Swifty

What Swifty does

Swifty Gigs Sdn Bhd, operating as Swifty, is a Malaysian private company that runs a two-sided freelancer marketplace through its Swifty and Swifty Pro mobile applications, connecting businesses with vetted local freelancers across 100+ service categories. Founded in 2021 and headquartered in Kuala Lumpur, the platform scaled to 150,000+ users and 5,000+ freelancers within roughly one year of its 2024 app launch, growing primarily through organic TikTok distribution rather than paid acquisition. The platform is positioned around short-form video content as both a marketing channel and a service category, with matching/booking flows and social-media-integrated content delivery as the core technical surface.

The company operates a wholly-owned subsidiary, Swifty Agency, which functions as a turnkey content production agency producing TikTok, Instagram Reels, and YouTube Shorts user-generated content (UGC) for Malaysian SMBs. Swifty Agency employs 20+ in-house content creators (each with 3+ years of experience), supported by dedicated project managers and content strategists, and has produced 50,000+ videos for brand clients across F&B, beauty, fashion, lifestyle, home & living, and clinic verticals.

Swifty's commercial model combines (1) a freelancer marketplace connecting 150,000+ users and 5,000+ vetted freelancers, and (2) the Swifty Agency's tiered monthly UGC content packages — UGC Starter (RM 2,500/month, 10 videos), UGC Growth (RM 4,500/month, 20 videos), and UGC Scale (RM 6,000/month, 30 videos) — sold self-serve via WhatsApp direct inquiry. The company has served 1,000+ Malaysian SMB clients, with named brand customers including Kenangan, Max Fashion, Yoole, Mykori, Dodo, HMNS, Billplz, Jobstreet, The Raw, Ogawax, Baby, and Jaya. Go-to-market is community-led and organic-first (TikTok), with portfolio showcases, client testimonials, and WhatsApp CTAs as the primary conversion surfaces. The business is early-stage: headcount is 1-10 corporate, with a single disclosed ~$71,599 seed round (January 2022) and no disclosed VC or PE investors.

Name

Swifty

Legal name

Swifty Gigs Sdn Bhd

Website

https://swifty.my

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Swifty is a Malaysian freelancer marketplace and UGC content agency connecting businesses with vetted local freelancers and producing TikTok and Instagram short-form videos for 1,000+ SMB clients via tiered monthly packages.

Ownership category

akta.pro rank

Product category

Content Creation Services

NAICS

Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPACAHAI

Short-Form Video Shopping & Shoppable Video Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Short-Form Video Platforms

Keywords

• Freelance marketplace
• UGC content production
• TikTok agency services
• Short-form video creation
• Influencer creator platform

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. UGC Content Agency Services: Swifty Agency generates revenue by providing curated User Generated Content (UGC) video packages for brands on TikTok, Instagram Reels, and YouTube Shorts. Clients select from tiered monthly packages (UGC Starter, UGC Growth, UGC Scale) billed on a per-package basis. Deliverables include 10-30 short-form videos per month across multiple content creators, with optional add-ons such as social media management.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Swifty operates a mobile-app marketplace that connects Malaysian businesses with vetted local freelancers across 100+ service categories. Through its subsidiary Swifty Agency, it sells fixed-price monthly UGC (User-Generated Content) video production packages for TikTok, Instagram Reels, and YouTube Shorts, delivered by a 20+ in-house content creator team covering ideation, scripting, filming, voiceover, and editing.

Product overview

Swifty operates as a multi-product platform consisting of a freelancer marketplace (Swifty and Swifty Pro mobile apps) with over 150,000 users, a subsidiary content agency (Swifty Agency) offering three UGC content creation packages for TikTok/Instagram marketing, and an AI-powered travel agent technology that was acquired by Revolut in October 2025 to power an AI Concierge service. The core Swifty platform connects businesses with vetted freelancers, while Swifty Agency provides specialized TikTok UGC services across multiple industries including F&B, beauty, fashion, and lifestyle.

