What Bone Daddies does

Bone Daddies operates a chain of eight Japanese-inspired ramen bars across London, UK, having launched in Soho in 2012 and subsequently expanded to Bermondsey (which also houses the central kitchen where 20-hour pork and chicken bone broths are produced), Bond Street, High St Kensington, Leicester Square, Old Street, Victoria (with breakfast service), and Old Compton Street (the newest, 2026). The company, registered as Bone Daddies Ltd (Company No. 08184277), is led by Managing Director Steve Hill, with Operations Director Fran and Executive Chef Tom Moxon; it was founded by Ross Shonhan. The product spans ramen bowls (pork, chicken, and plant-based broths priced £13.90–£17.20), bao buns (2 for £13.90 / 3 for £17.90), snacks including signature Korean fried wings, cocktails and sake, a breakfast menu at Victoria, plant-based options, and ancillary lines including frozen ramen via Deliveroo, branded merchandise, a 256-page cookbook, and digital gift cards. The company also operates sister brand Flesh & Buns (Japanese-inspired feasting in Mayfair & Covent Garden) as a wholly owned subsidiary.

The company monetizes through a multi-channel, transaction-based model: in-restaurant point-of-sale across all eight sites, Deliveroo marketplace delivery and click-and-collect, an e-commerce merchandise shop shipping within the UK, digital gift cards via the Toggle platform, and a recurring monthly collaboration-ramen program with consumer brands (Frank's RedHot, Tajin, Rosa's Thai, Kim Kong Kimchi, Goemon Ramen, Ivan Ramen, Coqfighter, Hotbox London, Tajin, and others) generating traffic and earned media. A mobile loyalty app launched in July 2024 drives repeat engagement through a 5-stamp-to-free-ramen mechanic, a 20% student discount via .ac.uk email verification, a bao bun referral program, and push notifications. Customer acquisition relies on physical footfall, Instagram (@bonedaddies), the company blog (#boneathome recipes), a curated Spotify playlist reinforcing its rock 'n' roll identity, an email newsletter, and ongoing PR coverage. Bone Daddies targets general food enthusiasts aged 18–45, students, theatre/leisure seekers, group diners, and vegetarians/vegans across high-traffic London neighborhoods.

Name

Bone Daddies

Legal name

Bone Daddies Ltd

Website

https://bonedaddies.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Bone Daddies operates a chain of eight Japanese-inspired ramen bars across London serving ramen, bao buns, and snacks. Founded in 2012, it targets casual diners, students, theatre-goers, and vegetarians with dine-in, delivery, frozen ramen, and a stamp-card loyalty app.

Ownership category

akta.pro rank

Product category

Japanese Ramen Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Meal kits & subscription meal components manufacturing (AFAKAHAD)

akta.pro secondary industry

Meal Kits Featuring Meat/Seafood (Heat-and-Eat Components) (AFANAFAG)

Keywords

• Japanese ramen restaurants
• Casual dining chain
• Fast casual Asian food
• Ramen delivery UK
• Branded restaurant merchandise

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Primary revenue stream from 8 London restaurant locations. Customers pay for ramen bowls, bao buns, snacks, wings, cocktails, sake, beer, wine, and soft drinks at point of sale.
2. Delivery & Takeaway via Deliveroo: Ramen and Japanese food delivery through Deliveroo platform, plus click-and-collect orders placed online and picked up at restaurant locations.
3. Merchandise & E-commerce: Online shop selling Bone Daddies merchandise including t-shirts (£20), long sleeve tees (£30), caps (£15), and cookbooks (£25). Shipping within UK with delivery fees.
4. Gift Cards: Digital gift cards sold through a third-party toggle platform, allowing customers to purchase prepaid dining credits.
5. Collaborative Limited-Edition Ramen: Monthly limited-edition ramen specials and collaboration ramens with external brands (e.g., Frank's RedHot, Rosa's Thai, Kim Kong Kimchi) create demand spikes and drive traffic.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bone Daddies operates eight Japanese ramen bars across London serving a menu of ramen (pork, chicken, and plant-based broths), bao buns, Korean fried wings, snacks, breakfast dishes and a drinks list including sake, cocktails, beer, and wine. The chain extends this core dine-in offering via Deliveroo delivery, click-and-collect takeaway, frozen ramen at-home kits, branded merchandise, gift cards, and a mobile loyalty app with stamp-card rewards and a 20% student discount.

