MixRank
MixRank is a profitable, employee-owned B2B data-as-a-service provider that sells wholesale people, company, web-technographic, mobile-app, and job-posting datasets to enterprise data teams via API, flat-file, and Snowflake/Redshift/Salesforce integrations, refreshing data hourly.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MixRank does
MixRank is a B2B data-as-a-service provider founded in 2011 in San Francisco by Scott Milliken out of Y Combinator's Summer 2011 batch. The company curates and sells wholesale datasets covering professional people records (800M+ profiles), company firmographics (45M+), web technographics (80M+ websites), mobile apps and SDKs (20M+ apps, 30,000 SDKs), and job postings (1B+ records), with hourly refresh rates. The underlying platform ingests ~3 Petabytes per month from web crawls, app stores, social media, and hundreds of other sources, powered by 1B+ queries and 150M full-page crawls monthly. MixRank was the first company to systematically collect mobile technographic data, with coverage dating to 2013.
The company monetizes through annual subscriptions delivered via REST/JSON API, flat-file feeds, or native integrations into Snowflake Secure Data Sharing, Amazon Redshift Datashare, Google BigQuery (coming soon), dedicated PostgreSQL, and Salesforce. Pricing starts at approximately $24,000/year for data API access, with tiered request volumes (250K to 1M+ calls) and a separate three-tier Mobile Apps & SDKs Platform (Core, Professional, Enterprise). All contracts are annual, with enterprise support (including a dedicated Slack channel and 8-hour response SLA) gated at ACV above $100,000. MixRank operates a horizontal go-to-market serving enterprise data teams across five use cases: B2B data enrichment, investment intelligence, candidate enrichment, fraud prevention/identity resolution, and mobile apps & SDKs intelligence. The company is employee-owned, profitable, and fully remote, with 30+ staff across 17 countries and no outside funding beyond the initial Y Combinator round.
MixRank firmographics
Firmographics- Name
- MixRank
- Legal name
- MixRank
- Website
- https://mixrank.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MixRank is a profitable, employee-owned B2B data-as-a-service provider that sells wholesale people, company, web-technographic, mobile-app, and job-posting datasets to enterprise data teams via API, flat-file, and Snowflake/Redshift/Salesforce integrations, refreshing data hourly.
- Ownership category
- akta.pro rank
MixRank industry classification
Industry- Product category
- B2B Data-as-a-Service
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Directory and Mailing List Publishers (513140)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Dataset Discovery, Marketplaces & Licensing (HDAAALAE)
Keywords
Where MixRank is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MixRank business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Data Feed Subscriptions: Annual contracts for bulk data feeds including people data, company data, web technographics, and mobile app/SDK data. Pricing starts at approximately $24,000/year.
- Data API Access: API-based data access with tiered pricing based on request volume (250,000 to 1,000,000+ requests). Enrich, Match, LiveScan, and Posts endpoints available.
- Mobile Apps & SDK Platform Subscriptions: Tiered platform subscriptions (Core, Professional, Enterprise) with varying seat counts, feature access, and data delivery options including API, PostgreSQL, and flat-file formats.
- Native Data Delivery: Data hosted natively in customer environments including Snowflake Secure Data Sharing, Amazon Redshift Datashare, and Google BigQuery integration. Custom database schemas and hosted PostgreSQL options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Data API Enrich - 250,000 requests |
| Subscription | Annual | Data API Enrich - 500,000 requests |
| Subscription | Annual | Data API Enrich - 1,000,000 requests |
| Subscription | Annual | Mobile Apps & SDK Platform - Core |
| Subscription | Annual | Mobile Apps & SDK Platform - Professional |
| Subscription | Annual | Mobile Apps & SDK Platform - Enterprise |
| Subscription | Annual | Data Feed - Global Company Dataset |
| Subscription | Annual | Data Feed - Global People Dataset |
| Subscription | Annual | Data Feed - Job Postings Dataset |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
MixRank product offering
Product offeringCore offering
MixRank is a B2B data-as-a-service platform that curates and delivers ultra-high-frequency technographic and people datasets (people, company, mobile apps/SDKs, web technographics, and job postings) to enterprise data teams. Data is delivered via REST API, bulk flat-file feeds, or native cloud-warehouse integrations (Snowflake, Redshift, BigQuery) with hourly refresh cycles, and is licensed as wholesale data infrastructure rather than a self-serve prospecting tool.
