What Tracefy does

Tracefy B.V. is a Dutch IoT company founded in 2016 and headquartered in Rijswijk, Netherlands, that develops GPS-based tracking and theft recovery solutions for bicycles. The company's product portfolio consists of two hardware units — the Tracefy PRO GPS tracker, which connects to an e-bike's power supply for real-time location monitoring and continuous cycling computer functionality, and the Tracefy SOLO GPS tracker, a battery-powered unit (700 mAh) that reports location six times per day for post-theft recovery. Both products are Kiwa-certified and approved by all major bicycle insurance providers in the BeNeLux region, and they integrate with a proprietary mobile app for real-time viewing, theft reporting, route history, ride statistics, and maintenance reminders.

The business model combines one-time hardware sales with recurring connectivity subscriptions. The SOLO tracker is priced at €249 (reduced from €325) including home installation; PRO pricing is sold through dealers and not publicly disclosed. Distribution runs through three channels: a network of specialized bicycle dealers for professional invisible installation, a direct-to-consumer e-commerce storefront (dealershop.tracefy.com) with mobile installation partners, and B2B direct sales targeting fleet operators, bicycle brands/OEMs, and lease companies with fleet management dashboards and white-label app options. Professional theft recovery is delivered through partnerships with G4S and Recoveryservice NL, with the recovery service activated when a bike is reported stolen via the app.

The company claims market leadership in bicycle track-and-trace across the BeNeLux region and operates with a small team of 1-10 employees. It has secured a single disclosed funding event of approximately $347K from UNIIQ in January 2019 and has no disclosed institutional investors, acquisitions, or parent company. The technology stack is built on AWS cloud infrastructure, with Auth0 for authentication and Mollie for payment processing. Service coverage is currently restricted to the Netherlands and Belgium for the SOLO product, while the corporate website supports Dutch, English, French, German, and Spanish.

Name

Tracefy

Legal name

Tracefy B.V.

Website

https://tracefy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Tracefy B.V. is a Dutch IoT company that develops Kiwa-certified GPS trackers and subscription-based theft recovery services for bicycles, primarily serving e-bike owners, fleet operators, and bicycle brands in the BeNeLux region.

Ownership category

akta.pro rank

Product category

Bicycle GPS Tracking

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• GPS bicycle tracking
• Bicycle theft recovery
• GPS fleet management
• IoT vehicle security
• Cycling GPS devices

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. GPS Hardware Sales: One-time sales of GPS tracker hardware (PRO and SOLO models) to consumers through dealers or direct online sales with home installation. The SOLO tracker is priced at €249 including installation.
2. Connectivity and Tracking Subscription: Recurring subscription fees for GPS tracker connectivity, app access, and theft recovery services. Subscriptions are personal and non-transferable. The subscription must be activated within one month of hardware purchase.
3. B2B Fleet Management Services: Enterprise services including fleet management dashboards, white-label app development, and specialized solutions for bicycle brands, OEMs, and bicycle lease companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tracefy develops and sells GPS-based bicycle tracking hardware (Tracefy PRO and Tracefy SOLO), a companion mobile application, connectivity subscriptions, and a theft recovery service. For B2B customers it provides fleet management dashboards and white-label tracking solutions for bicycle brands, OEMs, and lease companies. All products are Kiwa-certified and approved by major bicycle insurers in the BeNeLux region.

Product overview

Tracefy offers a GPS-based bicycle security and tracking ecosystem consisting of two hardware products (PRO and SOLO GPS trackers), a companion mobile app, connectivity subscriptions, and a professional theft recovery service. The PRO tracker connects to e-bike power for real-time tracking and notifications, while the SOLO tracker uses an internal battery for periodic location updates. Both are Kiwa-certified and integrated with the Tracefy app, which also provides route tracking, ride statistics, and maintenance reminders. For B2B customers, Tracefy provides fleet management capabilities with anonymous aggregated data and heatmaps. The company sells directly through specialized dealers and online, with home installation available through mobile partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Tracefy PRO GPS Tracker Advanced GPS tracker that connects to an e-bike's power supply, providing real-time location tracking with phone notifications when the bike is moved, and recording routes, distances, and ride statistics. Designed for individual e-bike owners seeking continuous tracking.
• Tracefy SOLO GPS Tracker Affordable GPS tracker with an internal 700 mAh backup battery providing six location updates per day, intended for post-theft track and trace. Once theft is detected the owner activates recovery mode via the app.
• Tracefy Mobile App Mobile application that lets Tracefy tracker owners view real-time location, report theft, review route history, track distance and ride statistics, and receive maintenance reminders based on kilometers ridden.
• Tracefy Connectivity Subscription Recurring monthly subscription providing cellular/LoRa connectivity for Tracefy GPS trackers and access to the Tracefy app, including real-time tracking, theft alerts, and recovery services. Required to activate tracking features within one month of hardware purchase.
• Tracefy Recovery Service Theft recovery service activated via the Tracefy app when a bicycle is reported stolen, coordinating with G4S and Recoveryservice NL to locate and retrieve the vehicle in cooperation with insurers.
• Tracefy Fleet Management Platform B2B platform that lets bicycle brands, OEMs, fleet operators, and lease companies manage multiple GPS-tracked vehicles, view aggregated usage profiles and heatmaps, monitor ride data across their fleet, and integrate tracking into their operations, including white-label app capabilities.

