What Fahlo does

Fahlo is a US-based consumer products company founded in 2018 in Sanford, operating a direct-to-consumer retail model that sells wildlife-tracking bracelets ($16.95 each) and eco-friendly plush toys ($29.95 each) bundled with physical tracking cards. Each card unlocks an interactive 3D map in Fahlo's iOS and Android app, allowing customers to follow real GPS- and SPOT-tracked animals in the wild across eleven species — including tigers, sea turtles, snow leopards, sharks, dolphins, whales, gorillas, elephants, red pandas, penguins, and red wolves — via exclusive data partnerships with over 20 conservation nonprofits such as Panthera, Sea Turtle Conservancy, and the Dian Fossey Gorilla Fund.

The underlying platform combines satellite GPS and Smart Position and Temperature tags deployed by partner researchers with a consumer-facing mobile application, gamified across four biomes (Ocean, Forest, Tundra, Savanna) with rewards, levels, and exclusive content. A dedicated 'Fahlo Protection Ping' safety protocol governs whether animal paths are displayed live, delayed, or historically to protect the welfare of tracked animals in coordination with nonprofit partners. The product catalog is organized into Classic (year-round) and limited-edition Season Zero: Origins collections, with a monthly 'Follow Your Journey' subscription ('Join the Club') introducing a recurring-revenue layer.

Fahlo's business model rests on three revenue streams: one-time product sales (bracelets, plush toys, gift cards), a monthly tracking-experience subscription, and a wholesale/partner program for retail distribution and conservation collaboration. The company donates 10% of all profits to its nonprofit partners and reports $5.6M+ in cumulative donations since inception, using this mission-driven framing as its primary marketing lever across organic social, brand ambassadors, content marketing, and partner co-marketing. Customer segments are horizontally oriented toward conservation-minded consumers, gift buyers, and multi-species collectors; no enterprise B2B revenue concentration is disclosed.

Name

Fahlo

Legal name

Fahlo

Website

https://myfahlo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Fahlo is a US consumer-products company founded in 2018 that sells wildlife-tracking bracelets and plush toys bundled with mobile-app access to real GPS-tracked animals, partnering with over 20 conservation nonprofits and donating 10% of profits to wildlife protection.

Ownership category

akta.pro rank

Product category

Wildlife Tracking Products

NAICS

Hobby, Toy, and Game Retailers (459120), Clothing and Clothing Accessories Retailers (458110)

SIC

Dolls & Stuffed Toys (3942), Costume Jewelry & Novelties (3960), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industry

Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

Keywords

• Wildlife tracking bracelets
• Conservation e-commerce
• Tracking plush toys
• Animal tracking app
• Monthly subscription boxes

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Product Sales - Bracelets: Sale of wildlife tracking bracelets (The Prowl, The Dash, The Passage, The Wayfare, The Traverse, The Journey, The Scout, The Ascent, The Voyage, The Odyssey, The Expedition) priced at $16.95 each. Each bracelet includes a tracking card that unlocks animal tracking via the Fahlo app.
2. Product Sales - Plush Toys: Sale of tracking plush toys priced at $29.95 each. Plush toys come with a tracking card to track real animals and are made from recycled materials. Each plush tracks the corresponding animal species.
3. Subscription - Join the Club: Monthly subscription service for recurring deliveries of tracking experiences. Customers receive new animal tracking cards monthly, building an ongoing relationship and recurring revenue.
4. Conservation Donation Model: Fahlo donates 10% of all profits to nonprofit conservation partners. This is a core part of the business model rather than a separate revenue stream - the donation comes from profits generated through product sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fahlo designs, sells, and ships hand-strung tracking bracelets (priced at $16.95) and recycled-material tracking plush toys (priced at $29.95), each bundled with a tracking card that unlocks an interactive 3D map in the Fahlo mobile app to follow a real wild animal across 11 species including tigers, sea turtles, sharks, elephants, gorillas, and snow leopards. The company also operates a "Follow Your Journey" monthly subscription that delivers recurring tracking experiences and donates 10% of all profits to 20+ nonprofit conservation partners.

Product overview

Fahlo is a consumer wildlife-tracking company offering two core product lines: tracking bracelets (hand-strung from natural stone and glass beads in 11 animal species) and tracking plush toys (eco-friendly stuffed animals from recycled materials in 10 animal species). Both products include a physical tracking card that unlocks an interactive 3D map in the Fahlo mobile app to follow real wild animals. The product portfolio includes 11 bracelet models (The Prowl, Dash, Passage, Wayfare, Traverse, Journey, Scout, Ascent, Voyage, Odyssey, and Expedition) and 10 plush models, organized into Origins (limited seasonal) and Classic (year-round) collections. Supporting offerings include a monthly subscription club, gift cards, wholesale program, and partner program. The company partners with over 20 conservation organizations to source animal tracking data.