Product overview
MixRank is a B2B data-as-a-service platform offering wholesale data infrastructure to enterprise data teams. The product portfolio consists of four core datasets (People Data, Company Data, Mobile Apps and SDKs, Web Technographics) plus a Job Postings Dataset, delivered through multiple access methods including REST API, bulk data feeds, and cloud database integrations. The platform differentiates through hourly data refresh rates and analyst-curated mobile SDK intelligence. MixRank sells raw data feeds for integration into customer systems rather than offering a self-serve prospecting interface. Pricing tiers range from Core ($0/month for limited API calls) to Professional and Enterprise plans with annual contracts, plus optional Salesforce and Snowflake integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- People Data Professional people dataset containing 800M+ employee records with 125M+ monthly updates and 150+ data points per person, including work history, education, certifications, and social updates. Used for B2B data enrichment, fraud prevention, identity resolution, and candidate recruitment.
- Company Data Global company firmographic database covering 45M-70M+ companies with 60+ data points per record including industry, headquarters location, employee count, growth trends, and social activity, with monthly refresh and 5+ years of historical time-series data.
- Mobile Apps and SDKs Mobile app ecosystem dataset covering 20M+ iOS and Android apps and 30,000+ SDKs, with download estimates, revenue data, reviews, permissions, privacy labels, and SDK intelligence. Data is collected via app decompilation and static/dynamic analysis.
- Web Technographics Website and technology stack intelligence covering 80M+ websites, tracking over 4,000 hand-curated web technologies with timestamps indicating when each technology was detected, supporting competitive analysis and sales intelligence use cases.
- Job Postings Dataset Dataset of 1B+ job posts including 540M+ US-specific postings, providing 60+ data points per posting including department, seniority level, job description, and posting date, updated hourly.
- Data API REST/JSON API providing programmatic access to MixRank datasets with endpoints for companies, people, email validation, audience segments, mobile apps, SDKs, and web data. Available in tiered request volumes from 250,000 to 1,000,000+ API calls on annual subscriptions.
- Data Feed Bulk data feed subscriptions covering the Global Company Dataset (45M+ records, 45M updates/month), Global People Dataset (700M+ records, 125M updates/month), and Job Postings Dataset (1B+ records). Delivered as flat-files, PostgreSQL dumps, or natively in Snowflake, Redshift, and BigQuery.
- Mobile Apps & SDKs Platform Self-serve web platform (and accompanying API/database access) for browsing 20M+ mobile apps and 30,000+ SDKs, providing SDK intelligence, download estimates, revenue data, reviews, permissions, and privacy labels with 8+ years of historical data.
Quantifiable outcome
- 15% increase in sales efficiency
- +3 more outcomes
Companies that use MixRank
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles6 records
MixRank technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature4 records
MixRank partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SnowflakecoreMixRank integrates natively with Snowflake via Secure Data Sharing. Enables advanced analytics and cross-dataset insights within the Snowflake environment. Allows customers to access MixRank data directly from their Snowflake account.
- Amazon RedshiftcoreMixRank integrates with Amazon Redshift via Datashare. Optimized for large-scale analytics within existing Redshift ecosystem. Allows efficient data access and querying of MixRank datasets.
- SalesforcecoreSalesforce integration available for Professional and Enterprise tier customers. Enables CRM data enrichment with MixRank company and people data.
Scale indicators14 records
Recent moves6 records
Expansion highlights1 record
MixRank competitors and assessment
Company assessmentBroad incumbents
- ZoomInfo: ZoomInfo is the dominant B2B contact and company data provider with thousands of employees and a public market valuation in the billions. It overlaps directly with MixRank's people data, company data, and technographic offerings but operates at a vastly larger scale with self-serve and enterprise tiers.
- data.ai (formerly App Annie): data.ai is a leading mobile app market intelligence platform offering download estimates, revenue data, and app store analytics. It is a broader incumbent in the mobile SDK intelligence space where MixRank competes with its 20M+ app dataset.