Product overview

Bone Daddies is a Japanese ramen bar restaurant chain operating eight locations across London. The core offering is rock 'n' roll themed ramen served in a rock bar atmosphere, featuring homemade 20-hour broths made in Bermondsey. The product portfolio centers on the ramen bar experience (with eight distinct locations), an extensive ramen menu (including pork bone broth variants like Tonkotsu, chicken bone broth options like T22, and plant-based ramen), complementary bao buns, Korean fried wings as a signature snack, and a rotating selection of monthly special ramens and collaborations. Supporting offerings include a loyalty mobile app with stamp cards, breakfast service (Victoria only), delivery and takeaway via Deliveroo, frozen ramen for home cooking, branded merchandise and cookbook, gift cards, and a recipes/blog section. The company also operates a sister restaurant brand, Flesh & Buns.

Differentiator

Problem solved

Functional benefit

Brands

• Flesh & Buns: Sister Japanese restaurant brand focused on Japanese-inspired feasting food, located in Mayfair & Covent Garden, London.
• Shack Fuyu

Products and services

• Bone Daddies Ramen Bar (dine-in restaurants) Japanese ramen restaurant chain of eight London locations serving rock 'n' roll-themed ramen with homemade 20-hour broths, including Soho, Bermondsey, Bond Street, High St Kensington, Leicester Square, Old Street, Victoria, and Old Compton Street sites.
• Ramen menu (pork, chicken, plant-based ramen) Diverse ramen lineup including pork bone broth options (Tonkotsu, Yuzu Tonkotsu, Pork Pork Chilli, Spicy Miso Tonkotsu), chicken bone broth options (T22, Tokyo Cock Cock, Curry Curry Ramen), and plant-based ramen (Spicy Miso Ramen, Mushroom Ramen, Tantanmen 3).
• Bao buns Steamed bao buns in multiple variants: Katsu Chicken Bun, Chashu Pork Bun, Crispy Duck Bun, Fried Miso Aubergine Bun (V), Broken Soy Egg Bun (V), and Tandoori Tender Bao (VE). Bundled at 2 buns for £13.9 or 3 for £17.9.
• Breakfast menu (Victoria location only) Breakfast service at the Victoria location featuring Breakfast Ramen (£14.5), Sugared French Toast, Strawberry Sando, bacon/egg/sausage buns, Hot Honey Chicken bun, Burnt Cheese + Egg bun, Oh Shiittake, Spam Fries, Breakfast Tots, and specialty coffees and matcha lattes.
• Delivery and click-and-collect takeaway Ramen, bao buns, snacks, drinks and frozen ramen ordered for Deliveroo home delivery or ordered online and picked up in person via Click + Collect at any Bone Daddies restaurant.
• Frozen ramen (Bone At Home) Frozen ramen home-delivered via Deliveroo allowing customers to reheat restaurant-quality ramen at home in an oven or on the stove.
• Bone Daddies loyalty mobile app Mobile loyalty app available on iOS and Android providing a stamp-card reward system, 20% student discount verification, restaurant locator, and notifications about news and offers.
• Bone Daddies branded merchandise and cookbook E-commerce shop selling Bone Daddies T-Shirt (£20), Long Sleeve Tee (£30), Cap (£15), and 'The Bone Daddies Cookbook' (£25), with UK shipping.
• Digital gift cards Digital gift cards available for purchase via Toggle, enabling customers to give prepaid dining credits redeemable at Bone Daddies restaurants.
• Kinako French Toast (signature dessert) Signature dessert of thick-cut French toast dusted in kinako (roasted soybean flour) with cold matcha soft-serve, priced at £8.5.

Quantifiable outcome

• Bone Daddies is cited by Goemon Ramen founders as 'the leading ramen in London' and the benchmark they studied before opening their Brighton restaurant.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

27 partnerships are on record, tiered minor and core.

