Fixool

What Fixool does

Fixool (legal entity: Brain Juice Technologies S.R.L., P.IVA 09945090968) is an Italian digital general contractor headquartered at Via Filippo Turati 8 in Milan that delivers turnkey residential and commercial renovation services across Milan, Monza-Brianza and Lombardy, with stated intent to expand nationally. The company operates a 'Phygital' model that pairs a digital customer-facing layer — a website with quote/contact forms, an iOS mobile app (Apple App Store id6740137532), online invoicing and milestone-based payments — with a curated affiliate network of more than 100 certified architects, engineers, surveyors, artisans and construction firms who execute projects on-site under service-level contracts. A single Fixool coordinator manages each project end-to-end, covering design (including 3D photorealistic rendering), permits (CILA/SCIA), Italian tax-deduction paperwork (Bonus Ristrutturazione, Ecobonus, Bonus Barriere Architettoniche, Bonus Mobili), materials sourcing and construction direction.

The company's revenue streams combine (i) general-contractor fees on turnkey renovation projects (interior, exterior, bathroom, kitchen, full apartment, office, retail, warehouse, industrial shed), typically priced per square metre at indicative rates of €250–1,200/sqm depending on segment; (ii) supply of materials, finishes and furnishings through selected suppliers; (iii) managed real estate development and 'flipping' services for investors and funds; (iv) financing intermediation through affiliated Italian banks; and (v) a referral programme (Segnalazione Vincente) paying over €1,000 per qualified lead. Go-to-market is direct-to-customer across multiple channels: SEO-optimised service pages, content marketing via the corporate blog, organic Instagram (@fixool_ristrutturazioni), the iOS app, Trustindex-verified Google reviews and inside sales via phone, WhatsApp and email, all feeding a 48-hour triage and free on-site survey.

Customer segments split between residential homeowners (primary) and commercial businesses — offices, retail, hospitality, professional studios — with a notable enterprise reference (an unnamed international clothing retail chain for which Fixool delivered a 20-store RFID/EMR shielding rollout at one store per week over five months using Graphenstone coatings). Founders Leonardo Tirassa (Co-founder & CEO) and Corrado Tirassa (Co-founder & Chairman) lead the company, which has raised roughly $995,705 across four disclosed rounds between 2017 and 2020 and reports 1–10 direct employees. Despite marketing language describing the platform as 'AI-based', the supplied data contains no documented AI/ML capabilities.

Name

Fixool

Legal name

BRAIN JUICE TECHNOLOGIES S.R.L.

Website

https://fixool.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Fixool is a Milan-based digital general contractor delivering turnkey residential and commercial renovations across Italy via a curated affiliate network of 100+ certified professionals, combining a digital request-to-payment platform with on-site project coordination, permits handling and tax-deduction paperwork.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Turnkey renovation projects (General Contractor fees): Project-based revenue from end-to-end renovation works (residential and commercial), billed through itemised invoices, with deposit + progress payments aligned to work milestones (SAL). Customers can access financing through affiliated banks.
2. Supply of materials, finishes and furnishings: Revenue from the sale of materials, finishes and furniture sourced through selected suppliers (Made in Italy preference). Customers may also self-supply if preferred.
3. Real estate development and 'flipping' operations: Fixool acts as operational partner for real estate investors and funds on property development or flipping operations, sharing in the upside of pre-vetted residential/commercial projects.
4. Financing intermediation through partner banks: Facilitation of consumer/building renovation financing via agreements with credit institutions, enabling customers to spread payment.
5. Referral programme (Segnalazione Vincente): Customer referral programme via the Fixool app that pays over €1,000 per successful referral, generating a referral-based acquisition channel.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels6 records

