Tierra

What Tierra does

Tierra S.p.A. is a Turin-headquartered telematics solutions provider founded in 2008 as a joint venture between Italy's Divitech S.p.A. and Japan's Topcon Corporation, serving construction equipment operators, precision agriculture operators, automotive fleet/rental/logistics companies, and OEM manufacturers of heavy equipment. The company sells an integrated stack consisting of embedded telematics hardware (AM35 and AM54 cellular gateways, AT20G long-life battery asset tracker), cloud software platforms (ProPulse for off-road and industrial fleets, Gazelle for on-road fleets), a single-SIM global connectivity service operating in 194 countries, and an add-on Tierra Remote Service that integrates with Cummins Connected Diagnostics for remote engine diagnostics.

The underlying technology combines CAN-Bus data acquisition with multi-mode LTE cellular connectivity (with 3G/2G fallback), AWS-hosted multi-AZ cloud infrastructure with MQTTS-encrypted device-to-cloud communication, REST and AEMP APIs for multi-brand fleet aggregation, and a recently announced Agentic AI platform developed with the AWS Generative AI Innovation Center that enables natural-language access to fleet data. Machine-learning models for predictive maintenance and anomaly detection have been co-developed with Politecnico di Torino, supporting continuous condition monitoring and early DTC prediction.

Tierra generates revenue through three streams: hardware sales of embedded devices to OEMs (factory integration) and aftermarket retrofit customers; recurring subscriptions to ProPulse and Gazelle platforms with quote-based enterprise pricing on multi-year contracts; and recurring connectivity services plus managed analytics and remote-diagnostics offerings. Distribution combines direct enterprise field sales (regional offices in Livermore, CA and Jakarta, Indonesia) with the Topcon group's global channel network spanning Europe, North America, Asia, Russia, and Oceania. Certifications include ISO 9001, ISO/IEC 27001, and RED (Radio Equipment Directive), supporting enterprise-grade procurement requirements.

Name

Tierra

Legal name

Tierra S.p.A.

Website

https://tierratelematics.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Tierra S.p.A. is a Turin-based telematics provider, founded in 2008 as a joint venture of Divitech and Topcon Corporation, selling embedded devices, cloud fleet platforms, global connectivity, and AI-driven predictive maintenance to OEMs and fleet operators in construction, agriculture, and automotive sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Telematics Hardware Sales: Sale of embedded telematics devices including AM35, AM54, and AT20G. Devices are sold to OEMs for factory integration and to aftermarket customers for retrofitting. Hardware provides CAN-Bus connectivity, GPS tracking, and sensor data collection.
2. Software Platform Subscriptions: Subscription-based access to cloud platforms ProPulse and Gazelle providing fleet management, asset tracking, analytics, and reporting capabilities. Platform services include real-time monitoring, predictive maintenance, geofencing, and dashboard reporting.
3. Global Connectivity Services: Single-SIM global connectivity service providing data transmission across 194 countries at fixed costs. Revenue generated through SIM operations and data pooling services with analytical tools for SIM usage and cost insights.
4. Remote Diagnostics Services: Advanced diagnostics and troubleshooting services for construction equipment through integration with Cummins Connected Diagnostics. Enables remote problem identification and maintenance planning optimization.
5. Advanced Analytics & AI Services: Data engineering, business analytics, predictive maintenance, and AI-driven services. Includes machine learning models developed with Politecnico di Torino for operational optimization and anomaly detection.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Tierra designs, develops, and sells an integrated telematics ecosystem for OEM manufacturers, fleet operators, and industrial customers across construction, agriculture, and automotive sectors. The offering combines embedded telematics hardware devices (AM35, AM54, AT20G) with cloud-based software platforms (ProPulse for off-road equipment and Gazelle for on-road vehicles), global single-SIM connectivity across 194 countries, AI-driven predictive analytics, and remote diagnostics services integrated with Cummins Connected Diagnostics.

