What Brizo Data does

Brizo Data, Inc. (now operating as Brizo by Datassential following its May 2025 acquisition) is a Quebec City-based SaaS market intelligence company focused exclusively on the foodservice industry. The company's platform, originally branded Brizo FoodMetrics, continuously monitors over 500,000 sources — including business profiles, corporate websites, delivery marketplace menus, and review sites — to build and maintain comprehensive establishment-level profiles across more than 2.1 million foodservice operators in six countries (US, Canada, UK, Ireland, Australia, and New Zealand). The dataset spans approximately 2.5 billion menu items, 1,100+ technology stack details, 125+ cuisine types, and 500+ restaurant technologies, refreshed monthly with weekly incremental updates.

The product surface is organized as a core platform with modular solutions for sales prospecting, marketing campaigns, data enrichment, restaurant technology intelligence, restaurant chains analytics, F&B distributor intelligence, and F&B manufacturer intelligence, plus sub-products including a List Enricher for CSV enrichment and a Data Warehouse offering via Snowflake and Google BigQuery. Underlying capabilities include AI-powered data normalization, predictive pricing and tariff-impact modeling, and anomaly detection for market risk, layered on the proprietary dataset. The company sells primarily through an enterprise field-sales motion augmented by a free-trial self-serve funnel, with quote-based annual subscriptions. Customers include DoorDash, Toast, Tyson, Breakthru Beverage Group, ezCater, SevenRooms, Resy, Lightspeed, Skip the Dishes, and Flipdish, among others, spanning restaurant technology vendors, restaurant chains and franchisors, F&B distributors, and F&B manufacturers. Following Datassential's acquisition, Brizo combines its operator-level intelligence with Datassential's menu and consumer research to form a comprehensive foodservice intelligence provider.

Name

Brizo Data

Legal name

Brizo Data, Inc.

Website

https://brizodata.com

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

11–50 employees

Short description

Brizo Data (now Brizo by Datassential) is a SaaS market intelligence platform providing AI-powered, real-time foodservice establishment data across 2.1M+ operators in six countries, serving restaurant technology vendors, chains, and F&B distributors and manufacturers.

Ownership category

akta.pro rank

Product category

Foodservice Market Intelligence

NAICS

Marketing Research and Public Opinion Polling (541910), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industries

Dashboarding & KPI/Performance Management (HDAEAMAF), Business Intelligence, Reporting & Data Platforms (THALACAL), Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL), Model Deployment, Serving & Inference Platforms (HDAAABAF)

Keywords

• Foodservice market intelligence
• Restaurant analytics platform
• Market data SaaS
• Sales prospecting data
• Restaurant technology tracking

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Brizo Data operates as a SaaS platform providing market intelligence subscriptions to foodservice industry players. Customers pay for access to the platform's data, analytics, and insights. Pricing is quote-based with annual or multi-year contract options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Brizo Data operates an AI-powered SaaS market intelligence platform (Brizo FoodMetrics) that delivers real-time, operator-level intelligence on 2.1M+ foodservice establishments across North America, UK, Ireland, Australia, and New Zealand. The platform aggregates data from 500K+ sources including menus, technology stacks, reviews, and contact details, enabling sales prospecting, targeted marketing campaigns, data enrichment, and competitive intelligence for restaurant technology vendors, restaurant chains, F&B manufacturers, and F&B distributors.

Product overview

Brizo Data (operating as Brizo by Datassential since May 2025 acquisition) offers a unified foodservice market intelligence platform combining AI-powered analytics, real-time data collection, and modular solutions. The core Brizo FoodMetrics platform is supplemented by specialized modules including Sales Prospecting, Marketing Campaigns, Data Enrichment, Restaurant Tech Intelligence, Restaurant Chains Analytics, F&B Distributor Intelligence, and F&B Manufacturer Intelligence. Sub-products include List Enricher for CRM enrichment and Data Warehouse for advanced historical analysis via Snowflake and Google BigQuery. The platform covers 2.1M+ foodservice establishments across 6 countries with data updated monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Brizo FoodMetrics AI-powered foodservice market intelligence platform providing real-time data on 2.1M+ establishments across North America, UK, Ireland, Australia, and New Zealand, covering menus, technology adoption, reviews, and contact details for sales prospecting, marketing campaigns, and competitive intelligence.
• Brizo Data Warehouse Cloud-based data warehouse product providing SQL-based access to historical foodservice market data, available through Snowflake Marketplace and Google BigQuery for advanced analytics, custom queries, trend analysis, and predictive modeling.

