Bridg

What Bridg does

Bridg is a Los Angeles-based customer data platform that resolves in-store customer identities starting from point-of-sale transactions, converting 60-80% of previously anonymous brick-and-mortar purchases into enriched, privacy-safe customer profiles. Its core technology is the Matrix Identity Graph, a proprietary dataset built from 12B+ US transactions and enriched with SKU-level purchase history and 140+ demographic, socioeconomic, and lifestyle attributes. The platform is differentiated by being the only identity resolution vendor to initiate matching from the POS layer rather than from digital signals, allowing it to overcome 20-50% signal loss from contactless payments and to capture shoppers missed by loyalty programs.

The product portfolio centers on the Bridg Identity Resolution Platform and the Rippl retail data and media network, launched in August 2023, which connects regional grocers and convenience stores (collectively 140M+ deterministic purchasers) with CPG advertisers and agencies. Bridg operates as a multi-year enterprise B2B SaaS, pricing subscriptions on customer count and profiles with no platform setup fees, and bundles account management, analytics, and martech integrations (CDPs, DMPs, activation platforms, measurement providers) into the contract. The customer base is concentrated in QSR, casual dining, general retail, grocery, and fuel and convenience, with named enterprise logos including international QSR chains, a national convenience retailer, Giant Eagle (Leap), Schnucks Markets, and a casual dining chain.

The company was founded in 2012, acquired by Cardlytics in April 2021 (reportedly $350-560M), and sold by Cardlytics to PAR Technology Corporation in Q1 2026 for $27.5-30M, a sharp decline in implied valuation. Bridg is a small organization of 11-50 employees operating exclusively in the United States, and the PAR acquisition is explicitly positioned to make PAR the largest scaled data platform in the restaurant industry by integrating Bridg's offline identity graph and Rippl media network with PAR's existing restaurant-technology customer base.

Name

Bridg

Legal name

DB Sub, LLC

Website

https://bridg.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Bridg is a Los Angeles-based enterprise SaaS platform that performs in-store identity resolution from point-of-sale transactions for QSR, retail, grocery, and convenience operators, and runs the Rippl retail media network connecting 140M+ deterministic US purchasers with CPG advertisers.

Ownership category

akta.pro rank

Product category

Customer Data Platform

NAICS

Software Publishers (513210), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

Keywords

• Identity resolution platform
• Customer data platform
• Retail media network
• Offline identity resolution
• First-party data solutions

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS: Bridg is a subscription-based SaaS offering delivering identity resolution and precision targeting capabilities. Annual or multi-year contracts with pricing based on customer count and profiles. No setup fees for platform integration. Includes enterprise support, account management, and analytics services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bridg provides a subscription-based SaaS platform that performs in-store identity resolution by initiating the process directly from point-of-sale transactions, converting anonymous in-store customers into identified, privacy-safe customer profiles enriched with SKU-level purchase data and 140+ extended attributes. The platform also operates Rippl, a retail data and media network that enables regional grocers and convenience stores to monetize their first-party data by connecting advertisers with deterministic purchase-based audiences.

Product overview

Bridg offers a subscription-based SaaS platform focused on in-store identity resolution for brick-and-mortar retailers, restaurants, and convenience stores. The core product is the Bridg Identity Resolution Platform, which initiates identity resolution directly from point-of-sale transactions to convert anonymous shoppers into enriched customer profiles. Complementing this is Rippl, a retail media network that enables regional grocers and convenience stores to monetize their first-party data by connecting advertisers with deterministic purchase-based audiences. The platform integrates with existing martech stacks via data warehouse connections and supports omnichannel marketing activation through various advertising and analytics platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Rippl: A data and media network launched by Bridg in August 2023 to unlock collaborative and profitable retail media partnerships for regional retailers and advertisers. Rippl provides access to over 140 million deterministic purchasers at regional grocers and convenience stores.

Products and services

• Bridg Identity Resolution Platform The primary SaaS platform that eliminates the in-store blind spot by initiating identity resolution from point-of-sale transactions. Converts anonymous in-store transactions into privacy-safe customer profiles enriched with 140+ extended attributes including SKU-level purchase data, demographics, socioeconomic, and lifestyle information. Built for enterprise brick-and-mortar retailers, QSRs, grocery chains, and convenience stores.
• Rippl Data and Media Network A retail data and media network that empowers regional grocery and convenience stores by leveraging first-party data to enhance customer engagement and drive revenue. Provides access to over 140 million deterministic purchasers segmented and activated for advertising campaign goals, with SKU-level first-party data available for multi-retailer campaigns with consistent measurement.