• Kim Kong KimchiminorStrategic or Co-development Partner · 1 October 2025Collaboration with fermentation expert James, founder of Kim Kong Kimchi, to create the Kimchi Ramen featuring Kim Kong kimchi, pulled chicken, parmesan, bamboo, and half soy egg. Available October-November 2025.
• Rosa's ThaiminorStrategic or Co-development Partner · 1 September 2025Thai Fried Ramen collaboration featuring Rosa's Khao Soi curry paste with fried chicken, crispy noodles, and Thai-inspired toppings.
• Rosa's ThaiminorStrategic or Co-development Partner · 1 August 2025Collaboration with Rosa's Thai (founded by Saiphin and Alex Moore) featuring a Khao Soi curry paste ramen. Rosa's Thai imports authentic Thai produce from Thailand including tamarind from Phetchabun province. Collaboration ran August-September 2025.
• Frank's RedHotminorGTM or Marketing Partner · 1 June 2025Collaboration with Frank's RedHot (est. 1920, #1 hot sauce in the world) to create the RedHot Ramen featuring cornflake-fried chicken, buffalo sauce, and pickled chilli. Collaboration ran June-July 2025.
• Kim Kong KimchiminorStrategic or Co-development Partner · 1 April 2025Previously collaborated with Kim Kong Kimchi on Kani Tonkotsu ramen — a soft-shell crab take on traditional tonkotsu featuring brown crab meat and 20+ hour pork bone broth.
• Goemon RamenminorStrategic or Co-development Partner · 1 March 2025Collaboration with Brighton-based Goemon Ramen (founded by Rui and Nobu) to create Tsukemen dipping ramen. Goemon's founders cite Bone Daddies as 'the leading ramen in London' that inspired them to open their restaurant. Available until May 31, 2025.
• Zana Millen / Passa Passa LondonminorStrategic or Co-development Partner · 1 January 2025Collaboration with Zana Millen of Passa Passa London to create Jerk Duck Tantanmen featuring Caribbean jerk sesame tare with confit duck. Zana draws on Jamaican and Antiguan roots and Hackney food scene influences. Available until March 2025.
• En RootminorStrategic or Co-development Partner · 1 December 2024Collaboration with En Root (founded by Nish and Harsh) to create the Tandoori Tender Bao — Bone Daddies' first ever vegan bao bun featuring crispy tandoori oyster mushroom, mango chutney, and Rajannaise. En Root has three London locations in Clapham, Peckham, and Brixton. Available until January 2025.
• Black Bear BurgerminorGTM or Marketing Partner · 1 October 2024Collaboration on Black Bone Ramen — a returning collaboration with Black Bear Burger featuring black garlic and burger-inspired elements.
• TajinminorGTM or Marketing Partner · 1 August 2024Collaboration with Tajin (world's #1 chilli and lime seasoning) to create Pastor Ramen featuring al pastor pork, pineapple pico, and Tajin seasoning. Tajin brings Mexican-inspired bold flavors. Collaboration ran August-October 2024.
• CoqfighterminorGTM or Marketing Partner · 1 June 2024Collaboration with Coqfighter on Buffalo Ramen featuring buffalo sauce and fried chicken. Available July-August as a returning collaboration.
• Hotbox LondonminorStrategic or Co-development Partner · 1 February 2024Collaboration on Wagyu Brisket Ramen with Hotbox London — a BBQ smokehouse brand.
• Jam DelishminorStrategic or Co-development Partner · 1 December 2023Collaboration on The Goat Mazemen — a vegan ramen combining Caribbean cuisine with mazemen (brothless ramen). Jam Delish is described as 'mates' at Bone Daddies.
• Soulful SeafoodminorStrategic or Co-development Partner · 1 August 2023Collaboration on Cajun Boil Ramen featuring seafood boil flavors with soft-shell crab and lobster tail options. Received strong reviews in first two weeks.
• CoqfighterminorGTM or Marketing Partner · 1 July 2023Initial Buffalo Ramen collaboration with Coqfighter featuring buffalo sauce and fried chicken drumsticks.
• The Cheese BarminorStrategic or Co-development Partner · 1 December 2022Big Cheese Daddy collaboration featuring cheese-inspired ramen. Returned for December 2022 following initial success.
• New Wave RamenminorStrategic or Co-development Partner · 1 September 2022Lamb Tantanmen Ramen collaboration featuring slow-cooked teriyaki lamb, spicy sesame, and Szechuan cock scratchings.
• Two Hot AsianminorStrategic or Co-development Partner · 1 August 2022Mala Hotpot Ramen collaboration featuring mala soup with tempura prawns, fish balls, and hakata noodles.
