What PGA.com does

The PGA of America (PGA.com) is a US-based nonprofit membership organization founded on April 10, 1916, that governs and serves more than 30,000 PGA of America Golf Professionals across the United States, with additional operating geographies spanning the United Kingdom, Scotland, Ireland, and broader Europe. Its product surface spans four major championship properties—the PGA Championship, the KPMG Women's PGA Championship, the Senior PGA Championship, and the US-side Ryder Cup entry (next contested in 2027)—together with the PGA Coaching Center at PGA Frisco, Texas (3255 PGA Parkway), the PGA Coach Finder marketplace connecting consumers to PGA-certified instructors, and a portfolio of youth, amateur, military, and collegiate programs including Golf's American Development Model (ADM), PGA Jr. League, PGA HOPE (for veterans), the PGA WORKS Collegiate Championship, and the PGA Professional Championship. E-commerce operations run through the PGA Shop, and equipment trade-in runs through the PGA Value Guide, with 2nd Swing providing on-site club fitting and Sports Academy providing on-site fitness training at the Coaching Center.

The technology stack is event- and member-centric rather than AI-centric: conventional tournament management systems and member platforms underpin operations, with proprietary coaching workflows layered onto third-party hardware from Foresight Sports (Tour-validated launch monitors and simulators including Falcon, QuadMAX, and GCQuad) and Bushnell Golf (laser rangefinders) integrated through multi-year partnerships running through end of 2028. The organization exposes no public API or SDK and discloses no AI or machine learning modalities; the documented technology differentiators are ease-of-use in the PGA Coach Finder platform and accuracy/precision in the launch-monitor and simulator tooling supplied to members. Eighty percent of PGA members actively deliver coaching and 70% operate in studio environments that consume this hardware footprint, and the Foresight–Bushnell pairing is positioned as a connected ecosystem rather than two point tools.

Revenue is generated across four documented streams: recurring annual membership dues from the 30,000+ PGA Professional member base (subscription/recurring); television and streaming rights for major championships (licensing/royalties); corporate sponsorship revenue across the championship and coaching portfolios, with KPMG as flagship title sponsor of the Women's PGA Championship and supporting sponsors including Rolex, KitchenAid, T-Mobile, Corebridge Financial, Foresight Sports, Bushnell Golf, Premier Golf, Sports Academy, 2nd Swing, and Optimum Golf Technologies (advertising); and professional service fees from the PGA Coaching Center (transactional coaching revenue). Pricing at the Coaching Center spans $35 per session for junior or women's group clinics up to $225 for a four-session comprehensive series, with private lessons and specialty programs priced higher. Customer segments split between primary consumer-facing segments (golf enthusiasts at all skill levels seeking instruction, and aspiring golf professionals on Associate, University, or Affiliate certification pathways) and secondary business segments (golf facility operators employing PGA members, and military veterans served through PGA HOPE).

Name

PGA.com

Legal name

PGA of America

Website

https://pga.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

251–500 employees

Short description

The PGA of America operates a US-based membership organization serving 30,000+ certified golf professionals, hosting four major championships, and running a nationwide PGA Coach Finder marketplace plus the PGA Coaching Center facility in Frisco, Texas.

Ownership category

akta.pro rank

Product category

Professional Golf Association Services

NAICS

Spectator Sports (71121), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Courses & Golf Facilities (MPAKAEAD), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Professional golf association
• Golf championship events
• Golf coaching services
• Golf professional membership
• Youth golf development

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from PGA of America Golf Professionals
2. Event Broadcasting Rights: Television and streaming rights for major championships
3. Sponsorship Revenue: Corporate sponsorships for events and championships
4. Coaching Center Revenue: Fees from golf lessons and programs at the PGA Coaching Center in Frisco

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PGA.com is the digital platform of the PGA of America, a 30,000+ member professional association that delivers major championship events (PGA Championship, KPMG Women's PGA Championship, Senior PGA Championship, Ryder Cup), golf coaching services through a national coach finder and the PGA Coaching Center in Frisco, Texas, and membership/certification pathways for golf industry professionals. It also runs youth development programs (American Development Model, PGA Jr. League), a military veterans program (PGA HOPE), and e-commerce for branded merchandise.

Product overview

PGA.com is the digital platform of the PGA of America, supporting over 30,000 PGA of America Golf Professionals. The core offering centers on major championship events including the PGA Championship, KPMG Women's PGA Championship, Senior PGA Championship, and Ryder Cup. The platform provides golf coaching services through the Find a Coach marketplace and the physical PGA Coaching Center in Frisco, Texas. Additional offerings include youth development through Golf's American Development Model (ADM), PGA Jr. League, PGA HOPE military program, and PGA WORKS Collegiate Championship. The site also offers content through PGA Coaching Tips, golf travel through partner Premier Golf, and merchandise via the PGA Shop. PGA of America membership programs (Associate, University, and Affiliate) provide professional certification pathways with benefits including tournament eligibility, education access, and career networking.