Quantifiable outcome

• 75% reduction in prospecting time
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DatassentialcoreStrategic or Co-development Partner · 21 May 2025Datassential acquired Brizo FoodMetrics in May 2025, combining Brizo's real-time market intelligence with Datassential's industry-leading food and beverage insights. The acquisition creates the foodservice industry's most comprehensive source of market intelligence.
• SnowflakecoreTechnology or IntegrationSnowflake serves as Brizo's data warehouse partner, enabling customers to access Brizo's foodservice market data directly through Snowflake Marketplace. This integration allows SQL-based analytics and custom data workflows for advanced analytics teams.
• Google BigQuerycoreTechnology or IntegrationGoogle BigQuery integration enables Brizo customers using Google Cloud infrastructure to access and analyze foodservice market data through cloud-based storage and analytics services.
• SalesforcecoreTechnology or IntegrationSalesforce CRM integration allows Brizo customers to pull fresh and verified foodservice data directly into their Salesforce systems, ensuring comprehensive intelligence for sales and marketing reports.
• IFMA (International Food Manufacturers Association)minorStrategic or Co-development PartnerIFMA partnered with Brizo on the 'Turning Data Into Dollars' webinar to provide educational content on using market data in the foodservice industry.
• Elohi Strategic Advisors (ESA)minorStrategic or Co-development PartnerESA co-presented the 'Turning Data Into Dollars' webinar with Brizo and IFMA, focusing on driving profitable growth in the foodservice market.

Scale indicators14 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Placer.ai: Location-intelligence and foot-traffic analytics platform used by restaurants, retailers, and real estate; overlaps with Brizo on operator/site-level data and on sales prospecting for restaurant tech and F&B vendors.
• YipitData: Alternative-data and market intelligence provider that aggregates panel, web, and transactional data for investors and corporates; competes in the same market-intelligence category with a different distribution model (Snowflake/web, analyst-driven).
• Black Box Intelligence (by Toast): Restaurant industry benchmarking and market intelligence platform providing sales, traffic, and operator performance data; closely comparable to Brizo's restaurant chains analytics and tech intelligence modules.
• CHD Expert: Global foodservice data and analytics company that tracks operators, distributors, and manufacturers across multiple countries; competes head-to-head with Brizo for F&B manufacturer and distributor market intelligence budgets.

Others

• Crunchbase: Business information and market intelligence platform; a thematic adjacency as a broader data/intelligence provider rather than a direct foodservice competitor, but useful for sizing the market intelligence category.

Emerging players

• Apollo.io: Sales prospecting and data enrichment platform with growing vertical coverage; a potential substitute for Brizo's sales prospecting module among mid-market restaurant tech vendors looking for an all-in-one tool.

Broad incumbents

• ZoomInfo: Horizontal B2B sales intelligence and prospecting platform; competes for the same marketing/sales budgets when restaurant-tech vendors consider a generalist data provider over a vertical specialist like Brizo.
• Datassential: The leading foodservice market intelligence provider and Brizo's acquirer; offers menu, consumer, and operator-level data that directly overlaps with Brizo's category and serves many of the same F&B manufacturer, distributor, and chain customers.
• Winsight (acquired by Informa): Foodservice media, research, and events business now part of Informa; provides operator intelligence, benchmark studies, and events that overlap with Brizo's content and market-research products for restaurant chains and suppliers.
• NPD Group (Circana): Large consumer and foodservice market research firm; offers operator-level tracking and F&B industry insights that overlap with Brizo's chain analytics and F&B manufacturer intelligence offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brizo Data