Zenfit

What Zenfit does

Zenfit is a Denmark-based software company founded in 2015 and headquartered in Copenhagen. According to its self-description, the company is "trusted by some of the biggest Fitness influencers in the World," positioning it as a B2B SaaS provider serving the online fitness coaching and personal-training creator segment. The company operates with a very lean team of 1-10 employees, consistent with a small, capital-light operating profile, and no funding rounds, ownership structure, revenue figures, or pricing details are disclosed in available data.

The product surface is not fully documented in the source material, but the domain (zenfitapp.com) and target customer base imply a software tool — likely an application — used by fitness coaches and influencers to manage client programming, training delivery, and related coaching workflows. No public API, SDK, or documented integrations are disclosed (api_exists = false). The leadership team comprises co-founders Lasse Stokholm (CEO) and Laura Ruiz Palacios (Administrator), with Mathias Lund serving as Head of Tech while holding a concurrent Partner role at Lenus, a larger health-coach platform — a structural link that suggests Zenfit operates within or alongside the broader Lenus ecosystem rather than as a fully independent standalone vendor.

Zenfit operates as a private, for-profit company with no disclosed subsidiaries, parent entity, M&A activity, regulatory actions, or product-launch history. It is EU-domiciled with no explicit geographic restrictions disclosed, though no active international expansion signals are present in the data. The available source material is unusually thin — the company's own website returned only a loader/verification page — so the description above reflects the limited first-party evidence rather than inferred scale.

Name

Zenfit

Website

https://zenfitapp.com

Company type

Private

Founded year

2015

Headcount range

1–10 employees

Short description

Zenfit is a Copenhagen-based B2B SaaS company founded in 2015 that provides software tools for fitness influencers and coaches to manage their online training businesses, operating with a lean team of 1-10 employees.

Ownership category

akta.pro rank

Product category

Fitness Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Fitness management software
• Personal training platform
• Online coaching software
• Workout programming software
• Trainer client management

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Zenfit provides a software platform (Zenfit app) that enables fitness professionals and influencers to manage their clients, build workout and training programs, and run their online fitness coaching businesses. The product is targeted at personal trainers and fitness influencers and is positioned as a trusted solution by some of the world's largest fitness influencers.

Differentiator

Problem solved

Functional benefit

Products and services

• Zenfit app A software platform that enables fitness professionals and influencers to manage their coaching clients, create and deliver workout programs, and run their online fitness coaching businesses. Designed for personal trainers and fitness influencers, including some of the biggest fitness influencers in the world.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Mindbody: A broad, established fitness and wellness business management platform serving studios, gyms, and individual professionals with scheduling, payments, and client engagement. Overlaps with Zenfit at the personal trainer / creator layer but is a much larger, multi-vertical incumbent.
• WellnessLiving: All-in-one business management platform for fitness studios, gyms, and personal trainers, including scheduling, payments, and branded apps. Comparable to Zenfit for the personal training segment but operates at a much broader SMB scale.
• ABC Fitness Solutions: A large incumbent fitness software platform (owner of Trainerize, Glofox, and other fitness SaaS brands) serving gyms, studios, and personal trainers globally. Overlaps with Zenfit in the personal trainer software category through its Trainerize product.

Direct peers

• PT Distinction: Online personal training software that enables coaches to deliver customized workout, nutrition, and habit-tracking programs to clients worldwide. A direct competitor in the same fitness-coaching SaaS niche as Zenfit.
• TrueCoach: Personal trainer software built for coaches to deliver custom workout and nutrition programs, track client progress, and run online training businesses. Directly comparable to Zenfit in serving independent fitness professionals and influencers.
• Trainerize: A leading SaaS platform (acquired by ABC Fitness Solutions) for personal trainers and fitness influencers to deliver in-person and remote training, custom programs, nutrition coaching, and client engagement. Directly competes with Zenfit in the online personal training software category.
• Lenus: Copenhagen-based fitness coaching platform that helps health and fitness creators monetize their expertise through programming, client management, and community tools. Closely comparable to Zenfit — in fact, Zenfit's Head of Tech is a Partner at Lenus — and serves the same creator-driven fitness market with overlapping functionality.
• Glofox: A SaaS platform (now part of ABC Fitness) helping fitness studios, gyms, and independent personal trainers run their businesses with booking, payments, branded apps, and member management. Closely comparable to Zenfit for the personal trainer / small studio use case.

Emerging players

• Wodify: Fitness business management software primarily focused on CrossFit and functional fitness gyms, offering programming, performance tracking, and member engagement. Comparable to Zenfit in providing SaaS tooling for fitness professionals, though more gym-centric than creator-centric.

Regional players

• Freeletics: Europe-based AI-driven fitness coaching app and platform with strong presence among fitness creators and consumers. Overlaps with Zenfit in delivering digital fitness programming, though primarily a consumer brand rather than a B2B tool for influencers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/zenfit

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenfit