What Intent HQ does

Intent HQ Limited, founded in 2014 and headquartered in London, is a privacy-preserving behavioural intelligence company that builds an integrated platform for enterprises to detect and act on individual customer intent in real time. Its core technology combines on-device Edge AI (which reads 16,000 device signals and distils them into 750 insights without personal data leaving the device), a cloud-scale engine called Deep Signal (processing 250 billion behavioural events per day with sub-120-second latency), an inference layer called Intent AI (with a semantic layer that selects the right context per goal and agent), Privacy Twins (anonymised behavioural replicas that are mathematically infeasible to re-identify), and Marketing Agents that convert detected intent into action. In May 2026, the company consolidated these components into IntentOne, an agentic Opportunity Intelligence platform that orchestrates signals from across the enterprise stack into a live customer context layer. The platform is supported by 49 granted patents across privacy-preserving AI, Edge AI, behavioural intelligence, and personalisation, and is certified under SOC 2 Type II, ISO 27001, and ISO 27018, with zero data breaches since founding.

The company sells to large enterprises — primarily Tier-1 telecommunications operators (Verizon, Orange, MTN, Cable Bahamas), banks and insurers (Aditya Birla Capital, Zurich, Evest), retailers and commerce media platforms (HB Reavis, Brazilian and Asian beauty retailers), and emerging segments including mobility (AnyPark) and loyalty programmes. Verifiable outcomes include a 36x conversion uplift at a North American telco with 28M subscribers, 74% improvement in churn/LTV/prediction accuracy when the signal layer is layered on existing client models, a $2M+ per week revenue uplift in one client environment, and approximately $115bn in cumulative customer lifetime value underpinned across deployments. Distribution is direct enterprise field sales organised by region (EMEA, Americas, MENA), supplemented by a Dubai-based channel partner (Seed Group), cloud integration partners (Databricks, AWS, Microsoft), and a "Human Guides" practitioner team that embeds with clients during proof-of-value and scaling phases.

Revenue is generated primarily through SaaS subscriptions invoiced monthly in advance, layered with usage-based consumption fees invoiced monthly in arrears, and Professional Services for implementation and configuration delivered under statements of work. Pricing is not publicly disclosed; evaluation terms cap third-party trials at three months. Intent HQ operates five primary offices — London (headquarters), New York, Tel Aviv, Lisbon, and Barcelona — plus a regional hub in Dubai (Intent HQ Middle East Software Trading L.L.C.). The company has roughly 110 employees and has been ranked in the Financial Times FT1000 list of Europe's Fastest Growing Companies for three consecutive years (2022-2024). Beyond early-stage VC rounds from Edge VC and Oxford Capital in 2014-2015 totalling approximately $13.2M, the most significant capital event is a £11M strategic investment-backed partnership with Novatiq in 2023; the company remains privately held with no parent entity.

Name

Intent HQ

Legal name

Intent Limited

Website

https://intenthq.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Intent HQ is a London-headquartered AI company that builds a privacy-preserving behavioural intelligence platform for enterprise customers in telecommunications, financial services, and retail. Its on-device Edge AI and cloud-scale Deep Signal engine detect individual customer intent across 320M+ profiles in real time.

Ownership category

akta.pro rank

Product category

Customer Behavioural Intelligence Platform

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

akta.pro secondary industries

Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG), Social, Community & Creator Platform Feeds (HDAAAGAD), Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)

