What beYogi does

beYogi is a privately held, for-profit company founded in 2015 and headquartered in Jacksonville Beach, Florida, operating in the niche intersection of professional services for yoga practitioners. Per its own short description, the company positions itself as an online yoga resource providing premier yoga teacher insurance alongside inspiration and support for instructors across their careers. This indicates a dual offering: a transactional/commercial component (specialty liability insurance products targeted at yoga teachers, a profession with specific professional liability requirements) and a content/community component (educational and inspirational material for yoga instructors). The company is small, with a headcount in the 11-50 range, consistent with a focused niche operator rather than a scaled platform.

The underlying business model appears to combine insurance distribution (likely as an agent, broker, or affiliate given the small headcount) with content publishing and community engagement aimed at yoga teachers as the primary customer segment. Yoga instructors represent a fragmented, long-tail professional market — individual practitioners, studio owners, and teacher trainees — which suits a low-friction online distribution model. Because the company website was inaccessible due to an anti-bot verification interstitial at the time of data collection, no detailed product catalogue, pricing, partnership, or technology stack information could be extracted beyond the firmographic and positioning-level signals described here.

No funding rounds, acquisitions, leadership changes, partnerships, patents, certifications, customer logos, or app-distribution data were discoverable in the available sources. The ownership and capital structure are not disclosed, and there is no indication of parent-company relationships, public-market activity, or institutional backing. The combined evidence base is therefore thin: beYogi is best characterized as a small, independent, niche operator in the yoga professional services category, with insurance as its likely primary revenue driver, sustained over approximately a decade without observable signs of either rapid scaling or distress.

Name

beYogi

Website

https://beyogi.com

Company type

Private

Founded year

2015

Headcount range

11–50 employees

Short description

beYogi is a privately held, online niche operator serving yoga teachers with specialty professional liability insurance and supporting content/inspiration resources, founded in 2015 and headquartered in Jacksonville Beach, Florida.

Ownership category

akta.pro rank

Product category

Professional Liability Insurance

NAICS

Professional and Management Development Training (61143)

SIC

Insurance Agents, Brokers & Service (6411), Services-Educational Services (8200)

akta.pro primary industry

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

akta.pro secondary industry

Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga teacher insurance
• Professional liability coverage
• Yoga instructor resources
• Yoga studio insurance
• Wellness professional coverage

Headquarters

HQ city

Jacksonville Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

beYogi is an online platform serving yoga teachers and yoga professionals, providing premier yoga teacher insurance (professional liability coverage) alongside inspirational content and resources to support instructors throughout their yoga careers.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Teacher Insurance
• Online Yoga Inspiration & Resources

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• Alo Moves: Subscription streaming yoga and mindfulness service from Alo Yoga; backed by a major apparel brand, this is a better-capitalized direct competitor in online yoga teacher-led content.
• Peloton: Large connected fitness platform with an extensive library of yoga and meditation classes; a broader incumbent competing for the same consumer yoga engagement dollars and content attention.
• Insight Timer: Mass-market meditation and yoga app with a large teacher creator community; comparable as a broad incumbent in online yoga/meditation content and teacher monetization.
• Gaia: Streaming platform with a vast library of yoga, meditation, and transformation content — a broad incumbent that competes for the same audience attention and membership dollars that beYogi targets.
• Glo: Premium online yoga and meditation subscription platform with deep teacher-led content; represents a scaled, well-funded incumbent in the digital yoga content space where beYogi competes.

Direct peers

• Yoga Alliance: The dominant US yoga teacher registry and professional association, which offers its own teacher insurance and teacher-focused resources — the most direct comparable to beYoga's bundled teacher-support model.
• Yoga International: Online yoga platform offering classes, teacher training content, and community features aimed at serious practitioners and aspiring teachers — overlapping beYoga's educational/inspirational content layer.
• BeYogi Insurance (note: same brand insurance arm): The insurance-focused arm of the beYogi platform itself; comparable as a specialized yoga teacher liability insurance offering within the broader yoga professional services niche.
• Sadhana Insurance (yoga teacher program): Specialty insurance broker focused on yoga teachers and studios, offering professional liability and studio insurance — a direct competitor to beYoga's core insurance product.

Emerging players

• My Yoga Teacher (online marketplace): Online marketplace connecting students with yoga teachers for live classes; a digital yoga ecosystem player that intersects the same teacher–student relationship beYogi supports.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about beYogi