What Dragon Army does

Dragon Army is a full-service digital marketing agency headquartered in Atlanta, GA, founded in 2013 originally as a video game studio and repositioned in 2020 as an end-to-end digital services firm. The company serves enterprise clients across retail, entertainment, healthcare, nonprofit, manufacturing, food service, and education, with a blue-chip roster that includes The Home Depot, HBO Max, Great Clips, TK Elevator, BlueLinx, and the American Cancer Society. Its core offerings span four practice areas: Brand & Identity, User Experience & Design, Content & Digital Marketing, and Technology & Innovation — the last encompassing web and app development alongside emerging technologies such as AR/VR, bots, and AI solutions.

The agency's defining methodology is Applied Game Theory (AGT), a proprietary framework that combines behavioral psychology with gameplay mechanics (challenge-reward balance, surprise, delight) to drive user engagement and retention in digital products. AGT has been applied across consumer websites (Great Clips), gamified brand experiences (TBS's The Cube web game, HBO Max's Close Enough tie-in), and immersive AR/VR applications (Home Depot's VR sales tool, the Phoenix AR mural). Client projects span cross-platform streaming apps (NFHS Network on iOS, Android, Apple TV, Roku, Fire TV), e-commerce replatforms (Honey Baked Ham, achieving 32% online sales growth), and rebrand initiatives (BlueLinx, +270% LinkedIn impressions).

Dragon Army operates a services business model, generating revenue through project-based engagements and enterprise retainers under custom scope-of-work pricing. Go-to-market is consultative and direct: long-term relationships are cultivated through embedded team partnerships, a documented "Partnership Pact," and a 4.9/5 NPS score. The company went fully remote in 2020, with team members distributed across Atlanta, Des Moines, Buffalo, Jacksonville, Indianapolis, and Austin. It is a privately held Certified B Corporation, has raised approximately $1.125M across two early-stage rounds (2014, 2016), and acquired Watchword and Sideways8 in 2019 to expand agency capabilities.

Name

Dragon Army

Legal name

Dragon Army

Website

https://dragonarmy.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Dragon Army is an Atlanta-based, fully remote digital marketing agency that designs and builds branded digital experiences, websites, mobile apps, and AR/VR engagements for enterprise clients, applying its proprietary Applied Game Theory methodology to drive user engagement.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Game Engine & Creation Platforms (UGC/Modding) (BPAMAKAE)

Keywords

• Digital marketing agency
• Brand strategy services
• UX UI design services
• Web and app development
• AR VR experiences

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Marketing Services: Dragon Army generates revenue through project-based engagements and retainer arrangements for enterprise clients. Services include brand strategy, UX/UI design, web and app development, content creation, social media management, AR/VR experiences, and campaign management. The agency operates on a service-based model with long-term client partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Dragon Army is a full-service digital marketing agency that provides strategy, design, content, and technology services to enterprise clients. Offerings are organized into four practice areas (Brand & Identity, User Experience & Design, Content & Digital Marketing, and Technology & Innovation) and unified by a proprietary engagement methodology called Applied Game Theory (AGT) that combines behavioral psychology with gameplay mechanics to build habit-forming digital experiences across web, mobile, AR/VR, voice, and game channels.

