Re-Bath
Re-Bath is the largest U.S. bathroom remodeling franchise, operating 140+ independently owned locations under a proprietary DuraBath™ material system to serve residential homeowners seeking full remodels, accessibility updates, and tub/shower conversions.
- Company typePrivate
- Founded1991
- HeadquartersTempe, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Re-Bath does
Re-Bath is a privately held, franchise-based bathroom remodeling company operating under ReBath, LLC, with corporate headquarters in Scottsdale, Arizona. Founded in 1991, the company has completed more than one million bathroom remodels across 140+ independently owned and operated franchise locations in the United States, positioning it as the largest dedicated bathroom remodeling franchise in the country. The core service offering spans full bathroom remodels, accessible bathroom remodels (walk-in bathtubs, barrier-free showers), and targeted tub and shower updates including tub-to-shower conversions, delivered through a standardized four-step process (free in-home design consultation, removal and preparation, professional installation by in-house franchise employees, and post-care with warranty). The company's technology backbone is the proprietary DuraBath™ polymer material system — high-gloss, impact-resistant wall surrounds, tubs, and shower bases — manufactured at corporate facilities and supplied to franchisees, with a companion StoneWalled™ sealer carrying a 10-year stain warranty.
Re-Bath monetizes the model through three primary streams: (1) end-customer project revenue captured at the franchise level for remodeling services; (2) franchisor revenue from franchise fees, royalties, and ongoing brand/system support from the 140+ franchisee network; and (3) materials revenue from sale of DuraBath™ products and accessories to franchisees. Pricing is project-based and disclosed only after a free in-home design consultation, with no public price list. The customer base is exclusively residential homeowners, with a secondary B2B customer segment of prospective and existing franchisees. Marketing is multi-channel, centered on the in-home consultation, the corporate website, a design blog, social media, an SEO footprint, an email newsletter ('Effortless' digital magazine), a referral program ($500/$250), and a flagship partnership with HGTV 'Fixer to Fabulous' hosts Jenny and Dave Marrs acting as National Design & Construction team — the partnership underpins the exclusive 'Designs by Jenny Marrs' product line. The company has been recognized on Entrepreneur Magazine's 2026 Franchise 500 list (No. 203) and as Bob Vila's 'Best for Bathroom Renovations' in 2025, and carries a 4.8/5 average rating across 35,000+ customer reviews on Google, Facebook, HomeAdvisor, and Houzz.
Re-Bath firmographics
Firmographics- Name
- Re-Bath
- Legal name
- ReBath, LLC
- Website
- https://rebath.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Re-Bath is the largest U.S. bathroom remodeling franchise, operating 140+ independently owned locations under a proprietary DuraBath™ material system to serve residential homeowners seeking full remodels, accessibility updates, and tub/shower conversions.
- Ownership category
- akta.pro rank
Re-Bath industry classification
Industry- Product category
- Bathroom Remodeling Services
- NAICS
- Residential Remodelers (236118)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Full Bathroom Remodel (Design-Build) (HSAPABAA)
- akta.pro secondary industries
- Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC), Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB), Vanity, Sink & Faucet Replacement (HSAPABAD), Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)
Keywords
Where Re-Bath is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Re-Bath business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Bathroom Remodeling Services: Re-Bath generates revenue through complete bathroom remodeling services including full bathroom remodels, accessible bathroom remodels (walk-in bathtubs, accessible showers), and tub & shower updates (shower remodels, tub remodels, tub-to-shower conversions, shower-to-tub conversions). Services are priced project-based with free in-home design consultation preceding the sale.
- Franchise Fees and Royalties: Re-Bath operates as a franchisor with independently owned and operated franchise locations. The company earns revenue through franchise fees and ongoing royalties from its 140+ franchisee network.
