eventmate

What eventmate does

eventmate operates a messenger-based event management platform that consolidates ticketing, attendee registration, QR check-in, payment processing, automated reminders, and post-event feedback into a single no-code tool accessible via mobile app. Its core technical differentiator is a chat-based event assistant delivered natively inside WhatsApp, Telegram, and Facebook Messenger, allowing organizers to interact with attendees without requiring attendees to download a separate application or visit a landing page. The platform reports an 84% open rate and 4x higher message engagement versus traditional email, with a 47% average feedback response rate, and is integrated with Stripe for payment processing and weekly organizer payouts. The company is legally organized as EVENTMATE EVENTS OÜ, a private limited company registered in Tallinn, Estonia.

The business model is a freemium-plus-transaction-fee structure: a free tier for free events covering registration, messenger automations, QR check-ins, feedback collection, and team management; and a Pro tier priced at a 6% commission per paid ticket with no monthly fees, monetizing only when organizers sell tickets. Go-to-market is product-led and self-serve — organizers download the app, create an event in approximately 15 minutes, and share links — with distribution via deep links (onelink.me), the eventmate.live website, and community word-of-mouth. Target segments are horizontal SMB use cases: community meetups and networking nights, business and tech meetups, and workshops or masterclasses across Europe (with stated ticketing support in Ukraine, Brazil, and Europe). The company reports having served 500+ event creators, powered 1,580+ events, and engaged 137k+ attendees.

Strategic posture is early-stage and capital-light: a $100,000 Google for Startups round (dated 2024-06-13), 1-10 employees, no disclosed institutional venture backing, and no acquisitions, leadership changes, or product pivots reported in the available material. The firmographic profile (founded 2023, headquartered in Tallinn, no public listing, no subsidiaries) and reliance on named technology partnerships (Stripe, WhatsApp, Telegram, Messenger) position eventmate as an opportunistic entrant competing against Eventbrite, Google Forms, and Luma through messenger-channel distribution rather than feature breadth or enterprise sales.

Name

eventmate

Legal name

EVENTMATE EVENTS OÜ

Website

https://eventmate.live

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

eventmate is a Tallinn-based, product-led event management platform that sells tickets, processes payments, and manages check-ins via a chat assistant inside WhatsApp, Telegram, and Messenger, targeting SMBs and community organizers across Europe, Ukraine, and Brazil on a freemium and 6% commission model.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Event ticketing platform
• Event management software
• Messenger ticketing
• Online event registration
• Mobile event check-in

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Commission (Pro Plan): 6% commission charged per paid ticket sold on the Pro plan. No monthly fees — revenue generated purely on transaction volume. Suitable for paid events where the platform succeeds only when organizers succeed.
2. Free Tier: Free tier for free events with basic features including attendee registration, messenger automations, check-ins, feedback collection, and team management. No commission charged as no revenue is generated from free events.
3. Payment Processing: Integrated Stripe payment processing with weekly payouts to event organizers. Revenue likely includes payment processing fees from the 6% commission structure.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Eventmate is a mobile-first, messenger-based event management platform that lets event organizers sell tickets, take payments, run QR-based check-ins, send automated reminders, and collect post-event feedback through a chat-based assistant operating inside WhatsApp, Telegram, and Facebook Messenger. The product is offered as a self-serve tool with a free tier for free events and a Pro tier that charges a 6% commission per paid ticket sold, with Stripe-powered weekly payouts.

Product overview

Eventmate is a single, unified messenger-based event management platform that combines all core event operations — ticketing, payments, attendee registration, check-in/QR scanning, automated reminders, real-time messaging, and feedback collection — into one no-code tool. The product centers on a chat-based virtual event assistant that interacts with guests directly through WhatsApp, Telegram, and Messenger, eliminating the need for separate ticketing software, email marketing tools, or check-in apps. There are no separate product modules; all capabilities are delivered within the unified Eventmate platform accessible via a mobile app, with pricing tiers (Free and Pro) that differ only in commission structure rather than feature set.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventmate Eventmate is a unified, no-code, messenger-based event management platform offered to individual event creators and small community organizers. It combines mobile-friendly event pages, ticket sales and payments, attendee registration with approval flows, QR-code check-in, automated reminders, real-time messaging, and post-event feedback collection inside a single chat-based assistant that operates natively in WhatsApp, Telegram, and Facebook Messenger. It is positioned as a self-serve alternative to Eventbrite, Google Forms, and Luma for meetups, workshops, and community events across Europe.

Quantifiable outcome

• 4x higher message engagement compared to traditional email marketing
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is integrated as the payment processor enabling secure ticket sales and weekly payouts to event organizers. This is a fundamental platform capability for paid event functionality.
• WhatsAppcoreTechnology or IntegrationWhatsApp is a primary messenger channel for the event assistant, enabling attendees to receive tickets, updates, and check-in confirmations within WhatsApp conversations.
• TelegramcoreTechnology or IntegrationTelegram is a primary messenger channel for the event assistant, enabling attendees to receive tickets, updates, and check-in confirmations within Telegram conversations.
• Messenger (Facebook)coreTechnology or IntegrationFacebook Messenger is a primary messenger channel for the event assistant, enabling attendees to receive tickets, updates, and check-in confirmations within Messenger conversations.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cvent: Large enterprise event management suite covering registration, venue sourcing, and on-site solutions. Adjacent but relevant incumbent whose moves into SMB/automated workflows would directly threaten Eventmate's wedge.
• Splash: Event marketing platform targeting brand and marketing-led events with registration, email and microsite tooling. Broader feature footprint positioned upmarket, but competes for the same marketing/event-organizer buyer, especially for branded meetups and launches.
• Bizzabo: Enterprise event experience platform with registration, on-site check-in, and analytics for conferences and corporate events. Represents the upmarket end of the same category Eventmate is attacking from the bottom.

Direct peers

• Ticketleap: Self-service ticketing and event management platform for small to mid-sized events, with features for registration, check-in and promotions. Overlaps with Eventmate on the SMB/community segment and on bundling ticketing with on-site workflows.
• Tito: Simple, design-led ticketing and event registration platform popular with tech meetups, conferences and brand activations. Competes for the same Workshop & Masterclass and Business & Tech Meetup use cases with a similarly self-serve onboarding experience.
• Ticket Tailor: Commission-free ticketing platform aimed at small events, community organizers and workshops. Direct overlap on SMB ticketing with a different monetization stance (no per-ticket fee), making it a viable substitute for cost-sensitive organizers.
• Luma: Modern AI-powered event management platform for meetups, workshops and community events, also named directly in Eventmate's positioning copy. Closest head-to-head competitor on UX, target audience (techie organizers, recurring meetups) and self-serve onboarding.
• Posh: Mobile-first event and nightlife platform with social discovery and ticketing. Shares the mobile-first, community-events focus and competes for the same younger, messenger-savvy organizer audience.
• Eventbrite: Global ticketing and event management platform that Eventmate explicitly positions against ("alternative to Eventbrite"). Operates a similar SMB-focused ticketing + registration + payment workflow but as a much larger, well-funded incumbent with established marketplace dynamics.
• Meetup: Long-standing platform for community and recurring meetup events with built-in RSVP and ticketing. Targets the same Community Events and Business & Tech Meetups segments that Eventmate lists as primary.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/youreventmate
• Facebookfacebook.com/eventmate.events
• LinkedInlinkedin.com/company/youreventmate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eventmate