A Rule Of Tum

What A Rule Of Tum does

ART Hospitality, trading and originally founded as A Rule Of Tum in 2013, is an independent, founder-owned hospitality collective headquartered at 32 Aubrey Street, Hereford, United Kingdom. The group operates seven distinct restaurant concepts under separate brand identities: Bookshop (modern British brasserie), Burger Shop (specialty burgers), Maneki Ramen (Japanese casual fine dining, 2023 Japanese Restaurant of the Year), Leaven (pizza and family dining), Dr Foster / The Publican (Cotswolds gastropub), The Yard (multi-concept food hall with QR table ordering), and Dish (events and catering). The portfolio is unified by an explicit chef-led philosophy focused on locally sourced, seasonal British and international ingredients.

The geographic footprint covers Herefordshire, Worcestershire, Gloucestershire and Birmingham, making ART a regional rather than national operator. Revenue is generated almost entirely through direct-to-consumer dine-in and on-premise food and beverage sales across the estate, supplemented by off-premise catering (Dish) and a Square-based gift experience channel. Pricing is per-menu-item pay-as-you-go and not publicly disclosed at the group level. Distribution is wholly physical: each concept operates its own branded website (e.g., bookshophereford.co.uk, manekiramen.com, leavenpizza.co.uk) and there is no app, no delivery platform integration in the source data, and no disclosed digital marketing motion beyond organic presence. Ownership is concentrated among the founders — Edwin Kirk and Dorian Kirk as Founding Directors, Rupert Davison as Director and Executive Chef, Terry Green as Non-Executive, and Jon Stead as Founder and Creative Director per the funding-rounds record — with only one disclosed external capital event (~$655K in October 2018) and no institutional investors, parent company, or M&A activity identified.

Name

A Rule Of Tum

Legal name

ART Hospitality

Website

https://aruleoftum.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ART Hospitality, founded in 2013 in Hereford as A Rule Of Tum, is an independent UK restaurant group operating seven chef-led dining concepts across Herefordshire, Worcestershire, Gloucestershire, and Birmingham, serving general consumer diners through direct on-premise food and beverage sales.

Ownership category

akta.pro rank

Product category

Restaurant Hospitality

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Independent restaurants
• Chef-led dining
• Restaurant collective
• Event catering
• Seasonal local cuisine

Headquarters

HQ city

Hereford

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Restaurant Dining: Direct food and beverage sales from dine-in customers at multiple restaurant locations across the West Midlands region.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ART Hospitality (A Rule Of Tum) operates a curated collective of seven distinct chef-led restaurant concepts across the West Midlands of England. The portfolio spans a modern British brasserie (Bookshop), specialty burger restaurant (Burger Shop), Japanese ramen (Maneki Ramen), casual Italian pizza (Leaven), British pub (Dr Foster), a multi-brand dining hall with QR ordering (The Yard), and an event catering service (Dish). Each venue serves locally sourced, seasonal food and beverage offerings directly to consumers.

Product overview

ART Hospitality (originally founded as A Rule Of Tum in 2013) is a hospitality collective operating multiple distinct restaurant brands across the West Midlands region. The portfolio includes: The Bookshop (modern British brasserie in Hereford), Burger Shop (specialty burger restaurant), Maneki Ramen (Japanese restaurant, 2023 winner), Leaven (casual Italian pizza dining), Dr Foster/The Publican (British pub concept), The Yard (multi-concept food hall with QR ordering), and Dish (event catering service). Each brand operates independently with its own identity while sharing the parent company's focus on chef-led, locally sourced, quality dining experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Bookshop: Modern British brasserie in Hereford serving coffee, brunch, lunch, dinner and award winning Sunday lunch.
• Burger Shop
• Maneki Ramen
• Leaven
• Dr Foster
• The Yard
• Dish

Products and services

• Bookshop Modern British brasserie in Hereford serving coffee, brunch, lunch, dinner, and award-winning Sunday lunch. Designed for general diners and Sunday roast customers.
• Burger Shop Specialty burger restaurant in Hereford for diners seeking curated and elevated burger pairings, marketed as the home of burger purists.
• Maneki Ramen Japanese casual fine dining restaurant in Hereford inspired by Tokyo street food, serving modern interpretations of Japanese noodle bowls and snacks.
• Leaven Casual family dining restaurant in Hereford serving pizza, classic cocktails, beer, and gelato with no reservation required, suited to family meals and date nights.
• Dr Foster Cotswolds-style British pub offering specialty coffee, brunch, lunch, and dinner menus inspired by British traditions and local ingredients.
• The Yard Multi-concept dining space in Hereford combining Burger Shop, Leaven Pizza, The Bookshop, and rotating chef residencies under one roof, with QR-code-at-the-table seamless ordering.
• Dish Birmingham-based event catering service of ART Hospitality, providing chef-led menus celebrating communal eating for private events and gatherings using fresh, locally sourced ingredients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tonkotsu: UK independent ramen restaurant group with multiple London and regional sites. Directly comparable to Maneki Ramen as a Japanese ramen-focused casual dining concept within the UK independent hospitality landscape.
• Franco Manca: UK independent sourdough pizza restaurant group with a national footprint. Directly comparable to Leaven as a casual, quality-led Italian pizza concept within ART's portfolio.
• Bill's Restaurants: UK independent casual dining group operating brasserie-style restaurants serving breakfast through dinner across multiple regions. Directly comparable to Bookshop and Dr Foster within ART's portfolio as all-day casual dining operators.
• Wahaca: UK independent Mexican restaurant group founded by a chef (Thomasina Miers), operating multiple UK sites. Comparable to ART as a chef-led, multi-concept independent UK hospitality group.
• Honest Burgers: UK independent burger restaurant group operating more than 40 sites nationwide. Comparable to Burger Shop within ART's portfolio as a chef-positioned, premium-casual UK burger concept with multi-site presence.
• Dishoom: London-founded independent Indian restaurant group operating multiple UK sites with a chef-led, design-driven positioning. Closely comparable to ART as a multi-location independent hospitality collective built around distinctive concepts and award-winning cuisine.
• Hawksmoor: UK chef-led steak restaurant group operating multiple sites across London, Manchester, Edinburgh and beyond. Comparable to ART as a founder-led, chef-driven independent group with regional expansion and a strong culinary reputation.
• Bone Daddies: London-based independent ramen restaurant group with multiple UK sites. Directly comparable to Maneki Ramen within ART's portfolio, sharing the Japanese casual-dining segment and London/UK regional focus.

Broad incumbents

• The Ivy Collection: Larger UK-wide brasserie and all-day dining restaurant collection owned by Richard Caring. Comparable to Bookshop within ART's portfolio as an all-day British brasserie operator with a regional UK presence.
• Soho House: Global hospitality membership operator with restaurants and hotels across multiple countries. Comparable to ART as a multi-brand, chef-led hospitality collective, though at substantially larger scale and with a broader geographic and service footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aruleoftum
• Facebookfacebook.com/aruleoftum
• LinkedInlinkedin.com/company/a-rule-of-tum-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Rule Of Tum