What Stacker does

Stacker (legal entity Stacker Media, Inc.) is a two-sided content distribution platform founded in 2017 and headquartered in Jersey City, New Jersey. The company operates a marketplace connecting brand marketers with a vetted network of 3,000+ news publishers, syndicating data-driven editorial stories on behalf of brands while providing publishers free, editorial-ready content through its Story Hub and Newsfeeds products. Core brand-facing modules include Content Optimization, Native Distribution, Reporting & Analytics, Content Insights, Local distribution, and Newsroom-as-a-Service. The company's flagship recent capability is GEO Reporting (launched June 2026), which tracks brand content citations across major AI search platforms (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude) and includes competitive share-of-voice analytics. Stacker's research claims a 239% average AI visibility lift and 2.4x citation advantage for distributed content compared to brand-owned domains.

Stacker monetizes via two pricing models: recurring subscriptions ranging from $2,500 to $103,000 per month based on volume and feature access, and one-time per-story syndication priced at $3,000-$5,000 per story. GTM is sales-led targeting enterprise and mid-market brands, supplemented by channel partnerships with PR Newswire (extended February 2026) and Notified (announced February 2026), which embed Stacker's Feature Story Amplification into established PR/IR platforms. Named enterprise customers include SoFi, Redfin, TurboTenant, Way.com, and Range, spanning financial services, real estate, and energy verticals.

The company is bootstrapped with no outside funding and led by co-founder and CEO Noah Greenberg, alongside co-founders Thomas Gamba (COO), Melanie Holohan (VP Accounts), and Sam Gross (VP Research). Operating geographies center on the United States. The company's competitive positioning is anchored in distribution scale, proprietary GEO measurement data, and emerging category leadership in generative engine optimization (GEO) for earned media.

Name

Stacker

Legal name

Stacker Media, Inc.

Website

https://stacker.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Stacker is a two-sided content distribution platform that syndicates brand editorial stories to 3,000+ vetted news publishers, helping brands earn media coverage and AI search citations while providing publishers free editorial content via Story Hub and Newsfeeds.

Ownership category

akta.pro rank

Product category

Content Distribution Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Prepackaged Software (7372), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

akta.pro secondary industry

News & Current Affairs Aggregators (MPACAKAA)

Keywords

• Content distribution platform
• Earned media syndication
• AI search visibility
• Brand journalism
• Generative engine optimization

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Earned Media Distribution Subscription: Subscription-based pricing model for earned media distribution services. Brands pay monthly fees to access Stacker's syndication network and distribute data-driven, bylined stories into trusted publisher newsfeeds. The pricing ranges based on volume and feature access.
2. Per-Story Content Syndication: One-time per-story pricing for content syndication. Brands can purchase individual story distributions through the platform, with typical costs ranging from $3,000 to $5,000 per story depending on distribution scope and requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Stacker is a content distribution platform that syndicates brand editorial stories to a network of 3,000+ vetted news publishers, generating earned media placements and citations in AI search responses. Brands submit stories that pass Stacker's editorial standards; Stacker optimizes and distributes them, then provides pickup reporting and GEO (Generative Engine Optimization) reporting that tracks how the content is cited across AI search platforms such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. Publishers gain free access to editorial-ready content through Story Hub and Newsfeeds.

