ZIP.ch

What ZIP.ch does

ZIP.ch SA is a Lausanne-headquartered Swiss digital agency founded in 2014 that operates the Official Swiss Telephone Directory (Annuaire Officiel Suisse) under license from Swisscom Directories AG, and sells a suite of seven subscription SaaS products to Swiss SMEs under the "my" brand: mylocation (local presence and reputation management across 30+ platforms), myagenda (online appointment scheduling), mywebsite (site build/redesign), myseo (search engine optimization, powered by an exclusive Boostability partnership), myrestau (restaurant ordering and reservations), myadvertising (multi-platform ad management across Google, Facebook, Instagram, LinkedIn, and TikTok), and myvisuals (professional photography, video, and 360-degree content). The platform is offered in French, German, Italian, and English across seven major Swiss cities (Geneva, Lausanne, Sion, Bern, Zurich, Basel, Lugano), with regional sales directors and account managers providing direct-sales coverage 7 days/week from 8h to 22h.

The directory ingests official Swisscom data refreshed daily and supports reverse phone lookup, route planning, and City Explorer lifestyle content, attracting over 500,000 monthly visits. Revenue mechanics combine a free baseline directory with paid subscription upgrades — Top Position priority listings at CHF 25/month on an annual subscription and cantonal or national display advertising priced at CHF 500–800 per position per year — alongside a CHF 100 referral program. The go-to-market is sales-led for the SMB segment, with limited self-serve onboarding via my.zip.ch, and the company holds Google Partner, Facebook Marketing Partner, and Swiss Made Software certifications that reinforce a 100% Swiss-made positioning.

Name

ZIP.ch

Legal name

ZIP.ch SA

Website

https://zip.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ZIP.ch is a Swiss digital agency and operator of the Official Swiss Telephone Directory, selling seven SaaS products (mylocation, myagenda, mywebsite, myseo, myrestau, myadvertising, myvisuals) to Swiss SMEs for local presence management, SEO, advertising, and digital marketing.

Ownership category

akta.pro rank

Product category

Digital Marketing Software

NAICS

Media Buying Agencies (54183)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAMAAAE

Local Search & Business Directories

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

SECONDARYMPAAABAK

Retail Media Network (RMN) Planning & Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

Keywords

• Local business directory
• Digital marketing services
• Online presence management
• Search engine optimization
• Web agency services

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Solutions Subscriptions: ZIP.ch generates revenue through paid digital solutions for SMEs including mylocation, myagenda, mywebsite, myseo, myrestau, myadvertising, and myvisuals. These are subscription-based services.
2. Top Position Premium Listing: Premium positioning service that places businesses among the first search results on ZIP.ch directory. Charged at CHF 25 per month for annual subscription.
3. Display Advertising: National and cantonal banner advertising on ZIP.ch platform. Pricing varies by canton and format - High cantons (Zurich, Bern, Vaud, etc.) at CHF 800 per position annually, Low cantons at CHF 500 per position.
4. Directory Services: Basic directory listing is free. Revenue comes from enhanced features and premium positioning for businesses seeking increased visibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ZIP.ch operates the Official Swiss Telephone Directory (aggregating Swisscom Directories AG data with reverse lookup and city guides) and sells a suite of digital marketing subscription products for Swiss SMEs: mylocation (local presence management across 30+ platforms), myagenda (online appointment scheduling), mywebsite (website creation), myseo (SEO via Boostability partnership), myrestau (restaurant ordering and reservations), myadvertising (multi-platform ad management), and myvisuals (professional photo, video, and 360° content production).

