Wounded Warrior Project

What Wounded Warrior Project does

Wounded Warrior Project (WWP) is a 501(c)(3) nonprofit veterans service organization founded in 2003 and headquartered in Jacksonville, Florida (with its legal domicile in Virginia). It is the nation's leading VSO dedicated to the total well-being of post-9/11 wounded, ill, or injured veterans and their families, serving 300,000+ registered warriors plus an additional advocacy footprint representing 18 million veterans across all eras. WWP delivers an integrated portfolio of programs at no cost to beneficiaries, organized around mental health (Warrior Care Network, Project Odyssey, WWP Talk, Peer Support Groups, Mental Wellness), physical health (Adaptive Sports, Soldier Ride, Physical Health & Wellness), economic empowerment (Warriors to Work career program, Financial Readiness, Benefits Services), family/caregiver support (Family Support, Independence Program for severely wounded), and policy advocacy (Government Affairs, Operation Advocacy).

WWP's revenue model is donation-based, not commercial: it draws on individual donations (one-time and monthly via web and memorial/honor gifts), corporate partnerships (cause marketing, percent-of-sales, charity checkout, event sponsorship with a $100,000 suggested minimum), foundation grants (including a $15M Lilly Endowment grant in January 2026 and a $1M Qatar Embassy donation), workplace giving (Combined Federal Campaign, matching gifts), legacy/planned giving (bequests, IRAs, donor-advised funds), and event fundraising (Carry Forward 5K, galas, peer-to-peer campaigns). Since 2012, WWP has invested $436 million in 39 community partner organizations. Distribution is executed through 16 US offices plus Landstuhl, Germany, direct online/in-person/phone registration, a Resource Center and live chat, a Carry Forward mobile app built on third-party infrastructure (Nuclavis, with Apple Health, Garmin, Fitbit, and Strava integrations), and a DonorDrive-powered community fundraising platform.

WWP is governed by an independent Board of Directors with no parent or outside equity; leadership is led by CEO Lt. Gen. (Ret.) Walter E. Piatt and an executive team spanning Program, Marketing/Comms, IT, Finance, and Development, plus a Government Affairs function headed by veterans including Jose Ramos (VP, ex-Office of Secretary of Defense) and Brian Dempsey (Director, formerly Board of Veterans' Appeals). The organization holds a Charity Navigator Four-Star rating, BBB Accredited Charity status, and the Candid Platinum Transparency 2026 seal. Its underlying technology footprint is platform-leveraged rather than proprietary: no public or partner-facing API is documented, and core systems are built on third-party vendors for donations, fundraising, e-commerce, analytics, and event apps.

Name

Wounded Warrior Project

Legal name

Wounded Warrior Project, Inc.

Website

https://woundedwarriorproject.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wounded Warrior Project is a national 501(c)(3) veterans service organization delivering free mental health, physical wellness, economic empowerment, benefits navigation, and advocacy programs to post-9/11 wounded, ill, or injured veterans and their families across the US and Germany.

Ownership category

akta.pro rank

Product category

Veterans Services

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Veterans services
• Nonprofit charity
• Mental health support
• Adaptive sports programs
• Veteran advocacy

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Foundation Grants: Large institutional grants from foundations such as Lilly Endowment Inc. ($15 million grant) provide significant funding for program enhancement and technological support systems.
2. Individual Donations: One-time and monthly donations from individual supporters via the website, with memorial and honor gift options available.
3. Corporate Partnerships: Cause marketing campaigns, percent of sales, licensing deals, charity checkout campaigns, and mission investments from corporate partners. Minimum $100,000 commitment suggested.
4. Workplace Giving: Combined Federal Campaign, matching gifts, and state workplace giving campaigns allow employees to donate through payroll deductions.
5. Legacy Giving: Bequests and legacy planned giving options including IRA contributions, stock transfers, and donor advised funds.
6. Event Fundraising: Community fundraising events including Carry Forward 5K, golf tournaments, galas, and other peer-to-peer fundraising activities.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wounded Warrior Project provides a comprehensive suite of free programs and services for post-9/11 wounded, ill, or injured U.S. military veterans and their families. Core offerings span mental wellness (WWP Talk, Warrior Care Network, Project Odyssey, peer support groups), physical health and adaptive sports (including Soldier Ride), economic empowerment (Warriors to Work career program, Benefits Services, Financial Readiness), and family/caregiver support. All programs are delivered at no cost to registered warriors through a national network of offices, community partners, and digital channels.

