Blawesome
Blawesome operates an AI-backed social wellness marketplace combining a global community platform, a coaching practice management SaaS for wellness professionals, and live and on-demand fitness classes serving individual wellness seekers, coaches, and fitness consumers.
- Company typePrivate
- Founded2020
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Blawesome does
Blawesome (operated as Blawesome, Inc.) is a wellness technology company founded in 2020 that operates an AI-backed social wellness marketplace combining community, coaching, and fitness products on a single platform. The company reports 10,000+ community members and 500+ vetted coaches and serves three customer cohorts: individual wellness seekers, professional coaches and wellness creators, and fitness class consumers. Its three product lines are the Blawesome Community (global wellness community with micro-lessons, goal tracking, and discussion features), For Coaches (an end-to-end coaching practice management platform with built-in video conferencing, client management, goal tracking and analytics, and payment processing), and Blawesome Body (live and on-demand fitness classes with expert instructors and progress tracking). AI-Powered Matching is the unifying technical layer, connecting members with coaches and community participants based on shared goals and values.
The underlying technology is described as an AI and science-backed smart platform integrating recommendation, video, content delivery, payments, and analytics. Distribution is product- and community-led, with self-serve onboarding through the blawesome.life website using an interest-capture form segmented into member, coach, and fitness class paths. The go-to-market combines community-driven acquisition (testimonials, word-of-mouth, micro-lessons as content marketing) with product-led growth (free community access, then conversion to paid coaching tools and fitness subscriptions).
The business model is subscription-recurring across all three product lines, with revenue streams from community membership, the For Coaches coaching practice management platform, and Blawesome Body fitness classes. Pricing is not publicly disclosed and appears to be quote- or subscription-based set after interest capture. Total disclosed funding is limited to a $100,000 round dated August 31, 2022, from Expert Dojo and Techstars; the company is privately held, founder-led by co-founder/CEO Jennifer Kriuidbos and co-founder/CSO Justine Romanoff, with 1-10 employees and operational presence in Montréal, Canada.
Blawesome firmographics
Firmographics- Name
- Blawesome
- Legal name
- Blawesome, Inc.
- Website
- https://blawesome.life
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blawesome operates an AI-backed social wellness marketplace combining a global community platform, a coaching practice management SaaS for wellness professionals, and live and on-demand fitness classes serving individual wellness seekers, coaches, and fitness consumers.
- Ownership category
- akta.pro rank
Blawesome industry classification
Industry- Product category
- Wellness Community Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Wellness Program Design & Accountability Coaching (HSADAGAC)
- akta.pro secondary industries
- Health, Wellness & Patient Communities (MPACAJAL), Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where Blawesome is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Markets served
Blawesome business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Coaching Practice Management Platform: Subscription or usage-based fees for coaches accessing end-to-end management tools including video conferencing, client management, goal tracking, analytics, and payment processing. Coaches pay for the platform to run their coaching business.
- Blawesome Body Fitness Classes: Revenue from live streaming and on-demand fitness classes for individuals. Users pay for access to classes with expert instructors and progress tracking features.
- Community Membership: Revenue from community membership providing access to connect with like-minded people, share wisdom, access micro-lessons, and participate in discussions. The platform mentions joining as a member option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Community membership for individual users |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Blawesome product offering
Product offeringCore offering
Blawesome operates an AI and science-backed social wellness platform that combines a global community for individual wellness seekers, an end-to-end coaching practice management platform (video conferencing, client management, goal tracking, payments) for professional coaches, and Blawesome Body, a live and on-demand fitness class streaming service with progress tracking.
Product overview
Blawesome is an AI and science-backed social wellness community and marketplace offering three interconnected services: a global wellness community for members to connect, learn, and grow; a coaching management platform (For Coaches) providing end-to-end practice tools including video conferencing, client management, and payment processing; and Blawesome Body fitness classes. The platform is unified by AI-powered matching technology that connects users with aligned coaches and community members.
