What Properr does

Properr is an eCommerce retention agency headquartered at 7 Francis Street, Galway City, Ireland, operating as a boutique service provider for direct-to-consumer (D2C) and globally ambitious eCommerce brands. The company operates with a deliberately lean team of 8 specialists — strategists, developers, copywriters, and designers — under a flat organizational structure with no middle management, collectively bringing 55+ years of marketing experience to client engagements. Founded circa 2017, the firm positions itself as a partnership-first alternative to scale agencies by capping the active client roster and embedding senior talent directly on every account.

The firm's core offering is a personalisation-at-scale platform built on zero-party data collection, aggressive customer segmentation, and continuous A/B testing, executed across Email, SMS, Push, and Direct Mail channels. Documented proprietary methodologies include loyalty systems designed around emotional brand bonding rather than points-based mechanics, automated user-generated content generation that addresses negative feedback, and enriched customer profiling that informs product, content, and social-ad targeting decisions. The company claims 100% client contract renewal and reports generating €62M in client revenue in 2024, with case-study outcomes including doubled email revenue for Equinutritive and 3x email revenue growth in 9 months for Ooosch Giveaways.

Properr monetises through two publicly disclosed subscription tiers billed monthly: eCommerce Consulting at €2,500/month for internal teams implementing retention strategies, and full-service Retention Marketing Management at €6,500/month covering strategy, design, copywriting, development, and A/B testing across all four channels. Distribution is direct-to-client via the company website with referral-based lead flow supported by a weekly email newsletter ('Golden Nuggets'). The customer base is horizontally segmented across D2C verticals such as fashion (Born, Spirit Clothing), nutrition (Equinutritive), and promotional products (Ooosch), supplemented by agency partners (Adhere Digital). Total disclosed external funding is approximately $2.77M across three rounds between 2015 and 2017, including a 2017 round led by the Development Bank of Wales; no recent institutional rounds are reported, consistent with a self-funded, founder-controlled operating posture.

Name

Properr

Legal name

Properr

Website

https://properr.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Properr is an eCommerce retention agency serving ambitious global D2C brands with personalised email, SMS, push, and direct mail marketing, delivered by a lean 8-person team across consulting and fully managed engagements.

Ownership category

akta.pro rank

Product category

eCommerce Marketing Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Retention marketing agency
• Email sms marketing
• Ecommerce retention services
• Customer loyalty programs
• Zero-party data collection

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Retention Marketing Management: Full-service managed retention marketing including Email, SMS, Push & Direct Mail. Includes strategy implementation, design, copywriting, development, and A/B testing. Team is obsessively embedded in client success.
2. eCommerce Consulting: Consulting services for talented teams looking to craft world-class retention strategies for internal implementation. Includes dedicated strategist support and workshopping.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Properr is a Galway-based eCommerce retention agency that delivers managed retention marketing across Email, SMS, Push and Direct Mail channels for global direct-to-consumer brands. The firm offers two subscription-based engagement tiers: eCommerce Consulting (€2,500/month) for in-house teams and full-service Retention Marketing Management (€6,500/month), built on zero-party data collection, aggressive customer segmentation, and rigorous A/B testing to drive personalised customer engagement and revenue growth.

Product overview

Properr is an eCommerce retention agency offering a suite of interconnected marketing services. The core offerings include Email & SMS Marketing, Retention & Loyalty Strategies, and Zero Party Data Harnessing. These services are delivered through two engagement models: eCommerce Consulting (starting at €2,500/month) for teams implementing retention strategies internally, and Retention Marketing Management (starting at €6,500/month) providing full-service embedded support across all channels including Email, SMS, Push & Direct Mail.

Differentiator

Problem solved

Functional benefit

Products and services

• eCommerce Consulting Subscription consulting engagement for talented in-house teams looking to craft world-class retention strategies for internal implementation. Includes dedicated support from senior strategists including the Founder, workshopping and roadmap mapping, starting at €2,500 per month.
• Retention Marketing Management Full-service managed retention marketing across Email, SMS, Push and Direct Mail channels. Includes customer journey mapping, ownership of all channels, complete strategy implementation including design, copywriting, development and A/B testing, starting at €6,500 per month.

Quantifiable outcome

• €62M generated in 2024
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Postscript: Postscript is an SMS marketing platform built specifically for Shopify brands. It is comparable because it targets the same D2C/eCommerce retention niche and offers a software alternative to agency-led SMS execution.
• RetentionX: RetentionX provides retention analytics and insights for eCommerce brands. It is thematically comparable to Properr's zero-party data and segmentation methodology, offering a data-driven complement or alternative to agency-led retention work.
• Sendlane: Sendlane is a behaviour-based email and SMS marketing platform for eCommerce. It is comparable as a self-serve alternative for the email automation and personalisation work Properr performs as an agency.
• Drip: Drip is an eCommerce CRM focused on email, SMS, and on-site personalisation for D2C brands. Comparable for the same retention, segmentation, and personalisation use cases Properr addresses.
• SmartrMail: SmartrMail is an email marketing platform built for eCommerce brands, with a focus on personalisation and automation. It competes with the email component of Properr's services via a more affordable, self-serve model.

Broad incumbents

• Attentive: Attentive is a major SMS marketing platform for eCommerce and D2C brands. It competes directly with the SMS component of Properr's offering and represents an in-house alternative for brands that might otherwise hire a retention agency.
• Yotpo: Yotpo provides a suite of retention tools for eCommerce including loyalty, reviews, and SMS marketing. It overlaps with Properr's loyalty systems, UGC generation, and multi-channel retention focus, and represents a platform-based substitute for the agency's services.
• Klaviyo: Klaviyo is the leading eCommerce-focused email and SMS marketing platform. It is highly comparable because it enables exactly the personalisation, segmentation and retention use cases Properr services — though as a SaaS product rather than an agency. Many of Properr's clients would be Klaviyo users, making it both a substitute and an enabler.

Direct peers

• Common Thread Collective: Common Thread Collective is an eCommerce growth agency that, like Properr, provides managed retention and lifecycle marketing services to D2C brands. It is one of the closest agency-model peers and competes for similar mid-market D2C clients.
• Smile.io: Smile.io is a leading loyalty and rewards platform for eCommerce brands. It directly addresses the same "lifetime customer" and loyalty program problems Properr solves, though via self-serve software rather than bespoke agency execution.

Market position

Weaknesses1 record

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/ProperrHQ
• LinkedInlinkedin.com/company/10015292

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Properr