Product overview

Wounded Warrior Project is a veterans service organization offering a comprehensive suite of life-changing programs for post-9/11 wounded, ill, or injured veterans and their families. The organization operates a platform-plus-programs model centered around mental health support (Warrior Care Network, Mental Wellness, Project Odyssey, WWP Talk, Peer Support Groups), physical health and rehabilitation (Adaptive Sports, Soldier Ride, Physical Health & Wellness), economic empowerment (Warriors to Work, Benefits Services, and Financial Readiness), mental health services (Warrior Care Network, Project Odyssey, WWP Talk, Peer Support Groups), community connection (Alumni Connection Program, Family Support), and advocacy (Government Affairs). Signature events include the Carry Forward 5K (with a dedicated mobile tracking app), Soldier Ride adaptive cycling events, and a Community Fundraising platform. All programs and services are provided at no cost to registered warriors.

Differentiator

Problem solved

Functional benefit

Brands

• Soldier Ride: Adaptive cycling event program that brings wounded warriors together through bike rides along the East Coast and across the country.
• Carry Forward 5K
• Warrior Care Network
• Project Odyssey
• WWP Talk
• Women Warriors Initiative
• Warriors to Work

Products and services

• Mental Wellness Program
• Warrior Care Network
• Project Odyssey
• WWP Talk
• WWP Peer Support Groups
• Adaptive Sports Program
• Soldier Ride
• Physical Health & Wellness Program
• Benefits Services
• Warriors to Work
• Financial Readiness Program
• Family Support Program
• Independence Program
• Government Affairs & Advocacy
• Alumni Connection Program
• WWP Resource Center
• International Support Program
• Community Partners Grant Program
• Community Fundraising Platform

Quantifiable outcome

• Over 300,000 post-9/11 veterans and families received direct services
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Eleven partnerships are on record, tiered policy advocacy, cause marketing, core partnership, flagship partnership, general support, corporate partner, strategic partner and major partnership.

