What Kepler Analytics does

Kepler Analytics is an Australian-headquartered retail analytics company founded in 2015 by David Mah that provides bricks-and-mortar retailers with hardware-plus-software infrastructure to measure, benchmark, and optimise in-store performance. Its core offering is the cloud-based Kepler Insights Platform, which ingests sensor data alongside third-party data sources (point-of-sale, staff rosters, promotional calendars, online sales, loyalty/CRM) and delivers pre-built dashboards covering foot traffic, dwell time, bounce rate, sales conversion, zone performance, and store performance tracking. The hardware layer consists of three sensor technologies: SmartSense (AI-powered radio-frequency density detection that counts people via mobile-phone emissions without Wi-Fi, Bluetooth, line-of-sight, or PII collection), OpticSense (a 3D optical camera with on-device AI for overhead depth detection, adult/child classification, and group composition with claimed 98%+ accuracy), and Sense360 (a unified solution combining both sensor modalities with an 'Active Groups' metric). An AI-powered Zone Analytics sensor deploys in zones as small as 10 ft x 10 ft to deliver zone-level merchandising visibility, shopper engagement, and labour-efficiency insights.

Kepler monetises through sensor-plus-platform subscriptions and hardware sales deployed across 20,000+ locations in 35+ countries serving 400+ customers, supplemented by Kepler Academy training and the Kepler Retail Market Index (KRI), a foot-traffic and sales benchmark covering Australia and New Zealand. The company operates a sales-led go-to-market model with regional sales and support coverage in Asia Pacific, the Americas, and Europe & Middle East, and expanded its Americas and European footprint via the 2022/2023 acquisition of Countwise. Its $22 million Series B in February 2022 led by OneVentures is the only disclosed institutional capital event in the input; founder David Mah remains involved as Founder & Executive Director alongside a leadership team including CEO Tom Gleeson. Recognition includes the 2026 Inside Retail Award for 'Best CX Industry Partner'.

Name

Kepler Analytics

Legal name

Kepler Analytics Pty Ltd

Website

https://kepleranalytics.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Kepler Analytics provides bricks-and-mortar retailers with a cloud-based insights platform and proprietary sensor hardware (SmartSense RF, OpticSense 3D camera, Sense360 hybrid) that deliver foot-traffic, zone, and sales conversion analytics across 20,000+ locations in 35+ countries.

Ownership category

akta.pro rank

Product category

Retail Analytics Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming Services (7371), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Semantic Layer, Metrics Store & Headless BI (HDAEAMAE)

akta.pro secondary industry

Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH)

Keywords

• Retail analytics software
• Foot traffic counting
• In-store sensors
• Sales conversion analytics
• Store network optimization

Headquarters

HQ city

Fitzroy

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Sensor + Platform Subscription: Recurring revenue from sales of retail analytics hardware sensors (SmartSense, OpticSense, Sense360, AI Sensor) combined with the cloud-based Kepler Insights Platform subscription, deployed across 20,000+ locations globally.
2. Hardware Sales (Sensors): One-time or embedded hardware revenue from sale of Kepler sensor units (SmartSense, OpticSense, Sense360, AI Sensor) deployed at customer retail locations.
3. Training Services (Kepler Academy): Digital, self-paced training program that provides instruction on how to use the Kepler Insights Platform. Upsell/land-and-expand driver for customer success.

Go-to-market motion1 record

Core offering

Kepler Analytics sells a hardware-plus-software retail analytics system for brick-and-mortar retailers. Its hybrid sensor stack (SmartSense radio-frequency detection, OpticSense 3D optical cameras, and Sense360 combination) feeds the cloud-based Kepler Insights Platform, which delivers foot-traffic counting, shopper journey analytics, zone-level engagement, sales conversion metrics, and labor efficiency benchmarks across store networks. The offering is sold primarily as a recurring subscription bundled with sensor hardware, deployed at 20,000+ locations in 35+ countries.