• Juici JerksminorStrategic or Co-development Partner · 1 August 2022Chill Jerk Ramen collaboration featuring Caribbean jerk broth with chicken thigh, sweet plantain chips, and scotch bonnet pickle.
• Ivan RamenminorStrategic or Co-development Partner · 1 May 2022International collaboration with Ivan Ramen (US-based, founded by Ivan Orkin) — a renowned ramen chef. Featured a brothless mazemen with ham hock, cheese, and egg.
• THIS (plant-based meat)minorStrategic or Co-development Partner · 1 January 2021Collaboration on Notkotsu — a plant-based tonkotsu-style ramen featuring THIS plant-based meat alternative. Available January 2021.
• DeliveroocoreChannel Partner/ Reseller/ DistributorPrimary delivery and takeaway partner. Bone Daddies full menu available via Deliveroo including frozen ramen for home delivery. Partnership enables delivery to customers who cannot or choose not to dine in, extending market reach beyond physical locations.
• 60|inkminorGTM or Marketing PartnerCollaboration partner for Black Betty ramen — a dark, brooding bowl with black garlic and black noodles. Tattoo/art-inspired collaboration with the London-based studio.
• Komugi NoodlescoreOthersUK-based noodle supplier producing bespoke noodles exclusively for Bone Daddies using UK-grown flour. Speciality noodles (e.g., black noodles with coconut shell activated charcoal for Black Betty) are custom-made.
• Clarence Court EggscoreOthersEgg supplier providing Clarence Court eggs for Bone Daddies' signature soy-marinated eggs (Shoyu Tamago). These eggs are described as having iconic orange yolks and being perfect to compliment ramen broths.
• DEYA Brewing CompanyminorOthersLocal craft brewery partnership for Hiro IPA — a beer specifically brewed for ramen pairing and sold exclusively at Bone Daddies locations.
• People's CaptainminorOthersPartnership on 'When Ya Gunna Get A Real Job?' mental health awareness beer. People's Captain is a beer company with a mission to spark conversations about mental health.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Shoryu Ramen: Multi-site London tonkotsu ramen chain with a Hampshire production kitchen supplying Hakata-style broth. Directly comparable in scale, format, and London location footprint to Bone Daddies.
• Kanada-Ya: London-based tonkotsu ramen chain with multiple sites serving high-end, broth-focused Japanese ramen. Closest direct competitor to Bone Daddies in central London, with overlapping delivery and dine-in customer base.
• Koya: Soho-based Japanese ramen and udon restaurant, operating since 2010. Pre-dates Bone Daddies in the same neighborhood and competes head-to-head for Soho/West End ramen customers.
• Tonkotsu: London-born ramen restaurant group with multiple central sites focused on tonkotsu broth. Direct competitor in the casual ramen segment with comparable menu engineering and pricing structure.
• Ichiran: Fukuoka-origin tonkotsu ramen specialist with international sites including a London presence. Operates an iconic solo-booth ramen bar format that competes for the same authentic-ramen-seeking London customer as Bone Daddies.
• Ippudo: Global Japanese ramen brand founded in Fukuoka, with UK sites in London. Operates a tonkotsu-led ramen bar format very similar to Bone Daddies, competing for the same premium casua dining customer.

Broad incumbents

• Yo! Sushi: UK's largest Japanese conveyor and casual dining operator (60+ sites). Larger incumbent addressing similar London diners with broader Japanese food coverage, including ramen SKUs.
• Wagamama: Established UK-wide Japanese casual dining chain (200+ sites). Overlaps with Bone Daddies on Asian noodle category, but operates at far broader scale with a wider pan-Asian menu rather than ramen specialization.
• Sticks'n'Sushi: UK/European premium Japanese restaurant group serving sushi and grilled dishes with multiple London sites. Competes for the same premium London dining occasion with a wider premium-Japanese portfolio.
• Wasabi Sushi & Bento: UK-wide grab-and-go Japanese chain (70+ locations) including central London high-street positions. Competes with Bone Daddies on London footfall and lunchtime occasion, albeit at lower price points and counter-service format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/playlist/46ahEgPYakOzUvkV7tW8yJ?si=FRIO2VR7QQaomW3FOEoX7A
• Instagraminstagram.com/bonedaddies
• Xx.com/bonedaddiesLDN
• Facebookfacebook.com/bonedaddies
• LinkedInlinkedin.com/company/bone-daddies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bone Daddies