• U.S. House of Representativespolicy advocacyOthers · 21 May 2026WWP applauded House passage of Briley-Edmundson Veterans Bill (H.R. 6047) strengthening VA benefits for severely wounded veterans and surviving family members.
• Potomac Family Dining Group (Applebee's)cause marketingGTM or Marketing Partner · 4 May 2026Applebee's franchisee launched 'Sizzlin' with Gratitude' campaign for Military Appreciation Month, donating $0.50 per Sizzlin' dessert ordered to WWP. Guests can make direct donations in $1 increments.
• VALOR Coalitioncore partnershipStrategic or Co-development Partner · 18 April 2026Veteran coalition including VETS, Navy SEAL Foundation, Green Beret Foundation, and Wounded Warrior Project advocating for psychedelic-assisted therapy research and veteran access to treatments. Coalition called for swift implementation to address veteran suicide rates exceeding 17 daily.
• America250flagship partnershipStrategic or Co-development Partner · 22 January 2026Partnership celebrating U.S. 250th anniversary through Soldier Ride 250 cycling event along East Coast involving approximately 80 warriors, with national service campaigns highlighting veterans contributions.
• City Electric Supplygeneral supportGTM or Marketing Partner · 4 December 2025City Electric Supply partnered with WWP to support veterans through its CES Cares division. The initiative includes fundraising and awareness activities across the U.S. to aid wounded post-9/11 veterans.
• ZIPS Cleanerscause marketingGTM or Marketing Partner · 3 November 2025Dry cleaning company launched military discounts and supported veteran service organizations including WWP. Donated portion of sales on Veterans Day and Flag Day, and sponsored military salutes at NFL games.
• GoNoodlegeneral supportGTM or Marketing Partner · 21 October 2025Collaborated to provide free Veterans Day activity sheets for classrooms nationwide, promoting reflection, gratitude, and understanding of veterans contributions through engaging content for children.
• Verizoncorporate partnerGTM or Marketing PartnerCorporate partner collaborating on awareness of WWP mission and military support initiatives. Quote from David Caruth highlights collaboration and exciting activities to support veterans.
• CSXstrategic partnerStrategic or Co-development PartnerPartnership through CSX Pride in Service program empowering veterans through workforce development, mental health support, employee engagement, and thought leadership. Partnership case study available.
• Johnson & Johnsoncorporate partnerStrategic or Co-development PartnerPartnership aligned with strategic initiatives and shared values. Quote from Carl Legge highlights mutual strengthening through partnership.
• Emory Universitymajor partnershipStrategic or Co-development Partner$100 million investment in Emory veteran care program through partnership supporting veteran treatment and research including sickle cell disease, cancer, and Alzheimer's treatments.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DAV (Disabled American Veterans): DAV is a congressionally chartered veterans service organization providing benefits navigation, transportation, and rehabilitation services to disabled veterans. Highly comparable to WWP in mission, beneficiary cohort, and advocacy-driven funding model, though its membership skews toward older Vietnam-era veterans.
• Iraq and Afghanistan Veterans of America (IAVA): IAVA is the leading post-9/11 veteran advocacy and member-services organization, focused on the same generational cohort WWP serves. Comparable in target population, policy-advocacy GTM, and nonprofit funding model, though smaller in scale and more advocacy-led versus program-led.
• Bob Woodruff Foundation: Bob Woodruff Foundation funds programs serving post-9/11 veterans and families, with a grantmaking model similar to WWP's Community Partners program. Highly comparable in target cohort and impact-area focus (TBI, mental health, family support), though it operates as a grantmaker rather than direct service provider.
• Semper Fi & America's Fund: Semper Fi & America's Fund provides immediate financial support and lifelong case management to severely wounded post-9/11 service members. Directly comparable to WWP's Independence Program in serving severely wounded cohorts, with similar case-management and holistic support model.
• Fisher House Foundation: Fisher House Foundation builds and operates free housing for military and veteran families near treatment facilities, plus grants for related programs. Comparable to WWP in serving military families, employing a strong fundraising + grantmaking model, and benefiting from similar top-tier charity-rating positioning.
• Travis Manion Foundation: Travis Manion Foundation develops character and leadership programs for veterans and families of the fallen. Comparable to WWP in serving post-9/11 veteran families and emphasizing community-building events, though focused more on character development than clinical and economic programs.

Broad incumbents

• United Service Organizations (USO): USO is a broader incumbent supporting active-duty service members and families globally with morale, entertainment, and transition programs. Comparable to WWP in national brand recognition, military-service focus, and major-corporate fundraising model, though its scope is broader and not exclusively post-9/11 wounded.
• Veterans of Foreign Wars (VFW): VFW is one of the largest and oldest congressionally chartered VSOs, serving veterans across all eras with benefits advocacy, community programs, and legislative voice. Comparable to WWP in scale, advocacy model, and charity-funding infrastructure, though its primary constituency is older combat-era veterans rather than post-9/11 wounded.

Emerging players

• Team Rubicon: Team Rubicon is a veteran-led disaster response organization providing emergency services globally. Comparable to WWP in mobilizing veteran volunteers for high-impact community missions, though it operates in a narrower disaster-response vertical.
• Hire Heroes USA: Hire Heroes USA is a nonprofit providing employment transition services to military members, veterans, and spouses. Directly comparable to WWP's Warriors to Work program in target beneficiary and career-services model, though operating as a single-program specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wwp
• YouTubeyoutube.com/WoundedWarriorProject
• Facebookfacebook.com/wwp
• LinkedInlinkedin.com/company/wounded-warrior-project
• Instagraminstagram.com/wwp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors2 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wounded Warrior Project