Krishika
Krishika is a Noida-based agritech company that delivers crop lifecycle advisory and high-quality farm inputs to Indian farmers through a hyperlocal network of Kisaan Marts, an assisted e-commerce platform, and a trained village-representative program.
- Company typePrivate
- Founded2019
- HeadquartersNoida, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Krishika does
Krishika (legally Sacred River Agri Technologies Pvt. Ltd.) is a Noida-based agritech company that provides crop lifecycle advisory and distributes high-quality farm inputs (seeds, agro-chemicals, micronutrients, bio/organic inputs, bio-pesticides, and animal husbandry products) to Indian farmers through a hyperlocal, multi-channel service network. The company was founded in 2019–2020 by Anshumali Dwivedi and Pramod Rao and currently serves 70,000 farmers across 1,200 villages in Uttar Pradesh, covering 65,000 acres, with 25,000 farmers reportedly transitioned to dechemicalized (bio/organic) input regimes.
Krishika's core product stack consists of three interlinked assets: (1) Krishika Kisaan Marts — physical retail outlets offering agri inputs plus in-person consultations from trained agri experts; (2) Krishika eMart — an assisted e-commerce platform in which village representatives (Kisaan Saarathis) use the corporate Krishika mobile app to aggregate farmer orders for bulk fulfillment; and (3) the Kisaan Saarathi training program, which upskills village-level representatives using BSc/MSc Agriculture and PhD-qualified trainers to deliver agronomic guidance, pest management, weather updates, and access to credit and insurance. The technology layer is described by the company as "data and technology-enabled," but the primary differentiation rests on human-in-the-loop field operations rather than proprietary software.
Krishika's business model combines two revenue streams: (a) transactional margin on agri input sales through company-operated and franchise Kisaan Marts, and (b) tiered subscription/membership fees from channel partner retailers, Farmer Producer Organizations, and farmers, structured as Basic (₹10,000), Economy (₹20,000), Silver (₹50,000), and Gold (₹1,00,000) plans that bundle branding, marketing, help line, and wholesale pricing. GTM is omnichannel, combining direct physical retail, assisted e-commerce, and a trained village-representative network, supplemented by webinars, social media, and a 1800-56789 help line.
Krishika firmographics
Firmographics- Name
- Krishika
- Legal name
- Sacred River Agri Technologies
- Website
- https://krishikaindia.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Krishika is a Noida-based agritech company that delivers crop lifecycle advisory and high-quality farm inputs to Indian farmers through a hyperlocal network of Kisaan Marts, an assisted e-commerce platform, and a trained village-representative program.
- Ownership category
- akta.pro rank
Krishika industry classification
Industry- Product category
- Agricultural Advisory Services
- NAICS
- Support Activities for Crop Production (1151), Farm Supplies Merchant Wholesalers (42491)
- SIC
- Agricultural Services (700), Agricultural Chemicals (2870), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)
- akta.pro secondary industries
- Yield Optimization & Crop Performance Consulting (AFACABAC), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)
Keywords
Where Krishika is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Krishika business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agri Input Sales: Sale of high-quality farm inputs including seeds, agricultural chemicals, micronutrients, organic and bio nutrients, bio pesticides, animal husbandry products through company-operated Kisaan Marts and eMart platform. Revenue generated from the margin on agri input sales to farmers.
- Kisaan Mart Franchise Revenue: Revenue from branded Kisaan Mart outlets operated by channel partners. The company provides branding, marketing support, and agri inputs while partners pay security deposits for different membership tiers.
- Subscription/Membership Plans: Tiered membership plans (Basic, Economy, Silver, Gold) with security deposits ranging from ₹10,000 to ₹1,00,000, providing access to wholesale rates, branding, and marketing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic Plan - ₹10,000 security deposit |
| Subscription | Annual | Economy Plan - ₹20,000 security deposit |
| Subscription | Annual | Silver Plan - ₹50,000 security deposit |
| Subscription | Annual | Gold Plan - ₹1,00,000 security deposit |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Krishika product offering
Product offeringCore offering
Krishika provides crop lifecycle advisory services and high-quality farm inputs (seeds, agri chemicals, micronutrients, organic and bio nutrients, bio pesticides, animal husbandry products) through a hyperlocal network of Kisaan Marts (physical retail outlets) and Krishika eMart (assisted e-commerce via village representatives). Trained agri experts called Kisaan Saarathis deliver free expert guidance, pest management, weather updates, credit and insurance services to farmers, with a focus on dechemicalization and adoption of bio/organic inputs to reduce costs and improve farm productivity.
Product overview
Krishika is a farmer-first Agri-tech company operating a platform-plus-service model centered around its Krishika Kisaan Marts (physical retail outlets) and Krishika Kisaan eMart (assisted e-commerce solution). The ecosystem is supported by the Kisaan Saarathi Program, which trains village representatives to serve as agri experts who use the Krishika Mobile App to provide surveys, order aggregation, and expert guidance to farmers. The core offering includes crop lifecycle management services that promote sustainable agriculture through dechemicalization and bio/organic input adoption, delivered via both physical marts and the digital platform.
Differentiator
Problem solved
Functional benefit
Brands
- Krishika Kisaan Marts: Physical retail outlets providing high-quality agri inputs along with free expert guidance and advice through qualified agri experts called Kissan Sarathis.
