What Granville Biomedical does

Granville Biomedical Inc. is a privately held Canadian health technology company founded in 2019 by Christine Goudie (CEO) and Crystal Northcott and headquartered in the Vancouver area. The company designs, manufactures, and sells anatomically accurate silicone-based training models for pelvic and urological health education, with a portfolio that includes Venus (general pelvic health), Iris (pessary and device demonstration), Lily (levator ani muscle assessment), Atlas (men's pelvic health), Astra (IUD training, Summer 2026 pre-order), Celeste (cervical assessment, Fall 2026 pre-order), and EpiSim (suturing pads). Underlying technology combines proprietary medical-grade silicone formulations with novel patent-pending architectures — notably a translucent vaginal canal for device visualization, a removable levator ani muscle for avulsion simulation, and a rotating cervical dial — together with 3D-printed recyclable thermoplastic stands; all models are offered in light, medium, and dark skin tones.

The business model is primarily one-time hardware unit sales priced $145–$945 CAD through a direct Shopify e-commerce storefront supporting multiple currencies and languages, supplemented by an international distributor network reaching healthcare practitioners in 40+ countries across North America, Europe, Oceania, and Asia. A secondary freemium SaaS channel — the Granville Educational App, launched in 2025 with AI-powered quiz modules — extends the offering into digital education. Custom anatomical model work for enterprise clients such as Life360 Innovations and collaborations with education-focused partners (Herman & Wallace Pelvic Rehabilitation Institute, University of Birmingham Clinical Skills Department, Alt Med Creative) further diversify revenue. Customers are concentrated in pelvic floor physiotherapy, OB/GYN and midwifery training, women's health education, and academic medical institutions, with additional reach into NGOs (Planned Parenthood NL, Freedom Tree) for international outreach in markets such as Malawi and Sierra Leone.

Granville has no disclosed funding rounds or institutional investors, operates with a small team of roughly nine named members, and is pursuing an active multi-jurisdiction patent strategy in Canada, the US, and Australia alongside a registered Canadian trademark. Channel mix, pricing discipline, and a defensible IP posture around novel simulation architectures form the operational backbone, while the 2026 product pre-order pipeline and app-driven digital extension indicate the company is in an active expansion phase.

Name

Granville Biomedical

Legal name

Granville Biomedical Inc.

Website

https://granvillebiomedical.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Granville Biomedical Inc. is a privately held Canadian health technology company founded in 2019 that designs and sells anatomically accurate silicone pelvic and urological training models. Its products serve pelvic floor physiotherapists, OB/GYN and midwifery trainees, women's health educators, and academic medical institutions across 40+ countries via direct e-commerce, distributors, and curriculum partnerships.

Ownership category

akta.pro rank

Product category

Medical Simulation and Training

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

akta.pro secondary industry

Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA)

Keywords

• Pelvic health models
• Anatomical training models
• Medical simulation devices
• Clinical education tools
• Women's health training

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Anatomical Model Hardware Sales: One-time purchase of anatomical training models for healthcare education. Products include individual models and diversity trio bundles. Models are designed for repeated educational use and include a 3-month warranty.
2. Digital Educational App: SaaS educational app providing product information, demonstration videos, assembly animations, and AI-powered interactive quiz modules. Free beta version currently deployed.
3. Distributor Network: Global distribution partnerships enabling sales through reseller channels in North America, Europe, Oceania, and Asia

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Granville Biomedical designs, develops, and manufactures medical-grade silicone anatomical models (Venus, Iris, Lily, Atlas, Astra, Celeste, EpiSim) used by healthcare professionals and educators for pelvic health clinical skills training and patient education. The models feature proprietary lifelike silicone formulations and novel patent-pending designs such as translucent vaginal canals and rotating cervical dials. The company also offers a companion Granville Educational App (SaaS) with demonstration videos and AI-powered quiz modules.

