Influee
Influee is a UGC marketplace connecting 1,500+ e-commerce brands with 120,000+ vetted creators across 24 countries, offering on-demand video content, AI-powered editing, and an autonomous MCP-based agent for creator marketing workflows.
- Company typePrivate
- Founded2018
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Influee does
Influee Inc. is a privately held Delaware corporation operating a two-sided UGC (user-generated content) marketplace that connects e-commerce brands with a network of 120,000+ vetted creators across 24 countries. The company's core product enables brands to post content briefs, receive creator applications, select talent, and receive UGC videos (priced from $79) within a 7-day turnaround, with automated rights management and escrow-protected payments. The platform applies a strict vetting standard admitting only the top 3% of creator applicants and offers unlimited usage rights to brands on delivered content.
The product surface extends beyond the marketplace into AI-powered post-production (UGC Video Editor trained on 2,500+ best-performing UGC ads), an autonomous creator marketing agent (Influee Agent exposed via Model Context Protocol to Claude, Claude Code, and ChatGPT with 108+ tools), a white-label solution for agencies, and an Influencer Marketing Platform supporting Spark Ads and Partnership Ads workflows. The technology stack leans on third-party foundation models (Anthropic, OpenAI) accessed through MCP, with proprietary IP concentrated in the curated UGC performance dataset and the agent tool architecture.
Influee monetizes through a hybrid model: monthly subscription fees for platform access, a 10% non-refundable marketplace commission on creator fees, and unit-priced content transactions with volume discounts of 5–25% on bundles of 2+ videos. Customer segments span direct-to-consumer e-commerce brands (primary), marketing agencies (white-label tier), and creators themselves. The company maintains principal offices in New York (228 Park Ave S) and Ljubljana, Slovenia, and reports 1,500+ brand customers and 11–50 employees.
Influee firmographics
Firmographics- Name
- Influee
- Legal name
- Influee Inc.
- Website
- https://influee.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Influee is a UGC marketplace connecting 1,500+ e-commerce brands with 120,000+ vetted creators across 24 countries, offering on-demand video content, AI-powered editing, and an autonomous MCP-based agent for creator marketing workflows.
- Ownership category
- akta.pro rank
Influee industry classification
Industry- Product category
- Influencer Marketing & UGC Content Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Software Publishers (5132), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)
- akta.pro secondary industries
- UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF), UGC Sourcing & Community Creator Programs (BPAFAHAK), Creator Marketplaces & Asset Stores (UGC items, skins, templates, plugins) (MPAFAIAC)
Keywords
Where Influee is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Influee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- UGC Content Sales: Platform facilitates transactions between brands and creators. Creators produce and deliver UGC content (videos starting at $79) to brands. Platform handles escrow, payment processing, and content delivery.
- Subscription Fees: Monthly subscription model for content creation services. Clients pay subscription fees to access platform, launch campaigns, and manage creator collaborations. Money-back guarantee available for first month if no collaborations initiated.
- Marketplace Commission: 10% marketplace fee charged on Creator's Fee for each Collaboration. Fee is non-refundable once content is approved. Does not apply to shipping costs, product value, or taxes unless expressly stated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level UGC starting price |
| Subscription | Monthly | Monthly subscription for content creation services |
| Unit Pricing | Pay-as-you-go | Creator bundle pricing (5+ videos) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Influee product offering
Product offeringCore offering
Influee operates a UGC (user-generated content) creator marketplace that connects e-commerce brands and marketing agencies with a network of 120,000+ vetted creators across 24 countries. Brands post content briefs, creators apply within 24 hours, and selected creators deliver UGC videos for paid social advertising typically within 7 days, with AI-powered post-production editing, escrow-protected payments, and unlimited usage rights included.
Product overview
Influee is a UGC (user-generated content) platform operating as a unified product portfolio with three primary offerings: On-Demand UGC Creation (the core platform connecting brands with 120,000+ vetted creators), Influencer Marketing Platform (campaign management at scale), and UGC Video Editor (AI-powered post-production add-on). The ecosystem is extended by Influee Agent (MCP) — an autonomous AI agent that automates creator marketing operations via connections to Claude, Claude Code, and ChatGPT — and Content Hub (resource center for briefs and scripts). A dedicated UGC for Agencies module adds white-label capabilities, unlimited seats, and client collaboration features. The platform covers 24 countries with creators across multiple industries including family, skincare, fashion, health, fitness, accessories, food, consumer goods, pets, home, and apps.
Differentiator
Problem solved
Functional benefit
Brands
- Influee Agent: AI-powered creator marketing assistant integrated with Claude Code for managing creator campaigns, briefs, collaborations, and content reviews.
Products and services
- On-Demand UGC Creation Primary marketplace service enabling brands to post content briefs with niche, language, and video type filters, receive applications from vetted creators, and select creators to produce user-generated video content for paid ads, websites, and social media.
- UGC Video Editor AI-powered post-production tool that automatically applies subtitles in 65 languages, branded design templates, and one-click format conversion for Reels, TikTok, FB Feed, and Square based on analysis of 2,500+ best-performing UGC ads.
- Influencer Marketing Platform Influencer campaign management platform that enables brands to run influencer campaigns at scale with Partnership Ads, Spark Ads, multi-channel management, creator matching, and cross-market campaign tracking.
- Influee Agent (MCP) AI autonomous agent that connects to Claude, Claude Code, and ChatGPT via Model Context Protocol to automate creator marketing operations including briefing, follow-ups, script writing, campaign launches, content reviews, shipment confirmations, and promo code generation.
