Sequoia Logistica
Sequoia Logística is a Brazilian publicly-listed 3PL operating the MOVE3 | Sequoia Group platform, providing nationwide B2C parcel, B2B transport (FTL/LTL), warehousing/fulfillment, and high-security banking/card logistics to 4,500+ B2B clients and end consumers across 5,000+ cities.
- Company typePublic
- Founded2010
- HeadquartersEmbu, Brazil
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Sequoia Logistica does
Sequoia Logística e Transportes S.A. operates a multi-vertical Brazilian 3PL platform under the MOVE3 | Sequoia Group brand, providing B2C parcel delivery (including same-day, next-day and standard tiers via the Flash Courier sub-brand and PUDO/SFx digital channels), B2B transportation (full-truckload dedicated transport and less-than-truckload via the Transportadora Americana / TA and Plimor brands), warehousing, fulfillment, cross-docking and value-added services, and high-security banking and card logistics (DOC, DOC+, Flash Azul, Flash Vermelho) distributed through a 571-franchise network to banks, fintechs, acquirers and benefits issuers. As of the Q3 2025 disclosure the company reports a 39.1% YoY revenue decline alongside an EBITDA margin of 31.3%, reflecting deliberate exits from unprofitable segments (Frenet divested December 2024; 51% of Drops divested June 2025) and a strategic refocus on Flash Courier, banking/card logistics and core B2B.
The platform is built on a proprietary integrated technology stack combining a warehouse management system, transport management system, automated sorters, real-time tracking and proprietary digital tools for freight calculation, order management and operational visibility; client-facing portals include TNet/Minha TA (Transportadora Americana) and Sistema Plimor. The footprint covers 1,000+ operational units, 11 distribution centers and approximately 480,000 m² of gross leasable area reaching 5,000+ Brazilian cities, supported by a base of ~7,500 employees (legacy figure) and 19,000+ drivers. Sequoia is the only LTL and B2C 3PL listed on Brazil's B3 Novo Mercado (ticker SEQL3, IPO October 2020) and holds ISO 14001, ISO 9001 and ISO/IEC 27002-aligned certifications, with full LGPD compliance.
The business model combines transaction-fee e-commerce parcel pricing (minimum ~200 shipments/day), multi-year B2B contracts for dedicated FTL, LTL and distribution with custom SLAs and 24/7 monitoring, managed-services revenue from banking/card logistics, usage-based road-air premium services, and warehousing/fulfillment fees. GTM is hybrid: enterprise field sales for B2B contracts, inside sales for e-commerce and road-air, a 571-franchise channel for banking/card distribution, and self-service channels for end recipients (tracking portal) and partner-driver onboarding. Ownership is highly concentrated: as of May 2026, Jive Investments holds 90.113% and Banco Bradesco 8.754%, with free float at 1.133%, following the 2024 merger with Grupo MOVE3 and a subsequent sponsor-led recapitalization.
Sequoia Logistica firmographics
Firmographics- Name
- Sequoia Logistica
- Legal name
- Sequoia Logística e Transportes S.A.
- Website
- https://sequoialog.com.br
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Sequoia Logística is a Brazilian publicly-listed 3PL operating the MOVE3 | Sequoia Group platform, providing nationwide B2C parcel, B2B transport (FTL/LTL), warehousing/fulfillment, and high-security banking/card logistics to 4,500+ B2B clients and end consumers across 5,000+ cities.
- Ownership category
- akta.pro rank
Sequoia Logistica industry classification
Industry- Product category
- Logistics Services
- NAICS
- Freight Transportation Arrangement (4885)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)
- akta.pro secondary industry
- Trade Data Management, Audit Trail & Compliance Reporting (TLAEAOAL)
Keywords
Where Sequoia Logistica is headquartered
LocationHeadquarters
- HQ city
- Embu
- HQ country
- Brazil
- HQ region
- Latin America
Offices6 records
Markets served
Sequoia Logistica business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- B2C Parcel Delivery Services: Per-shipment fees charged to e-commerce platforms and direct-sales companies for standard, express (1–4 days), next-day and same-day deliveries; volume-tiered pricing (minimum ~200 daily shipments).
- B2B Dedicated Transportation (FTL) Contracts: Contracted dedicated full-truckload services with custom SLAs, 24/7 monitoring, and exclusive back-office per client; recurring contractual revenue.
- LTL (Less-Than-Truckload) and Distribution Services: Fractional cargo transportation and first/last-mile distribution for multi-sector clients; contract-based recurring operations.
- Banking & Card Logistics Services: End-to-end logistics for financial objects (cards, documents, benefits) including delivery, telemarketing, and ecological destruction of returned documents; recurring revenue from banks, fintechs and benefits issuers.