Keywords

• Behavioural intelligence platform
• Customer data analytics
• Privacy preserving AI
• Edge AI processing
• Intent prediction software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software-as-a-Service (SaaS) Subscription: Intent HQ delivers services as software-as-a-service and/or on a subscription basis. Fees are typically invoiced monthly in advance for the Subscription Period, with Usage Fees invoiced monthly in arrears. Subscription terms renew automatically unless 30 days' notice is given. The standard service terms govern access to and use of Intent HQ products and services.
2. Usage-Based / Consumption Fees: Usage Fees (consumption-based charges) are invoiced monthly in arrears in addition to base subscription fees. Clients are invoiced for Fees monthly in advance unless an Order Form states otherwise.
3. Professional Services: Intent HQ may provide professional services such as implementation, configuration, training, or similar services as an additional and separate service to the core Services, set out in an Order Form and further described within a Statement of Work.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Intent HQ provides a privacy-preserving behavioural intelligence platform that combines on-device Edge AI (processing 16,000 device signals into 750 insights without PII leaving the device) with cloud-scale Deep Signal processing (250B events/day, under 120-second latency) and Intent AI inference to recognise when customers are ready to act. Its flagship platform IntentOne orchestrates signals from across the enterprise stack into a live customer context layer, deployed as SaaS or installed in client infrastructure, with anonymised Privacy Twins and Marketing Agents to close the loop between intent detection and activation.

Product overview

Intent HQ offers a unified behavioral intelligence platform with multiple integrated modules. The core platform is IntentOne, an agentic Opportunity Intelligence platform that serves as a live customer context layer for enterprises. Supporting the platform are several core technology components: Edge AI (on-device behavioral intelligence that processes 16,000 signals directly on mobile devices without data leaving the device), Deep Signal (cloud engine processing 250 billion behavioral events daily with under-120-second latency), Intent AI (inference layer with semantic layer for behavioral predictions), Privacy Twins (anonymized behavioral profiles), and Marketing Agents (autonomous agents for intent-driven activation). The Edge and Lift modules provide specific deployment options (on-device and audience enrichment respectively). Human Guides is a professional services offering providing practitioner support for implementation and ROI delivery.

Differentiator

Problem solved

Functional benefit

Brands

• IntentOne: Agentic Opportunity Intelligence platform that helps enterprises understand what is changing with their customers, what matters commercially, and where to act next.
• Edge
• Lift
• Deeptech
• Deep Privacy
• Human Guides

Products and services

• IntentOne Agentic Opportunity Intelligence platform that serves as a live customer context layer for enterprises. Brings together signals from across the enterprise stack (first-party data, operational systems, third-party feeds, Edge AI) and turns them into a clearer picture of customer change, emerging need, and commercial opportunity as it happens. For enterprise clients in telecoms, financial services, retail, and consumer platforms.
• Intent Edge (Edge AI On-Device Intelligence) On-device behavioural intelligence service deployed via mobile SDK. Reads 16,000 device signals and distills them into 750 insights about current state without any personal information leaving the device. Processes data on-device using sub-second behavioural classification. For mobile app operators and consumer platform clients needing privacy-first engagement and personalisation.
• Intent Lift (Audience Intelligence & Enrichment) Audience intelligence and enrichment service that provides additional behavioural signals and data enrichment capabilities within the IntentOne platform. For enterprise clients needing deeper audience insights and enrichment.
• Human Guides Practitioner services team of data scientists, customer strategists, and delivery leads who work alongside client teams to find opportunities, deliver intelligence, and turn it into measurable commercial results. Spans from signal understanding to sustained ROI. Sold as a professional services offering alongside the IntentOne platform.