- UGC for Agencies Agency-oriented platform offering unlimited seats and clients, team collaboration features, client invitation with configurable visibility, white-label dashboards on agency's domain, custom creator roster tags and filters, and in-app payment and budget tracking.
- Content Hub Resource center offering a UGC brief generator with 120 hook formulas and 8 ad formats, ChatGPT prompts for UGC scripts, customer case studies, and educational content to help brands optimize their UGC strategy.
Quantifiable outcome
- 20% lower CPA with Influee creatives vs other creatives (Else case study)
- +4 more outcomes
Companies that use Influee
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Influee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature4 records
Influee partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Anthropic (Claude/Claude Code)coreInfluee Agent runs as MCP server compatible with Claude and Claude Code. Enables AI assistants to access campaign data, manage creator collaborations, review content, and automate tasks within the Influee platform ecosystem.
- OpenAI (ChatGPT)coreInfluee Agent integrates with ChatGPT via MCP connector, allowing users to manage creator marketing workflows using ChatGPT as the interface.
- StripecorePrimary payment processor for handling creator payouts and client payments on the platform.
- Wise (TransferWise)coreInternational payments services provider for cross-border creator payouts and transfers.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Influee competitors and assessment
Company assessmentBroad incumbents
- IZEA: IZEA is a publicly traded influencer marketing and sponsored content platform offering creator marketplace services, similar in category to Influee but operating as a broader incumbent across multiple paid-media formats including long-form sponsorship.
- Klear: Klear is an influencer marketing platform with creator discovery, analytics, and campaign management — comparable to Influee's Influencer Marketing Platform offering but with a broader enterprise analytics orientation.
- Later (Mavrck): Later (formerly Mavrck) is a broader social media marketing platform with influencer capabilities, overlapping Influee on creator/influencer campaign management for brands but extending into scheduling, analytics, and link-in-bio tooling.
Direct peers
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with creator discovery, campaign analytics, and content rights management — a peer focused on the same enterprise tier that Influee targets via its agency/white-label motion.
- Billo: Billo is a UGC video creation marketplace connecting brands with vetted creators for ads and social content, with a similar self-serve model, video-first focus, and D2C/e-commerce customer base — directly comparable to Influee's core offering.
- Grin: Grin is a creator marketing platform for enterprise brands offering influencer discovery, campaign management, and content rights — a direct peer given overlapping UGC/influencer workflow, content rights emphasis, and enterprise positioning.
- Cohley: Cohley is a UGC content creation platform enabling brands to source creator-made video content for ads and testing — a direct peer with overlapping creator marketplace, content rights, and performance-driven UGC use cases.
- Insense (now Superb): Insense (rebranded to Superb) operates a UGC and influencer marketing platform targeted at e-commerce brands with similar paid-social optimization use cases, creator marketplace, and agency-style service tiers overlapping with Influee.
- Aspire (AspireIQ): Aspire is an influencer marketing platform serving enterprise and mid-market brands with creator discovery, campaign management, and UGC tools — a directly comparable competitor on the same brand-creator campaign workflow.
Emerging players
- Brand24: Brand24 is an emerging platform for social listening and influencer identification, partially overlapping Influee's creator-discovery workflow but focused more on analytics and monitoring than transaction-driven UGC production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Influee social profiles
Digital presenceInfluee compliance and trust
Trust signalCompliance1 record
Influee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Influee leadership team
Management profileNumber of profiles
Profiles4 records
Influee funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Influee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Influee
What does Influee do?
Influee operates a UGC (user-generated content) creator marketplace that connects e-commerce brands and marketing agencies with a network of 120,000+ vetted creators across 24 countries. Brands post content briefs, creators apply within 24 hours, and selected creators deliver UGC videos for paid social advertising typically within 7 days, with AI-powered post-production editing, escrow-protected payments, and unlimited usage rights included.
Is Influee a public or private company?
Influee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Influee founded?
Influee was founded in 2018. It employs 11 to 50 people.
Where is Influee based?
Influee is headquartered in Newark, United States, in the North America region.
How does Influee make money?
Three revenue lines are on record. UGC Content Sales are the primary driver. The others are subscription Fees and marketplace Commission.
Who are Influee's main competitors?
Broad incumbents on record are IZEA, Klear and Later (Mavrck). Direct peers are CreatorIQ, Billo, Grin, Cohley, Insense (now Superb) and Aspire (AspireIQ). Brand24 is listed as an emerging player.
Does Influee have an API?
Yes. Influee offers an MCP (Model Context Protocol) server integration rather than a traditional REST/GraphQL API. The MCP connector allows AI assistants (Claude, Claude Code, ChatGPT) to read and write Influee workspace data including campaigns, creators, collaborations, messages, briefs, tasks, and billing records. It provides 108+ tools for read and write operations across collaborations, products, brands, payments, lists, skills, and platform search. Authorization uses OAuth 2.0 with limited access tokens bound to account permissions. The connector is available at https://app.influee.co/agent-mcp. Key tools include create_campaign, submit_campaign, create_collaboration, list_creators, review_content, review_creative_asset, send_message, confirm_shipment, add_promo_code, and more. Developer documentation is at influee.co/features/agent-mcp.
What industry is Influee in?
Influee's product category is Influencer Marketing & UGC Content Platform. Its primary akta.pro industry code is BPAMAJAH, User-Generated Content (UGC) & Short-Form Video Platforms, with a secondary code of MPAAAHAF, UGC (User-Generated Content) Production & Creator Networks. Its NAICS code is 516210 and its SIC code is 7311.