Relationship Coffee Institute

What Relationship Coffee Institute does

Relationship Coffee Institute (RCI) is a private organization founded in 2013 and headquartered in Rotterdam, Netherlands, with between 11 and 50 employees. Its stated mission is to increase value throughout the coffee supply chain by investing with growers in training. The organization operates at the intersection of agricultural development and specialty coffee, positioning itself as an intermediary that channels capital and capability-building support to coffee producers. Its go-to-market is fundamentally mission-driven rather than product-or-tech-driven.

RCI is led by Executive Director Ruth Coleman. In September 2016, the organization received $10 million in funding from Bloomberg Philanthropies, the only disclosed funding event in the available record. The institute's structure, mission framing, and grant-based funding pattern are consistent with a non-profit or NGO-style entity focused on supply chain development rather than commercial product sales.

The organization's public footprint is limited. Beyond a basic website at relationshipcoffeeinstitute.org, no specific operational metrics, partnership details, grower program scale, beneficiary numbers, or geographic footprint data are disclosed in available source material. The lack of detailed public information about programs, partnerships, or outcomes significantly constrains deeper investment analysis. Note: the aggregated data also contains extensive product-level information for a separate entity (Pure Extract CBD), which is unrelated to RCI's coffee supply chain mission and is not included in this analysis.

Name

Relationship Coffee Institute

Legal name

Pure Extract CBD

Website

https://relationshipcoffeeinstitute.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Relationship Coffee Institute is a Rotterdam-based private organization founded in 2013 that invests in coffee supply chain training and value distribution to growers, operating with 11-50 employees under Executive Director Ruth Coleman.

Ownership category

akta.pro rank

Product category

Coffee Supply Chain Development Services

NAICS

Beverage Manufacturing (3121), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)

akta.pro secondary industries

Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Coffee supply chain
• Grower training
• Sustainable coffee
• Coffee value chain
• Agricultural development

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. CBD Product Sales: Direct-to-consumer sales of CBD products including flowers, oils, cartridges, edibles, capsules, and cosmetics through e-commerce platform and physical retail boutique.
2. Wholesale/Bulk Sales: B2B sales to resellers through 'Grossiste CBD' wholesale program targeting retailers and distributors across Europe.
3. Reseller Program: Espace revendeur program offering preferred pricing and terms for authorized resellers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Relationship Coffee Institute invests with coffee growers in training to increase value throughout the coffee supply chain. It operates as an institutional vehicle supporting supply-chain development and grower capacity building, headquartered in Rotterdam, Netherlands.

Product overview

Pure Extract CBD operates an e-commerce platform selling a comprehensive portfolio of CBD and cannabinoid-based products. The core offering includes CBD flowers, resins, and oils (available in Broad Spectrum, Pure Isolate, and Full Spectrum formulations), alongside cartridges, capsules, extracts, cosmetics, and food products. The company also markets alternative cannabinoids including H4CBD, THCV, THCP, HHCPO, THCA, CBN, and CBG, as well as mushroom products. Products range from 5% to 30% concentrations and are sourced from organic hemp grown in the Colorado (USA) with preparation in the Netherlands. The company maintains a physical boutique in Paris and ships throughout France, Belgium, and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Pure Extract CBD: Primary house brand under which CBD oils, flowers, resins, and related products are sold.

Products and services

• Coffee Grower Training Investment Program

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves1 record

Expansion highlights1 record

Direct peers

• CBDistillery: US-focused CBD retailer offering oils, isolates, gummies, and topicals with third-party lab testing. Comparable in assortment breadth, lab-certification emphasis, and broad-spectrum/isolate positioning.
• Cibdol: Swiss-headquartered CBD manufacturer and retailer offering oils, cosmetics, and isolates with third-party lab testing. Comparable in product breadth, lab-tested positioning, and European multi-market distribution.
• Love Hemp: UK-based CBD brand selling oils, edibles, and topicals through DTC and retail. Comparable in European market focus, DTC-led model, and broad-spectrum product positioning.
• Hemp Touch: Slovenia-based CBD skincare and wellness brand selling oils, cosmetics, and topical products across Europe. Comparable in European footprint, cosmetics-led assortment, and private-label capability.
• Endoca: EU-based CBD producer with oils, capsules, topicals, and cosmetics sold globally. Comparable in vertical integration from hemp to finished product and in emphasis on quality and purity.
• Nordic Oil: European CBD brand selling oils, capsules, cosmetics and pet products across multiple countries with a strong DTC e-commerce presence. Directly comparable to Pure Extract CBD in product mix, geographic footprint, and customer segmentation.
• PharmaHemp: Slovenia-based CBD producer with a wide range of CBD oils, cosmetics, and isolates distributed across Europe. Comparable in vertical integration, white-label/B2B offering, and European multi-market reach.

Broad incumbents

• Charlotte's Web: Largest US CBD brand offering tinctures, gummies, capsules, and topicals with full vertical integration. Comparable in product categories and wellness positioning, though larger and focused on the US market.
• Holland & Barrett: UK-listed health and wellness retailer offering CBD oils, capsules, and topicals across a large store network. Comparable on CBD assortment and customer overlap, though Holland & Barrett carries CBD as one of many wellness categories.

Emerging players

• CannabiGold: Polish CBD brand offering oils, capsules, and cosmetics with pharma-grade positioning. Comparable in European multi-market distribution and emphasis on lab-tested quality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relationship Coffee Institute