Vayant Travel Technologies

What Vayant Travel Technologies does

Vayant Travel Technologies is a private, venture-backed B2B software company headquartered in Sofia, Bulgaria, founded in 2007, that provides airfare search solutions to the global travel industry. The firm operates with 101-250 employees and is led by a Bulgaria-based executive team including CEO Eric Dumas, CFO Antoaneta Orbetsova, VP of Professional and Engineering Services Georgi Kremenliev, VP of Technology Ivan Goychev, and VP of Business Development & Product Marketing Boyan Manev. Specific product detail, named customers, and current product/pricing mechanics are not disclosed in the available input.

Vayant has financed its growth primarily through a sequence of venture rounds. NEVEQ was the founding and repeat investor across 2007, 2008, and 2011. In July 2014, Lufthansa — a major global airline group — took a strategic position, which in this vendor tier typically signals both capital injection and a likely anchor commercial relationship. In February 2016, the company closed a $3,000,000 round from undisclosed investors; this is the only round in the input with a disclosed amount and remains the most recent capital event on record. No subsequent funding, M&A, or product-launch data is available in the input.

The firm lists pros.com as its website. The input also contains a large body of data describing PROS, Inc. (NYSE: PRO), a separate, publicly traded, Houston-headquartered airline retailing and revenue-management company founded in 1987; that data is not attributable to Vayant based on differences in legal name, domicile, founding year, employee count, and leadership. The pros.com domain currently resolves to PROS, and the input does not resolve whether this reflects a domain sale, rebranding, acquisition, or data error, so this website attribution should be treated with caution.

Name

Vayant Travel Technologies

Legal name

PROS, Inc.

Website

https://pros.com

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Vayant Travel Technologies is a Sofia, Bulgaria-based private B2B software company founded in 2007 that provides airfare search solutions to the global travel industry, with 101-250 employees and historical backing from NEVEQ and Lufthansa.

Ownership category

akta.pro rank

Product category

Airline Retailing Software

akta.pro primary industry

Price Tracking, Alerts & Deal Discovery (Fare Prediction/Watchlists) (THALAEAJ)

akta.pro secondary industry

Flight-Focused OTAs & Airfare Marketplaces (THAKAAAC)

Keywords

• Airfare search technology
• Airline shopping solutions
• Fare optimization software
• Travel distribution platforms
• Airline retailing software

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Licenses: PROS generates primary revenue through cloud-based SaaS subscription agreements with airlines. Customers pay recurring subscription fees for access to the PROS platform, which includes revenue management, dynamic pricing, shopping, merchandising, and offer marketing modules. Pricing is typically based on configurable parameters and product-specific terms as documented in their Master Subscription Agreement.
2. Professional Services: Implementation, training, and consulting services to support platform deployment and customer success. Covered under Professional Services Supplement within the Master Subscription Agreement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Voyant provides the global travel industry with airfare search solutions, enabling airlines and travel distributors to deliver optimized fare shopping experiences to consumers. Its technology powers real-time fare discovery, shopping, and offer distribution workflows within airline retailing platforms, and is now integrated into the PROS Platform following the 2016 acquisition.

Product overview

PROS offers a comprehensive airline retailing platform with AI-powered offer management at its core. The platform includes core revenue optimization products (Revenue Management, Real-Time Dynamic Pricing, Dynamic Ancillary Pricing, Group Sales Optimizer, Shopping, Merchandising), product management solutions (Product Catalog, Stock Keeper), and offer marketing tools (airTRFX, airModules, airWire, airSEM). The PROS Platform connects all these capabilities end-to-end, enabling airlines to create, optimize, and distribute offers across every channel. Additionally, PROS offers B2B-focused solutions including Smart Configure Price Quote (Smart CPQ) and Smart Price Optimization & Management (Smart POM) for non-airline industries. The platform processes more than 400 million prices and 1.7 billion forecasts daily across 130+ airline customers globally.

Differentiator

Problem solved

Functional benefit

Brands

• airTRFX: Airline digital marketing platform for travel website personalization and content relevance
• airModules
• airWire
• airSEM
• Smart CPQ
• Smart Price Optimization & Management

Products and services

• Airfare Search Solution
• Shopping and Offer Distribution Shopping and offer distribution solution that creates optimized, responsive offers and distributes them across all sales channels. Built on Vayant's airfare search technology, now integrated within the PROS Platform for airline customers.

Quantifiable outcome

• 130+ airlines worldwide using PROS solutions
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature6 records

Partnerships

One partnership is on record.

• MicrosoftflagshipTechnology or Integration · 1 January 2022PROS has a 18+ year relationship with Microsoft as an AI innovation and technology developer. In 2022, the companies signed a Strategic Alliance Agreement to accelerate adoption of AI-powered digital selling. PROS is the only transactable and Microsoft Azure Consumption Commitment (MACC)-eligible ISV and the only Travel technology vendor with solutions for Configure Price Quote, Price Optimization and Management, Revenue Management, Group Sales, and Real-Time Dynamic Pricing available on AppSource and Azure Marketplace. PROS built a plugin for Copilot for Sales, being the first CPQ ISV partner to create such an integration. PROS solutions run exclusively on Microsoft Azure.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Others

• TravelgateX: TravelgateX operates a B2B travel marketplace connecting hotels, airlines, and sellers via APIs; an adjacent/ecosystem player in the B2B travel connectivity and search infrastructure space.

Direct peers

• Duffel: Duffel provides a B2B flight booking API and airfare search platform for travel businesses, directly comparable to Vayant's B2B airfare search solutions serving the global travel industry.

Broad incumbents

• Amadeus: Amadeus is a global travel technology giant offering airfare search, GDS, and airline retailing solutions at much larger scale; overlaps with Vayant/PROS in airline distribution and shopping capabilities.
• Sabre: Sabre is a major travel technology provider with airfare search, GDS, and airline retailing products; competes with Vayant/PROS for airline technology spend across shopping, pricing, and distribution.
• Travelport: Travelport provides GDS, airfare search, and travel commerce platforms to airlines and travel agencies; comparable as a broad incumbent in the airline search and distribution technology space.
• Skyscanner: Skyscanner (owned by Trip.com Group) is a global flight metasearch and comparison platform with B2B API offerings; comparable as a broad incumbent in airfare search and price comparison.
• Google Flights: Google Flights is a dominant consumer-facing airfare search and metasearch product embedded in Google's ecosystem; competes for airline direct-distribution traffic and sets consumer expectations for airfare search UX.

Emerging players

• Kiwi.com: Kiwi.com operates virtual interlining and a flight search/discovery platform, including Tequila B2B API; comparable as an emerging player in airfare search with both B2C and B2B offerings.
• Hopper: Hopper is an AI-driven travel app specializing in airfare prediction and price tracking, with a B2B platform (Hopper for Business); overlaps with Vayant's airfare search capabilities and price discovery focus.

Regional players

• Aviasales: Aviasales (formerly Jetradar) is the leading flight metasearch and booking platform in Russia/CIS and emerging markets; comparable as a metasearch specialist serving specific regional airline markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vayant-travel-technologies
• Xx.com/vayant
• Facebookfacebook.com/Vayant

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vayant Travel Technologies