Hydrohex

What Hydrohex does

Hydrohex is a Finnish virtual aqua fitness platform founded in 2018 and headquartered in Turku. The company delivers scheduled and on-demand video-based aquatic fitness classes to screens installed in swimming pools, spas, hotels, and leisure centres, with content filmed using proprietary split-view HD production that captures simultaneous above-water and below-water perspectives of instructors. Its product suite comprises the central Media Platform, four commercial Fitness Class types (CARDIO, POWER, MOVE, BEAT), a Swim School module aligned with Finnish swimming education standards, On-Demand self-service workouts, pool-rated display hardware (TV enclosures, IP-rated screens, projectors, LED walls), the consumer-facing Hydrohex Home app, and three company-operated Hydrohex Studios in Finland and the UK.

The platform is deployed across more than 200 commercial sites in over 10 countries, with revenue generated through quote-based B2B subscriptions to pool operators and leisure chains, hardware sales bundled with the platform, a consumer Hydrohex Home subscription at €19.90/month, and studio memberships and class packs. Go-to-market combines direct enterprise sales through named account managers with a certified AV partner channel (Mersound, Hutchi, Outdoorscreen Company, Hutchison Technologies), institutional distribution via Swim England's Business Solutions program and the NEW Bäder chain partnership, and consumer marketing through SEO, social media, content marketing, and a pool assessment lead-generation tool. The company remains privately held with no disclosed external funding beyond an early Monttu Ventures seed of approximately $29,000 and a 2020 Gorilla Capital round, suggesting a bootstrapped, founder-led operating model.

Name

Hydrohex

Legal name

Hydrohex Oy Ltd

Website

https://hydrohex.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hydrohex is a Finnish virtual aqua fitness platform founded in 2018 that delivers scheduled and on-demand HD split-view video classes to screens in 200+ swimming pools, spas, hotels and leisure centres across 10+ countries, monetised via B2B subscriptions, hardware bundles, consumer Home app subscriptions and studio memberships.

Ownership category

akta.pro rank

Product category

Virtual Fitness Platform / Aquatic Fitness Technology

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Aqua Fitness Classes (HSADABAL)

Keywords

• Virtual aqua fitness
• Swimming pool technology
• Aquatic fitness platform
• Pool display systems
• Fitness content platform

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. SaaS Platform Subscription (Commercial): Monthly or annual subscription for pool operators, spas, and health clubs to access the Hydrohex virtual fitness platform. Includes scheduled class software, on-demand content library, and swim school tools. Pricing is quote-based and tailored to facility size and content package selected.
2. Studio Memberships and Class Passes: Hydrohex operates branded studio locations (Turun Caribia, Hotel Haaga Helsinki, River Bourne Club UK) selling membership packages and class passes directly to consumers. Memberships at €43 for 4-week cycles with 4 credits, and 10-class packs at €60.
3. Hydrohex Home Consumer Subscription: Direct-to-consumer monthly subscription at €19.90 for unlimited access to 60+ on-demand aqua fitness workouts via the Hydrohex Home app. Includes 7-day free trial.
4. Display Hardware and Installation: Sale of pool-optimized display solutions including IP-rated screens, TV enclosures, projectors, and LED walls through AV partner network. Hardware is bundled with the platform subscription. Pricing from £1,500 for TV+enclosure setups up to £20,000–25,000 for LED walls.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Hydrohex sells a virtual aqua fitness media platform that delivers scheduled and on-demand HD split-view workout videos (underwater + surface) to screens installed in commercial swimming pools, spas, and leisure centres. The offering bundles proprietary video content (CARDIO, POWER, MOVE, BEAT, swim school), a scheduling/automation platform, and pool-rated display hardware (IP-rated screens, projectors, LED walls). A separate consumer product line, the Hydrohex Home app and Hydrohex Studios, extends the same virtual content to home pool owners and branded studio attendees.