Differentiator
Problem solved
Functional benefit
Products and services
- Blawesome Community A global wellness community platform for individual members to connect with like-minded people, share wisdom and stories, access expert-created micro-lessons, set and achieve personal growth goals, and participate in discussions.
- For Coaches A coaching practice management platform for wellness professionals and coaches, providing built-in video conferencing, client management, goal tracking and analytics, and payment processing tools to operate and grow their coaching business.
- Blawesome Body Live streaming and on-demand fitness classes for individuals at every level, featuring expert instructors and progress tracking for physical wellness.
Companies that use Blawesome
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Blawesome technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
Blawesome partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Blawesome competitors and assessment
Company assessmentBroad incumbents
- Mindbody: Mindbody is an established wellness business management platform serving fitness studios, spas, and wellness practitioners with booking, payments, and marketing — a broad incumbent that competes across both Blawesome Body and For Coaches.
- Headspace: Headspace is a leading consumer wellness and mindfulness subscription app with its own coach and content ecosystem — a broad incumbent competing for the same end-user wellness attention as Blawesome's community and micro-lessons.
- Teachable: Teachable is an established course creation and creator monetization platform — a broad incumbent that competes with Blawesome's coach monetization and micro-lessons capabilities, though without an integrated community/coaching stack.
- Kajabi: Kajabi is a leading all-in-one creator platform for courses, communities, coaching, and digital products — competing broadly with Blawesome's combined Community and For Coaches value proposition for wellness creators.
Direct peers
- Practice Better: Practice Better is a leading all-in-one practice management platform for health and wellness practitioners, offering scheduling, charting, billing, telehealth, and client engagement — directly comparable to Blawesome's For Coaches module.
- TrueCoach: TrueCoach is a personal trainer client management platform with programming, messaging, and payments — a focused direct peer to Blawesome's coach-side tools in the fitness coaching vertical.
- Trainerize: Trainerize is a personal-training delivery and client management platform used by fitness coaches to program workouts, message clients, and run their businesses — a direct peer to both the For Coaches product and Blawesome Body.
- Mighty Networks: Mighty Networks enables creators and brands to build paid community, courses, and memberships — overlapping directly with Blawesome's Community and micro-lessons offering for wellness creators.
Emerging players
- Circle: Circle provides modern community software with spaces, courses, and member engagement — an emerging platform competitor to Blawesome's Community product from a more creator-economy-agnostic angle.
- Zenfit: Zenfit is an online personal training and coaching platform offering workout delivery, habit tracking, and payments — an emerging peer with meaningful overlap to Blawesome Body and For Coaches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Blawesome social profiles
Digital presenceBlawesome financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blawesome leadership team
Management profileNumber of profiles
Profiles2 records
Blawesome funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blawesome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blawesome
What does Blawesome do?
Blawesome operates an AI and science-backed social wellness platform that combines a global community for individual wellness seekers, an end-to-end coaching practice management platform (video conferencing, client management, goal tracking, payments) for professional coaches, and Blawesome Body, a live and on-demand fitness class streaming service with progress tracking.
Is Blawesome a public or private company?
Blawesome is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blawesome founded?
Blawesome was founded in 2020. It employs 1 to 10 people.
Where is Blawesome based?
Blawesome is headquartered in Montréal, Canada, in the North America region.
How does Blawesome make money?
Three revenue lines are on record. Coaching Practice Management Platform is the primary driver. The others are blawesome Body Fitness Classes and community Membership.
Who are Blawesome's main competitors?
Broad incumbents on record are Mindbody, Headspace, Teachable and Kajabi. Direct peers are Practice Better, TrueCoach, Trainerize and Mighty Networks. Emerging players are Circle and Zenfit.
Does Blawesome have an API?
No public API is recorded for Blawesome.
What industry is Blawesome in?
Blawesome's product category is Wellness Community Platform. Its primary akta.pro industry code is HSADAGAC, Wellness Program Design & Accountability Coaching, with a secondary code of MPACAJAL, Health, Wellness & Patient Communities. Its NAICS code is 51621 and its SIC code is 7370.