amenities. Optional add-ons include Early Bird discount packages and à la carte activities at various destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Island Hopping Tours (18-35)
• Premium Catamaran Cruises

Quantifiable outcome

• 35,000+ happy travellers served
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• UOCEAN2050coreStrategic or Co-development PartnerPartnership with UOCEAN2050, an ocean conservation organisation focused on reducing plastic pollution and protecting marine ecosystems through cleanups and educational programs. Floatie Recycling Programme proceeds donated to UOCEAN2050 and local groups like Archipelagos. Over €15,000 raised for conservation since programme launch.
• ArchipelagosminorStrategic or Co-development PartnerLocal marine conservation group in Greece receiving proceeds from MedSailors' Floatie Recycling Programme. Supports sustainable tourism initiatives in the sailing destinations.
• Ultra Europe FestivalcoreGTM or Marketing PartnerSpecialised Croatia Ultra Festival Route combining 7 nights of Adriatic sailing with Ultra Europe festival access, yacht raft parties, and DJ performances. Targets 18-35 festival-goers seeking combined sailing and music festival experience.
• Yacht GetawayscoreOthersSister company operating the sailing holidays with same crew, boats, itinerary, and service levels. Different flag on yachts may be noticed. Yacht Getaways handles ground operations while MedSailors manages marketing and bookings.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Flash Pack: Solo-friendly small-group tour operator targeting 30-50 year-olds. Overlaps with MedSailors' premium catamaran audience (older solo travellers seeking social experiences) and provides a comp for the higher-AOV adult segment.
• Sailogy: Online yacht-charter aggregator offering skippered and bareboat charters across the Mediterranean. Comparable as a Mediterranean sailing-booking channel rather than as a like-for-like tour operator; useful as an indirect competitive threat on discovery and pricing transparency.

Direct peers

• The Yacht Week: Premier youth-focused flotilla sailing operator in Croatia and Greece, targeting a similar 20s-30s social sailing audience. Directly comparable in product, route portfolio, demographic and price point, and a primary benchmark for MedSailors' Island Hopping line.
• OhLaLa Sailing: France-based skippered flotilla sailing operator in Croatia and Greece aimed at young international travellers. Comparable product (flotilla, age-skewed social sailing) and routes, making it a direct regional peer for Island Hopping.
• Yacht Getaways: Sister company operating sailing holidays with the same boats, crews and itineraries. Effectively a direct peer and the closest comparability point, since the only meaningful difference noted in the data is the flag flown on the yachts.
• Sail Croatia: UK-based small-ship and sailing holiday operator focused on Croatia. Competes head-to-head with MedSailors on Croatia flotilla routes out of Split and Dubrovnik, with a similar 18-35 customer profile.
• MedSailing Holidays: Greek small-ship and flotilla operator offering skippered sailing weeks across the Greek islands and Croatia. Direct competitor on Greece routes (Athens, Corfu, Lefkada, Paros overlap) with comparable pricing and demographic.

Broad incumbents

• Contiki: Established youth-travel tour operator targeting 18-35 year-olds across Europe with land-based group tours. Comparable on customer persona, group dynamics and brand-marketing approach, but does not specialise in sailing — useful as a comparable for the Island Hopping social-tourism positioning.
• Dream Yacht Charter: One of the world's largest bareboat and crewed yacht charter operators, with a wide Mediterranean fleet and routes overlapping MedSailors' geographies. Not focused on a young-adult social experience, but is the underlying fleet supplier for much of the flotilla category.
• G Adventures: Global small-group adventure travel operator with a B Corp certification and Med itinerary overlap. Comparable on responsible-tourism positioning, scale and travel-agent distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/medsailors
• Facebookfacebook.com/medsailors
• LinkedInlinkedin.com/company/med-sailors-limited

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MedSailors Ltd