Product overview

Tierra offers a comprehensive telematics ecosystem consisting of two primary web-based software platforms (Gazelle and ProPulse) supported by a range of embedded hardware devices (AM35, AM54, AT20G). Gazelle serves on-road fleet management for rental, logistics, and automotive segments, while ProPulse provides an integrated fleet management platform for off-road equipment in construction and agriculture. The portfolio includes specialized devices for powered equipment (AM35, AM54) and non-powered assets (AT20G), all connected through cloud-based platforms with advanced analytics and AI capabilities. Tierra Remote Service adds remote diagnostics functionality, particularly for Cummins-powered equipment.

Differentiator

Problem solved

Functional benefit

Brands

• AT20G: Asset tracker for tracking, geolocalization and recovery of non-powered trailers, equipment, and attachments. Features up to 10-year battery life, IP68 water/dust resistance, LTE-M/NB-IoT connectivity.
• AM35
• AM54
• Gazelle
• ProPulse
• Tierra Remote Service

Products and services

• ProPulse

Quantifiable outcome

• Up to 10-year battery life for non-powered asset tracking with AT20G
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature11 records

Partnerships

16 partnerships are on record, tiered flagship, minor, core and regional.

• Topcon Aptix PlatformflagshipTechnology or Integration · 26 September 2024Tierra's Blend+ online portal is seamlessly integrated with Topcon Aptix Integration Platform, an integration platform as-a-service (iPaaS) for construction project management. Blend+ custom APIs exchange positions and technical work data (work hours, fuel consumed, etc.) with Aptix. Tierra is configured as the central point of data ingestion for telematic information that Aptix needs.
• AbinsulaminorGTM or Marketing Partner · 28 September 2023Tierra participated in AutomIoTive Conference organized by Abinsula in collaboration with Innois (Sardinia Foundation's innovation platform), focusing on the intersection of IoT and automotive industry.
• Topcon CorporationcoreStrategic or Co-development Partner · 1 January 2008Topcon Corporation (Japan) and Divitech S.p.A. formed a joint venture in 2008 to create Tierra S.p.A. Topcon provides GNSS technology, positioning systems, and global distribution network. Topcon oversees development and manufacturing across all business sectors from its Tokyo headquarters, with subsidiaries in Europe (Netherlands), US (Livermore, CA), Australia, and Russia.
• Divitech S.p.A.coreStrategic or Co-development Partner · 1 January 2008Divitech S.p.A. (Leinì, Turin) co-founded Tierra as a joint venture with Topcon Corporation in 2008. Divitech specializes in development and production of custom, advanced cartographic applications and is co-located with Tierra's registered office.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides cloud infrastructure for Tierra's telematics platform, enabling scalable, high-availability operations. Tierra collaborated with AWS Generative AI Innovation Center to develop Agentic AI for fleet management. AWS Partner Certified infrastructure ensures compliance and resilience. Multi-AZ solutions, secure cloud storage, and disaster recovery capabilities are hosted on AWS.
• Politecnico di TorinocoreStrategic or Co-development PartnerLong-term partnership with Politecnico di Torino (major engineering university) to provide platforms with advanced analytics. Machine learning models for operational optimization and predictive maintenance are developed in collaboration with the university. R&D department collaborates with Politecnico di Torino, with headquarters located in the 'innovation district' near the university.
• CumminsflagshipTechnology or IntegrationTierra Remote Service integrates directly with Cummins Connected Diagnostics system, enabling advanced diagnostics and troubleshooting for major components on construction equipment with Cummins engines through a single interface. AM54 is ready for Cummins Connected Diagnostics, enabling Tierra Remote Service as soon as the device is connected.
• Topcon Europe Positioning B.V.coreChannel Partner/ Reseller/ DistributorManages distribution, sales, technical service and support for the European sales network from Capelle aan den IJssel, Netherlands.
• Topcon Positioning Systems, Inc. (US)coreChannel Partner/ Reseller/ DistributorDevelops and manufactures GNSS instruments, machine control systems and supporting software solutions in Livermore, CA, USA. Co-located with Tierra America Inc.
• Topcon Agriculture S.p.A.coreChannel Partner/ Reseller/ DistributorDevelops GNSS related software and telematics for agriculture applications, located in Turin, Italy.
• PT Weeo Solution FrontierregionalChannel Partner/ Reseller/ DistributorASEAN regional partner providing telematics for Indonesian and ASEAN markets from Jakarta Selatan, Indonesia.
• Topcon Positioning System (Australia) Pty Ltd.regionalChannel Partner/ Reseller/ DistributorAustralian subsidiary of Topcon serving Oceania markets from South Brisbane, QLD.
• Topcon Precision Agriculture Pty Ltd.regionalChannel Partner/ Reseller/ DistributorDevelops and manufactures precision agriculture products and machine control software in Mawson Lakes, SA, Australia.
• Topcon InfoMobility S.r.l.regionalChannel Partner/ Reseller/ DistributorItalian partner company serving the mobility sector from Concordia sulla Secchia, Italy.
• TopFloor S.r.l.minorChannel Partner/ Reseller/ DistributorItalian partner company located in Concordia sulla Secchia, Italy.
• GEOPRO S.r.l.minorChannel Partner/ Reseller/ DistributorItalian partner company serving the geomatics/professional market from Ancona, Italy.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Geotab: Geotab is a leading fleet telematics provider offering GPS tracking, driver behavior, and analytics for commercial vehicle fleets. It is directly comparable to Tierra's Gazelle platform for on-road fleet management, serving similar rental, logistics, and enterprise customers with subscription-based software plus hardware.
• Samsara: Samsara provides connected operations cloud with fleet telematics hardware and software for industries including construction, transportation, and agriculture. Comparable to Tierra as a full-stack IoT telematics vendor targeting both on-road and off-road assets with subscription SaaS and embedded devices.
• Verizon Connect: Verizon Connect offers fleet management, GPS tracking, and telematics for commercial vehicles, including international connectivity. It competes with Tierra's Gazelle platform and shares the enterprise field sales GTM motion, while leveraging Verizon's global network infrastructure comparable to Tierra's 194-country single-SIM offering.
• Webfleet (Bridgestone): Webfleet is a commercial fleet management telematics platform (owned by Bridgestone) with broad European presence. It competes directly with Tierra in on-road fleet telematics for logistics, rental, and service fleets, including subscription software plus hardware model.
• MiX Telematics: MiX Telematics provides fleet and asset management solutions for commercial vehicles, construction, and mining. Comparable to Tierra's ProPulse and Gazelle platforms, with similar mix of OEM embedded, aftermarket hardware, and subscription software targeting enterprise customers across multiple geographies.