- Materials and Products: Re-Bath manufactures and supplies DuraBath™ materials and related bathroom products to its franchise network, including wall surrounds, bathtubs, shower bases, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Project-based pricing following in-home consultation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Re-Bath product offering
Product offeringCore offering
Re-Bath provides complete bathroom remodeling services through a network of 140+ independently owned and operated franchise locations across the United States. Its core offerings include full bathroom remodels, accessible bathroom modifications (walk-in bathtubs and barrier-free showers), and targeted tub and shower updates (showers, tubs, tub-to-shower and shower-to-tub conversions), all completed using proprietary DuraBath wall surround and tub/shower materials manufactured at corporate facilities.
Product overview
Re-Bath is a bathroom remodeling franchise company offering comprehensive renovation services through a network of over 140 independently owned and operated locations. The core product portfolio centers on full bathroom remodels, accessible bathroom solutions (including walk-in bathtubs and barrier-free showers), and targeted tub and shower updates (showers, tubs, and conversions). The company operates using a proprietary four-step process: Free In-Home Design Consultation, Removal & Preparation, Professional Installation, and Post-Care & Warranty. Re-Bath's product offerings include proprietary materials such as DuraBath Wall Surrounds and DuraBath Natural Stone Wall Surrounds, alongside curated design style collections including the exclusive Designs by Jenny Marrs collection developed in partnership with HGTV's 'Fixer to Fabulous' hosts. Additional offerings include customer resources like Effortless Magazine and franchise opportunities for entrepreneurs. All installations are completed by company-trained local franchise employees.
Differentiator
Problem solved
Functional benefit
Brands
- DuraBath: Proprietary material used for wall surrounds, bathtubs, and shower systems
- Designs by Jenny Marrs
Products and services
- Full Bathroom Remodels Comprehensive full-bathroom renovation service covering complete transformations of the bathroom space, completed by company-trained local franchise installers in approximately one week. Aimed at residential homeowners seeking a full bathroom update.
- Accessible Bathroom Remodels Accessibility-focused bathroom modifications including walk-in bathtubs and barrier-free showers designed for aging in place and mobility-impaired individuals. Targeted at homeowners needing safe, accessible bathroom solutions.
- Tub & Shower Updates Targeted renovation service for showers and bathtubs including shower remodels, tub remodels, tub-to-shower conversions, and shower-to-tub conversions. For homeowners seeking specific fixture updates without a full remodel.
- Walk-in Bathtubs Low-threshold bathtubs with outward-opening doors designed for safe, easy entry and exit, featuring built-in grab bars and hydrotherapy jets. Targeted at seniors and individuals with mobility limitations.
- Accessible Showers Curbless, barrier-free shower units designed for accessibility and ease of use for individuals with mobility limitations. Aimed at aging-in-place homeowners and those with mobility needs.
- DuraBath Wall Surrounds and Bath Products Proprietary high-gloss, impact-resistant polymer material system manufactured at corporate facilities for use in bathtubs, shower bases, and wall systems, designed for durability, non-porous surfaces, and ease of maintenance.
- Design Styles Collection Curated collection of pre-designed bathroom styles (e.g., Volakas Modern, French Mocha Transitional, White Calcutta Contemporary, White Carrera Modern, Brushed Linen Modern, Teakwood Transitional) used to help homeowners visualize and select their remodel aesthetic.
- Designs by Jenny Marrs
Quantifiable outcome
- Remodels completed in days rather than weeks through streamlined process and in-house installation teams
- +2 more outcomes
Companies that use Re-Bath
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Re-Bath technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Re-Bath partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jenny and Dave Marrs (HGTV's Fixer to Fabulous)flagshipPartnership with HGTV's 'Fixer to Fabulous' hosts Jenny and Dave Marrs as Re-Bath's National Design & Construction team. The partnership brings exclusive bathroom designs inspired by their show, with Jenny providing design expertise and Dave offering installation expertise. Designs are specifically curated for Re-Bath customers, incorporating fixtures, materials, and products from Re-Bath and partners. The collaboration enhances Re-Bath's design credibility and provides customers with celebrity-endorsed design options.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Re-Bath competitors and assessment
Company assessmentDirect peers
- Bath Fitter: Bath Fitter is a leading direct competitor specializing in acrylic bathtub and shower liners and full bathroom remodels across North America. Operates a similar model with proprietary materials, in-home consultations, and professional installation — competing head-to-head with Re-Bath for residential remodel customers.