- Krishika eMart
- Kisaan Saarathi
Products and services
- Krishika Kisaan Marts Physical retail outlets operated by Krishika that provide high-quality agricultural inputs and free expert guidance from Kisaan Sarathis (agri experts), along with pest management, weather updates, credit, and insurance services, for farmers in rural Uttar Pradesh.
- Krishika Kisaan eMart Assisted e-commerce platform that enables Kisaan Saarathis (village representatives) to aggregate farmer orders via the Krishika mobile app; bulk orders are processed and delivered through the Krishika network for small and marginal farmers.
- Krishika Crop Lifecycle Management Services End-to-end crop lifecycle advisory service delivering free expert guidance throughout the growing season, promoting sustainable practices and the adoption of bio/organic inputs to reduce costs and improve farm productivity for farmers.
Quantifiable outcome
- 25,000 farmers dechemicalised (transitioned from chemical to bio/organic inputs)
Companies that use Krishika
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Krishika technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Krishika partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- India's Leading Agricultural Product CompaniescoreKrishika operates as a channel partner with India's leading agricultural product companies for distribution of high-quality farm inputs including seeds, chemicals, micronutrients, organic/bio nutrients, bio pesticides, and animal husbandry products through its Kisaan Mart network.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Krishika competitors and assessment
Company assessmentEmerging players
- Ninjacart: Indian agri-supply-chain company focused on moving produce from farms to retailers. Tangential peer: addresses the downstream side of the farmer value chain rather than inputs and advisory, but operates in the same Indian agritech competitive landscape.
- CropIn: Indian agri-intelligence platform offering farm-management and crop-monitoring software. Adjacent peer operating in the same crop-lifecycle advisory space, but B2B/saaS-oriented toward agribusinesses rather than directly serving small farmers.
- WayCool Foods: Indian agri-commerce company focused on food and agri-product distribution from farm to retail. Adjacent peer operating in the broader Indian agritech value chain with comparable distribution ambitions.
- Fasal: Indian precision-agriculture startup providing farm-level IoT and crop advisory. Comparable on the crop-lifecycle advisory layer that Krishika offers through Kisaan Saarathis, though delivered via hardware/software rather than human experts.
Direct peers
- BigHaat: Online agri-input retailer serving Indian farmers with seeds, crop protection, and nutrition products. Directly comparable on the agri-input distribution side, though lacks Krishika's physical-retail and Kisaan Saarathi field-force component.
- AgroStar: Indian agritech offering crop advisory alongside agri-input e-commerce to small farmers. Comparable digital-plus-advisory model targeting similar farmer segments, though AgroStar is primarily app-first rather than physical-retail-led.
- DeHaat: Full-stack Indian agritech platform combining advisory, agri-input distribution, and market linkage for small farmers. Closest comparable to Krishika's integrated advisory + input retail model, though at much larger scale and with broader geographic reach.
Broad incumbents
- IFFCO: Large Indian farmer cooperative federation for fertilizer and agri-input distribution. Comparable on agri-input distribution and farmer reach, but operates as a cooperative structure at vastly larger scale.
- UPL Limited: One of India's largest agrochemical producers and distributors. Broad incumbent supplying crop-protection chemicals and seeds through extensive distribution networks that compete with Krishika's input-supply proposition.
- Mahindra Krish-e: Agritech arm of the Mahindra Group providing farm advisory, inputs, and mechanization services to Indian farmers. Broad incumbent offering comparable advisory-plus-input services as part of a much wider agribusiness portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Krishika social profiles
Digital presenceKrishika financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krishika leadership team
Management profileNumber of profiles
Profiles3 records
Krishika funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krishika M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krishika
What does Krishika do?
Krishika provides crop lifecycle advisory services and high-quality farm inputs (seeds, agri chemicals, micronutrients, organic and bio nutrients, bio pesticides, animal husbandry products) through a hyperlocal network of Kisaan Marts (physical retail outlets) and Krishika eMart (assisted e-commerce via village representatives). Trained agri experts called Kisaan Saarathis deliver free expert guidance, pest management, weather updates, credit and insurance services to farmers, with a focus on dechemicalization and adoption of bio/organic inputs to reduce costs and improve farm productivity.
Is Krishika a public or private company?
Krishika is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Krishika founded?
Krishika was founded in 2019. It employs 51 to 100 people.
Where is Krishika based?
Krishika is headquartered in Noida, India, in the Asia region.
How does Krishika make money?
Three revenue lines are on record. Agri Input Sales are the primary driver. The others are kisaan Mart Franchise Revenue and subscription/Membership Plans.
Who are Krishika's main competitors?
Emerging players on record are Ninjacart, CropIn, WayCool Foods and Fasal. Direct peers are BigHaat, AgroStar and DeHaat. Broad incumbents are IFFCO, UPL Limited and Mahindra Krish-e.
Does Krishika have an API?
No public API is recorded for Krishika.
What industry is Krishika in?
Krishika's product category is Agricultural Advisory Services. Its primary akta.pro industry code is AFABAJAH, Agronomy Advisory & Field Services (Retailer-Affiliated), with a secondary code of AFACABAC, Yield Optimization & Crop Performance Consulting. Its NAICS code is 1151 and its SIC code is 700.