Mamie Nova

What Mamie Nova does

Mamie Nova is a French dairy dessert and yogurt brand operated by SNC NOVA, a wholly-owned subsidiary of ANDROS SAS (RCS Cahors 428 682 447). The brand produces and markets the GOURMAND® product umbrella, which spans seven distinct ranges: fruit yogurts (Yaourt aux fruits), smooth blended yogurts (Mixé), melt-in-mouth fondants, cream desserts (Crème), Liégeois-style layered desserts (Cœur de liégeois), double pleasure yogurts (Double Plaisir) combining stirred yogurt with fruit compote, and pastry-inspired desserts (Dessert Pâtissier). All products are manufactured using French whole milk (lait entier Français) with fruit purees and natural flavors, positioning the brand around authentic French dairy heritage, generosity of fruit content, and emotional cues of comfort, nostalgia, and indulgence. Distribution is exclusively through French grocery and supermarket retail channels; the company does not operate direct-to-consumer e-commerce for product, but maintains a consumer-facing website, an active newsletter with promotional coupons, Facebook and Instagram communities, and a consumer testimonial program. Mamie Nova runs a continuous cadence of seasonal limited editions and line extensions — including the September 2025 launch of the Mixé range and ongoing additions to the Dessert Pâtissier category — indicating an active product innovation pipeline within a single-geography, mass-market FMCG model.

Name

Mamie Nova

Legal name

SNC NOVA

Website

https://mamienova.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mamie Nova is a French dairy dessert and yogurt brand owned by ANDROS SAS via SNC NOVA, selling the GOURMAND® range of fruit yogurts, creams, fondants, and pastry desserts through French grocery retail to mass-market French consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Maromme

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Dairy dessert and yogurt product sales: Mamie Nova generates revenue through the manufacture and sale of branded dairy desserts and yogurts. Products are sold through retail grocery channels across France. The company operates under the Andros food group umbrella and serves French consumers seeking quality dairy dessert products with authentic flavors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Mamie Nova manufactures and sells a portfolio of branded dairy desserts and yogurts under the GOURMAND® brand in France. The product range includes fruit yogurts, smooth blended yogurts, melt-in-mouth fondants, cream desserts, Liège-style layered desserts, double-pleasure yogurts with fruit compote, and pastry-inspired desserts, all made with French whole milk and offered with seasonal limited-edition flavors.

Product overview

Mamie Nova is a French dairy and dessert brand owned by ANDROS group, offering a comprehensive portfolio of indulgent dairy products under the GOURMAND® brand umbrella. The product range spans seven distinct lines: fruit yogurts (Yaourt aux fruits), smooth blended yogurts (Mixé), melt-in-mouth desserts (Fondant), cream desserts (Crème), Liège-style desserts with flowing hearts (Cœur de liégeois), double pleasure yogurts (Double Plaisir) combining stirred yogurt with fruit compote, and pastry-inspired desserts (Dessert Pâtissier). All products are made with whole milk and feature generous fruit content and authentic flavors, with seasonal limited editions providing variety throughout the year.

Differentiator

Problem solved

Functional benefit

Brands

• GOURMAND®: Main product line including yogurts with fruit, mixed yogurts, fondants, creams, Liège-style desserts, double pleasures, and pastry desserts