Product overview

Granville Biomedical offers a portfolio of anatomically accurate pelvic health anatomical models designed for clinical skills training and patient education. The core product line includes female pelvic health models (Venus™ for general pelvic health, Iris™ for pessary/device demonstrations, Lily™ for Levator Ani Muscle assessment), male pelvic health models (Atlas™), and specialized training models (Astra™ for IUD training launching Summer 2026, Celeste™ for cervical assessment launching Fall 2026, EpiSim™ for suturing skills). All models are available in multiple skin tones (light, medium, dark) for inclusive representation. Models come with recyclable thermoplastic stands and components. The portfolio also includes a companion Granville Educational App (SaaS) with product videos, demonstrations, and AI-powered quiz modules available on Apple App Store and Google Play Store. Products are sold individually or as Diversity Trio bundles with three skin tone variations.

Differentiator

Problem solved

Functional benefit

Brands

• Venus™: Pelvic Health Educational Model for clinical training and patient education featuring realistic vulva, vaginal canal, and visible cervix
• Iris™
• Lily™
• Atlas™
• Celeste™
• Astra™
• EpiSim™
• Granville Educational App

Products and services

• Venus Pelvic Health Educational Model A life-like anatomical model featuring vulva, vaginal canal, and visible cervix designed for pelvic health practitioners, educators, and trainees to demonstrate perineal massage techniques, pelvic exams (PAP smears), dry needling methods, and insertion of menstrual products.
• Iris Pessary and Device Demonstration Model A hands-on education model designed for insertion, placement, and removal of medical devices including pessaries, menstrual cups, contraceptive devices, and speculums. Features a translucent vaginal canal to visualize device placement during training demonstrations.
• Lily Pelvic Floor Levator Ani Muscle Model A teaching tool to demonstrate pessary insertion and rehearse palpation techniques for diagnosing Levator Ani Muscle (LAM) avulsion. Features a removable LAM component and a stand with a simulated coccyx.
• Atlas Men's Health Educational Anatomy Model An anatomical model supporting hands-on education in men's pelvic and urological health. Features life-like external genitalia including penis with urethral opening aligned with French catheter scale, and testicles with realistic soft tissue texture for clinical training and patient education.
• Astra IUD Skills Training Model Purpose-built model for comprehensive hands-on training in IUD care. Supports realistic practice of IUD assessment, insertion, positioning, and extraction techniques with anatomically accurate structures and life-like tactile feedback. Patent pending.
• Celeste Cervical Assessment Model Advanced educational tool featuring an innovative rotating dial of cervixes for hands-on learning in cervical health assessment. Enables visual and tactile exploration of normal anatomy and diverse pathologies including cervical cancer stages, polyps, ectropion, dysplasia, and STIs. Patent pending.
• EpiSim Diversity Trio Suturing Skills Training Pads Reusable silicone training pads designed for hands-on suturing skill development. Includes 5 different laceration shapes in light, medium, and dark skin tones. Each pad supports approximately 10 suturing rehearsals.
• Venus Diversity Trio Bundle of three Venus Pelvic Health Educational Models in light, medium, and dark skin tones for diverse patient representation through teaching and learning.
• Iris Diversity Trio Bundle of three Iris Pessary and Device Demonstration Models in light, medium, and dark skin tones for diverse patient representation.
• Lily Diversity Trio Bundle of three Lily Levator Ani Muscle Models in light, medium, and dark skin tones for diverse patient representation and teaching.
• Granville Educational App A SaaS educational application for use alongside Granville Biomedical anatomical models. Includes product information, demonstration videos, assembly animations, and interactive AI-powered quiz modules to expand knowledge of women's pelvic health. Available on Apple App Store and Google Play Store. Free beta version currently deployed.

