LookUP

Name

LookUP

Legal name

LookUP

Website

https://joinlookup.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

LookUP is an early-stage company that offers a lightweight browser extension delivering instant, in-depth insights into any website users visit. It serves a horizontal audience of professionals, marketers, and researchers through self-serve browser extension marketplace distribution.

Ownership category

akta.pro rank

Product category

Website Intelligence Browser Extension

NAICS

Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAFAJAA

Technical SEO (Audits, Crawl/Indexing, Site Architecture)

Business & Public Services/Marketing, Advertising & PR Services/Search Engine Optimization (SEO) Services

SECONDARYBPAMAAAG

Recommendation & Discovery Engines (content/product)

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

Keywords

• Browser extension tools
• Website analysis software
• Competitive intelligence tools
• Lead generation software
• Website credibility insights

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Browser extension distribution: Revenue model not publicly disclosed; product is distributed as a browser extension, suggesting potential freemium, subscription, or advertising-based monetization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

LookUP is a lightweight browser extension that provides instant, in-depth insights into any website a user visits directly within the browser. It surfaces information such as website legitimacy, ownership, technology stack, and credibility indicators without requiring the user to navigate to external research tools or dashboards. The product is distributed as a single, unified browser extension aimed at general web users, marketers, researchers, and business professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• LookUP Browser Extension A lightweight browser extension that delivers instant, in-depth insights into any website a user visits directly within the browser, including information about website legitimacy, ownership, technology stack, and credibility indicators. Designed for individual professionals, marketers, researchers, and general web users who need on-demand website context while browsing.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Direct peers

• Wappalyzer: Wappalyzer is a leading website technology profiler that identifies CMS, frameworks, analytics, and other tools used by a site. Like LookUp, it exposes website tech stack and ownership signals to marketers and researchers, and sells both a browser extension and an API.
• BuiltWith: BuiltWith is a long-established website technology lookup service offering historical and current tech-stack data on millions of sites. It targets the same use case as LookUp—revealing what technologies and vendors power any website—for sales, marketing, and competitive intelligence professionals.
• Whatruns: Whatruns is a browser extension that identifies the technologies running on the websites a user visits. Its product format, distribution model, and target audience closely mirror LookUp's lightweight browser-extension approach to on-page website intelligence.
• Hunter.io: Hunter.io combines a browser extension with a B2B data platform to help users find contacts and company information while browsing. It shares LookUp's PLG browser-extension motion and is increasingly adjacent in delivering on-page website and ownership intelligence.
• Datanyze: Datanyze historically provided company intelligence by combining technographic data with sales signals—helping users see what technologies prospects use. Its technology-detection focus and target buyer (B2B sales/marketing) overlap directly with LookUp's value proposition.
• Mixrank: Mixrank tracks companies' advertising and technology adoption, exposing which websites run which ad networks, analytics tools, and marketing platforms. It directly serves the same website-insight-for-marketers audience that LookUp targets.

Broad incumbents

• Similarweb: Similarweb is a market leader in web analytics and competitive intelligence, providing traffic, engagement, and technology data on websites. Its browser extension and broad data platform overlap heavily with LookUp's insight mission, though it operates at a vastly larger scale as an established incumbent.
• Ahrefs: Ahrefs is a leading SEO and competitive intelligence platform with its own browser extension for on-page website analysis. While much broader than LookUp, its extension product addresses overlapping use cases in understanding website authority, traffic, and tech.
• SEMrush: SEMrush is a comprehensive digital marketing suite offering traffic analytics, tech detection, and SEO tools, with browser-based utilities. It competes with LookUp at the broader "what is this site and how does it perform" insight layer.

Emerging players

• Snov.io: Snov.io offers a browser extension and platform for finding emails, enriching leads, and identifying company technology stacks. Its PLG distribution and overlap in exposing website and company intelligence make it a relevant emerging peer.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LookUP