Product overview

Hydrohex is a virtual aqua fitness platform consisting of a central Media Platform, commercial Fitness Classes with four class types (CARDIO, POWER, MOVE, BEAT), Swim School tools for instructors, On-Demand self-service workouts, and display hardware solutions. The platform operates across 200+ commercial locations in 10+ countries. Hydrohex Studios are company-operated dedicated studio locations. Hydrohex Home App is a separate consumer app for personal home pool use, distinct from the commercial platform. The platform uses high-definition split-view video workouts with underwater camera demonstrations, synchronized music, and voice instruction to deliver automated or on-demand aqua fitness experiences.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 91% of regular users attend six or more times per month
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Swim EnglandcoreGTM or Marketing Partner · 1 May 2026Swim England announced a partnership with Hydrohex in May 2026, enabling its pool operator and owner partners to access Hydrohex products through Swim England's Business Solutions program. The partnership broadens Hydrohex's distribution to Swim England's network of pool operators across England.
• NEW BädercoreStrategic or Co-development Partner · 1 May 2023NEW Bäder, operator of Schlossbad Niederrhein, partnered with Hydrohex in May 2023 to introduce virtual aqua fitness at their facilities. NEW Bäder is expanding the partnership across its network of swimming facilities in Germany. The collaboration aims to maintain aqua fitness offerings despite instructor shortages.
• MersoundcoreImplementation/ SI/ Consulting PartnerSwedish AV company Mersound is a key partner for Hydrohex in Nordic markets, providing display installation services in pool environments. Mersound helps Hydrohex scale installations across Sweden, Norway, Denmark, and Finland.
• HutchiminorImplementation/ SI/ Consulting PartnerHutchi provides AV installation services for Hydrohex display solutions in pool facilities. Partner for pool screen and audio system installations.
• Outdoorscreen CompanyminorImplementation/ SI/ Consulting PartnerOutdoorscreen Company provides outdoor and pool screen installation services in partnership with Hydrohex for display deployments.
• City of EspoominorStrategic or Co-development PartnerCity of Espoo ran a pilot project using Hydrohex Swim School tools for swim education. The pilot generated exciting results and contributed to Hydrohex's development of swim school content.
• Tønder Kommune & AV Center (Denmark)minorStrategic or Co-development PartnerHydrohex launched in Denmark through a partnership with Tønder Kommune and AV Center, marking the company's entry into the Danish market.
• BeFairminorChannel Partner/ Reseller/ DistributorBeFair expanded its collaboration with Hydrohex to new sites, serving as a channel partner distributing Hydrohex solutions to additional pool facilities.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wexer: Wexer provides a virtual fitness content platform for gyms, health clubs, and leisure centres, delivering on-demand and scheduled video classes to in-facility screens — the closest direct analogue to Hydrohex's media platform for pool environments.
• Wellbeats: Wellbeats offers a virtual fitness and wellness content platform for corporate, hospitality, and community venues, including scheduled and on-demand classes streamed to facility screens — directly comparable as a venue-based virtual fitness content SaaS.
• FitnessOnDemand: FitnessOnDemand delivers virtual group fitness content to fitness facilities via touchscreen kiosks and screens, offering scheduled and on-demand classes — overlapping with Hydrohex's venue-based virtual content delivery model.

Broad incumbents

• Les Mills On Demand: Les Mills is the dominant global group-fitness content brand, with Les Mills On Demand providing licensed streaming content for gyms. Comparable as a virtual fitness content library with a strong brand, though not specialised in aqua.
• Technogym: Technogym is a global fitness equipment and connected-fitness platform provider for gyms, hotels, and leisure facilities. Comparable as a broad incumbent that supplies hardware, software, and content to the same operator customers Hydrohex targets.
• Peloton Interactive: Peloton operates a connected fitness platform combining subscription content with hardware for at-home workouts. It is a broader incumbent in the subscription video fitness category and a benchmark for Hydrohex's D2C content monetisation.

Others

• Glofox: Glofox is a fitness studio management and booking platform that Hydrohex already integrates with for its studio operations. It is comparable as a vertical SaaS layer serving fitness studios and is adjacent rather than directly competitive.

Emerging players

• MySwimPro: MySwimPro is a consumer swim training app offering video workouts and coaching for swimmers. Comparable as a digital swim/aqua fitness content product, though it targets individual swimmers rather than pool facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjgRiKFtfxu5AbVHGXe46pg
• Facebookfacebook.com/thehydrohex
• LinkedInlinkedin.com/company/hydrohex-ltd
• Instagraminstagram.com/hydrohex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hydrohex