Product overview

Stacker is a content distribution platform operating as a two-sided marketplace that connects brands with publishers. The platform offers a unified platform-plus-modules architecture centered on earned media distribution and AI search visibility. Core brand-facing modules include Content Optimization, Native Distribution, GEO Reporting, Reporting & Analytics, Content Insights, Local distribution, and Newsroom-as-a-Service, which work together to help brands create, optimize, and distribute editorial stories across 3,000+ vetted publishers for maximum reach and AI citation. On the publisher side, Stacker provides Story Hub (a story library) and Newsfeeds (CMS-connected feeds) that give publishers free access to quality editorial content. The Feature Story Amplification tool bridges both sides, enabling brands to surface content to editors across the network. All products are integrated into a single workflow: brands submit stories, Stacker optimizes and syndicates them, publishers access and publish the content, and brands receive pickup reporting and AI search analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Earned Media Distribution Platform Stacker's flagship platform that syndicates brand editorial stories to 3,000+ vetted news publishers, providing earned media placements and credibility signals for AI search visibility. Used by enterprise and mid-market brands.
• GEO Reporting Standalone reporting product that tracks how brand stories distributed through Stacker perform in AI-generated responses across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude, measuring response presence, citation rates, and competitive share of voice.
• Story Hub Digital story library and portal where publishers browse and access brand-generated editorial stories for potential publication, filtering by topic, beat, and editorial calendar. Provided free to vetted publisher partners.
• Newsfeeds Direct CMS-connected content feeds that publishers integrate into their content management systems, enabling automated access to Stacker's editorial story library without manual browsing.
• Feature Story Amplification Tool that enables brands to surface articles to editors at more than 3,000 publications through Stacker's syndication network, creating organic pickup opportunities in reputable media outlets.
• Newsroom-as-a-Service Managed newsroom service providing brands with full-service editorial support for creating and distributing data-driven brand stories through the Stacker platform.

Quantifiable outcome

• 239% average AI visibility lift for brands using Stacker syndication
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• NotifiedcoreGTM or Marketing Partner · 18 February 2026Stacker announced a partnership with Notified, a PR and IR technology company, to enhance press release visibility through Syndicated Articles. The collaboration aims to help brands improve search visibility and AI discovery by integrating press releases and editorial stories across trusted news outlets. The partnership focuses on amplifying press releases with editorial-quality content, combining traditional media distribution with earned media signals to support AI-driven discovery.
• PR NewswirecoreChannel Partner/ Reseller/ Distributor · 1 February 2026PR Newswire and Stacker extended their strategic partnership, integrating Stacker's Feature Story Amplification tool into PR Newswire's platform. This enables brands to distribute data-driven, bylined stories into trusted publisher newsfeeds. The partnership leverages PR Newswire's 70-year history and global distribution network alongside Stacker's publisher-first model to expand earned media reach for brands. Stories can surface to editors at more than 3,000 publications through Stacker's syndication network.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Muck Rack: PR software platform combining journalist database, press release distribution, and media monitoring — overlapping Stacker's brand-side value proposition for earned media and content distribution.
• PR Newswire (Cision): Largest press release distribution platform; Stacker's channel partner for Feature Story Amplification and a direct competitor in earned-media distribution to publishers.
• Notified: PR and IR technology platform that recently integrated Stacker's Feature Story Amplification; offers press release distribution, media monitoring, and investor relations tools that overlap with Stacker's brand-side offering.
• Business Wire: Owned by Berkshire Hathaway; distributes press releases and corporate announcements to media outlets, newsrooms, and disclosure networks — directly comparable to Stacker's syndication model.
• Contently: Content marketing platform that connects brands with freelance creators and supports enterprise content strategy; overlaps with Stacker's Newsroom-as-a-Service and editorial optimization offerings.

Broad incumbents

• Cision: Parent of PR Newswire and a broader PR/comms platform (CisionOne) covering media database, monitoring, and distribution; competes with Stacker at the platform level and owns a key partner.
• Meltwater: Media intelligence and PR analytics platform covering monitoring, social listening, and influencer analytics; adjacent to Stacker's earned-media and GEO analytics layer.
• Outbrain: Native content discovery and distribution network for brand content across premium publisher sites; operates a similar two-sided brand-to-publisher content marketplace at larger scale.

Emerging players

• Scrunch: Generative Engine Optimization (GEO) and AI-search analytics platform referenced as a partner in Stacker's Cited conference; overlaps with Stacker's GEO Reporting capability.
• Profound: AI-search analytics platform tracking brand visibility across LLMs; overlaps with Stacker's GEO Reporting module on the analytics side of the GEO value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stacker
• Facebookfacebook.com/stackermedia
• LinkedInlinkedin.com/company/stackermedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stacker