Products and services

• GOURMAND® Yaourt aux fruits Range of fruit yogurts made with whole French milk, featuring generous fruit pieces and a creamy onctuous texture, available in flavors including Fraises, Cerises Griottes, Framboises, Pêche Jaune, Abricot, Ananas Passion, Mandarine Citron Vert, Citron Lemon Curd, Rhubarbe Rose, Figue Tournesol Pavot, Tropical, Litchi & Rose, Mangue, and Panaché fruits jaune, plus limited editions.
• GOURMAND® Mixé Smooth/blended yogurts without fruit pieces, featuring an onctueuse smooth texture for adults who prefer fruit yogurts without chunks. Launched in September 2025 with flavors Fraise Cassis, Mangue Passion, and Pêche Abricot.
• GOURMAND® Fondant Desserts lactés with a firm texture that melts in the mouth. Flavors include Chocolat, Chocolat Menthe, Vanille de Madagascar, Café, Caramel Beurre Salé, Pistache, and seasonal varieties.
• GOURMAND® Crème Cream desserts with a creamy onctuous texture. Flavors include Vanille Bourbon, Chocolat Noir, Chocolat au Lait, Chocolat Banane, Chocolat Poire, Caramel Beurre Salé, Marrons, Cappuccino, Chocolat Caramel saveur Cacahuète, and limited editions.
• GOURMAND® Cœur de liégeois Liège-style desserts combining three textures: onctuous cream, a flowing heart, and airy whipped cream. Flavors include Cappuccino cœur Chocolat, Chocolat blanc cœur Chocolat, and Chocolat cœur Caramel Beurre Salé.
• GOURMAND® Double Plaisir Double pleasure yogurts combining a gentle onctuous stirred yogurt with generous fruit compote. Flavors include Mangue, Ananas, and various seasonal varieties.
• GOURMAND® Dessert Pâtissier Pastry-inspired ready-to-eat desserts reimagining classic French patisserie. Products include Tiramisu Cappuccino, Baba au Rhum façon Mojito, and Cœur Fondant au chocolat cœur praliné.
• Éditions Limitées - Vanille Érable Pécan & Orange Sanguine Kumquat Seasonal limited edition dairy desserts launching in spring/summer 2026, including a Vanille Sirop d'Érable Pécan cream and an Orange Sanguine Kumquat yogurt variant.
• Yaourt Figue Cannelle (Édition Limitée) Seasonal limited edition yogurt flavor featuring fig and cinnamon, launched for the autumn/winter 2026 season.

Quantifiable outcome

• 31% of French people eat both a main course AND dessert during their weekday dinner (study by Crédoc)
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• KingcomminorImplementation/ SI/ Consulting PartnerKingcom is the digital agency responsible for the design, development, and ongoing maintenance of the Mamie Nova website. Located in Paris, Kingcom handles the technical implementation and design aspects of the mamienova.com online presence.
• Andros (Parent Company)coreOthersAndros is the parent company of the Mamie Nova brand. The Andros group is a major French food company specializing in dairy products, fruit-based foods, and specialty foods. Mamie Nova operates as a brand under the Andros corporate umbrella. The parent company manages data protection responsibilities and corporate governance for the brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Danone: Global dairy giant whose French portfolio (Danette, Gervais, Activia, Danio) directly competes with Mamie Nova across yogurt and dessert categories. Larger scale, broader portfolio, and stronger retailer bargaining power make it the dominant incumbent Mamie Nova competes against.
• Nestlé France: Major French food conglomerate with extensive dairy and dessert brands including La Laitière. Competes broadly with Mamie Nova across French grocery dairy aisles with deeper R&D and marketing budgets.

Direct peers

• Senoble: French dairy and dessert manufacturer (yogurts, crèmes, desserts) supplying both branded and private-label SKUs. Comparable to Mamie Nova in French dairy dessert manufacturing and grocery distribution.
• Müller: Germany-based dairy company with established French distribution in yogurts, rice pudding, and dairy desserts. Directly comparable to Mamie Nova's cream and yogurt dessert pots on product format and price tier.
• La Laitière (Nestlé): Nestlé France's premium cream dessert and dairy dessert pots brand. Closely competes with Mamie Nova's Crème and Dessert Pâtissier ranges on French grocery shelves, targeting the same adult everyday-indulgence occasion.
• Yoplait: General Mills' leading French yogurt brand with broad fruit, smooth, and children's dessert yogurt ranges. Directly comparable to Mamie Nova's Yaourt aux fruits, Mixé, and Double Plaisir portfolios in French grocery.
• Danette (Danone): Danone's iconic French cream dessert brand sold in cups and pots across French retail. Directly comparable to Mamie Nova's GOURMAND Crème and Fondant lines in product format, target occasion (everyday indulgence), and distribution through French grocery.
• Petit Filous (Yoplait): Yoplait's branded kids/family yogurt and dairy dessert pots range. Comparable to Mamie Nova's yogurt-with-compote and small-format dessert pots on French retail shelves.
• Gervais Danone: Heritage Danone brand for yogurt and dairy desserts (fromages frais, yaourts, desserts). Overlaps with Mamie Nova's cultured-dairy dessert range and competes for the same French family/snack occasion.

Emerging players

• Sojasun: French plant-based dairy alternative brand (yogurts, desserts) under Triballat Noyal. Adjacent rather than direct competition, but relevant as Mamie Nova considers category extension into dairy-alternative desserts to mitigate health/sugar headwinds.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mamienova
• Instagraminstagram.com/mamienovafrance
• LinkedInlinkedin.com/company/mamie-nova

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mamie Nova