Product overview

ZIP.ch operates as a dual-function platform: it is both the Official Swiss Telephone Directory (Annuaire Officiel Suisse) aggregating Swisscom Directories AG data with reverse lookup, route planning, and city guides, and a digital agency offering seven SaaS products under the myproduct naming convention. The product portfolio centers on local presence management (mylocation), online appointment scheduling (myagenda), website building and eCommerce (mywebsite), search engine optimization (myseo, powered by Boostability), restaurant solutions for ordering and reservations (myrestau), multi-platform advertising management (myadvertising on Google, Facebook, Instagram, LinkedIn, TikTok), and professional visual content production (myvisuals). Paid add-ons include Top Position (priority directory listing at CHF 25/month) and display advertising (national or cantonal banners). The platform targets Swiss SMEs and reported over 500,000 monthly visits as of 2026.

Differentiator

Problem solved

Functional benefit

Brands

• mylocation: Local presence solution for managing online visibility, reputation, and social media across 30+ platforms
• myagenda
• mywebsite
• myseo
• myrestau
• myadvertising
• myvisuals

Products and services

• mylocation Local presence management SaaS platform enabling Swiss SMEs to control their online reputation, manage customer reviews, and publish content across more than 30 platforms including Google My Business, Facebook, Instagram, and LinkedIn.
• myagenda Online appointment scheduling platform allowing businesses to expose their calendar to customers 24/7 via website, Facebook, or Google page, with email/SMS campaigns and newsletter distribution.
• mywebsite Website creation and redesign service producing business websites with essential web visibility features and built-in search engine optimization requirements.
• myseo

Quantifiable outcome

• 82% of Swiss consumers use search engines to find local businesses
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• BoostabilitycoreTechnology or Integration · 4 September 2018Exclusive partnership with Boostability, the world leader in SEO for businesses. This partnership enables ZIP.ch to offer enterprise-grade search engine optimization services to Swiss SMEs through their myseo product.
• Swisscom Directories AGcoreTechnology or IntegrationOfficial data source partnership for Swiss telephone directory information. ZIP.ch integrates official Swisscom directory data that is updated daily, providing comprehensive coverage of Swiss subscribers in Yellow and White Pages.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Swisscom Localsearch (local.ch): Swisscom's flagship local directory and search platform in Switzerland; offers the same business-listing, reverse-lookup and advertising value proposition as ZIP.ch and is the primary incumbent ZIP.ch is built to compete against.
• search.ch: Swisscom's general search and directory portal covering phone book, maps and local business information; overlaps directly with ZIP.ch's directory, reverse lookup and route planning features.
• Yelp: Global local business directory and reviews platform with paid placement and advertising products targeting SMBs; ZIP.ch's Top Position and display ads mirror Yelp's monetisation model on a Swiss-focused audience.

Broad incumbents

• Google Business Profile: Google's free SMB presence product integrated with Search and Maps; part of a much wider portfolio. ZIP.ch's mylocation integrates with it but also competes against its native free tooling for Swiss SMEs.

Regional players

• PagesJaunes: France's leading printed and online directory with paid listing, display advertising and digital agency services for SMBs; comparable business model and customer base to ZIP.ch but operating in the French market.
• Das Örtliche: Germany's main phone and business directory with online listings, reverse lookup and advertising products for local businesses; structurally analogous to ZIP.ch's directory services in the German-speaking market.
• Yell.com: UK online Yellow Pages directory offering paid listings, SEO, web and advertising services to British SMEs; the closest English-language analogue to ZIP.ch's combined directory-plus-digital-agency proposition.

Emerging players

• 2GIS: Digital directory and city map platform focused on local business discovery and SME advertising in emerging markets; comparable local search + paid placement model, though operating in a different geography.

Others

• Truecaller: Reverse phone lookup and caller-ID app; overlaps with ZIP.ch's Reverse Directory product as a substitute global service rather than a direct SMB-marketing competitor.
• Trustpilot: Global consumer reviews platform with paid SMB tools for reputation, insights and marketing; adjacent to ZIP.ch's mylocation (reputation management) and myadvertising offering rather than directly competing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/zip.ch
• Xx.com/zipch
• LinkedInlinkedin.com/company/zip-ch-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZIP.ch