Differentiator

Problem solved

Functional benefit

Brands

• PGA Coaching Center at PGA Frisco: Premier golf coaching facility in Frisco, Texas offering private lessons, group clinics, and specialty programs
• PGA HOPE
• PGA Jr. League
• Golf's American Development Model (ADM)
• PGA WORKS Collegiate Championship

Products and services

• PGA Championship One of golf's four major championships, contested annually at premier venues with the world's top professional golfers competing for the Wanamaker Trophy. Targeted at professional golfers, fans, sponsors, and broadcasters.
• KPMG Women's PGA Championship

Quantifiable outcome

• 100% University Program Job Placement rate
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• KPMGflagshipGTM or Marketing Partner · 22 June 2026Title sponsor of the KPMG Women's PGA Championship, one of women's golf's major championships. KPMG has significantly increased purse size, with $13 million record-setting purse announced for 2026.
• Foresight Sports EuropecoreTechnology or Integration · 26 February 2026Official Launch Monitor and Simulator Partner until December 2028. Partnership provides PGA Members with Tour-validated launch monitors (Falcon, QuadMAX, GCQuad) for coaching and custom fitting. 80% of members actively delivering coaching and 70% using studio environments.
• Bushnell GolfcoreTechnology or Integration · 4 February 2026Official DMD (Distance Measuring Device) partner through end of 2028. Provides PGA Members with laser rangefinder products and exclusive trade discounts. Creates connected ecosystem with Foresight Sports technology.
• T-MobilecoreGTM or Marketing PartnerPowering Featured Groups at tournaments with technology support. Featured Groups at Hazeltine powered by T-Mobile.
• Corebridge FinancialcoreGTM or Marketing PartnerOfficial partner supporting PGA events and the Corebridge Financial Team of PGA Professionals competing in championships.
• RolexcoreGTM or Marketing PartnerOfficial timekeeper and partner for PGA Championship events.
• KitchenAidcoreGTM or Marketing PartnerSponsor of the Senior PGA Championship (KitchenAid Senior PGA Championship).
• Sports AcademyminorStrategic or Co-development PartnerPartner for golf fitness and performance training at PGA Coaching Center in Frisco.
• 2nd SwingminorImplementation/ SI/ Consulting PartnerClub fitting and repair partner at the PGA Coaching Center providing personalized equipment solutions.
• Premier GolfminorChannel Partner/ Reseller/ DistributorLuxury golf travel provider partner for golf destinations and tournament packages.
• Optimum Golf TechnologiesminorChannel Partner/ Reseller/ DistributorUK & EMEA representation for both Bushnell Golf and Foresight Sports technology partnerships.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The R&A: The R&A organizes The Open Championship and governs golf worldwide outside the Americas. Peer national/international governing body running major golf championships.
• United States Golf Association (USGA): USGA is the national governing body for golf in the U.S. and runs the U.S. Open and other championships. Peer in organizing elite amateur and professional golf championships and setting rules/standards.
• PGA Tour: PGA Tour operates the year-round men's professional golf circuit in the U.S. and shares the professional golf ecosystem and event calendar with PGA of America. They are complementary governing entities for professional golf, both running high-profile tournaments and sharing brand recognition.
• LPGA: LPGA runs the women's professional golf tour and co-produces the KPMG Women's PGA Championship with the PGA of America. Direct counterpart in women's professional golf events and tour operations.

Others

• Foresight Sports: Foresight Sports is the Official Launch Monitor and Simulator Partner of the PGA of America through 2028. Technology supplier whose launch monitors underpin the PGA Coaching Center and member coaching operations.
• IMG / Endeavor (golf events): IMG (now part of Endeavor) is a major sports events and talent agency that manages golfers and golf events globally. Ecosystem enabler that competes for sponsorship and event management work in professional golf.

Broad incumbents

• Topgolf Callaway Brands: Topgolf is a large golf-entertainment and equipment company driving participation. Broad incumbent in the adjacent golf participation/entertainment space that influences the same consumer base PGA of America coaches and certifies professionals for.

Regional players

• Ladies European Tour: The Ladies European Tour is the leading women's professional golf circuit in Europe. Comparable women's professional tour in a non-U.S. geography with overlapping event and sponsorship dynamics.

Emerging players

• LIV Golf: LIV Golf is a newer, Saudi-backed professional golf league competing for elite player participation and viewership. Adjacent disruptor to the established PGA Tour/PGA of America ecosystem, reshaping the competitive landscape.
• American Junior Golf Association: AJGA runs the leading junior amateur golf tours and championships in the U.S. Partially overlapping competitor in junior golf development, intersecting with PGA Jr. League and the American Development Model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PGA
• YouTubeyoutube.com/@PGAofAmericaYT
• Facebookfacebook.com/PGAcom
• LinkedInlinkedin.com/company/pga-of-america
• Instagraminstagram.com/Pga
• TikToktiktok.com/@pgaofamerica

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PGA.com