Differentiator

Problem solved

Functional benefit

Products and services

• The Prowl Bracelet (Tiger Tracking) Tiger tracking bracelet sold with a tracking card to follow tigers through the jungles of Thailand, made in partnership with Panthera. For individual consumers interested in wild cat conservation.
• The Dash Bracelet (Red Panda Tracking) Red panda tracking bracelet sold with a tracking card to follow red pandas through Nepalese mountains, made in partnership with SAFE Red Panda / Red Panda Network. For individual consumers interested in endangered species conservation.
• The Passage Bracelet (Penguin Tracking) Penguin tracking bracelet sold with a tracking card to follow Magellanic penguins along the South American coast, made in partnership with Global Penguin Society. For individual consumers interested in penguin conservation.
• The Wayfare Bracelet (Whale Tracking) Whale tracking bracelet sold with a tracking card to follow whales on oceanic journeys, made in partnership with FIU Marine Conservation Ecology Lab. For individual consumers interested in marine conservation.
• The Traverse Bracelet (Gorilla Tracking) Gorilla tracking bracelet sold with a tracking card to follow mountain gorillas among extinct volcanoes in Rwanda, made in partnership with Dian Fossey Gorilla Fund. For individual consumers interested in primate conservation.
• The Journey Bracelet (Sea Turtle Tracking) Sea turtle tracking bracelet sold with a tracking card to follow loggerhead, leatherback, hawksbill, or green sea turtles through ocean currents, made in partnership with Sea Turtle Conservancy. For individual consumers interested in marine reptile conservation.
• The Scout Bracelet (Red Wolf Tracking) Red wolf tracking bracelet sold with a tracking card to follow critically endangered red wolves through North Carolina terrain, made in partnership with AZA's American Red Wolf SAFE. For individual consumers interested in canid conservation.
• The Ascent Bracelet (Snow Leopard Tracking) Snow leopard tracking bracelet sold with a tracking card to follow snow leopards through vast mountain terrain in Central and South Asia, made in partnership with Snow Leopard Conservancy. For individual consumers interested in big cat conservation.
• The Voyage Bracelet (Shark Tracking) Shark tracking bracelet sold with a tracking card to follow hammerhead or silky sharks through the ocean, made in partnership with Saving the Blue. For individual consumers interested in marine predator conservation.
• The Odyssey Bracelet (Dolphin Tracking) Dolphin tracking bracelet sold with a tracking card to follow bottlenose, rough-toothed, or Atlantic spotted dolphins on oceanic adventures, made in partnership with FIU Marine Mammal Ecology Lab. For individual consumers interested in marine mammal conservation.
• The Expedition Bracelet (Elephant Tracking) Elephant tracking bracelet sold with a tracking card to follow African elephants through Kenyan savannas, made in partnership with Save The Elephants. For individual consumers interested in megafauna conservation.
• Tracking Plush Toys Eco-friendly stuffed animals made from recycled water bottles, each bundled with a tracking card to follow a real animal of the same species on an interactive 3D map. Available across the same animal lineup as the bracelets. For individual consumers and gift buyers, especially those interested in plush toy collecting.
• Fahlo Mobile App iOS and Android application that delivers the full animal tracking experience, including interactive 3D maps, animal profiles, updates from conservation partners, and a rewards and levels system across four biomes (Ocean, Forest, Tundra, Savanna). For consumers who have purchased a Fahlo bracelet or plush toy.
• Follow Your Journey Monthly Subscription Monthly subscription club ("Join the Club") that delivers new animal tracking experiences to members on a recurring basis. For individual consumers who want ongoing engagement with wildlife tracking and conservation.
• Gift Cards Gift cards available for purchase on the Fahlo website, allowing recipients to choose their own animal tracking bracelets or plush toys. For gift buyers looking for a flexible present for wildlife-enthusiast recipients.
• Wholesale Program Wholesale distribution program for retailers interested in carrying Fahlo tracking bracelets and plush products. For third-party retail buyers and resellers expanding the brand's physical distribution.

Quantifiable outcome

• Over $5.6 million donated to conservation efforts since 2018
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

21 partnerships are on record, tiered core and supporting.

