What Accountancy Cloud does

Accountancy Cloud is a UK-based cloud accountancy firm founded in 2014 by Wesley Rashid (CEO) and Asima Hafesji (CCO), focused on serving venture-backed startups and scale-ups. The firm provides a bundled suite of services including bookkeeping, R&D tax credits, fractional CFO, tax, and payroll, supported by a proprietary in-house software platform branded as Accountancy Cloud Software. It is positioned as a premium cloud-native channel partner, holding Xero Platinum Partner status and certified Sage Intacct implementation credentials, with a 150+ founder client base spanning sectors from consumer brands (OLIO, Crepe Affaire, Mori) to B2B SaaS (MeasureMatch, Avvoka), healthtech (MIRA Rehab), gaming (Remy), sports betting (Bettor), and retail (Love the Sales).

The business model is a professional services retainer structure: clients pay ongoing fees across bookkeeping, tax, payroll, and higher-value advisory (fractional CFO, R&D tax credit claims), with the proprietary platform providing workflow automation, client dashboards, and integration on top of third-party cloud accounting stacks. Reported client outcomes — £500m+ raised by supported startups and £30m+ in R&D tax benefits secured — function as marketing assets that reinforce the firm's positioning within the UK VC-backed startup ecosystem. The firm had a team of approximately 25 people at the time of its March 2026 acquisition by Xeinadin, a UK accountancy consolidator, ending its period as an independent entity. The single disclosed funding event was a £1.5m growth round from BOOST&Co in 2016.

Name

Accountancy Cloud

Legal name

The Accountancy Cloud Ltd

Website

https://accountancycloud.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

11–50 employees

Short description

Accountancy Cloud is a UK cloud accountancy firm founded in 2014 that provides bookkeeping, R&D tax credits, fractional CFO, tax, and payroll services to 150+ venture-backed startups and scale-ups via its proprietary platform and Xero/Sage Intacct partnerships.

Ownership category

akta.pro rank

Product category

Startup Accounting & Fractional CFO Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Finance Services (6199)

akta.pro primary industry

Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC)

akta.pro secondary industry

Cloud FinOps & Cost Optimization (BPAEACAH)

Keywords

• Startup accounting services
• Fractional CFO services
• R&D tax credits
• Cloud bookkeeping
• SaaS startup finance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Accounting Services: Monthly or annual subscription-based accounting services with tiered packages (Basic, Plus, Premium). Prices averaged based on prior 3 months of books, factoring in financial institutions, transactions, and support hours.
2. R&D Tax Credit Services: Comprehensive R&D tax credit claims submitted to HMRC. Fee structured as 10% of successful rebate with minimum fee of £3,000 plus VAT.
3. CFO Services: Fractional CFO services providing strategic finance support, financial modelling, budgets, and investor-ready reporting for scaling startups.
4. Add-on Services: Additional services including payroll (£10 per user per month), personal tax returns (from £400 plus VAT), bookkeeping cleanup, and consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Accountancy Cloud provides subscription-based online accounting and bookkeeping, R&D tax credit claim preparation and submission to HMRC, and fractional CFO services (financial modelling, investor-ready reporting, cashflow forecasting, SaaS metrics) to UK startups and scale-ups from pre-seed to Series B. Services are delivered via its proprietary Accountancy Cloud Software platform providing real-time dashboards, integrated with Xero, QuickBooks, and Sage Intacct under tiered Basic/Plus/Premium packages plus outcome-based R&D pricing.

Product overview

Accountancy Cloud is a cloud-based accountancy firm offering an integrated suite of accounting, tax, and CFO services for startups and growing businesses. The core offering comprises online accounting/bookkeeping through Xero and QuickBooks, R&D tax credit claims, and fractional CFO services including investor-ready reporting and financial modeling. Additional services include tax filing (VAT, self-assessment, year-end accounts) and payroll. The company operates proprietary accounting software platform alongside certified partnerships with Xero (Platinum Partner) and Sage Intacct. Educational content is delivered through the School of Startups sub-brand featuring guides, podcasts, and videos. The firm serves venture-backed companies from pre-seed to Series B stages across tech, SaaS, e-commerce, food & beverage, and consumer goods sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Accounting / Bookkeeping Services Core managed accounting and bookkeeping service providing real-time financial dashboards, automated bookkeeping, bank reconciliation, and management reports through cloud platforms including Xero and QuickBooks, aimed at UK startups and scale-ups.
• R&D Tax Credit Claims Specialist R&D tax credit claim service handling technical report preparation, identification of eligible expenditure, HMRC submission, and claims under both SME and RDEC schemes for innovative UK companies.
• CFO Services (Fractional CFO) Strategic finance advisory providing investor-ready reporting, board packs, cashflow forecasting, SEIS/EIS expertise, SaaS metrics tracking (MRR, runway, churn, LTV/CAC), and financial modelling for startups and scaling businesses.
• Tax Services Comprehensive tax compliance including VAT returns, corporation tax, self-assessment, and tax efficiency reviews for startups and SMEs.
• Year-End Accounts Company tax and annual statutory accounts preparation and filing with Companies House and HMRC for UK companies.
• Payroll Services Managed payroll services including RTI submissions, PAYE processing, auto-enrolment pension setup (NEST and Peoples Pension), and ongoing payroll administration.
• Xero Accounting Services Specialist Xero implementation, migration, training, and ongoing support delivered as a Platinum Xero Partner for UK businesses adopting cloud accounting.
• Sage Intacct Services Sage Intacct implementation, training, and consultancy for multi-entity reporting, consolidations, and custom dashboards tailored for PE/VC portfolios and growing mid-market companies.
• Self Assessment Tax Returns Personal tax return preparation and filing services for company directors and business owners, priced from £400 plus VAT.
• VAT Returns VAT compliance services including preparation, filing, and Making Tax Digital (MTD)-compliant submissions to HMRC.