Product overview

Kepler Analytics offers a platform-plus-modules architecture for retail in-store analytics and network optimisation, anchored by the cloud-based Kepler Insights Platform that ingests sensor and third-party data to deliver pre-built performance dashboards. On top of this platform, Kepler provides three primary solution suites — Foot Traffic Solutions, Retail Intelligence Solutions (including the Kepler Retail Market Index and New Site Assessment Tool), and Kepler Academy (training) — along with the Zone Analytics AI-sensor module for in-store zone-level insights. The hardware layer consists of three sensor technologies (SmartSense radio-frequency, OpticSense 3D optical camera, and the combined Sense360), which feed the platform, while acquired brands such as Countwise (acquired 2023) extend Kepler's footprint in the Americas and Europe. Together these modules let retailers measure shopper behavior, optimize staffing and merchandising, and benchmark performance across 20,000+ locations in 35+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Kepler Insights Platform: Cloud-based retail analytics platform with pre-built dashboards enabling data-driven decisions across store networks.
• Kepler Academy
• Kepler Retail Market Index (KRI)
• SmartSense
• OpticSense
• Sense360
• Kepler Retail Insights (KRMI)

Products and services

• Kepler Insights Platform Cloud-based retail analytics platform offering pre-built dashboards (Summary, Trends, Time of Day, Day of Week, Store Comparison, Store Performance Tracker, Store Zone) for analyzing store performance and unlocking data-driven sales growth opportunities across individual stores and networks.
• SmartSense Sensor AI-powered traffic counting sensor that detects radio frequency density emitted from mobile phones (without Wi-Fi or Bluetooth) to count people outside and inside the store, track shopper dwell time and movement. Privacy-safe — collects no PII, requires no line-of-sight, plug-and-play install with only power, data sent via 4G/5G.
• OpticSense Sensor

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• RetailNext: RetailNext is a direct competitor offering a unified retail analytics platform that combines in-store sensor data (video, Wi-Fi, Bluetooth) with POS and traffic analytics — the same core use case Kepler targets with SmartSense, OpticSense, and the Insights Platform.
• Aislelabs: Aislelabs is a retail and venue analytics vendor using Wi-Fi, Bluetooth, and computer vision to deliver shopper journey, dwell, and conversion insights — directly comparable to Kepler's Foot Traffic and Zone Analytics suites.
• Dor (Dor Technologies): Dor provides 3D people-counting sensors and retail analytics with a focus on accuracy and privacy — closely aligned with Kepler's OpticSense 3D camera approach and the broader in-store traffic + conversion workflow.
• V-Count: V-Count is a people-counting and retail analytics vendor with 3D and thermal sensor hardware, directly comparable to Kepler's OpticSense and AI Sensor product family and serving the same brick-and-mortar retail use cases.

Broad incumbents

• Sensormatic Solutions (ShopperTrak): Sensormatic Solutions, a Johnson Controls company, sells ShopperTrak foot-traffic and people-counting solutions to global retailers. It is the largest incumbent in retail traffic analytics and competes head-on with Kepler for enterprise retail accounts.
• Yext (formerly Intouch / Skyhook): Yext and adjacent location-intelligence platforms (including Skyhook, now part of LocationSmart / Precisely) provide location-data and foot-traffic products to enterprise retailers and real-estate clients, competing with Kepler's Network Intelligence and property-toolkit solutions.
• Cisco (Prism Skylabs / Connected Retail): Cisco's retail offerings (historically including Prism Skylabs) combine video, Wi-Fi, and IoT sensors for in-store analytics, positioning it as a large incumbent in the same workflow Kepler addresses with SmartSense, OpticSense, and Sense360.

Emerging players

• Placer.ai: Placer.ai provides location and foot-traffic intelligence using panel-based mobile data, with strong retail and property analytics offerings. It overlaps with Kepler's broader market-intelligence ambitions (KRI, New Site Assessment) but uses a different data capture model.
• Unacast: Unacast aggregates and sells location and foot-traffic data derived from SDK and panel sources, comparable to the data backbone that supports Kepler's KRI and Surrounding Store Traffic products.

Regional players

• FootFall (Geovista): FootFall is a long-established UK and European retail foot-traffic benchmarking service. It is highly comparable to Kepler's KRI benchmark product and represents the regional equivalent Kepler would compete against in EMEA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kepler-analytics
• Xx.com/kepleranalytics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kepler Analytics