Quantifiable outcome

• 9x campaign response uplift — Indian financial services provider, 4.2M customers, A/B test vs demographic targeting
• +8 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Seed GroupcoreStrategic or Co-development Partner · 14 January 2025Strategic partnership with Seed Group (a company of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum) to introduce Intent HQ's AI capabilities to Dubai's business sector and the MENA region at large. Intent HQ is a strategic partner of Seed Group for AI-powered customer analytics and business strategy optimisation in the Middle East.
• DatabrickscoreTechnology or Integration · 27 June 2024Validated as Built On Databricks Partner. Intent HQ leverages the Databricks Data Intelligence Platform to scale privacy-safe personalisation, streamline deployment, and unlock predictive insights at the edge. Enhanced AI capabilities through the partnership.
• NovatiqminorStrategic or Co-development Partner · 14 June 2023Investment-backed strategic partnership with Novatiq to safely activate previously untapped audiences for brands. Novatiq concluded an £11m funding round with Intent HQ as a strategic investor.
• LinkedInminorGTM or Marketing PartnerLinkedIn Insight Tag used to measure the performance of LinkedIn advertising campaigns and provide aggregated audience insights. Data processing governed by LinkedIn Cookie Policy and Privacy Policy.
• GoogleminorGTM or Marketing PartnerGoogle Ads tags used to measure conversions from Google advertising campaigns and for remarketing. Google's processing governed by Google Privacy Policy and Ads Data Processing Terms.
• MicrosoftminorGTM or Marketing PartnerMicrosoft Advertising Universal Event Tracking (UET) tag used to measure conversions from Microsoft advertising campaigns.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud hosting provider. AWS provides cloud infrastructure for Intent HQ across UK, EEA, Africa, Middle East, Americas and Asia regions.
• Microsoft CorporationcoreTechnology or IntegrationCloud hosting provider. Microsoft provides cloud infrastructure for Intent HQ across UK, EEA, Africa, Middle East, Americas and Asia regions.
• Databricks (Analytics Platform)coreTechnology or IntegrationAnalytics platform provider. Databricks provides the Data Intelligence Platform for Intent HQ across UK, EEA, Africa, Middle East, Americas and Asia.
• IESE Business SchoolcoreStrategic or Co-development PartnerAnnual IESE Congress series hosted in collaboration with IESE Business School in Barcelona. Annual conference exploring the impact of AI on customer loyalty, consumer behaviour research, and the future of personalised engagement.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Twilio Segment: Twilio Segment is the leading customer data platform with mobile SDK ingestion and predictive audiences, directly comparable to Intent HQ's Edge-based behaviour capture and unified customer profile layer.
• mParticle: mParticle is a mobile-first CDP with SDK deployment and AI-driven personalisation, comparable to Intent HQ's on-device Edge AI approach and operator/enterprise customer base.
• Amperity: Amperity provides an AI-powered customer 360 platform with identity resolution and predictive models, directly comparable to Intent HQ's behavioural intelligence and intent-prediction layer.
• Treasure Data: Treasure Data (an SAP company) offers a CDP with AI-driven personalisation targeting telcos and large enterprises, comparable in vertical focus and behavioural data scale.
• Algonomy: Algonomy (formerly Manthan/richrelevance) provides real-time personalisation and customer analytics for retail and telecom, comparable in personalisation engine and predictive capabilities.

Broad incumbents

• Salesforce Marketing Cloud / Data Cloud: Salesforce Data Cloud and Marketing Cloud offer enterprise CDP, predictive AI (Einstein), and personalisation at scale, broader than Intent HQ's niche but targeting the same buyer problems in marketing and personalisation.
• Adobe Experience Platform / Real-Time CDP: Adobe's Real-Time CDP and Experience Platform offer unified customer profiles, AI-driven personalisation, and audience activation at enterprise scale — broader portfolio but overlapping the behavioural intelligence and personalisation use cases Intent HQ addresses.
• Braze: Braze is a mobile-first customer engagement platform with SDK-based behavioural data capture and AI-driven personalisation, comparable to Intent HQ's mobile SDK approach but with a broader marketing execution layer.
• SAP Emarsys: SAP Emarsys provides AI-driven personalisation and customer engagement for retail and broader enterprises, an incumbent comparable to Intent HQ's commerce-media and retail personalisation capabilities.

Others

• Databricks: Databricks is both a technology partner (Intent HQ is a Built on Databricks partner) and an adjacent vendor; its Data Intelligence Platform underpins Intent HQ's analytics layer and could over time compete more directly in customer intelligence use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Intent_HQ
• LinkedInlinkedin.com/company/intent-hq

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intent HQ