Differentiator

Problem solved

Functional benefit

Brands

• Swifty Agency: Subsidiary providing TikTok and Instagram UGC content creator services for Malaysian brands, offering strategy, scripting, filming, and editing with 20+ content creators.
• Swifty Pro

Products and services

• Swifty Mobile App (Marketplace) Mobile-app freelancer marketplace that lets Malaysian businesses discover, match with, and book vetted local freelancers (cleaners, designers, tutors, content creators, etc.) across 100+ service categories; reported at 150,000+ users and 5,000+ registered freelancers within a year of launch.
• Swifty Pro Professional version of the Swifty freelancer marketplace mobile app, positioned for more demanding/professional engagements within the same Swifty ecosystem.
• Swifty Agency (UGC Content Service) Wholly-owned subsidiary of Swifty offering end-to-end short-form UGC video production for TikTok, Instagram Reels and YouTube Shorts; delivered by a team of 20+ in-house content creators, content strategists and project managers covering ideation, scripting, filming, voiceover, and editing across F&B, Beauty, Fashion, Home & Living, Lifestyle, and clinic niches. Has served 1,000+ businesses and produced 50,000+ videos.

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• KenanganminorOthersKenangan is a brand client of Swifty Agency, receiving TikTok UGC content production services. Kenangan's logo appears on Swifty Agency's client showcase page as a trusted brand partner.
• JobstreetminorOthersJobstreet's logo appears on Swifty Agency's client showcase page, indicating a brand client relationship for UGC content services.
• The RawminorOthersThe Raw is a brand client of Swifty Agency, receiving TikTok UGC content production services. Their logo appears on Swifty Agency's trusted brands list.
• HMNSminorOthersHMNS is a brand client of Swifty Agency, receiving TikTok UGC content production services. Their logo appears on Swifty Agency's trusted brands list.
• BillplzminorOthersBillplz, a Malaysian payment platform, appears as a brand client of Swifty Agency. The connection may indicate cross-promotional value given Billplz's presence in the Malaysian fintech ecosystem.

Scale indicators6 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Fiverr: Global freelance services marketplace spanning 100+ categories including video production and content creation. Comparable to Swifty's parent marketplace product (Swifty/Swifty Pro), but at vastly greater scale and a more generalist service mix rather than Malaysia-only UGC focus.
• Lemonlight: End-to-end video production company producing branded video content for marketing and social media. Comparable in its full-stack video production services (ideation through editing) for performance-focused brands, though skewing to higher production value than UGC.
• Genero: Global creative content platform connecting brands with filmmakers, creators, and production talent for advertising and branded content. Comparable in its curated-creator model and brand-friendly packaging of video production services.

Direct peers

• Billo: UGC video creation platform connecting brands with vetted creators for short-form social ads (TikTok, Reels, Shorts). Highly comparable to Swifty Agency's core offering of curated UGC video packages for SMBs, though Billo operates globally.
• Influee: UGC content platform providing brands with vetted creator-produced video content for social media advertising. Directly comparable to Swifty Agency's curated creator model and tiered package approach for performance-focused brands.
• Superside: Subscription-based creative and content production service for brands, offering on-demand access to designers, video editors, and content strategists. Comparable in its turnkey, tiered packaging of creative services for SMB and mid-market clients.
• 99designs: Vetted freelance marketplace for creative services (design, video, branding). Comparable to the Swifty parent platform's model of curating freelance creative talent for SMB clients, though focused primarily on design rather than TikTok UGC.

Regional players

• Aspire: Southeast Asia-focused influencer and creator marketing platform. Comparable as a regional SEA platform helping SMBs and brands run creator/UGC campaigns, though with an influencer-partnership focus rather than UGC production services.

Emerging players

• Vidby: AI-assisted video translation and content production services for short-form social media. Comparable in its focus on short-form video content production for brands, though with stronger AI/dubbing specialization than UGC.
• Popdog: Creator economy platform offering tools and services to help brands and creators collaborate on content and monetization. Adjacent peer given overlapping focus on creator-brand matchmaking and content production services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SwiftyMalaysia
• Facebookfacebook.com/SwiftyMalaysia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swifty