Broad incumbents

• Trimble Transportation: Trimble provides positioning, telematics, and fleet management across transportation, construction, and agriculture — overlapping with Tierra in off-road equipment telematics. As a much larger incumbent, it competes via broader portfolio (positioning, mapping, fleet) rather than specializing in Tierra's mid-market OEM/AM embedded niche.
• Caterpillar (Cat Connect): Caterpillar's Cat Connect platform provides telematics and fleet management for construction and heavy equipment customers. As an OEM with proprietary telematics, it competes with Tierra's embedded AM54 devices and ProPulse platform for factory-integrated fleet intelligence on construction machinery.
• John Deere (JDLink): John Deere's JDLink telematics platform provides connected machinery for agriculture and construction. Comparable to Tierra's ProPulse and Gazelle platforms for agriculture/fleet telematics, but Deere owns the entire stack including machines — making it a broad incumbent rather than a specialized telematics vendor.

Others

• Topcon Corporation: Topcon is Tierra's joint venture partner and parent, providing GNSS positioning instruments, machine control systems, and telematics for construction and agriculture. While not a direct competitor (same ownership), it is the most closely aligned company due to overlapping technology, distribution network, and product portfolios.

Emerging players

• Motive (formerly KeepTruckin): Motive provides AI-enabled fleet management, GPS tracking, and compliance for commercial trucking and construction. Comparable to Tierra as a hardware-plus-subscription telematics vendor, but with more focus on trucking and lighter on heavy off-road equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tierratelematics
• LinkedInlinkedin.com/company/tierra-spa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tierra