- Express Road-Air (Rodoaéreo) Services: Premium integrated air+road transport services (Next Flight, Standard, Emergency, Hot Situation, Charter, Custom Projects) for time-sensitive and high-value cargo; per-shipment usage-based fees.
- Warehousing, Fulfillment and VAS: Fulfillment, cross-docking, in-house warehousing, inventory management and value-added services (labeling, packaging, light assembly) charged via storage and per-unit handling fees.
- Affiliate Brand Portfolio Revenue (Flash Courier, Carriers, Moove, Levoo, Rodoe): Revenue generated through subsidiary/affiliated brands covering express delivery, road operations, cargo, dropshipping and road-air transport, consolidated under the MOVE3 Sequoia Group umbrella.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | E-commerce parcel delivery (B2C) |
| Other | Multi-year contract | FTL dedicated transportation |
| Unit Pricing | Pay-as-you-go | Express road-air (Rodoaéreo) |
| Other | Multi-year contract | Banking and benefits logistics solutions |
| Other | Multi-year contract | Dedicated distribution (First/Last Mile) |
Go-to-market motion5 records
Distribution channels8 records
Marketing channels8 records
Sequoia Logistica product offering
Product offeringCore offering
Sequoia Logística operates an integrated 3PL platform providing end-to-end logistics services across Brazil. Its core offerings include B2C express parcel delivery for e-commerce platforms, B2B transportation (FTL dedicated and LTL fractional via Transportadora Americana/TA), banking and card logistics with high-security traceability, and warehousing/fulfillment/cross-docking with value-added services. The company also provides express road-air transport (Rodoe), reverse logistics, and shipping-from-store solutions, supported by proprietary WMS, TMS, and tracking technology.
Product overview
Sequoia Logistica operates as an integrated logistics platform (3PL) under the MOVE3 | Sequoia Group brand, combining a single core platform of physical logistics services with a portfolio of digital solutions and specialized sub-brands. The core offering is organized around four pillars: (1) B2C Express Delivery including same-day and standard e-commerce delivery, (2) B2B Business Solutions covering FTL (Full Truck Load) and LTL (Less-Than-Truckload via Transportadora Americana/TA), (3) Banking and Card Solutions for financial institutions (DOC, DOC+, Flash Azul, Flash Vermelho), and (4) Logistics Services (warehousing, fulfillment, cross-docking, reverse logistics, VAS, shipping from store). These core services are complemented by a set of digital solutions (SFx, formerly Frenet) and a family of operating sub-brands — Flash Courier, Carriers, Moove/Moovemais, Levoo/Levvoo, and Rodoe — while past offerings such as Drops (PUDOs) and Lincros (SaaS) have been divested. Proprietary technology (WMS, TMS, digital logistics platforms) and the TNet/Minha TA client portal tie the platform together, supporting e-commerce, retail, financial services, healthcare, and technology clients across Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Flash Courier: Express courier delivery brand, identified as a core operating focus during the 2025 strategic restructuring. Operates the Flash service line (Flash Azul, Flash Vermelho) for express banking/document deliveries.
- Carriers
- Moove (moovemais)
- Levvoo (Levoo)
- Rodoe
- Drops
Products and services
- B2C Express Parcel Delivery Express delivery within 48 hours for e-commerce platforms and direct-sales clients in metropolitan regions, including same-day delivery (up to 4 hours in certain cities) and standard delivery. Service tiers include Econômica, Expressa 1–4 days, Next Day, Same Day, Serviços Dedicados, Locker/PUDO, and Ship from Store. Minimum 200 daily shipments required.
- FTL Dedicated Transportation (Full Truck Load) Full-truckload dedicated transportation for transfer of large volumes between locations, connecting local warehouses, distribution centers, and distant cities, with fixed departure and arrival schedules and 24/7 real-time monitoring. Custom per-route quote covering route distance band (0–50 / 51–100 / 101–200 / 200+ km), loading/unloading requirements, vehicle type and daily vehicle count.
- LTL Transportation (Less-Than-Truckload via Transportadora Americana / TA) Fractional cargo (less-than-truckload) transportation for e-commerce and B2B clients, operated under the Transportadora Americana (TA) brand with tracking via TNet (Minha TA) portal. Includes First/Last Mile distribution for multi-sector clients with configurable vehicle profiles and routes.
- Banking and Card Logistics Solutions End-to-end logistics, management and distribution of financial objects (cards and documents) for banks, fintechs, payment acquirers, benefits issuers, telephony providers, and TV operators. Includes transportation and control with high security and real-time traceability, active telemarketing for address correction/confirmation, delivery attempt scheduling, and ecological destruction of returned documents. Service tiers include DOC (up to 7 business days), DOC+ (up to 4 business days), Flash Azul (1–4 business days), and Flash Vermelho (scheduled after-hours delivery).