Quantifiable outcome

• £500m+ funding raised by supported startups
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• XeinadincoreStrategic or Co-development Partner · 3 March 2026Xeinadin, an accountancy services provider for SMEs in the UK and Ireland, acquired Accountancy Cloud in March 2026. The acquisition enables Xeinadin to expand its specialist tax, audit, and advisory capabilities for fast-growing founder-led businesses while Accountancy Cloud gains access to expanded resources.
• XerocoreTechnology or IntegrationXero is the primary accounting software platform used by Accountancy Cloud. As Platinum Partners, they provide integrated cloud accounting, bank reconciliation, invoicing, and financial reporting capabilities.
• Sage IntacctcoreTechnology or IntegrationSage Intacct partnership for larger and growing companies requiring multi-entity reporting, consolidations, and advanced financial management. Accountancy Cloud is one of the first firms certified to implement Sage Intacct.
• TechstarsminorGTM or Marketing PartnerAccelerator program recognized as a trusted partner for startup advisory and referral of accounting services to portfolio companies.
• Barclays Eagle LabsminorGTM or Marketing PartnerBarclays accelerator program partnered with Accountancy Cloud for startup ecosystem support and referral network.
• Juggle JobsminorStrategic or Co-development PartnerCFO marketplace partnership creating combined financial package for growing businesses, bringing together Accountancy Cloud's accounting software with Juggle Jobs' CFO talent pool.
• Opus LLPminorImplementation/ SI/ Consulting PartnerSpecialist insolvency practitioners providing Members Voluntary Liquidation (MVL) services for company closures and wind-ups.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• KPMG (Small Business Accounting / Startup Services): Big 4 firm offering accounting services to small businesses, startups, and growth-stage companies — a broader incumbent with overlapping capabilities in tax compliance, bookkeeping, and CFO advisory.
• PwC (Startup Practice / Scale-up Services): Big 4 firm with dedicated startup and scale-up advisory offerings including accounting, tax, and CFO services — competes for the same venture-backed clients with greater resources but less specialist agility.

Direct peers

• Bench: AI-assisted bookkeeping service combining proprietary software with dedicated bookkeepers for SMBs — competing head-on with Accountancy Cloud's hybrid software-plus-human cloud accounting model.
• inDinero: Outsourced bookkeeping, CFO, and tax services for venture-backed startups and SMBs — provides managed services model targeting the same founder-led client base with comparable SaaS-metric fluency.
• Pilot: US-based bookkeeping, CFO, and tax services firm exclusively focused on venture-backed startups and high-growth businesses — directly mirroring Accountancy Cloud's boutique, founder-focused model with subscription-based recurring services.
• Cruncher: UK-based online accountancy platform targeting startups, freelancers, and small businesses with cloud-based bookkeeping and tax filing — a direct UK competitor using Xero/QB integrations.
• Mazuma: UK-based online accountancy serving small businesses, freelancers, and limited companies with subscription pricing on Xero and other platforms — direct competitor in the UK cloud-accounting segment.
• Hatch (Hatch Accounting): Cloud-based accounting service targeting startups and SMBs with subscription pricing, real-time dashboards, and integrations — comparable tech-enabled bookkeeping bundle model to Accountancy Cloud.

Emerging players

• Botkeeper: AI-driven bookkeeping automation platform serving accounting firms and SMBs — represents the technology-led threat to traditional cloud-accounting service bundles like Accountancy Cloud's offering.
• SeedLegals: Legaltech platform for UK startups covering fundraising, equity, and SEIS/EIS — adjacent rather than direct, competing for the same founder wallet share through startup-fund services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AcctCloud
• LinkedInlinkedin.com/company/accountancycloud

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accountancy Cloud