Quantifiable outcome

• Market leader position in BeNeLux for bicycle track and trace products

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• G4ScoreStrategic or Co-development PartnerG4S provides professional recovery services for stolen bicycles equipped with Tracefy GPS trackers. When a bicycle is reported stolen through the app, G4S is engaged to locate and recover the vehicle.
• Recoveryservice NLcoreStrategic or Co-development PartnerAlternative recovery service partner for locating and recovering stolen bicycles with Tracefy GPS trackers. Activated through the app when theft is reported.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides cloud infrastructure including server hosting and backups for the Tracefy system. Tracefy has a data processing agreement with AWS.
• Auth0coreTechnology or IntegrationAuth0 provides authentication and login functionality for the Tracefy app and portal, enabling secure user access to the platform.
• KiwacoreStrategic or Co-development PartnerKiwa is the certification body that certifies Tracefy products as approved for bicycle insurance. All Tracefy products carry Kiwa certification, making them acceptable to all insurance companies.
• Mobile Installation PartnersminorChannel Partner/ Reseller/ DistributorMobile partners handle professional installation of GPS trackers at customer homes or workplaces for direct online purchases, enabling nationwide coverage without physical dealer presence.
• Specialized Bicycle DealerscoreChannel Partner/ Reseller/ DistributorNetwork of specialized bicycle shops that sell and professionally install Tracefy GPS trackers. Dealers undergo training and certification to properly install the trackers invisibly in bicycles.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PowUnity: Austrian GPS tracker company specializing in e-bike anti-theft tracking with hardware + subscription + app offering, very similar business model to Tracefy. Direct competitor in DACH and parts of Benelux.
• BikeFinder: Norwegian-origin bike GPS tracker with hardware, subscription, and app-based recovery. Competes head-to-head with Tracefy in European e-bike tracking, including insurance integrations.
• Sherlock Bike: Belgium-based bicycle GPS tracker offering hardware + subscription recovery service. Geographically adjacent peer with strong overlap in BeNeLux dealer and insurance channels.
• Copenhagen Trackers: Danish smart GPS tracker purpose-built for bicycles with theft recovery and app-based location. Closely comparable product offering and target customer to Tracefy.
• Monimoto: European GPS tracker company focused on motorcycles and bicycles with subscription-based tracking and recovery. Comparable IoT hardware + subscription model serving similar theft-prevention use case.

Broad incumbents

• Garmin: Global incumbent in GPS wearables and cycling computers (Edge series). Indirectly competes via fitness/route tracking on high-end bikes, but does not specialize in theft-recovery insurance-grade tracking.
• Bosch eBike Systems: Dominant OEM supplier of e-bike drive systems with integrated connectivity (eBike Flow app, anti-theft features). Large incumbent whose OEM relationships could either threaten or complement Tracefy's bike-brand channel.
• Wahoo Fitness: Connected fitness and cycling computer company (Elemnt series). Competes on the always-on bike computer/data dimension of Tracefy PRO, but not on theft recovery or insurance certification.
• Specialized (ANGi sensor): Major bike brand with proprietary ANGi crash and theft-detection sensor integrated into helmets/bikes. Vertically integrated bike OEM offering an alternative to third-party trackers like Tracefy.

Regional players

• IoT Venture / IT'S MY BIKE: German bike GPS tracker (IT'S MY BIKE) operated by IoT Venture with insurance and dealer integrations in DACH. Comparable business model in a neighboring geography to Tracefy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tracefy_iot
• Facebookfacebook.com/Tracefy
• LinkedInlinkedin.com/company/tracefy
• Instagraminstagram.com/tracefy_iot

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tracefy