Unite Living

What Unite Living does

Unite Living is a Norwegian self-serve rental marketplace operated by the private limited company APEX IT AS. The platform connects individual tenants seeking rental housing in the Oslo area with landlords and property owners who advertise listings. Its core product surface consists of three components: 'Find Home,' a tenant-facing property search tool with filters for price, location, amenities, move-in date, and property type; 'List Your Place,' a landlord-facing listing management service; and a tenant-landlord matching service that facilitates introductions between the two sides. The platform is web-based, supports both Norwegian and English, and integrates Google Maps for location search and Imgix for image delivery.

The technology stack is built on cloud infrastructure hosted in the EU (AWS in Ireland, with MongoDB as the primary datastore), and the platform weaves together an unusually dense set of Norwegian-market integrations: Signicat for eID verification, Iizy for contact/personal identification, Nordea and DNB for payment processing, Mastercard for card transactions, Experian for credit checks, Collectio for collections, TietoEvry and Visma for identity data processing, Link Mobility for SMS, Pipedream for email, HubSpot for CRM and marketing automation, PostHog for product analytics, and Google Tag Manager plus Meta Pixel for advertising. The company is GDPR-compliant and registered with the Norwegian Data Protection Authority (Datatilsynet).

Unite Living's commercial model is freemium on the tenant side (free registration and browsing) with an implied subscription or listing-fee model on the landlord side, though pricing is not publicly disclosed. Go-to-market is self-serve product-led growth via the website uniteliving.com, supplemented by organic SEO and paid social. The company is privately held, headquartered in Tiller (Trondheim area) per the APEX IT AS registered address but serving the Oslo rental market, and had a single disclosed capital raise of approximately $817K in March 2019. Current visible scale is 18 active rental listings.

Name

Unite Living

Legal name

APEX IT AS

Website

https://uniteliving.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Unite Living is a Norwegian self-serve online rental marketplace that connects individual tenants seeking housing in Oslo with landlords listing apartments and shared rooms, operated by APEX IT AS.

Ownership category

akta.pro rank

Product category

Rental Marketplace Platform

NAICS

Accommodation (721), Other Traveler Accommodation (72119), Consumer Goods Rental (5322)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Co-Living Private Rooms (Short-Term) (THAMABAI)

akta.pro secondary industries

Shared Student Apartments & Roommate-Matching Platforms (EDAIALAD), Co-Living Property Management (BPAJAFAJ)

Keywords

• Rental marketplace platform
• Property listing service
• Tenant matching service
• Housing rental platform
• Landlord tenant platform

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Tenant/Property Listing Fees: Platform facilitates rental connections between tenants and landlords. Registration for tenants is free. Property owners can list properties through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Unite Living operates a self-serve online rental marketplace that connects individual tenants seeking housing with landlords and property managers offering rental properties in the Oslo, Norway market. The platform enables tenants to search and filter listings (apartments and rooms in shared housing) and allows landlords to list properties with photos, descriptions, and availability dates, with integrated contract handling and payment processing through Norwegian banking partners.

Product overview

Unite Living is a unified housing rental platform that operates as a two-sided marketplace connecting tenants with landlords. The platform consists of three core integrated services: (1) Find Home - a property search tool for tenants to discover and filter rental listings including apartments and shared housing; (2) List Your Place - a listing management service for landlords to advertise properties; and (3) a Tenant-Landlord Matching Service that facilitates connections between parties. The platform is operated by APEX IT AS and focuses on the Norwegian rental market, particularly Oslo.

Differentiator

Problem solved

Functional benefit

Products and services

• Find Home Property search tool that enables tenants to find apartments and rooms in shared housing (kollektiv) in Oslo, Norway, with filtering by price, location, amenities, move-in date, and property type.
• List Your Place Property listing management service that allows landlords and property managers in Oslo to advertise rental properties with photos, descriptions, and availability dates.
• Tenant-Landlord Matching Service Marketplace service that connects tenants seeking housing with landlords/administrators offering rental properties, supports profile-based matching, and facilitates rental agreements via digital contracts and integrated payments.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider hosting all user data and transactions. Data stored in EU (Ireland) region. Provides the underlying cloud platform for delivering the Unite Living service.
• MongoDBcoreTechnology or IntegrationDatabase provider for storing all user data and transactions. Data stored in EU (Ireland) region.
• HubSpotcoreTechnology or IntegrationCRM, email marketing, customer service, and marketing automation platform. Located in USA with Standard Contractual Clauses for data transfer.
• SignicatcoreTechnology or IntegrationNorwegian digital identity verification service for user authentication and KYC purposes.
• IizycoreTechnology or IntegrationNorwegian service provider for contact information and personal identification in rental transactions.
• Nordea Bank Abp, Filial i Norge NUFcoreTechnology or IntegrationNorwegian banking partner for payment processing and transaction handling.
• DNB ASAcoreTechnology or IntegrationNorwegian banking partner for payment processing and personal identification services.
• Mastercard Payment Services Norway AScoreTechnology or IntegrationPayment card services for processing rental transactions.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Hybel.no: Norwegian student and shared-housing rental platform. Most directly comparable peer to Unite Living, also focused on kollektiv rooms and shared apartments in Norwegian cities.
• Samlet.no: Norwegian shared-housing (kollektiv) focused platform. Direct competitor to Unite Living in the same Oslo/Norway kollektiv market segment.

Broad incumbents

• Finn.no: Norway's dominant classifieds platform with a large real estate/rentals vertical. Competes for the same tenant and landlord audiences with vastly superior traffic and brand recognition.
• Heimstaden: Major Nordic residential property owner and manager. Comparable end-market exposure to Norwegian residential rentals, but operates as a landlord rather than a marketplace intermediary.

Emerging players

• HousingAnywhere: European mid-term rental marketplace targeting students and young professionals. Comparable marketplace mechanics and target demographic, but operating across multiple European countries rather than a single city.
• Spotahome: Online rental platform for mid- and long-term stays with verified listings across European cities. Comparable marketplace model and tenant onboarding flow, though broader geographic scope.
• Nestpick: Furnished mid-term rental marketplace for students and relocating professionals. Comparable platform mechanics and target user, with multi-city European coverage.
• Uniplaces: Online booking platform for student accommodation across European cities. Comparable in targeting students and providing verified listings, but with broader international reach.

Regional players

• Studentvarnhem.se: Swedish student housing platform comparable in focus (student/young-professional shared housing) but serving Sweden rather than Norway.
• BoligPortal.dk: Denmark's leading rental listing platform. Operates the same two-sided rental marketplace model as Unite Living but in the Danish market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/UniteLiving
• Facebookfacebook.com/uniteliving

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unite Living