- 6sense: 6sense is a B2B account intelligence and intent data platform that uses technographic and intent signals for sales and marketing teams. It is an adjacent incumbent that overlaps with MixRank's web technographics for go-to-market use cases.
Direct peers
- Apollo.io: Apollo.io is a B2B sales intelligence platform offering contact data, company data, and sales engagement tools. It competes directly with MixRank's data feeds in the sales and marketing intelligence use case, though it adds outbound execution tooling MixRank does not offer.
- Clearbit: Clearbit (acquired by HubSpot) provides B2B data enrichment and intelligence APIs. It directly competes with MixRank's company and people data APIs, particularly for enrichment and CRM enrichment use cases, and offers a self-serve developer-friendly model MixRank lacks.
- People Data Labs: People Data Labs is a B2B dataset provider offering people and company data via API and bulk download. It competes most directly with MixRank's wholesale data feed model and serves similar enterprise customers in fraud prevention, identity resolution, and enrichment.
- Lusha: Lusha provides B2B contact and company data with browser-extension and API access. It is a direct competitor to MixRank's people data offerings, though Lusha emphasizes individual sales rep workflows while MixRank sells wholesale data.
- Cognism: Cognism is a B2B sales intelligence provider with strong EMEA presence offering contact data and intent signals. It overlaps with MixRank's people and company datasets, particularly for enterprise sales and marketing teams.
- 42matters: 42matters is a mobile app intelligence provider offering app metadata, SDK detection, and download estimates across iOS and Android. It is the closest direct competitor to MixRank's mobile apps and SDK dataset.
- Bombora: Bombora provides B2B intent data and technographic intelligence tracking company research behavior across a publisher network. It is comparable to MixRank's web technographic dataset, though via a different methodology (intent signals vs. tech detection).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MixRank social profiles
Digital presenceMixRank compliance and trust
Trust signalCompliance3 records
MixRank financial estimates
Financial estimateRevenue estimate
Valuation estimate
MixRank leadership team
Management profileNumber of profiles
Profiles4 records
MixRank funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MixRank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MixRank
What does MixRank do?
MixRank is a B2B data-as-a-service platform that curates and delivers ultra-high-frequency technographic and people datasets (people, company, mobile apps/SDKs, web technographics, and job postings) to enterprise data teams. Data is delivered via REST API, bulk flat-file feeds, or native cloud-warehouse integrations (Snowflake, Redshift, BigQuery) with hourly refresh cycles, and is licensed as wholesale data infrastructure rather than a self-serve prospecting tool.
Is MixRank a public or private company?
MixRank is a private company. It is classified as management employee owned and is currently operating.
When was MixRank founded?
MixRank was founded in 2011. It employs 11 to 50 people.
Where is MixRank based?
MixRank is headquartered in San Francisco, United States, in the North America region.
How does MixRank make money?
Four revenue lines are on record. Data Feed Subscriptions are the primary driver. The others are data API Access, mobile Apps & SDK Platform Subscriptions and native Data Delivery.
Who are MixRank's main competitors?
Broad incumbents on record are ZoomInfo, data.ai (formerly App Annie) and 6sense. Direct peers are Apollo.io, Clearbit, People Data Labs, Lusha, Cognism, 42matters and Bombora.
Does MixRank have an API?
Yes. MixRank offers a REST/JSON API accessible at https://api.mixrank.com/v2/json/{api_key}/. The API provides access to company data, people/prospect data, email validation, audience segments, iOS apps, iOS developers, iOS SDKs, iOS rankings, Play Store apps, Play Store developers, Play Store rankings, Play Store SDKs, and web/website data. Authentication uses API keys. Rate limits are determined by the customer's API license tier. The API supports GET and POST requests with JSON responses, ISO 8601 date formatting, and optional pagination parameters (page_size, offset). Some endpoints for data partners require special access upon request. Code examples are provided for Python and curl. Developer documentation is at mixrank.com/api/documentation.
What industry is MixRank in?
MixRank's product category is B2B Data-as-a-Service. Its primary akta.pro industry code is HDAAALAE, Dataset Discovery, Marketplaces & Licensing. Its NAICS code is 5182 and its SIC code is 7370.