Core offering

Fixool is a digital general contractor that delivers end-to-end turnkey renovation projects for residential and commercial clients in Milan and Lombardy, coordinating design, permits (CILA/SCIA), materials sourcing, construction direction and safety direction through a curated network of more than 100 certified professionals. It bundles Italian tax-incentive paperwork (Bonus Ristrutturazione, Ecobonus, Bonus Mobili, Bonus Barriere Architettoniche) and partner-bank financing into a single, transparently priced service. It also executes specialised multi-site rollouts (e.g., an RFID/EMR shielding programme across 20 retail stores) and supports real-estate investors with development and "flipping" operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Renovation (Ristrutturazione interni) End-to-end interior renovation for private homeowners in Milan and Lombardy, including demolition, plumbing/electrical systems, screed, tiling, sanitary and kitchen installations, structural modifications (open-space), interior design and domotics, with Italian tax-deduction management.
• Exterior Renovation (Ristrutturazione esterni) Exterior renovation of residential buildings including facades, roofs, balconies, window/door frames and structural upgrades to improve weather protection and energy efficiency.
• Office Renovation (Ristrutturazione uffici) Office refurbishment for businesses and professional studios (100–400+ sqm), delivered turnkey to minimise business downtime, covering systems, ergonomics, domotics, lighting and energy-efficient materials.
• Retail Store Renovation (Ristrutturazione negozi) Renovation of retail and hospitality premises (apparel stores, showrooms, bars, restaurants, beauty centres) focused on brand identity, layout optimisation, lighting and technical finishes.
• Warehouse Renovation (Ristrutturazione magazzino) Renovation of warehouses and agricultural storage facilities including lighting upgrades, vertical storage, regulatory compliance and energy-efficient systems.
• Industrial Shed Renovation (Ristrutturazione capannoni industriali) Structural and systems renovation of industrial sheds including cladding (galvanised steel, aluminium, fibre cement, sandwich panels), roof refurbishment and integration with photovoltaic systems.
• Photovoltaic System Installation (Impianti fotovoltaico) Turnkey photovoltaic system installation for residential and commercial buildings, including site analysis, panel selection, optional battery storage and grid connection.
• Green Solutions (Soluzioni green) Eco-friendly building solutions including EV charging stations, turnkey wooden houses and green/sustainable kitchens with low-VOC materials and FSC-certified wood.
• EU Case Green 2030 Compliance Services Ten-pillar renovation programme to align buildings with the EU Case Green 2030 directive, covering energy-class analysis, system redesign, gas-boiler replacement, heat pumps, solar, high-performance windows, thermal coat and certification delivery.
• Real Estate Development & Flipping Projects (Progetti di sviluppo immobiliare) Real-estate development and "flipping" support for private investors, funds and capital groups, covering technical, economic and regulatory evaluation of residential and commercial regeneration or new-build projects.

Quantifiable outcome

• Reduction of heating/cooling consumption up to ~60% with external thermal coat and up to 30% with internal thermal coat
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core, strategic and minor.

• Network of over 100 certified architects, engineers, surveyors, artisans and construction firmscoreImplementation/ SI/ Consulting PartnerFixool's flagship ecosystem: an affiliate network selected through certification interviews and bound by service-level contracts. Members deliver design, engineering and execution services under Fixool's coordination across residential and commercial projects.
• Graphenstone GlobalstrategicOEM/ Whitelabel/ Licensing PartnerSupplier of graphene-based RFiD-shielding paints, primers and ecological coatings used by Fixool in specialised projects (notably the 20-store electronic warehouse rollout for an international retail chain). Materials are ISO-9001, ISO-14001 and IQNet ES certified.
• Segnalazione VincenteminorGTM or Marketing PartnerCustomer referral circuit that Fixool joined and exposes through the Fixool app, paying over €1,000 per successful referral; used as a customer-acquisition channel.
• Seppia S.r.l. (seppia.ink)minorOthersBranding/design agency credited with the Fixool website and logo design ('Designed by Seppia S.r.l.').
• Brain Juice Technologies S.r.l. (P.IVA 09945090968)coreOthersOperating company behind the Fixool brand, indicated in the website copyright notice ('Copyright © 2025 BRAIN JUICE TECHNOLOGIES S.R.L.') and VAT registration (P.IVA 09945090968).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ProntoPro: Italy's largest online marketplace for local professional services (including renovation, architects, artisans). Directly comparable to Fixool as it aggregates demand and matches homeowners/SMBs with vetted tradespeople, though without Fixool's deep 'general contractor' project management.
• Instapro: Lead-generation platform connecting homeowners with local renovation and home-services professionals across Italy. Comparable to Fixool's affiliate-led, request-to-quote funnel for residential renovations.
• Edilnet: Italian online marketplace and lead-generation platform for construction and renovation services, including price-comparison tools. Closely comparable to Fixool on the SMB/consumer lead-capture and matching side.

Broad incumbents

• Houzz: Global home renovation and design platform combining a marketplace of professionals with design content and e-commerce. A broader incumbent providing overlapping capabilities (lead-gen, design inspiration, pro directory) to Fixool's residential/SMB audience.
• Thumbtack: US-based local services marketplace covering home improvement, renovation and related trades. Comparable as a digital funnel that matches project requests to vetted local professionals, analogous to Fixool's affiliate model.
• Angi (Angi Leads / Angi Ads): Large US home-services marketplace connecting consumers with professionals across renovation, HVAC, and trades. Comparable to Fixool on the lead-generation and pro-marketplace layer, scaled across a much larger geography.

Regional players

• Rated People: UK home-improvement marketplace that matches job posters with rated local tradespeople. Functionally similar to Fixool's curated-network model but operating in the UK instead of Italy.
• Checkatrade: UK directory of vetted tradespeople with reputation/reviews built in. Comparable to Fixool's certified-affiliate positioning and the role Trustindex-verified Google reviews play in Fixool's conversion funnel.

Others

• Idealista: Italy's leading real estate portal. Comparable as an adjacent ecosystem partner for Fixool's real estate development/flipping line, sharing the same Italian homeowner and investor audience.
• Seppia (seppia.ink): Creative/branding agency credited with Fixool's website and logo design. Listed as a known partner, illustrating the type of design/marketing supplier ecosystem that Fixool relies on to deliver its 'Phygital' brand experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fixool_ristrutturazioni
• Facebookfacebook.com/top
• LinkedInlinkedin.com/company/brain-juice-technologies-srl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fixool