Quantifiable outcome

• Used by healthcare practitioners in 40+ countries globally
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Freedom TreecoreStrategic or Co-development PartnerInternational women's health outreach partner supporting maternal health education and pelvic health awareness programs. Models used in educational programs in Malawi and Sierra Leone to teach, facilitate learning, and enable quality education within outreach programs.
• Cultivate Your WellbeingcoreStrategic or Co-development PartnerInternational partnership supporting women's health outreach initiatives and pelvic health awareness programs in underserved communities worldwide.
• Life360 InnovationsflagshipTechnology or IntegrationCustom anatomical model designed for incontinence specialists to simulate product use. Models used in all clinic partner locations as key training demonstration tool resulting in improved product uptake and training outcomes.
• Alt Med Creative Inc.coreGTM or Marketing PartnerCollaboration to expand patient education offering. Christine's team provides simulation solutions designed to improve patient retention and education for healthcare providers working with Alt Med Creative.
• Herman & Wallace Pelvic Rehabilitation InstituteflagshipStrategic or Co-development PartnerUsed Iris Model for pessaries and pelvic rehab course. Instrumental in helping course participants learn tactile skills for evaluation and fitting of pessaries. Purchased additional models for subsequent classes.
• University of Birmingham - Clinical Skills DepartmentflagshipImplementation/ SI/ Consulting PartnerVenus Diversity Trios used as part of student lending library to consolidate teaching for Medicine, Midwifery and PA students. Appreciated range of skin tones reflecting diverse patient populations.
• Global Distributor NetworkcoreChannel Partner/ Reseller/ DistributorInternational distribution partners spanning North America, Europe, Oceania, and Asia. Distributors bring innovative learning tools to healthcare institutions, training centers, and educational facilities around the world.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• 3D Systems (Healthcare): Industrial 3D printing company with a healthcare division producing patient-specific anatomical models, surgical planning tools, and training aids. Comparable technology base (3D printing + medical-grade materials) but operates upstream in prototyping rather than catalog task trainers.
• Mentice: Swedish company specializing in endovascular and interventional procedure simulation. Adjacent peer in clinical procedure simulation; overlaps with Granville's procedural training roadmap (e.g., IUD, cervical assessment) but addresses different specialties and at higher price points.
• VirtaMed: Swiss developer of high-fidelity surgical and gynecological simulation systems (e.g., hysteroscopy, IUD insertion training). Adjacent peer — overlaps directly with Granville's Astra IUD Skills Training Model category but at a significantly higher price point and fidelity tier.
• Materialise (Medical): Belgian company providing 3D-printed medical solutions including anatomical models and surgical planning. Comparable in medical 3D-printing capability and clinical-training use case, but primarily patient-specific rather than standardized catalog models.

Broad incumbents

• CAE Healthcare: Division of CAE Inc. offering patient simulators, ultrasound trainers, and clinical education solutions. Competes for the same institutional simulation-lab budgets at universities and hospitals; much broader portfolio and balance sheet but overlapping buyer personas.
• Laerdal Medical: Norwegian global leader in medical simulation and resuscitation training. Serves the same clinical education buyer base with a far broader portfolio (manikins, task trainers, software). Comparable as an incumbent in the broader healthcare simulation category where Granville competes for institutional budgets.

Direct peers

• Limbs & Things: UK-based global manufacturer of anatomical training models for clinical skills education (OB/GYN, pelvic, surgical, suturing). Most directly comparable to Granville in product category (medical task trainers) and end-customers (medical schools, hospitals, clinicians), though at significantly larger scale and broader catalog.
• Operative Experience Inc. US-based manufacturer of high-fidelity surgical and obstetric task trainers for clinical skills training. Comparable product category (task trainers) and customer base (medical schools, nursing programs, military medical training), with broader portfolio including birthing simulators.
• Kyoto Kagaku: Japanese manufacturer of anatomical phantoms and clinical training models including OB/GYN, pelvic, and procedural trainers. Directly comparable product category (medical task trainers) and customer base (medical schools, nursing programs), with decades of international distribution reach.
• Simulaids: US-based manufacturer of medical training manikins and task trainers for emergency, surgical, and OB/GYN education. Comparable in product category and customer base, though more focused on emergency/trauma simulation than pelvic health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GranvilleBiomed
• YouTubeyoutube.com/watch?v=HWykk6mESJs
• Facebookfacebook.com/granvillebiomedical
• Instagraminstagram.com/granvillebiomedical
• LinkedInlinkedin.com/company/granville-biomedical-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granville Biomedical