ABC Software

What ABC Software does

ABC Software Limited is a privately held, New Zealand-based vertical SaaS company founded in 1996 by Sharon Chapman (with co-owner Julie Gillies), focused exclusively on horticulture operations management for growers, packers, and corporate agribusinesses. The company's core technology is a modular horticulture software platform that provides real-time visibility across orchard and packhouse operations, with offline data collection capability suited to environments with intermittent connectivity. Its product suite comprises four integrated modules: ABCgrower (labour, inventory, and block-level visibility for orchards), ABCspray (digital spray recording and compliance documentation), ABCpacker (end-to-end packhouse management covering bins-in to pallets-out, including traceability, invoicing, and grower payments), and ABCquality (mobile QA/QC with configurable checklists and defect recording). Customers can license the modules as a connected system or as standalone tools, enabling modular pricing and tiered adoption.

The business operates a recurring subscription revenue model with annual billing and a consultative direct sales motion ('Talk to us' / 'Book a Demo' CTAs), serving enterprise and mid-market horticulture accounts across New Zealand and Australia, with a stated reach 'and beyond'. Named customers span viticulture (Fruitico), avocado (The Avocado Collective, a customer since 2008), cherries (Koala Cherries), berries (Berry Farms), blueberries (Boyanup Fresh Blueberries), and fruit & nuts (Fontanini's), indicating sub-vertical diversification within horticulture. The company maintains a strategic partnership and group-level affiliation with Jenkins Group Ltd (New Zealand) and has received five consecutive years of Callaghan Innovation grant funding (2020-2024). Operating from Napier, ABC Software has 11-50 employees, no disclosed external equity investment, and no public listing.

Name

ABC Software

Legal name

ABC Software Limited

Website

https://abcsoftware.co.nz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

ABC Software is a New Zealand-based vertical SaaS vendor founded in 1996 that provides modular horticulture software (ABCgrower, ABCspray, ABCpacker, ABCquality) for labour, spray compliance, packhouse traceability, and QA/QC, serving growers, packers, and corporate agribusinesses across New Zealand and Australia.

Ownership category

akta.pro rank

Product category

Horticulture Software

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Horticulture software
• Orchard management software
• Packhouse software
• Spray diary software
• Harvest tracking software

Headquarters

HQ city

Napier

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: ABC Software generates revenue through software subscriptions for their horticulture management platform. The modular product suite (ABCgrower, ABCspray, ABCpacker, ABCquality) can be purchased as a connected system or as standalone tools, suggesting tiered or per-module pricing structures.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

ABC Software provides a modular horticulture software platform that delivers real-time visibility across orchard and packhouse operations. The platform comprises four core products—ABCgrower (labour, inventory, and block-level visibility with offline data collection), ABCspray (compliant digital spray recording), ABCpacker (end-to-end packing, traceability, invoicing, and grower payments), and ABCquality (mobile QA/QC with checklists and defect recording)—available as a connected system or standalone tools for growers, packers, and corporate agribusinesses.

Product overview

ABC Software provides a modular horticulture software platform comprising four core products: ABCgrower (labour, harvest, and inventory management with offline data collection), ABCspray (compliant spray recording), ABCpacker (packhouse operations, traceability, and invoicing), and ABCquality (mobile QA/QC with checklists and defect recording). These products can be used as a connected system or as standalone tools, serving growers, packhouses, and corporate agribusiness operations across New Zealand, Australia, and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• ABCgrower: Core horticulture software for labour, inventory, and block-level visibility, with offline data collection.
• ABCspray
• ABCpacker
• ABCquality

Products and services

• ABCgrower Core horticulture software providing labour, inventory, and block-level visibility for orchard operations, with offline data collection capabilities. Designed for growers running on-farm labour, harvest, spray, and compliance operations.
• ABCspray Digital spray recording and compliance documentation software that produces accurate, compliant spray records without paperwork. Designed for horticulture operations requiring spray diary and regulatory compliance management.
• ABCpacker End-to-end packhouse management software covering bins in to pallets out, including traceability, invoicing, and grower payments in a single workflow. Built for packhouse operations during peak season.
• ABCquality Mobile QA/QC capture software with flexible checklists and defect recording for horticulture operations and beyond. Enables on-the-go quality control inspection.

Quantifiable outcome

• Moving from paper-based systems to real-time data capture transformed daily operations
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Jenkins Group LtdcoreStrategic or Co-development PartnerABC Software is partnered with and part of the Jenkins Group Ltd. Jenkins Group is described as a partner in the company's operations, with ABC Software listed as a proud member. The Jenkins Group website is referenced as the parent/organizational affiliation for ABC Software Limited.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Figured: New Zealand-based farm financial management and planning software for farmers and advisors. Most direct geographic and SMB-farm comparable to ABC Software, though it is more financially focused while ABC covers operational/orchard workflows.
• Croptracker: Specialty crop spray, harvest, and traceability record-keeping platform widely used in fruit and vegetable operations. Closest functional comparable to ABCspray's compliance and traceability niche.
• Tend: New Zealand farm management software for crop planning, recordkeeping, and compliance. Comparable NZ-based vertical SaaS position serving similar horticulture and arable workflows.
• AgWorld: Australia-headquartered farm management and crop planning platform widely adopted by Australian growers and agronomists. Closest functional comparable serving broadacre and horticulture production records, compliance, and planning.
• FarmIQ: New Zealand farm management software focused on pastoral and cropping operations with traceability and compliance features. Comparable as a NZ-built vertical farm management platform.
• PickTrace: US-based labour, harvest, and productivity tracking software for speciality crop growers and packhouses. Directly comparable to ABCgrower/ABCpacker's labour and harvest workflow focus.

Regional players

• Agrimaster: Australia-focused farm budgeting, planning, and financial management software for primary producers. Comparable as a long-established ANZ ag-software provider, though more financially oriented than ABC Software's operational scope.

Broad incumbents

• Granular (Corteva): Enterprise farm operations software (a Corteva company) broadly serving row crop growers. Larger incumbent offering overlapping planning, records, and analytics capabilities across agriculture.
• Trimble Agriculture: Global agriculture technology provider offering farm management, traceability, and compliance solutions as part of a broader portfolio. Broad incumbent in the same agricultural software category with much deeper resourcing.
• Agriwebb: Australian livestock and broadacre farm management platform with expanding crop capabilities. Broad incumbent targeting similar farmer segment across ANZ with VC backing and broader feature set than ABC Software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/abcsoftware.hort
• LinkedInlinkedin.com/company/abc-software-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC Software