• PantheracoreStrategic or Co-development PartnerPartnership for tiger conservation. Panthera is a leader in wild cat conservation, protecting the world's 40 species of wild cats. Fahlo's Prowl Bracelet tracks tigers through the jungles of Thailand.
• Sea Turtle ConservancycoreStrategic or Co-development PartnerPartnership for sea turtle conservation. Sea Turtle Conservancy has been protecting sea turtles for over 60 years. Fahlo's Journey Bracelet tracks loggerhead, leatherback, hawksbill, and green sea turtles.
• Dian Fossey Gorilla FundcoreStrategic or Co-development PartnerPartnership for gorilla conservation and research. The Fund contributes to gorilla and golden monkey protection, educating future conservationists. Fahlo's Traverse Bracelet tracks mountain gorillas in Rwanda.
• FIU Marine Conservation Ecology LabcoreStrategic or Co-development PartnerPartnership for marine mammal conservation. Research focuses on ecology, behavior, and conservation of dolphins and whales. Fahlo tracks bottlenose and Atlantic spotted dolphins and various whale species.
• Save The ElephantscoreStrategic or Co-development PartnerPartnership for African elephant conservation in Kenya. Save The Elephants studies elephant behavior and movements to foster human-elephant coexistence. Fahlo's Expedition Bracelet tracks elephants across Kenyan savannas.
• Global Penguin SocietycoreStrategic or Co-development PartnerPartnership for penguin conservation. The first and only international organization dedicated exclusively to protecting all 18 penguin species. Fahlo's Passage Bracelet tracks Magellanic penguins along South American coasts.
• Saving The BluecoreStrategic or Co-development PartnerPartnership for shark conservation. Saving The Blue studies threatened marine species including sharks to refine management and protection strategies. Fahlo's Voyage Bracelet tracks hammerhead and silky sharks.
• Snow Leopard ConservancycoreStrategic or Co-development PartnerPartnership for snow leopard conservation in Central and South Asia. The Conservancy dedicates work to snow leopard survival and mountain habitat conservation. Fahlo's Ascent Bracelet tracks snow leopards.
• American Red Wolf SAFEcoreStrategic or Co-development PartnerPartnership for American Red Wolf recovery. AZA's SAFE program commits to conservation and restoration of the world's most endangered wolf. Fahlo's Scout Bracelet tracks critically endangered Red Wolves in North Carolina.
• Red Panda SAFE / Red Panda NetworkcoreStrategic or Co-development PartnerPartnership for red panda conservation. The network protects red pandas and their habitat in Nepal. Fahlo's Dash Bracelet tracks red pandas through Nepalese mountains.
• Polar Bears InternationalsupportingStrategic or Co-development PartnerPartnership for polar bear conservation and research.
• Cheetah Conservation FundsupportingStrategic or Co-development PartnerPartnership for cheetah conservation efforts.
• Somali Giraffe ProjectsupportingStrategic or Co-development PartnerPartnership for Somali giraffe conservation.
• Ewaso LionssupportingStrategic or Co-development PartnerPartnership for lion conservation in Kenya.
• The Sloth Conservation FoundationsupportingStrategic or Co-development PartnerPartnership for sloth conservation efforts.
• Seymour Marine Discovery CentersupportingStrategic or Co-development PartnerPartnership for marine conservation education and research.
• The Beltran Lab at UCSCsupportingStrategic or Co-development PartnerPartnership for marine science research.
• Clearwater Marine AquariumsupportingStrategic or Co-development PartnerPartnership for marine animal rescue and conservation.
• Georgia AquariumsupportingStrategic or Co-development PartnerPartnership for aquarium conservation and marine research.
• San Diego Zoo Wildlife AlliancesupportingStrategic or Co-development PartnerPartnership for wildlife conservation and species recovery.
• Saving The SurvivorssupportingStrategic or Co-development PartnerPartnership for rhino conservation efforts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pura Vida Bracelets: Charity-linked bracelet brand selling inexpensive woven/stone bracelets with a cause-marketing model. Highly comparable form factor (bracelets), price point, and donation-driven positioning, though focused on artisan crafts rather than wildlife tracking.
• 4ocean: Mission-driven consumer brand funding ocean conservation through product sales (bracelets, apparel) tied to pounds of trash removed. Closely mirrors Fahlo's wildlife-conservation donation model and bracelet-centric product line.
• Love Your Melon: Apparel/accessory brand donating to pediatric cancer research through product sales. Comparable cause-commerce model, lifestyle-branding, and donation-per-purchase structure; differs in cause area but analogous consumer mechanics.

Broad incumbents

• Bombas: Mission-driven apparel brand donating one item per purchase to homelessness nonprofits. Larger-scale example of the donation-tied consumer goods model that Fahlo operates in, demonstrating category maturation and growth ceiling.
• Tentree: Sustainable apparel brand planting trees per item sold. Comparable mission-driven consumer brand using environmental impact (tree planting) as core value prop; broader apparel catalog but analogous GTM and storytelling.
• World Wildlife Fund (WWF) Shop: Official merchandise and plush-toy storefront of a major wildlife nonprofit. Sells branded plush animals and conservation-themed merchandise, directly competing for the conservation-conscious gift-buyer persona Fahlo targets.
• Build-A-Bear Workshop: National plush-toy retailer offering customizable stuffed animals with an experiential in-store component. Relevant for Fahlo's plush-toy line, especially the Epcot-style experiential retail angle, though at much larger scale and broader IP.

Others

• Sea Turtle Conservancy (direct membership): Direct-to-donor conservation nonprofit whose mission Fahlo partially funds. Represents the alternative path conservation-minded consumers could take (donating directly), making it a substitution peer rather than a commercial competitor.
• San Diego Zoo Wildlife Alliance: Conservation organization and one of Fahlo's listed partners, also operating retail outlets and gift shops. Represents both a partnership peer and an adjacent retail/distribution channel for wildlife-themed merchandise.

Emerging players

• Allbirds: Mission-driven DTC brand using sustainability and material innovation (recycled materials, natural fibers) as a wedge. Comparable in DTC, sustainability storytelling, and recycled-material product claims (Fahlo plush toys use recycled water bottles).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@myfahlo
• Facebookfacebook.com/myfahlo
• Instagraminstagram.com/myfahlo/?hl=en
• TikToktiktok.com/@myfahlo
• LinkedInlinkedin.com/company/myfahlo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fahlo