- Bath Planet: Bath Planet is a bathroom remodeling franchise network offering acrylic bath and shower conversions and full remodels. Closely matches Re-Bath's franchise-led, design-consult-driven, single-trade business model.
- Five Star Bath Solutions: Five Star Bath Solutions is a bathroom remodeling franchise specializing in one-day bath conversions, walk-in tubs, and shower remodels. Direct franchise-franchise competitor with similar accessible-bath focus and in-home sales motion.
- Luxury Bath Technologies: Luxury Bath Technologies is a bathroom remodeling franchise offering acrylic tubs, shower systems, and accessibility conversions. Comparable in offering bath-only remodeling through a franchise model targeting residential customers.
- BCI Acrylic: BCI Acrylic is a bathroom remodeling franchise specializing in acrylic bath and shower conversion systems sold through a dealer/franchise network. Operates with a similar product line (acrylic systems, conversions, accessibility) as Re-Bath's core offerings.
Broad incumbents
- Kohler: Kohler is a major plumbing fixtures and bathroom products manufacturer. While not a remodeler itself, Kohler provides the underlying fixtures, cabinetry, and materials that Re-Bath installs, and its Walk-In Bath line competes in the same accessible-bathroom segment.
- American Standard Brands: American Standard is a major plumbing fixtures manufacturer with a Walk-In Tub product line that competes with Re-Bath's walk-in bathtubs in the accessible-bathroom category. Acts as both a supplier to and competitor with remodel-franchise operators.
- Home Depot Installation Services: Home Depot offers bathroom remodel installation services through its Installer Network as part of its broader home improvement retail offering. While not bath-specialist, Home Depot's reach and financing options make it a major alternative for residential customers shopping for bath remodels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Re-Bath social profiles
Digital presenceRe-Bath financial estimates
Financial estimateRevenue estimate
Valuation estimate
Re-Bath leadership team
Management profileNumber of profiles
Profiles9 records
Re-Bath funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Re-Bath M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Re-Bath
What does Re-Bath do?
Re-Bath provides complete bathroom remodeling services through a network of 140+ independently owned and operated franchise locations across the United States. Its core offerings include full bathroom remodels, accessible bathroom modifications (walk-in bathtubs and barrier-free showers), and targeted tub and shower updates (showers, tubs, tub-to-shower and shower-to-tub conversions), all completed using proprietary DuraBath wall surround and tub/shower materials manufactured at corporate facilities.
Is Re-Bath a public or private company?
Re-Bath is a private company. It is classified as management employee owned and is currently operating.
When was Re-Bath founded?
Re-Bath was founded in 1991. It employs 1 to 10 people.
Where is Re-Bath based?
Re-Bath is headquartered in Tempe, United States, in the North America region.
How does Re-Bath make money?
Three revenue lines are on record. Bathroom Remodeling Services are the primary driver. The others are franchise Fees and Royalties and materials and Products.
Who are Re-Bath's main competitors?
Direct peers on record are Bath Fitter, Bath Planet, Five Star Bath Solutions, Luxury Bath Technologies and BCI Acrylic. Broad incumbents are Kohler, American Standard Brands and Home Depot Installation Services.
Does Re-Bath have an API?
No public API is recorded for Re-Bath.
What industry is Re-Bath in?
Re-Bath's product category is Bathroom Remodeling Services. Its primary akta.pro industry code is HSAPABAA, Full Bathroom Remodel (Design-Build), with a secondary code of HSAPABAC, Bathtub Replacement & Tub-to-Shower Conversions. Its NAICS code is 236118 and its SIC code is 3430.