- Warehousing, Fulfillment and Cross-docking Services End-to-end logistics operations including fulfillment and cross-docking of goods, warehousing and inventory management, and value-added services such as light assembly, order preparation, customization, refurbishing, and operational support. Charged via storage and per-unit handling fees.
- Same-Day Delivery (Same Day) Delivery within 4 hours in certain cities, including an environmentally focused pilot using electric bicycles in São Paulo, Rio de Janeiro, Recife, and Porto Alegre.
- Expresso Road-Air (Rodoe) Transport Integrated road and air transport for urgent or high-value cargo, including specialized tiers such as Próximo Voo (next flight), Envio Standard, Envio Emergencial, Rodoexpresso, Hot Situation, Fretamento, and custom projects, with armored vehicles available. Per-shipment usage-based fees based on origin/destination, weight, dimensions and declared NF value.
- Reverse Logistics Reverse logistics service supporting product returns across B2C and B2B operations, including ecological document destruction (fragmentation) for returned documents.
- Shipping from Store / Multi-origin Pickup Multi-origin collection and product dispatch from stores and distribution centers, enabling flexible shipping-from-store fulfillment for retail clients.
- Flash Courier Express courier brand focused on document and small-package express delivery services (1–4 business days) within the MOVE3 | Sequoia group. Operates Flash Azul and Flash Vermelho service lines for express banking/document deliveries.
- Direct Sales / Account Management for E-commerce and B2B Clients Quote-based enterprise sales channel for parcel delivery, FTL dedicated transport, distribution, and banking/card logistics via dedicated online quote forms (Cotação forms), with account management post-sale and minimum 200 daily shipment requirement for parcel clients.
- TNet (Minha TA) Client Tracking Portal Client-facing tracking and operations portal for Transportadora Americana (TA) clients, allowing order tracking, account management, and shipment information lookup.
Quantifiable outcome
- 96% average service level (SLA)
- +6 more outcomes
Companies that use Sequoia Logistica
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Sequoia Logistica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature8 records
Sequoia Logistica partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- Drops (PUDO partner)coreDrops was originally launched by Sequoia in September 2021 as a pick-up/drop-off (PUDO) company starting with 500 locations and a plan to reach 3,500. On June 8, 2025 the Board approved the sale of Sequoia's 51% equity interest in Drops to its partner (a related-party transaction).
- Grupo MOVE3flagshipMerger/integration of Sequoia with Grupo MOVE3 in 2024 created the MOVE3 | Sequoia Group, expanding the portfolio with MOVE3's 520+ franchise network and 9 distribution centers covering 5,000+ municipalities. The combination broadened service portfolio, network density and specialization across banking, healthcare, retail and technology verticals.
- LincroscoreSequoia invested in Lincros in 2021 (originally 41% stake), a SaaS logistics solutions provider for large B2B shippers, reinforcing the company's technology front and logistics 4.0 vision.
- FrenetflagshipFrenet is a logtech platform integrated with 80+ e-commerce platforms and 14,000 active sellers, acquired by Sequoia in 2021. On December 5, 2024 Sequoia completed the sale of its investment in Frenet for a net amount of R$ 34,822, recognizing a R$ 20,613 gain.
- PrimeminorAcquired in 2021, focused on transportation of bulky e-commerce goods; complements Sequoia's parcel delivery offering.
- PlimorcoreAcquired in 2021; reference in Southern Brazil for light e-commerce and LTL transportation; operates its own Sistema Plimor tracking portal.
- Transportadora Americana (TA)flagshipAcquired in 2020 to enter the LTL (less-than-truckload) segment; strengthens fractional delivery and e-commerce. Integrated into Sequoia as a dedicated B2B brand with TA Online portal.
- Direcional TransportecoreAcquired in 2020 alongside Transportadora Americana to strengthen LTL and e-commerce operations in Brazil.
- TexlogcoreAcquired Texlog in 2019, expanding Sequoia's presence in Southeast Brazil for B2C parcel delivery.
- NowlogcoreAcquired Nowlog in 2019, one of the leaders in parcel deliveries in Brazil's Northeast region.
- YeplogminorAcquired 100% of Yeplog in 2016, adding innovation in digital logistics for payment solutions and supporting Sequoia's diversification into payment methods and banking.
- Celote LogísticacoreSequoia acquired 80% of Celote Logística in 2013, expanding its logistics network and consolidating leadership in the apparel/fashion niche.
- Sete Estradas LogísticacoreSequoia acquired 80% of Sete Estradas Logística in 2013 alongside Celote, reinforcing its position in the fashion/apparel segment.
- Linx Fast Fashion Ltda.coreAcquired 100% in 2012, consolidating Sequoia's presence in the fashion segment with high-volume brands.
