iris + arlo

What iris + arlo does

Iris + Arlo is a Montreal-based, woman-owned consumer goods company that manufactures and sells GOTS-certified organic cotton menstrual products, including pads, tampons, liners, period underwear, menstrual cups, wellness SKUs, and recycled plexiglass dispensers. Its core technology centers on a certified organic cotton supply chain and plastic-free product design, with explicit exclusion of pesticides, dioxins, BPA, fragrances, and other synthetic inputs. The company sells through three channels: a direct-to-consumer e-commerce store with a subscription option offering 10% savings, a B2B corporate solutions arm that supplies dispensers and refills to over 500 organizations across offices, schools, healthcare, and hospitality, and a wholesale distribution network spanning Walmart Canada (over 70% of stores), Costco Canada, independent health food stores, and more than 3,000 retail partners across North America.

Iris + Arlo's go-to-market is hybrid, combining self-serve e-commerce and subscription recurring revenue with enterprise field sales for B2B workplace wellness programs and channel partnerships for mass retail. Pricing is multi-tiered, including unit retail pricing, a monthly subscription with a 10% discount, and bulk/multi-year contract pricing for corporate clients. The company's growth has been catalyzed by regulatory tailwinds, including the December 2023 Canada Labour Code amendment requiring federally-regulated employers to provide free period products and the April 2026 Manitoba provincial workplace mandate, both of which Iris + Arlo has positioned its turnkey dispenser program to serve. The brand is founder-led by Lara Emond, bootstrapped aside from a $20,000 Bourse+ grant in April 2023, and has scaled distribution from early direct sales to national retail within roughly four years of founding.

Name

iris + arlo

Legal name

Iris + Arlo Inc.

Website

https://irisarlo.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Iris + Arlo is a Montreal-based, woman-owned brand that manufactures GOTS-certified organic cotton menstrual products and sells them direct-to-consumer, through 3,000+ retail partners including Walmart Canada, and via B2B dispenser programs to 500+ organizations.

Ownership category

akta.pro rank

Product category

Sustainable Personal Care / Menstrual Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Menstrual Cups (CRABAIAE)

akta.pro secondary industries

Menstrual Pads (Reusable/Cloth) (CRABAIAB), Feminine Hygiene Products (Sanitary Pads, Liners) (IMAMAGAD), Feminine Care Applicators & Accessories (CRABAIAO)

Keywords

• Sustainable period products
• Organic cotton menstrual products
• Menstrual product dispensers
• Workplace wellness solutions
• Period care subscriptions

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Product Sales: One-time purchase and subscription-based sales of organic cotton period products (pads, liners, tampons) directly to consumers through e-commerce. Subscriptions offer 10% discount with recurring deliveries.
2. B2B Corporate Solutions: Sale of menstrual product dispensers and refills to corporate clients for workplace wellness programs, serving over 500 organizations including offices, schools, healthcare facilities, and hospitality venues.
3. Wholesale Distribution: Wholesale supply to major retailers including Walmart Canada, Costco, and independent health food stores and boutiques. Products distributed through 3,000+ retail partners across North America.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Iris + Arlo manufactures and sells GOTS-certified organic cotton menstrual products, including tampons, pads, pantyliners, menstrual cups, and period underwear, sold direct-to-consumer through its own e-commerce storefront, subscriptions, and national retail (Walmart Canada, Costco, independent retailers). The company also operates a separate Corporate Solutions program supplying menstrual product dispensers, refills, and disposal units to over 500 organizations across offices, schools, healthcare facilities, and hospitality venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Cotton Pads GOTS-certified organic cotton menstrual pads for individual menstruators, sold direct-to-consumer via e-commerce and through retail partners. Free from pesticides, plastics, dioxins, BPA, fragrances, dyes, and other synthetic additives.
• Organic Cotton Tampons 100% GOTS-certified organic cotton tampons, including applicator and non-applicator formats, sold direct-to-consumer and via retail partners for individual menstrual care.
• Organic Cotton Pantyliners GOTS-certified organic cotton pantyliners sold in bulk resealable bags for daily freshness and light flow, marketed to individual consumers and available via the brand's own e-commerce and retail partners.
• Menstrual Cup Reusable menstrual cup for individual menstruators seeking a plastic-free, sustainable alternative to disposable period products.
• Period Underwear Reusable period underwear for individual menstruators, offered alongside the brand's disposable organic cotton products as part of its sustainable period care range.
• Menstrual Product Dispensers B2B menstrual product dispensers (including recycled plexiglass cabin dispensers) sold to corporate, educational, healthcare, and hospitality clients to provide free organic period products in workplace, school, and public washrooms.
• Disposal Units Disposal units sold as part of the corporate dispenser program for hygienic disposal of menstrual products in workplace, school, hospitality, and healthcare washrooms.
• Corporate Refills and Bulk Products Bulk organic cotton period products and refills packaged for B2B clients to replenish workplace, school, healthcare, and hospitality dispensers as part of the Corporate Solutions program.
• Wellness Products Wellness and educational products sold alongside the brand's core period care range to support menstrual and reproductive health.
• Product Kits Curated bundled kits of Iris + Arlo's organic cotton period products, sold to individual consumers as starter or gift sets.