Quantifiable outcome

• 10x increase in targetable individuals
• +9 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Rippl Retail Media Network LaunchcoreOthers · 17 August 2023Rippl launched as a data and media network to unlock collaborative and profitable retail media partnerships for regional retailers and advertisers, enabling one point of access to a nationwide footprint of individual customers.
• dunnhumbycoreStrategic or Co-development PartnerStrategic partnership to deliver advanced retail media and loyalty solutions, combining dunnhumby's AI-powered customer data science with Bridg's identity resolution platform and Rippl retail media network.
• OpenXcoreGTM or Marketing PartnerOpenX serves as SVP of Strategic Partnerships, enabling programmatic access to Rippl's retail media audiences through OpenX's supply-side curation capabilities. Partnership enables buyers to reach highly targeted audience segments.
• LiveRampcoreTechnology or IntegrationRippl's deterministic purchase data available through LiveRamp Data Marketplace, enabling advertisers to improve discovery and access quality data for campaign performance.
• Giant Eagle (Leap)flagshipStrategic or Co-development PartnerGiant Eagle partnered with Rippl to leverage deterministic purchaser data for retail media campaigns. Rippl helps Leap achieve winning outcomes for customers, CPG partners, and the brand while upholding consumer data privacy commitments.
• Schnucks MarketsflagshipStrategic or Co-development PartnerSchnucks partnered with Rippl to provide advertisers granular and transparent shopper data, forging productive new partnerships between regional retailers and prominent advertisers.
• National Retail Solutions (NRS)coreStrategic or Co-development PartnerNRS partnered with Rippl to enable advertisers to leverage shopper data from 20,000+ convenience store partners across the U.S., helping uncover insights from hard-to-reach audiences.
• Universal Media Inc.coreGTM or Marketing PartnerUniversal Media provides clients with Rippl's SKU-level first party data footprint across regional retailers for multi-retailer campaigns with consistent measurement and maximum impact.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LiveRamp: LiveRamp is a leading identity resolution and data collaboration platform used by retailers, CPG advertisers, and platforms. It is a direct functional peer to Bridg, with Bridg even routing its Rippl data through the LiveRamp Data Marketplace.
• Amperity: Amperity is a customer data platform focused on resolving and unifying first-party customer data for enterprise retail and consumer brands, directly comparable to Bridg's identity resolution and profile enrichment capabilities.
• Treasure Data: Treasure Data is an enterprise CDP that unifies online and offline customer data for retail, QSR, and consumer brands, with comparable SKU-level and omnichannel identity use cases to Bridg.
• mParticle: mParticle is a customer data platform that collects, unifies, and routes first-party customer data into marketing and analytics tools, overlapping directly with Bridg's CDP integrations and identity resolution layer.
• Tealium: Tealium provides a customer data platform and tag management solution for enterprise marketing, with comparable identity resolution, audience activation, and martech integration capabilities to Bridg.
• Criteo: Criteo operates a large commerce media platform and retail media network, directly comparable to Bridg's Rippl network in monetizing retailer first-party data through advertiser demand.
• CitrusAd: CitrusAd powers on-site, off-site, and in-store retail media networks for grocers and other retailers, a direct functional peer to Bridg's Rippl offering for regional grocery and convenience.

Emerging players

• AdAdapted: AdAdapted focuses on offline shopper data and in-store mobile targeting for CPG brands and retailers, a smaller, emerging peer in the same offline-to-online identity and activation space as Bridg.

Broad incumbents

• Oracle Advertising and Customer Experience (Oracle): Oracle's CX and Advertising portfolio (formerly Data Cloud / Grapeshot / Moat) provides large-scale IDR, audience targeting, and retail data capabilities, a broad incumbent that competes with Bridg for enterprise CDP and identity spend.
• Adobe Experience Platform (Adobe): Adobe Experience Platform and Real-Time CDP serve enterprise retail, QSR, and consumer brands with identity resolution and audience activation, a broad incumbent that competes with Bridg in the same enterprise martech stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bridgplatform
• Instagraminstagram.com/whereoware
• Xx.com/bridgplatform

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bridg