Product overview

Dragon Army is a full-service digital marketing agency that evolved from its origins as a video game studio in 2013. The company offers a unified portfolio of professional services organized into four main practice areas: Brand & Identity Services (brand strategy, visual identity, messaging), User Experience & Design Services (UX/UI design, research, prototyping), Content & Digital Marketing Services (content strategy, social media, SEO, video production), and Technology & Innovation Services (web/app development, AR/VR, emerging technologies). Central to their methodology is Applied Game Theory (AGT), a proprietary engagement framework that combines behavioral psychology with gameplay mechanics to create habit-forming digital experiences. The company operates on a services delivery model, creating custom solutions for each client rather than offering a standardized SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Identity Services Strategy-led brand and identity service covering brand strategy, market alignment, messaging, voice and tone, naming, visual identity, and communications enablement. Delivered to enterprise and nonprofit clients to establish and refresh brand systems that guide downstream digital experiences.
• User Experience & Design Services Product and user strategy, competitive analysis, experience auditing, user research, user testing, and UX/UI design and prototyping. Used by enterprise clients to validate and design customer journeys that integrate with the Applied Game Theory engagement framework.
• Content & Digital Marketing Services End-to-end content and digital marketing services including content strategy, writing and editing, social media management, SEO and PPC, podcasting, video production, and ghostwriting. Sells to enterprise and nonprofit clients for owned and paid channel programs such as the Astrobrights social program.
• Technology & Innovation Services Custom digital engineering including web development, mobile and connected-TV app development, custom development, and emerging technologies (AR/VR, bots, AI). Sold to enterprise clients for builds such as the Home Depot VR experience, NFHS Network streaming apps, TBS The Cube game, and the American Cancer Society Alexa Skill.
• Applied Game Theory (AGT) Proprietary engagement framework that combines behavioral psychology with gameplay mechanics to balance challenge and reward for sticky digital experiences. Used across customer journey mapping, website design, and digital experiences (e.g., Great Clips replatforming) to maximize user engagement and retention.

Quantifiable outcome

• 32% growth in online sales for The Honey Baked Ham Co.
• +5 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Deeplocal: Deeplocal is a creative technology agency of comparable size that designs and builds immersive digital experiences, branded games, AR/VR installations, and interactive product launches for enterprise brands — directly mirroring Dragon Army's combination of brand strategy, game design, and emerging-tech execution.
• Ustwo (now known as ustwo games and ustwo studios): Ustwo is a digital product studio with game-development roots that designs and builds apps, digital products, and brand experiences for major enterprises — closely comparable to Dragon Army's studio-to-agency evolution and its focus on craft-driven, behavior-aware digital products.
• Work & Co: Work & Co is a digital product agency that partners with major brands on strategy, design, and engineering for websites, apps, and e-commerce platforms — directly comparable to Dragon Army's enterprise-focused digital product and web/app practice.
• Huge: Huge is a full-service digital agency offering strategy, design, content, and technology services to enterprise clients across retail, media, and consumer industries — overlapping heavily with Dragon Army's four-pillar service model and enterprise client mix.
• Space150: Space150 is a creative technology agency that blends advertising, content, and emerging tech (AR/VR, AI, interactive) for enterprise brands — directly comparable to Dragon Army's combination of brand storytelling, custom development, and emerging-tech execution.
• Bluecadet: Bluecadet is an experience design agency that builds digital products, immersive exhibits, and interactive platforms for museums, nonprofits, and enterprise clients — directly comparable to projects like the Atlanta History Center Olympic exhibit and the American Cancer Society work.
• Fake (formerly Fake Love): Fake is a creative experience studio that produces immersive, interactive brand experiences combining physical and digital media. It overlaps with Dragon Army's experiential, AR/VR, and game-driven brand engagements for major entertainment and consumer clients.
• Viget: Viget is a digital agency offering strategy, design, and development services for web and mobile to enterprise and nonprofit clients — overlapping with Dragon Army's web/app development, content, and brand practice and similar mid-market positioning.

Broad incumbents

• R/GA: R/GA is a larger, globally established digital agency spanning brand, experience, and product innovation for the world's biggest brands. It is a broader incumbent that competes for the same enterprise digital engagements Dragon Army pursues.
• AKQA: AKQA is a large global design and innovation agency serving major enterprise brands across digital experience, content, and emerging technology — a broader incumbent that competes for the same kind of blue-chip digital engagements Dragon Army pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dragonarmy
• LinkedInlinkedin.com/company/dragon-army
• Instagraminstagram.com/dragonarmy
• Facebookfacebook.com/dragonarmyapps

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragon Army