Quantifiable outcome

• Products available in 70%+ of Walmart Canada stores
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Walmart CanadacoreChannel Partner/ Reseller/ Distributor · 1 January 2024National retail partnership with Walmart Canada for distribution of sustainable period products. Products are available in over 70% of Walmart Canada stores across the country, representing a major retail channel for the brand.
• Faire.comcoreChannel Partner/ Reseller/ DistributorWholesale marketplace partnership through Faire.com enabling independent retailers to discover and purchase Iris + Arlo products for their stores.
• Costco CanadacoreChannel Partner/ Reseller/ DistributorProducts available through Costco.ca and Costco retail locations, providing access to Costco's membership customer base.
• Affiliate PartnersminorGTM or Marketing PartnerAffiliate partnership program allowing promoters and partners to earn commissions by referring customers to Iris + Arlo products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rael: Rael offers organic cotton pads, tampons, liners, and menstrual cups through DTC, Target, and major retailers. Directly comparable on certified-organic inputs, multi-channel retail + DTC strategy, and millennial/Gen-Z consumer target.
• The Honey Pot: The Honey Pot is a plant-derived feminine care brand offering washes, wipes, pads, tampons, and liners via DTC, Target, and Walmart. Closely comparable to Iris + Arlo on mission-driven branding, clean-ingredient positioning, and mass-retail distribution.
• Natracare: Natracare is a long-established organic and plastic-free feminine hygiene brand with global distribution in pads, liners, and tampons. Closely comparable on GOTS-style certification, plastic-free positioning, and natural grocery / pharmacy channels.
• Saalt: Saalt sells menstrual cups, period underwear, and reusable pads with a sustainability-led mission. Comparable on reusable / plastic-free menstrual product assortment, DTC-first GTM, and values-driven brand positioning.
• GladRags: GladRags is a pioneer in reusable cloth menstrual pads and period underwear. Comparable on reusable feminine care category, sustainability positioning, and DTC plus select natural retail distribution.
• Lola (formerly): Lola pioneered the DTC organic tampon/pad subscription model and is now part of Procter & Gamble. Strong comparable on subscription mechanics, organic cotton sourcing, and brand-led education, though now operating with P&G's distribution scale.
• Cora: Cora sells organic cotton tampons, pads, liners, and menstrual cups and runs a B2B workplace program, mirroring Iris + Arlo's product mix, GOTS-style organic positioning, and direct-to-corporate dispenser strategy. Operates in a comparable North American target market with subscription and wholesale channels.

Broad incumbents

• Edgewell Personal Care: Edgewell owns Playtex, o.b., and Carefree. Broad incumbent covering tampons, pads, and liners across mass channels; comparable as a competitive anchor for shelf space, pricing, and category innovation in feminine hygiene.
• Procter & Gamble: P&G owns Tampax, Always, and acquired Lola. The dominant mass-market incumbent with massive advertising spend and shelf control; sets the competitive benchmark Iris + Arlo must beat on price, availability, and brand trust in conventional retail.

Emerging players

• August (Period Care): August offers organic period care products through DTC and select retail. Comparable niche organic positioning and target consumer, though smaller distribution footprint than Iris + Arlo's current Walmart-led reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@irisarlo
• Facebookfacebook.com/people/Iris-Arlo/100090704164232
• LinkedInlinkedin.com/company/irisarlo
• Instagraminstagram.com/iris.arlo
• TikToktiktok.com/@irisarlo
• Pinterestpinterest.com/IrisArlo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iris + arlo