Scale indicators19 records
Recent moves10 records
Expansion highlights6 records
Sequoia Logistica competitors and assessment
Company assessmentDirect peers
- Loggi: Loggi is a Brazilian last-mile parcel delivery platform serving e-commerce and direct-to-consumer shippers across thousands of cities, overlapping directly with Sequoia's B2C parcel delivery and fulfillment services.
- Mercado Livre (MercadoLibre): Mercado Livre operates Mercado Envios, a vertically integrated e-commerce logistics and last-mile delivery network in Brazil. It competes directly with Sequoia for e-commerce parcel volumes and increasingly insources deliveries that Sequoia historically handled.
- Jadlog: Jadlog is a Brazilian parcel delivery and logistics company serving e-commerce and B2B clients via air and ground transport. It overlaps directly with Sequoia's Expresso, LTL and e-commerce delivery services.
- Total Express: Total Express is a Brazilian last-mile delivery company focused on e-commerce parcels, competing directly with Sequoia's B2C parcel and same-day delivery offering across Brazil.
- Tegma Gestão Logística: Tegma is a publicly listed Brazilian logistics company specializing in road transportation, vehicle logistics and warehousing. It overlaps with Sequoia's B2B FTL/LTL transportation and automotive sector exposure.
- Atlas Logistica (Atlas Transportes): Atlas is a Brazilian logistics and transportation company offering freight, warehousing and distribution services across multiple industries. It is comparable to Sequoia's B2B distribution, FTL/LTL and warehousing segments.
- Brado Logística: Brado Logística is a Brazilian intermodal and container logistics provider (rail/road) serving B2B shippers across multiple sectors. It is comparable to Sequoia's B2B transport, distribution and supply chain offerings.
Broad incumbents
- Correios (Brazilian Post): Brazil's national postal service handles a majority of e-commerce deliveries nationwide and competes with Sequoia in B2C parcel delivery and last-mile fulfillment. Sequoia already integrates with Correios for last-mile handoff.
- DHL Express Brazil: DHL's Brazilian operations offer international and domestic express delivery, freight and supply chain services, competing with Sequoia's Expresso road-air and high-value cargo services for enterprise and e-commerce shippers.
- FedEx Brazil: FedEx provides express parcel, freight and logistics services in Brazil, including cross-border and domestic shipping. It competes with Sequoia's Expresso road-air and international shipping-adjacent services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Sequoia Logistica social profiles
Digital presenceSequoia Logistica compliance and trust
Trust signalCompliance5 records
Sequoia Logistica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sequoia Logistica leadership team
Management profileNumber of profiles
Profiles8 records
Sequoia Logistica subsidiaries and ownership
Company hierarchySubsidiaries18 records
Sequoia Logistica funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sequoia Logistica M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sequoia Logistica
What does Sequoia Logistica do?
Sequoia Logística operates an integrated 3PL platform providing end-to-end logistics services across Brazil. Its core offerings include B2C express parcel delivery for e-commerce platforms, B2B transportation (FTL dedicated and LTL fractional via Transportadora Americana/TA), banking and card logistics with high-security traceability, and warehousing/fulfillment/cross-docking with value-added services. The company also provides express road-air transport (Rodoe), reverse logistics, and shipping-from-store solutions, supported by proprietary WMS, TMS, and tracking technology.
Is Sequoia Logistica a public or private company?
Sequoia Logistica is a public company. It is classified as public and is currently operating.
When was Sequoia Logistica founded?
Sequoia Logistica was founded in 2010. It employs 5,001 to 10,000 people.
Where is Sequoia Logistica based?
Sequoia Logistica is headquartered in Embu, Brazil, in the Latin America region.
How does Sequoia Logistica make money?
Seven revenue lines are on record. B2C Parcel Delivery Services are the primary driver. The others are B2B Dedicated Transportation (FTL) Contracts, LTL (Less-Than-Truckload) and Distribution Services, banking & Card Logistics Services, express Road-Air (Rodoaéreo) Services, warehousing, Fulfillment and VAS and affiliate Brand Portfolio Revenue (Flash Courier, Carriers, Moove, Levoo, Rodoe).
Who are Sequoia Logistica's main competitors?
Direct peers on record are Loggi, Mercado Livre (MercadoLibre), Jadlog, Total Express, Tegma Gestão Logística, Atlas Logistica (Atlas Transportes) and Brado Logística. Broad incumbents are Correios (Brazilian Post), DHL Express Brazil and FedEx Brazil.
Does Sequoia Logistica have an API?
No public API is recorded for Sequoia Logistica.
What industry is Sequoia Logistica in?
Sequoia Logistica's product category is Logistics Services. Its primary akta.pro industry code is TLAEAAAB, Brokerage/3PL TMS (Freight Brokerage Operations), with a secondary code of TLAEAOAL, Trade Data Management, Audit Trail & Compliance Reporting. Its NAICS code is 4885 and its SIC code is 4731.